NEW HAIR SMOOTH LIKE SILK FOR UP TO 5 MONTHS. P RODUC T THE FIRST CUSTOMIZABLE LONG-LASTING KERATIN SMOOTHING SERVICE. MAKES UNRULY, FRIZZY HAIR MANAGEABLE SOFTENS CURLS AND SMOOTHS FRIZZ REDUCES YOUR CLIENTвЂ™S DAILY STYLING TIME SIGNIFICANTLY В® NEW KERASHAPE TECHNOLOGY. CONSISTS OF GLYOXYLIC ACID AND SMOOTHING INGREDIENTS (KERATIN AND SILK PROTEINS). PENETRATES THE HAIR STRUCTURE AND CREATES A MATRIX OF NEW KERATIN BONDS THAT REINFORCE AND STABILIZE HAIR FOR UP TO 5 MONTHS. Kerashape Technology penetrate into hair New Keratin bonds are created P RODUC T AT-HOME CARE MAINTAINING THE EFFECT FOR LONG-L ASTING MANAGEABILIT Y. WITH PRECIOUS SILK AND KERATIN PROTEINS ALL FOUND WITHIN THE KERASHAPE TECHNOLOGY. KERASILKВ® RICH KERATIN CARE TRANSFORMS UNMANAGEABLE AND DAMAGED HAIR INTO SMOOTH AND SOFT HAIR. SHAMPOO, CONDITIONING SPRAY, DAILY MASK AND SILK FLUID KERASILKВ® ULTRA RICH KERATIN CARE TRANSFORMS EXTREMELY UNMANAGEABLE AND DAMAGED HAIR INTO SMOOTH, SOFT AND CONTROLLED HAIR. SHAMPOO, DAILY INTENSE MASK AND OIL CUSTOMIZEABLE TWO-COMPONENT SYSTEM KERASILK В® KERATIN SMOOTHING SERVICE MEETS EVERY CLIENTвЂ™S NEED AND HAIR T YPE. 2 MANAGES CURL STEP 2: SMOOTH MANAGES FRIZZ INTENSE INTENSE 2 INTENSE 2 INTENSE 2 MEDIUM 2 MEDIUM 1 INTENSE 1 INTENSE MEDIUM 1 MEDIUM STRONG CURL MEDIUM 1 MEDIUM 1 STEP 1: SHAPE WAVY P RODUC T IN-SALON MILDLY FRIZZY EXTREMELY FRIZZY 5 6 8 7 10 SMOOTH SERUM 8 424 KERASILKВ® RICH / ULTRA RICH KERATIN CARE SHAMPOO SHAPE 4 3 6 7 3 6 7 SHAPE 4 4 8 10 10 KERASILKВ® SEALING SERUM 4 9 8 10 7 8 10 4 48 9 In order to tame damaged or fine hair use the paddle brush. To straighten healthy, coarse or curly hair use the round brush. 3 8 4 9 6 7 7 8 10 When hair is treated with a high temperature (e.g. flat iron) 84 the 9 a color shift may occur. A test section may be performed at the 8 7 RESISTANT & NORMAL 6 7 8 10 COLOR 9 3 4 4 6 7 4 3 390 В°F / 200 В°C 4 350 В°F / 180 В°C 8 9 8 10 7 If you would like to refresh the color during the KerasilkВ® Keratin smoothing service, we recommend TOPCHICВ®, NECTAYAВ®, COLORANCEВ® COVER PLUS/MAXREDS, highlighting, OR NEW BLONDE color products. Please see the instructions for use of the color product choice. 11 3 9 450 В°F / 230 В°C Choose the adequate KerasilkВ® Shampoo according to the needs of your clientвЂ™s hair. Use the KerasilkВ® Rich Keratin Care Shampoo for unmanageable/wavy hair and the Ultra Rich Keratin Care Shampoo for extremely unmanageable/curly hair. TOWEL-DRY KERASILKВ® HOME CARE PRODUCTS MAX. IRON TEMPERATURE 8 10 7 SERUM 7 SMOOTH 40mL / 1.4 oz 8 3 11 3 4 6 6 7 8 10 969 4 SMOOTH SMOOTH 40mL / 1.4 oz SHAPE SERUM 33 44 66 77 88 10 10 SHAPE 30mL / 1.1 oz 3 HAIR TYPE 11 3 11 11 30mL / 1.1 oz Make sure to section the hair in less than a 1/4 in. (0.5 cm). You want to make sure that you can see through your section. START AT NAPE 350вЂ“450 В°F / 180вЂ“230 В°C 3 858 6 7 8 7 LONG 99 HAIR10 HIGHLIFT COLOR 11 77 4 20mL / 0.7 oz SMOOTH SERUM SHAPE 11 373 1 9 20mL / 0.7 oz MEDIUM HAIR SMOOTH SMOOTH SERUM 6 10 8 nape. If needed, reduce the temperature of the iron accordingly. Do not go below 350 degrees В°F / 180 degrees В°C. USE HAIR BRUSH 100 % DRY 10 6 SHAPE SHAPE SERUM 6 3 11 73 9 4 SMOOTH SHAPE ABSORPTION TIME WITHOUT HEAT 7 9 SHORT HAIR SHAPE 6 8 KERASILKВ® KERATIN SMOOTH 2 2 11 7 68 10 4 KERASILKВ® KERATIN SHAPE 1 3 SMOOTH 9 10 253 4 SERUM SERUM 5 3 SHAPE SERUM 10 4 SUGGESTED AMOUNT 11 MIX WELL 2 6 883 4 6 11 APPLY WITH BRUSH START AT NAPE 1 484 6 SERUM 4 1 5 77 11 3 66 10 8 10 3 SMOOTH 733 11 6 77 SMOOTH SHAPE SHAPE SERUM 5 4 9 3 If your clientвЂ™s hair is diverse, it is possible to work with various recipes, e. g. the regrowth could be treated with Shape Medium/Smooth Medium and the mid-lengths and ends with Shape Medium/Smooth Intense. 2 SMOOTH SMOOTH 6 10 3 48 SMOOTH 1 2 52 3 6 USE HANDS / PADDLE BRUSH APPROX. 80 % DRY 10 10 66 2 4 kerasilk.goldwell.com/education SHAPE 5 2 5 5233 44 66 77 10 6 88 10 10 8 10 25 2 SERUM 6 1 73 SMOOTH 25 1 1 2 11 SHAPE 1 9 Get your personal KerasilkВ® smoothing service certification and experience more of the new KerasilkВ® Keratin smoothing service in the professional step-by-step movie and KerasilkВ® Keratin smoothing service training. SHAPE 1 10 KERASILKВ® PURIFYING SHAMPOO 8 1 11 11 7 10 10 3 2 SERUM 55 SMOOTH SHAPE 11 1 SERUM A P PL ICAT IO N start me KERASILKВ® KERATIN SMOOTHING SERVICE 6 7 Finalize the service with the KerasilkВ® Sealing Serum. Note; you may apply COLORANCEВ® CORE and EXPRESS TONING two weeks after you have completed a KerasilkВ® Keratin smoothing service. Elumen is not recommended with KerasilkВ® Keratin smoothing service. 8 10 PO & ST ST -CA YL RE IN G N В® IO AT HO ME Perform your KerasilkВ® Keratin smoothing service according to the five steps of the GOLDWELLВ® Service Cycle for beautiful lasting results, client satisfaction and increased salon services. IN-SALON MAINTEN ANC E A P P R OAC HING T HE C L IENT THE GOLDWELL SERVICE CYCLE TION ARA EP PR activate me SULTATION CON В® AP AT IC PL STEP 1: CONSULTATION вЂў Start with customized questions to draw the clientвЂ™s attention to the Kerasilk В® Keratin smoothing service. вЂў Take your time. Listen carefully. вЂў Use the Kerasilk В® Keratin smoothing service Consultation Tool. вЂў Analyze the hair structure. Determine the desired shaping and smoothing effect. STEP 2: PREPARATION вЂў Define, measure and mix the customized individual KerasilkВ® Keratin formula. вЂў Shampoo with KerasilkВ® Purifying Shampoo. вЂў Blow dry with hands or paddle brush to approx. 80 % dry. STEP 3: APPLICATION вЂў Ensure clean sectioning to less than 1/4 in. (0.5cm) вЂў After 15 min. blow-dry with paddle or round brush (depending on desired end result.) вЂў Section again. Start flat ironing at the nape with the iron. (See opposite page for temperature) STEP 4: POST-CARE & STYLING вЂў Shampoo with the Kerasilk В® Rich or Ultra Rich Keratin Care вЂў Seal with Kerasilk В® Sealing Serum. вЂў Style with GOLDWELLВ® StyleSign В® products. STEP 5: MAINTENANCE вЂў Recommend the suitable Kerasilk В® Keratin at-home care products to - maintain the fabulous salon effect, - ensure daily manageability and reduce the clientвЂ™s daily styling routine. вЂў Recommend the respective GOLDWELLВ® StyleSign В® products. KERASILKВ® KERATIN SMOOTHING SERVICE YOUR FORMULA Mix: Shape 1 Medium + Smooth 2 Medium вЂњI like my natural waves вЂ” but not the frizz.вЂќ Frizzy, wavy hair. Natural or color-treated. Mix: Shape 1 Medium + Smooth 2 Intense вЂњI canвЂ�t control my hair вЂ” itвЂ�s so frizzy, it needs to be tamed.вЂќ Unmanageable, strong curly hair. Natural or color-treated. Mix: Shape 1 Intense Smooth 2 Medium вЂњI canвЂ™t manage my hair at all, itвЂ™s so wiry.вЂќ Frizzy, strong curly hair. Natural or color-treated. Mix: Shape 1 Intense + Smooth 2 Intense Soft curl reduction for healthy or mildly frizzy hair. 2 INTENSE Unmanageable, wavy hair. Natural or color-treated. 2 MEDIUM Soft curl reduction for damaged or extremely frizzy hair. Curl reduction for healthy or mildly frizzy hair. 2 INTENSE 1 MEDIUM вЂњMy hair looks so bulky, especially at the mid-lengths and ends.вЂќ 1 INTENSE RESULTS* 2 MEDIUM HAIR CONDITION 1 MEDIUM YOUR CLIENT SAYS вЂ¦ 1 INTENSE A P P R OAC HING T HE C L IENT activate me YOUR SERVICE FOR LONG-L ASTING SUCCESS. Curl reduction for damaged or extremely frizzy hair. *Post service, styled and finished EXPLORE THE FULL GOLDWELLВ® BRAND PORTFOLIO AND DISCOVER ENDLESS POSSIBILITIES. Ask your GOLDWELLВ® brand sales representative for GOLDWELLВ® KerasilkВ® Products. For more product information call 1-800-333-CHIC www.goldwell-northamerica.com В©2014 Kao USA Inc. #346742AS