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BUSINESS PLAN FOR SCHOOL SHOES FACTORY - Bizplansoko

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BUSINESS PLAN FOR SCHOOL SHOES FACTORY
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A BEAUTIFUL SCHOOL SHOE
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BUSINESS PLAN CONTENTS
1. EXECUTIVE SUMMARY
1.1 Brief summary of the business
1.2 Profitability of the business
2. STATEMENT OF PURPOSE
2.1 Goals of starting this business
2.2 How will the business help the owner achieve his goals
3. BUSINESS DESCRIPTION
3.1 Location
3.2 Business ownership
3.3 The industry
3.4 Short term and long term goals
3.5 Entry and growth strategies
3.6 Start-up capital
3.7 Funding
4. PRODUCTS AND SERVICES
4.1 Boys school shoes
4.2 Girls school shoes
4.3 Sports shoes
4.4 Dancing shoes
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4.5 Other types of shoes
5. OPERATIONAL PLAN
5.1 List of equipment, source and costs
5.2 List of raw materials, source and costs
5.3 Designing shoes
5.4 How to make shoes
5.5 Packaging and labelling
5.6 Insurances
5.7 Licenses
6. MARKETING ANALYSIS
6.1 Situational analysis
6.2 Market demographics
6.3 Market needs
6.4 Market growth
6.5 Competition
6.5.1 Who are you competitors?
6.5.2 Competitors strengths
6.5.3 Competitors weaknesses
6.5.4 Capitalizing on their weaknesses
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7. MARKET STRATEGIES AND IMPLEMENTATION
7.1 Pricing
7.2 Quality
7.3 Branding
7.4 Packaging
7.5 Advertising
7.6 Promotions
7.7 Sales and sales tactics
7.7.1 Direct sales
7.7.2 Whole sales
7.7.3 Telephone sales
7.7.4 Word of mouth
7.8 Distribution channels
7.9 Website marketing
8. SWOT ANALYSIS
8.1 Strengths
8.2 Weaknesses
8.3 Opportunities
8.4 Threats
9. MANAGEMENT PLAN
9.1 Organization chart
9.2 Key personnel- qualifications, posts, duties and responsibilities
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9.3 Other staff
9.4 Working shifts
9.5 Recruitment and training
9.6 Salary summary
9.7
Incentive policies
10. POTENTIAL RISKS
10.1 Risk analysis
10.2 Managing risks
11. EXIT STRATEGIES
11.1 Closure of business
11.2 Sale of business
11.3 Sale of assets
12. FINANCIAL PLANS
12.1
Projected sales analysis
12.2
Projected profit and loss for 3 years
12.3
Projected cash-flow for 3 years
12.4
The balance sheet
13. ATTACHED SCHEDULES
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