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Off Campus & Assignment Handling Services
Division of Information Services Nathan
Campus GRIFFITH UNIVERSITY QLD 4111
ASSIGNMENT
COVER SHEET
Open Universities Australia
Student details
Name
Student Number
Unit details
Unit code
тАВтАВтАВтАВтАВ
COMM100
Unit name
Communication and Public Value
My tutor
David Adair
Unit Convenor
David Baker
Assessment Item details
Assignment number
Due date
Extension granted
Is this a resubmission?
тАВтАВтАВтАВтАВ
тАВтАВтАВтАВтАВ
No
Yes
No
Yes
тАВтАВтАВтАВтАВ
Word count
Extension date
Resubmission date
тАВтАВтАВтАВтАВ
ACADEMIC INTEGRITY DECLARATION
Breaches of academic integrity (cheating, plagiarism, falsification of data, collusion) seriously
compromise student learning, as well as the UniversityтАЩs assessment of the effectiveness of that learning
and the academic quality of the UniversityтАЩs awards. All breaches of academic integrity are taken
seriously and could result in penalties including failure in the course and exclusion from the University.
Students should be aware that the University uses text-matching software to safeguard the quality of
student learning and that your assignment will be checked using this software.
I acknowledge and agree that the examiner of this assessment item may, for the purpose of marking this
assessment item:
тАв reproduce this assessment item and provide a copy to another Griffith staff member; and/
тАв submit this assessment item to a text-matching service. This web-based service will retain a copy of
this assessment item for checking the work of other students, but will not reproduce it in any form.
Examiners will only award marks for work within this assignment that is your own original work.
I, hereby certify that :
тАв except where I have indicated, this assignment is my own work, based on my personal study and/or
research.
тАв I have acknowledged all materials and sources used in the preparation of this assignment whether
they be books, articles, reports, lecture notes, authoritative websites, or any other kind of document or
personal communication.
тАв I have not collaborated with another student or person in planning, developing and writing this
assessment item.
тАв This assignment has not been submitted for assessment in any other unit or at any other time in the
same unit.
тАв I have not copied in part or in whole or otherwise plagiarised the work of other students and/or other
persons.
тАв I havenтАЩt made this piece of work available to another student.
1
Providing this declaration falsely is considered a breach
of academic integrity.
I have retained a copy of this assessment item for my own records.
Off Campus & Assignment Handling Services
Division of Information Services Nathan
Campus GRIFFITH UNIVERSITY QLD 4111
ASSIGNMENT
COVER SHEET
Open Universities Australia
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2
Off Campus & Assignment Handling Services
Division of Information Services Nathan
Campus GRIFFITH UNIVERSITY QLD 4111
ASSIGNMENT
COVER SHEET
Open Universities Australia
[Paste your assignment below the line. If you have problems doing this, submit the assignment without
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тАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАжтАж
Pick one or more examples of тАШpublic goodsтАЩ that are presently topics of public debate. Discuss these
disagreements, drawing on the lectures, the Digitised Readings, and your own further research to inform your
argument.
I would like my "public good" to be the provision of services from organisations such as Queensland
Association for Healthy Communities and Biala City Community Health Centre. Both organisations
have TEs that include members of the gay community, intravenous drug users, indigenous Australians
and workers in the adult industry, and both have recently had funds cut by the government. Furthermore,
two years ago Healthy Communities was involved in a controversy between its "Rip and Roll"
campaign and a vocal conservative christian organisation.┬а
My thesis is still forming, but it feels obvious to me that these debates arise because of conflicting
values between public spheres: Healthy Communities is trying to bring value to the public by providing
these services, whereas the christian organisation is trying to bring value by protecting younger
community members from sexual imagery, while the government has (hopefully) thought long and hard
about where their funding might best be funnelled to acheive the greatest degree of public value.
Hello Maxine,
This is an excellent choice. There is a lot of material to draw on. The public responses to the closures
certainly qualify the topic as a current controversy.
_____________
Thoughts
What did the company, Adshel, think when they pulled the advertising. What public value message were
they sending as a result of these actions.
What is causing the government to cancel funding to these services?
What are the public values that are conflicting with each other?
There is obviously a reason why these organisations are struggling to retain support. Is it because the
value they are offering is only to a minority and highly controversial sector of the community?
3
Off Campus & Assignment Handling Services
Division of Information Services Nathan
Campus GRIFFITH UNIVERSITY QLD 4111
ASSIGNMENT
COVER SHEET
Open Universities Australia
In 2. the document talks about how the controversy of the Rip&Roll campaign actually provided more
engagement online, better networks and access to volunteers, and better awareness about the program.
Can controversy such as these actually better the organisationтАЩs ability and affect the Task Environment
by garnering a stronger AE?
Research
Following a number of complaints about the campaign in 2011, the Advertising Standards Bureau ruled
that:
тАЬThe Board is strongly in favour of the important health message this advertisement portrays and
considered that whilst some members of the community would prefer not to see this issue advertised, the
public health message overrides any social sensitivity.тАЭ
тАЬThe Board noted that the advertisement does not contain any nudity and considered that the image of
the two men hugging was not sexualised and that the advertisement is very subtle in its handling of the
issue of safe sex. The Board considered that the overall tone of the advertisement is clearly that of a
medical issue and not of a sexual issue.тАЭ 1.
-------------
References
1. http://www.qahc.org.au/rnr
Talk about the Rip and Roll Campaign of today and in the past.
2. http://www.qahc.org.au/files/shared/rip_roll_afao_with_links_0.pdf
Is the notes from a conference held regarding the controversial 2011 R&R Campaign.
3. http://www.qahc.org.au/files/shared/docs/2012_Strategic_Plan_web-email.pdf
Includes details about HCтАЩs target demographics.
4
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