www.theheraldtorc.com email: [email protected] & [email protected] THE HERALD • FEBRUARY 18, 2015 • PAGE 11 HERALD CLASSIFIEDS ARE ALSO DISPLAYED ON OUR WEBSITE � heraldpub.com Subscriptions online at: www.theheraldtorc.com YARD SALES THUR., FRI. & SAT. Feb. 19, 20 & 21 9:00am-? Clothes, tools, guns, sporting goods, much more. 124 E. Val Verde, Wmsbg. *** REAL ESTATE FOR SALE FSBO 6 ROOM HOUSE FOR SALE 1410 Copper St., TorC. Large fenced yard 2 Bdrm/1 Full Bath Very clean-(575)740-3241 *** CERTIFIED �� TRAVEL TRAILERS FOR SALE 2007 MC KENZIE STARWOOD LX 32’ TRAVEL TRAILER Very Clean/Two Slide Outs Call Bill or Mario at (575)894-6611 AUTOMOBILES FOR SALE 1988 CHEVY LB-350 W/Camper. Runs Good Asking $1000/OBO (575)520-4298 EQUAL HOUSING OPPORTUNITY Jeanette Stevenson 740-0339 1996 F-250 2-wheel drive, 94,000 miles. $3800 neg. (575)740-6127. FIREARMS FOR SALE 410 SHOTGUN & 22 MAG RIFLE (575)894-0111 (575) 744–4960 • Fax: 744–4999 509 Hwy 195, • P. O. Box 1083 • Elephant Butte, NM 87935 Gretchen Campbell • Owner/Qualifying Broker • 740.1487 Rachel Woodard • Associate Broker • 740.0012 Frank Wagner • Broker Associate • 505.720.5774 Cheryl Shipley • Associate Broker • 509.768.1820 For More Properties and Details, Please Visit Our Website: Gretchencampbell.com & Coldwellbanker.com 512 Van Patten: 3 Bedroom 2 Bath in the Historic Hot Water District. Hot Mineral well,# HS 01036. 1982 Manufactured home, assessed as permanent. Spacious 3 bedroom, with carport and detached 24 x 29 garage. Enjoy quiet soaks in your private covered spa. Fully fenced yard. Lots of Storage. Close to downtown and shopping. $85,000. MLS# 20131541. 13 Vista del Fuego: 4 bedroom 2 full baths 1 � bath and � bath. This outstanding home features 2 fireplaces, granite counters ,Spacious master suite, large walk in closets, soaking tub and shower, all with lake views. Outdoor kitchen, and 180 degree lake views from the wrap around covered patio, stamped cement flooring, enhances your out door living. Oversized 3 car garage, A truly outstanding home. $495,000. MLS#20145671. REALTOR EMPLOYMENT FTS TOURS, LLC In anticipation of the downtown TorC Spaceport America Visitors Center is hiring for the following crew members: Retail Clerk, Ticketing Agent, CDL Drivers and Tour Guides. All positions require a passion for a positive guest experience. Compensation is dependent on experience. Please email us with a letter of interest and a resume to: [email protected] THE SOUTH CENTRAL COUNCIL OF GOVERNMENTS IS ACCEPTING RESUMES FOR THE POSITION OF GRANT ADMINISTRATOR The position is full-time, requires some travel (occasionally overnight travel), and will be located in Socorro, NM. Salary is dependent on qualifications. For job description and questions please contact Jay Armijo, Executive Director SCCOG, at (575)744-4857 or by email: [email protected]. Resumes must be received no later than 5:00pm, February 25th. LEGAL ASSISTANT/SECRETARY FILOSA LAW FIRM A 31 year-old law firm in Truth or Consequences is seeking a Legal Assistant/ Secretary. Successful applicant must possess good computer skills particularly in word processing, which is a major part of the job, and must be willing to work as a team member in this busy law firm. Additional qualities required are ability to be pleasant with public, have good grammar and writing skills, willingness to learn, and ability to produce quality work in an efficient manner. Prior legal experience helpful, but not necessary. Salary dependent on experience. 401K benefits fully funded by employer. Please transmit letter on interest and resume by email only: [email protected]. No other contact please. All inquiries will remain strictly confidential. Subscribe to The Herald (575) 894.2143 138 Alamosa Village: Beautiful Horse property. 3 Bedroom 2 bath Oak Creek Manufactured home on 10 acres. Home offers open living area large master suite with walk in closet, master bath offers double sinks garden tub and walk in shower. Horse barn, 2 car carport, work shop and office or bunk house. Beautiful mountain views. Plenty of room to ride. Enjoy the quiet seclusion. $135,000. MLS#20125449. All residential real estate for sale or rent advertised herein is subject to the Federal Fair Housing Act and the State of New Mexico's Human Rights Act. The Fair Housing Act makes it illegal to advertise "any preference, limitation discrimination because of race, color, religion, sex, handicap, familial status, or national origin, or intention to make any such preference limitation or discrimination." In addition to the protections noted above, the State of New Mexico's Human Rights Act prohibits discrimination based on physical or mental handicap. We will not knowingly accept any advertising for residential real estate that appears to or violates federal and/or state law. FULL TIME SECRETARY/ RECEPTIONIST With bookkeeping and payroll experience wanted for office in Truth or Consequences. Must be able to prioritize multiple tasks and work independently in sometimes very busy office environment. Bilingual a plus but not required. Email resume to: [email protected]. No phone calls, please. HISTORIC SIGHT RANGER El Camino Real Historic Site is looking for an energetic and enthusiastic person who will help provide on-site services including: visitor orientation, historic interpretation maintenance, and security. Applications will be accepted until 2/20/15. To apply for this position (DCA#71270): www.spo.state.nm.us/ State Employment.aspx For more information contact: Chris Hanson, Site Manager, Phone: (575)8543600 or Email: [email protected]. HELP-NEW MEXICO Is seeking a Job Developer/ Employment Community Specialist in TorC. Duties: Work with youth and adult dislocated workers; assist in the education, employment and training of eligible participants; coordinate and implement training, job placement; arrange for services within the area. Requirements: High School Diploma or Equivalency, Associates Degree desirable. Minimum of 1 year work experience in employment and training programs, outreach, job development and placement. Enjoy and work well with youth, adults, and employers. Must possess a valid NM driver’s license, have reliable transportation and at least age 21 for insurance purposes. Email a letter of interest and resume to [email protected] or fax to 505-265-3433. We are an EOE and a Drug Free workplace. www.helpnm.com MISC. FOR SALE 5-PIECE LEATHER SECTIONAL COUCH W/4 recliners, tan in color, 3 years old. $1200. (505)350-3437. Springs Realty WANT ADS Minimum $5.00 per issue. 25 cents per word. Cash with order for all classified ads unless credit has been established with The Herald. *** DEADLINE FOR WANT ADS 2PM MONDAY. *** $2.00 For Box Number Service. *** Classified ads taken by phone, will be omitted if they are not paid for before publication, unless credit has been established with The Herald. *** The right is reserved to properly classify, edit, or reject any or all advertising. In the case of omission or errors in any advertisement, the publisher is not liable, other than the amount received in payment thereof. *** Errors made by The Herald will be corrected without charge provided notice is given immediately after the FIRST INSERTION. No refunds will be made. Liability extends for a make-good ad correcting the error. *** Yard Sales are charged at a package price of $7.04. This includes a 26 word minimum ad and listing in Yard Sale Directory. Ads that contain more than 26 words will be charged at the rate of $ .25 per word and free inclusion in the Yard Sale Directory. *** Major credit/debit cards are accepted for payment at The Herald. There will be a $2.00 processing fee on all credit or debit payments. No refunds will be made to credit card accounts. However, we will place the credit on your Herald account for future advertising. EMPLOYMENT First Savings Bank has an opening for a full-time Teller to work at our Truth or Consequences location. Applicants must be customer service oriented, with attention to detail, as accuracy in the daily work is a must. The successful applicant must be team oriented and like working in a repetitive work environment, and be very dependable. Prior teller experience preferred. This position will give you an opportunity to join a progressive, growing banking organization that offers a competitive salary and a competitive benefits package including paid holidays, vacation, medical, dental and vision insurance, cafeteria plan and 401(K) plan. Successful applicants must pass pre-employment screening including credit history and criminal record check. Please submit resume by email to [email protected] or mail or fax to: First Savings Bank Attn: Michelle Romero 915 N Date St T or C, NM 87901 Fax: (575)894-9020 Equal Opportunity Employer start your application today! DONATE YOUR CAR, TRUCK OR BOAT TO HERITAGE FOR THE BLIND. Free 3 Day Vacation, Tax Deductible, Free Towing, All Paperwork Taken Care Of. CALL 1-800-948-7239 eign sports car/ convertible Corvette. ANY CONDITION! I come to you w/trailer & funds. FAIR OFFERS. Mike 520-9771110 SERVICES Dish TV Retailer -SAVE! Starting $19.99/month (for 12 months.) FREE Premium Movie Channels. FREE Equipment, Installation & Activation. CALL, COMPARE LOCAL DEALS! 1-800-315-7043 UNDER ONE WOOF Cage-free dog boarding in my home. Daily or weekly. Call Pat Freemyer (575)894-2859 or (575)740-3098 Canada Drug Center is your choice for safe and affordable medications. Our licensed Canadian mail order pharmacy will provide you with savings of up to 75 percent on all your medication needs. Call today 1-800-661-3783 for $10.00 off your first prescription and free shipping. DONE*RITE REPAIRS Repairs of ALL types. What do you want working again? I can fix just about anything! Chris (575)740-5802 FOR ALL YOUR CARPET NEEDS Call Amin’s Home Furnishings, DirecTV’s the Big Deal special! 1712 N. Date St., T or C Only $19.99 per month - Free (575)894-6310 premium channels HBO, Starz, *** Cinemax and Showtime for 3 FREELANCE months and Free Receiver COMPUTER GUY upgrade! NFL 2014 Season In- Tune-ups, new set-ups, repairs STATEWIDE cluded. Call Now 1-800-264virus removal, networking, 0340 CLASSIFIEDS back-ups, home & business. $25-50 price range. ExperiGot Knee Pain? Back Pain? enced. Help Wanted: Call Louie (575)915-7034 HEALTH CARE NAVY RE- Shoulder Pain? Get a pain-reSERVE. Serve part-time. Elite lieving brace -little or NO cost training. Great pay & benefits. to you. Medicare Patients Call MISC. Sign-on bonus up to $20K. $ Health Hotline Now! 1- 800WANTED for education. Call Mon-Fri 918-6159 800-354-9627 Safe Step Walk-In Tub Alert for WELCOME ALL CRAFTERS Seniors. Bathroom falls can be Spaces are still available for Help Wanted - Drivers: Advertise your driver jobs in 28 fatal. Approved by Arthritis the 1st annual “Spring SpecNew Mexico newspapers for Foundation. Therapeutic Jets. tacular” Craft Show Saturday only $100. Your 25-word clas- Less Than 4 Inch Step-In. Wide March 21, 2015. sified ad will reach more than Door. Anti-Slip Floors. Ameri- Please call (575)894-0691 for 198,500 readers. Call this can Made. Installation Includ- more info & applications. *** newspaper to place your ad or ed. Call 800-296-0427 for $750 SEEKING PERSON TO log onto www.nmpress.org for Off. RESTORE OLD PIANO more information. Reduce Your Past Tax Bill by Local (915)490-6342 as much as 75 Percent. Stop *** Help Wanted - OTR & Levies, Liens and Wage GarDriver Opportunities: AUCTIONS Lease a new crude oil trailer! nishments. Call The Tax DR Gibson Energy is expanding Now to see if you Qualify 1and seeking Owner Operators. 800-309-5124 ESTATE AUCTION You can lease Gibson equipSATURDAY, MARCH 14, ment or bring your own. Small ENJOY 100% guaranteed, de2015, 9:00 AM Omaha fleet owners welcome. All new livered-to-the-door Sierra County contract with increased rates. If Steaks! SAVE 78% PLUS 4 Fairgrounds you have a class A CDL, haz- FREE Burgers - The Happy TorC, New Mexico mat, tanker endorsement and 2 Family Banquet - ONLY Large assortment of houseyears driving experience, then $49.99. ORDER Today 1-800hold furniture, household contact a Gibson recruiter. 413-9102 use code 43285DVN items, antiques, rifles, coins, or www.OmahaSteaks.com/ Stable and Growing in the Enhand & power tools, shop ergy Business. (888) 404-3529 osmb62 equipment, Landscape www.drivegibson.com EOE items, lawn furniture, vehiVacation Properties: cles (1976 Corvette), TrailADVERTISE YOUR VACAMiscellaneous: ers, ATV’s. Sell your structured settlement TION PROPERTY to more Consignments Welcome, for or annuity payments for CASH than 198,500 New Mexico more information contact NOW. You don’t have to wait newspaper readers. Your 25Willard Hall Auctions, word classified ad will appear for your future payments any (575)740-0757 or (575)894in 28 newspapers around the longer! Call 1-800-614-1524 2339 or go to: state for only $100. Call this AuctionZip.com newspaper for more details or SOCIAL SECURITY DISABIL- visit www.nmpress.org for ITY BENEFITS. Unable to more details. work? Denied benefits? We Wanted to Buy: Can Help! WIN or Pay Nothing! Old Mercedes TheHeraldNM Contact Bill Gordon & Asso- WANTED; ciates at 1-800-591-5109 to 190SL, or other pre-1972 for- 5568 And Growing! "Everything We Touch, Turns To SOLD" 235 W. 7th St: Beautiful well maintained Du-Plex. 1 bedroom 1 bath with open living area spacious kitchen with large pantry. 1 or 2 bedroom 1/1/2 bath with large pantry and walk in closet. Properties are metered separately for electric and gas, each unit has separate fenced yard. New carpet and new metal roof, freshly painted and ready to rent. $79,900. MLS# 20140558. 76 Armendaris: Tri Level Home on 1.8 acres in Champagne Hills. Out standing Lake and Mountain views. Gourmet Kitchen, new granite counter tops, and stainless steel appliances. Enjoy the double sided fireplace in the living room and kitchen. The living room offers a wet bar, and beautiful views of the lake. Spacious Master bedroom, with lake views master bath offers jetted tub, copper sinks, and separate shower. $298,000. MLS#20143384. 402 Broadway, TorC: Prime Commercial building features updated plumbing, electrical, AC, flooring & kitchen. Great location for offices, artist studios, healing arts or retail. Walking distance to spas, bathhouses, restaurants, galleries. Reduced! $194,500 405 Cedar, TorC: This elegant home has been totally redone. New roof, exterior stucco & paint, floors, windows & sills, electric, bathroom, lots of beautiful kitchen upgrades. Fenced backyard w/patio & 20 x 24 greenhouse. Basement & garage. Reduced! $124,900 618 Marr, TorC: Sun or Shade RV Park is well established with 19 spaces, some in covered bay, plus 2 Manufactured Homes, washer/dryer and bath/shower areas + a capped domestic hot mineral water well! Near spas, bathhouses, shopping. Purchase a successful business for only $183,500. 100 Alamosa Village, EB: Welcoming Log Home has open concept design and plenty of privacy on 5 acres. The kitchen is elevated and overlooks the living and dining area. A spiral staircase leads to a loft bedroom with 1/2 bath. Basement has ample storage and a freezer. Great views & tranquility for $99,500. 1414 Aluminum, TorC: 1930's 2 bed - 3/4 bath has many new/remodeled features including refrigerator, washer & dryer, hot water heater, metal roof, double paned windows and bathroom. Great yard. Owner says sell; WOW, not a misprint, just $29,900! New Listing: $149, 900! Cute! Cute! Cute 3 bdrm 1 3/4 bath Doll House in Elephant Butte! Great room concept open to dining, and from dining to country kitchen with ceramic tile, overlooking grassed backyard! Huge utility room! Contemporary design with that southwest feeling! Walk to Sierra Del Rio Golf Course, "hop and skip" to lake! Take a look! MLS 20150592 Call Earl 505.350.1155 twitter cegreer Come see this Gem in Truth or Consequences!! 2 bedroom, 2 bath, ADA compliant, 2 city lots, propanel roof, pellet stove, just waiting for you! 1107B Myrtle Ave. Asking $52,000.00 Call Cindy Cherry 740-5920. MLS #20140337. WOW! 3 bdrm 2 bath home! Located in popular NW quadrant, boasts great room concept, family dining area, 1 car finished garage, ceiling fans in Great Room & 2 bdrms; block veneer adds the exquisite touch! Close to schools, shopping, golf course and hospital! Priced to sell!! $79,900! Take a look! MLS #20145220. Call Earl (505) 350-1155 twitter cegreer $89,900! Clean 3 bedroom, 2 bath manufactured home with open floor plan; kitchen with all appliances - washer/dryer included! Separate tub, shower in master bedroom, great walk-in closet! Includes detached carport with small storage area. Low maintenance lot - plenty of room for lake toys! MLS #20150091. Call Cindy T. 575-740-0010. www.theheraldtorc.com THE HERALD • FEBRUARY 18, 2015 • PAGE 12 email: [email protected] & [email protected] What You Cannot Afford to Forget When Pricing Your Products QUALITY SERVICE AWARD WINNING OFFICE Q �� Howell Associates, Inc. �� MEMBER SIERRA COUNTY BOARD OF REALTORS MEMBER TRUTH or CONSEQUENCES SIERRA COUNTY CHAMBER OF COMMERCE REAL ESTATE �� IMPRESSIVE BRICK RANCH PLUS GUEST HOUSE: Split BR floor plan adds to the appeal of this 3BR, 13/4BA at 809 Sierra Vista. Main home w/over 1570 sq.ft. Guest House w/over 600 sq.ft. "OPEN" tiled LR/formal DR. Cabinet filled KIT. w/all appliances inc. microwave & breakfast bar/serving counter. Tiled SUNROOM. Utility w/washer & dryer. Att. 2 car garage. GUEST HOUSE features LR/BR/KIT. comb., large 3/4 BA & walk-in closet. Separate finished workshop/storage rm.. Covered patio, SW carefree yard, storage bldg., courtyard & gated boat storage w/outdoor sink. RV parking and hook-up. Priced at $225,000 and waiting for you to call ANDREA for your private viewing of #2480. #2483 ~ 807 Spruce St. ~ $124,900.00 2 BR / 1–3/4 BA • Call Andrea 575.740.7196 #2436~ 103 Goff Circle ~ $129, 500.00 3 BR / 2 BA. • Call Andrea 575.740.7196 #5247 ~ 263 Animas ~ $58,000.00 5.735 Ac. • Call Andrea 575.740.7196 #2477 ~ 27 Underwood ~ $240,000.00 2800 Sq. Ft. • Call Andrea 575.740.7196 AVAILABLE RENTALS PUBLIC NOTICE DECI$ION$, DECI$ION$. Advertising in the Chaparral Guide (Low Rates, Monthlong Shelf Life) or some radio station (Throwing away good money into the air). Ads that last a month vs. “gone in 60-seconds”. Some things just make cents. FOR RENT PALMS APARTMENTS Newly renovated Apts. Studio, 1 Bdrm, & 2 Bdrm, utilities included, you pay gas. Starting at $350. (575)740-5925 ***STILL AVAILABLE*** IMMACULATE 1/BDRM HOME 1 month vacation stays or long term month to month rental. Furnished including basic kitchen utensils. $585/mo. + $500/deposit. Includes all utilities & satellite TV. Williamsburg. (575)740-1572 FOR RENT TRAILER SPACE Turtleback Mobile Home Park at 1751 Caballo Rd, Space #3, TorC. $150/mo. (575)894-2740 T OR C HOUSE Furnished, dishes/towels Westside, close to downtown Carport. $500/mo. Tenant pays utilities Call Nadine (602) 212-1771 or (510)-292-3688 *** Call Frank 575.297.4073 Cell: 505.720.5774 ASK US ABOUT OUR MOVE IN SPECIALS 707 Myrtle: 1BD/1BA. $400 includes utilities. 805 Palo Verde: 3BD/2BA. $900 plus utilities. 408 Juniper: 2BD/1BA. $475 plus utilities. 5 Perch Monticello RV Park: 3 BD/2BA. $600 plus utilities. 814 Riverside: 4BD/3BA. $1,000 plus utilities. 415 Birch: 2BD/1BA. $400 plus utilities. 814 Poplar: 2BD/1.5BA. $500 plus utilities. 904 Date Commercial Building: Prime location. $650.00 plus utilities. DOCTORS OFFICE 500 Hwy 195 Elephant Butte, NM 87935 Floor Space 1000 sq. ft. * Doctors private office * 3 Exam rooms * Reception area * Separate office for Recep tionist * Lots of Parking spaces $1000/mo. with one year lease (575)744-5085 SPECIAL PLACE FOR SPECIAL TENANT-FOR RENT 3 Bdrm/2 Bath Mobile Home located on Hillsboro Hwy. Beautiful view of the Caballo Lake & Mountains. Immediately available. ABSOLUTELY NO PETS. $500/mo, + $500/security. FIRM! Background check & references required. (575)894-9511 COMMERCIAL PRINTERS • Letterheads • Flyers • Layout / Design • Business Cards • Pamphlets • Booklets • Envelopes • Business Forms • Newsletters RESIDENTIAL 301 Stagecoach, EB - Very nice 3 bedroom, 2 bath home. Great view of Turtleback Mountain. Spacious with 2 car garage. Clean and neat. 913 Poplar - Large, nice brick, 3 bedroom, 2 bath home with large back yard fence, double-car garage in very nice neighborhood. All Residential Rentals Are HUD Approved CALL FOR MORE INFO. William & Mercy Howell 894.6611 Mario Maez 894.6611 or 744.4862 Cell: 505.450.5467 RIO GRANDE APTS. Williamsburg, NM Close to Park Newly Remodeled Furnished Kitchenettes/Apts. 1 Bedroom Apt. + Livingroom • Full size Fridge and stove $549/Mo. Studio Apt. $400/Mo. $75 Cleaning Deposit Free WiFi, Direct TV & HBO, ALL NON-SMOKING All Utilities Included fundable security deposit. Smoking outside only, no pets. Rent includes all utilities, ASK FOR DAN cable TV, and one-day use Small Pet Friendly weekly of on-site laundry room. Quiet people wanted. Date APARTMENTS FOR RENT IN HOT SPRINGS DISTRICT: Street Apartments, 801 Date, TorC. Shown by appointment 1 Bedroom, 1 Bath and 2 Studios. 506 S. Pershing, only. Call (575)740-6632. Apartments 1, 2 & 3. Utilities included, washer on site. Freshly painted. 1 Bedroom available now. For more information WANTED: STUDENT(S) please call: SCIENCE, MATH, ART (575)894-7076 Assistant Research *** Exchange: HISTORIC ADOBE HOME * Tutoring FOR RENT IN CUCHILLO * Pre-Requisites College Large home, recently remodeled. Artist studio space * Mind Development also available. $850/mo.Please * Maximum Benefits Internet E-mail: call (575)743-0066 [email protected] for more info. *** *** EDUCATION PERSONAL CONSULTATIONS Sad? Anxious? Stressed? You deserve to be happy. We are personal consultants with a lifetime of experience using alternative healing techniques to clear trauma and teach relaxation. For help that really works call 575-894-1996 for a free consultation. We also consult by Skype & iChat. Wishing you health and happiness. Amy Max & Roderic Sorrell cripplecreekrealty.net QUALITY MAKES THE DIFFERENCE!! HERALD CALL US TODAY • 894-2143 FOR QUALITY SERVICE 1204 NORTH DATE • FAX 894-7824 e-mail: [email protected] & [email protected] Free Estimates • No Charge for Set Up Glenwood Pond: Fishing was good using Power Bait and salmon eggs for trout. Alumni Pond: Fishing was very good using salmon eggs, homemade dough baits and Power Bait for trout. We had no reports on other species. Young Pond: Trout fishing was very good using Power Bait, corn, salmon eggs and cheese. We had no reports on other species. Gila River: Water flow on the Gila as of Monday was 416 cfs. We had no reports from anglers this week. Bill Evans Lake: We had no reports from anglers this week. Lake Roberts: We had no reports from anglers this week. Percha Dam: We had no reports from anglers this week. CATCHES OF THE WEEK Bluewater Lake: On Feb. 9, Leslie Ann Benefield of Albuquerque caught and released a 33-inch tiger musky. She was using a white Dynamic minnow lure. Ned Houk Ponds: On Feb. 9, Ryan Curry of Clovis caught a 16.75-inch white bass. He was using a silver Kastmaster. San Juan River: On Feb. 8, Kylie Clemens of Albuquerque caught and released a 25-inch rainbow trout. She was fishing the Texas Hole and using a size 24 midge pattern. If you have a catch of the week story or just want to tell us about your latest New Mexico fishing experience, send it to us at [email protected]. 2 BDRM/1 1/2 BA. MH Tenant pays gas & elec. $400/ We may include your story in mo. + $300/deposit. 840 Hwy our next report. 181 North, TorC. For catches of the week, (575)744-5915 include name, date, and *** location, type of fish, length 2 BDRM/ 1 1/2 BATH MH and weight if possible and 1206 Copper #1, TorC. $450/mo. + utilities & $250 bait, lure or fly used. deposit. HUD approved. *** Owner/Agent The HERALD (575)740-0339 Sierra County’s Favorite Newspaper! FURNISHED EFFICIENCY (575) 894.2143 APARTMENT Includes private bathroom with email: [email protected] shower. $375 monthly for sin& [email protected] gle occupancy plus $100 rewww.theheraldtorc.com (575) 894.9769 We can print just about anything - call us: THE This fishing report, provided by Bill Dunn and the Department of Game & Fish, has been generated from the best information available from area officers and anglers. Conditions encountered after the report is compiled may differ, as stream, lake and weather conditions alter fish and angler activities. Elephant Butte Lake: Fishing was slow, but there were a few largemouth bass and white bass caught by anglers using crank baits and slab spoons. We had no reports on other species. Rio Grande: Stream flow below Elephant Butte on Monday morning was .70 cfs. We had no reports from anglers this week. Caballo Lake: Fishing was fair using minnows for walleye at the north end of the lake. We had no reports on other species. Fishing pressure was light. Quemado Lake: As of this past week, the lake is completely free of ice and fishing was good using Power Bait and salmon eggs for trout up to 18 inches. We had no reports on tiger musky. Snow Lake: We had no reports from anglers this week. Bear Canyon: Fishing was good using chartreuse and orange Power Bait, salmon eggs and homemade dough bait for trout. Escondida Lake: Fishing was good using homemade dough bait, corn and salmon egg combinations, Power Bait and Pistol Petes for trout. �� Owner/Broker (575) 650.0930 807 Warm Springs Blvd. • Elephant Butte, New Mexico Owner/Broker (575) 740.2711 NEW LISTING - 20150594 - 303 Skyline - Pride of ownership shows in this well maintained 3 bedroom 2 bath ranch style home on a 1/4 acre fenced lot. Home has tile, carpet, high vaulted ceiling with ceiling fans through out. Open kitchen and living room, utility room, refrigerated air with central cooling and heating; and a covered patio. Southwest landscaping makes for easy maintenance. Attached 2 car garage; full of cabinetry and shelves. Minutes from Elephant Butte Lake. Lot on North side of home is available as well. $175,000. Call LaNeer at 740-2711. 608 Grape - 4 bedroom 2 bath on a HUGE LOT. Enjoy parking for half a dozen vehicles; beautiful curb appeal, big shade trees in the back that gives the home privacy. Lots of storage in home with many updates including beautiful metal roof. Enjoy the big covered patio. Room for all your toys! Great Location! Call Summer Woods for more info. TheHeraldNM 5568 And Growing! When it comes to finding the right price for your product or service, there is no formula and no single correct answer. Even within the same industry, what works for one company won’t necessarily work for the next. Today, a Google search for the term “pricing products” returns 297 million results, almost double the results of a search for the phrase, “writing a business plan” – a business process that does have a formula, and which can be learned. Pricing products correctly is by comparison, an art. It requires an awareness of the market as it currently exits, the vision and ability to see a market as it could or will exist, and the logic to decide on a figure that will cover costs, send a message and maximize sales. YOUR STARTING PRICE DEFINES YOU In 1986, Pixar Animation Studios was a very different company than the one we know today. It was a hardware company whose main focus was on selling the Pixar Image Computer. In these early days, the partners of the company –Steve Jobs, Alvy Ray Smith, John Lasseter and Ed Catmull– struggled with figuring out how to run the type of business they had just started. For Ed, an early concern was figuring out how much to charge for their machine: “I was told by the presidents of Sun and Silicon Graphics to start with a high number. If you start high, they said, you can always reduce the price; if you lowball it and then need to raise the price later, you will only upset your customers. So based on the profit margins we wanted, we decided on a price of $122,000 per unit. Big mistake. The Pixar Image Computer quickly gained a reputation for being powerful, but too expensive. When we lowered the price later, we discovered that our reputation for being overpriced was all anyone remembered. Regardless of our attempts to correct it, the first impression stuck,” – Ed Catmull, Creativity Inc. Ed Catmull acknowledges that for a complex question like pricing, there is no simple answer. Rather, focus on the bigger questions: How will you meet your customers’ expectations? How will you invest in further development of the product? Finding answers to questions that keep the ‘bigger picture’ in mind, should help you figure out the most appropriate price for your product. YOUR PRICE POSITIONS YOU IN THE MARKET While Ed argues against “start high” pricing advice, Tim Berry, the Founder of Palo Alto Software, believes that pricing too low is the real risk: “There is no algorithm for pricing. It’s mostly instinct. Covering costs acts as a floor, not a useful indicator. Pricing is your strongest marketing message and most startups should price high, position themselves as premium value with premium price. Oh, and one of the common fallacies around is that startups are supposed to price below the competition. Wrong. Higher is better, by far; and then back that up with value.” –Tim Berry, Founder of Palo Alto Software. Tim and Ed may disagree on low versus high pricing, but both recognize that there is more to the question than a “tried and tested process.” According to Tim, you set your pricing based on your situation, the strategy you are pursuing, costs to produce, your competition, the weather, your instinct – basically, whatever is most important to you at the time. And while there is no formula for the right price, there are several mistakes you can avoid making when you get to this stage of planning: Mistake 1: Thinking it’s best to be the lowest price provider This approach may work for businesses that sell undifferentiated commodities, but strategies that center on being the “lowest price” usually require a lot of initial investment and a very largeSee AFFORD on Page 14 YARD SALE DIRECTORY **CLIP ’N GO!!** DIRECTORY **FEBRUARY 18, 2015** ***WILLIAMSBURG*** Feb. 19, 20 & 21 9:00am-? 124 E. ValVerde, Wmsbg. *** CALL THE HERALD (575)894-2143 to find out how you can be included in this directory!! Elephant Butte Inn Elephant Butte Lake Fish Fund Meeting Monday, February 23 • 6:00 PM at the Elephant Butte Inn New Mexico Game & Fish will be making a presentation. Everyone interested in supporting this initiative to get our lake stocked, please join us! For more information: [email protected] Elephant Butte Inn 575.744.5431 401 Hwy 195 ~ Elephant Butte, NM