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Competitor Analysis Worksheet

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Competitor Analysis Worksheet
Instructions:
1. Select up to five competitors with which to compare your organization and enter the names of those competitors in the header columns where indicated.
2. Fill in the demographic information for each competitor.
3. Using the rating system below, rate each competitor based on the listed criteria. (Add rows for additional criteria as necessary.)
4. Total the scores of each competitor on the second worksheet and average the total.
5. Those competitors with the highest percentage rating could be a potential threat to your business.
6. Use the third worksheet to keep track of notes and comments.
Competitor Name:
Rating System:
0 -- Does not apply.
1 -- Applies only minimally.
2 -- Applies somewhat.
3 -- Applies moderately.
4 -- Applies maximally.
[ENTER NAME] [ENTER NAME] [ENTER NAME]
DEMOGRAPHICS
Company Size:
Years in Business:
Number of Employees:
Number of Plants:
Number of Retail Outlets:
Ownership (Private? Publicly Traded?):
Corporate Governance:
Organizational Structure:
ANALYSIS
Retail outlets are advantageously located:
Annual sales exceed those of my company:
Product is same/similar to my product:
Product is priced lower than my product:
More money spent on marketing activities:
Cost of production is lower than mine:
Expansion rate exceeds mine:
Leadership has more industry experience:
Distribution channels outnumber mine:
Suppliers outnumber mine:
Has more venture capital available:
Product meets needs of market position:
[ENTER NAME]
[ENTER NAME] [ENTER NAME]
[ENTER NAME]
Scores and Averages
Retail
Outlets
Annual
Sales
Product
Product Price Marketing
Comparison
Production Expansion
Leadership
Distribution
Suppliers
Venture
Capital
Market
Needs
Column1
[Competitor #1]
[Competitor #2]
[Competitor #3]
[Competitor #4]
[Competitor #5]
0
Total Score:
Average:
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
0
#DIV/0!
Notes and Comments
[Competitor #1]
[Competitor #2]
[Competitor #3]
[Competitor #4]
[Competitor #5]
Author
Document
Category
Uncategorized
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1 171
File Size
196 KB
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