close

Enter

Log in using OpenID

Bussiness Plan for Investors

embedDownload
3DAPPSTORE 3D PRİNTİNG MARKETPLACE
3DAPPSTORE INC.
BUSINESS PLAN
Prepared by: Faruk Can Özdemir
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
3dappstore Inc.
Table of Contents
Page
Confidentiality Agreement
ii
1)
Executive Summary
1
2)
Company Description
2
Promoters, shareholders and Board
Advisors
Products and services
Long Term Aim of Business
Objectives
S.W.O.T. Analysis
3)
2
2
2
2
2
2
Market Analysis
5
Target market
Total market valuation
Targeted share
Market trends
Profile of competitors
Competitive advantage
Benefits to clients
4)
5
5
5
6
6
7
7
Marketing/Sales Strategy
8
Income sources
Marketing strategy
Pricing
Advertising and Promotion
Sales Strategy
5)
8
8
9
9
10
Funding Requirements
11
i
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
3dappstore Inc.
Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business
plan is confidential; therefore, the reader agrees not to disclose it without the express
written permission of 3dappstore Inc.
It is acknowledged by the reader that information to be furnished in this business plan
is in all respects confidential in nature, other than information that is in the public
domain through other means, and that any disclosure or use of this confidential
information by the reader may cause serious harm or damage to 3dappstore Inc.
and 3dappstore Marketplace Project.
Upon request, this document is to be immediately returned to 3dappstore Inc.
Signature
Farukcan Özdemir
Name (printed)
22.09.2014
Date
This is a business plan. It does not imply offering of securities.
ii
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
1.
3dappstore Inc.
Executive Summary
I am Farukcan Özdemir. I am computer engineer and network professional. I
have many projects in manufacturing and energy markets. I have capable of solid
designs, futuristic manufacturing machines and 3D printing systems. I am the Cofounder of Optimus Advanced Technology, the first hydrogen energy company of
Turkey and Fresh founder of 3dappstore Inc.
3dappstore 3d printing model and design marketplace project is an
advanced marketplace project to create a creative and innovative web, cloud and
desktop based platforms for 3D printer users & professionals. 3dappstore is the first and
unique marketplace like Apple Appstore and Google Play which has "One Touch 3D
Printing Technology" that is capable to create needed codes to manufacture
automaticaly with its Application Based Modeling and Self-Compiling Package
concepts which achieved easier and faster 3D printing mentality.
Via 3dappstore, everyone can print without any technical knowledge with its
"One Touch Printing Technology" and "Advanced Marketplace of 3D Models of
Everything".
3D Printer and its market is the fastest developing market in the world because
3D printers will use every industry and every manufacturing operations in the future.
Their fast and reliable manufacturing capabilities and blasting technologies will
expand and develop these machines for human future. This huge market, especially
solid modeling and designs for 3D printers are very important for everyone use. In
2020, there will be over 2 Million 3D Printer and 10 Million active users. 3dappstore will
include paid and free models to direct 3D print for everyone. Bottles, planes,
quadcopters, cups, gears, watches and more and more 3D model will be on the
marketplace. 3dappstore project will give 3D printing capability to everyone with its
advanced model marketplace and other platforms of services.
Project will manage from Farukcan Özdemir and staffling strategy.
3dappstore will be the most accurate and biggest marketplace of the 3D
printing market with its creative and innovative web-cloud and desktop based
services and platforms.
In a projection, 3dappstore
advertisements-marketing strategies;
•
•
•
will
revenue
from
paid
models
and
50.000$ - 150.000$ per month
Full of Targeted Market
Full of Targeted Brands & Users
3dappstore project needs equipments, marketing, R&D and staffling charge
to complete its operations for developing and to be online. 3dappstore requires
fundings in consideration of percentage of company from investors.
1
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
2.
3dappstore Inc.
Company Description
Promoters and Shareholders
•
•
•
•
3dappstore Inc. is the unique technology company located at Ankara, Turkey
3dappstore Inc was founded by September 2014
Faruk Can Özdemir is founder of company and %100 shareholder
Adress : 7.Cadde 71.Sokak 16/8 Bahçelievler/Çankaya/Ankara 06490
Advisors
Financial Advisor : Mr.Nevzat Özdemir
Legal Advisor : Mrs.Zeynep Aslaner
Products and services
3dappstore is an advanced marketplace and strong desktop platform project for 3D
printing technology.
Background of Development
3D printers are the most advanced manufacturing machines in every industry.
For technology authorities, 3D printing systems and market will expand more and
more in following years all over the world because these systems provide us faster
and easier manufacturing. Especially direct manufacturing without molds.
These machines run on some specialized coding and software techniques to
print some model. Models which are printable design on computers by
specialized programs like Solidworks, Catia, Autocad etc. These programs call as
CAD programs. CAD (Computer Aided Design) is a special modeling format to
manufacture. It includes special codes to easy manufacturing like layers, molds,
mechanical assemblies etc. To manufacture models that assembled in CAD
programs we need special codes called CAM or deeply G-codes. When we
complete our model to manufacture, CAD programs or any other compiler
programs provide us a complex code blocks called as G-codes. CAM programs
or compilers are key programs to create G-codes for machiens. G-codes include
routing variables and datas for manufacturing and machine heads. With these Gcodes, machines like 3D printers, CNCs and Routers can manufacture wanted
designs. All of these procedures and codes just to manufacture faster and easier
for responsibles like engineers, technicians or others but especially 3D printers will
be at every manufacture and other companies and users offices and homes in
the future to create/manufacture things. But as we see, these modeling and
coding procedures are really hard to do for standart people. Not just usual users,
also designers suffer with this.
CAD, CAM, G-codes, Compilers and other technical dependencies are real
problem for people who want to print or manufacture anything with 3D printers or
other XYZ based manufacturing machines. These concepts must be changed
and must be more easier to people who are not authorised in technical
knowledge. To bring away all these problems, i created "Application Based
Modeling" concept and "3dappstore marketplace" to provide one touch printing
technology to everyone.
2
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
3dappstore Inc.
Benefits and Features
3dappstore is a first and unique web based 3d printing model marketplace
with mobile applications, desktop platforms and cloud service on its market. It
provides "One Touch Printing" technology with "Application Based Modeling"
concept. CAD designers create models for 3d printing like bootles, drones, cups,
knifes etc and 3d printer users easily install and print with one touch from
3dappstore without working with CAM or G-code integrations.
What is "Application Based Modeling Concept" and "One Touch 3D Printing
Technology" briefly ?
Application Based Modeling (ABM) is a concept that tells to designers must
model a digital object (CAD Design) and create a "Self Compiling Package" by
3dappstore desktop client with appropriate policies like iOS or Android
application designs. This client will convert assembly or parts from CAD programs
to .SCP file format. This created Self Compiling Package (.scp File) includes
universal CAM compiling informations bounded by designed model and 3d
printer G-code knowledges. These SCP files upload to 3dappstore global
marketplace in appropriate categories with their specific informations like
uploading applications to Apple Appstore and Google Play. Users from all over
the world can download these SCP files to 3dappstore desktop client with one
touch. When the download complete, 3dappstore desktop client executes this
Self Compiling Package and digital model of an object that designed by a
designer compiles automaticaly to G-codes with integrated universal CAM
compiler. This created G-codes automaticly send to users' 3D printers as their
model specifications. With this concept, everyone can print anything in the
marketplace with One Touch. I call it "One Touch 3D Printing Technology" and
"Application Based Modeling". This concept can universalize every other systems
on printing with 3dappstore roof.
3dappstore users also can backup their resources and models on "3dcloud"
service bounded by 3dappstore. In the future of the project, designers can design
their CAD models on this cloud service clearly and can upload to the
marketplace directly.
3dappstore will has three type mobile application. iOS, Android and Windows
Phone. By these mobile applications, users can reach the marketplace with
blazing user interface and fast, short and reliable connections. Users can select
models on marketplace and can send selected models to their 3D printers directly
from anywhere in the world. (If printer connected to computer with 3dappstore
client)
Unique selling points
3dappstore is a marketplace, so there will be free and paid models to print.
Users can download model with this pricing option. Like other marketplace
concepts, 3dappstore can use advertisements strategies on models or on main
web services. 3D printing market is developing market and it has many
advertisement oportunities. 3dappstore will use these opportunities. 3dappstore
will get %10-15 commission for paid models.
3
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
3dappstore Inc.
Advantages to customers
3dappstore will be a big marketplace on the 3d printing market with its unique
and fast options. Especially Application Based Modeling and One Touch 3D
Printing Technology with 3dcloud service and mobile applications, users have
many advantages on 3d printing applications. For designers, when their models
downloaded more and more, they can profit on it independently.
Disadvantages or weak points
3dappstore is a new concept for modeling and 3D printing market, so people
who are using these XYZ-based manufacturing machines with CAD designs may
not be able to change their printing systems in the first stage of this project. This is
the main disadvantage of the project. But like newcomer systems, 3dappstore will
expand its area and users will kickoff these minor disadvantages.
System has no weak point because it will be a planned and well-structured
web service. World and IT professionals know the concept of web services and
these services are well-known by technical people.
Future developments
3dappstore will be a great marketplace for 3d artists, CAD modellers and 3D
printer users. After the creating every needed systems and services, we will focus
on web-based-designing strategies. Especially we will turn 3dcloud system to
general market compiler and online-design software for 3d artists for 3D printers.
Second future development will be the main research and development on
"Self Compiling Package" system because this system is backbone of 3dappstore.
SCP file format can be expand to coding technologies especially like Microsoft
Visual Studio and Apple Xcode compiling systems. Besides designing concepts,
3dappstore will research on designing code technology for manufacturing
industry.
Third future development will be main researches on 3D printing sub-devices
like filament, solids, backups and hardwares. In the future of 3dappstore, we may
produce some other devices for 3D printer users.
Long Term Aim of the Business
3dappstore will generate more and more 3D printer compabile 3d designs to
direct printing by users all over the world. Especially for 3D printing market, these
systems and users will generate solutions to every printing problems. In the long term,
our bussiness will help 3D printing market by "One Touch Printing", "Application Based
Modeling", "Cloud Service for 3D Printing", "Huge Marketplace" and research &
developments on 3D printer hardware and solution devices.
4
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
3dappstore Inc.
Objectives
Our objective is to become the most accurate, most reliable and biggest
marketplace and web service provider for 3D printing market. For these objectives,
our bussiness will expand year by year.
First Year : Implementation, Bussiness Creation and System Online Processes
Second-Fourth Year : Expanding and Developing 3dappstore, Expanding Bussiness
Five and Upcoming Years : The Biggest Marketplace of 3D printing market
SWOT Analysis
Strengths
• The First Application Based
Modeling Concept Markeplace
• The First One Touch Printing
Technology Marketplace
• The First Polyplatform Marketplace
for 3D printing market
• Young & Developing Market
• Thousands of Potential Users
Opportunities
• The First in its market
• Developing Target Market
• Market Needs 3dappstore like
main marketplaces
• People want to use 3D printers but
they don't. They need an easier
concept to print like 3dappstore
Weaknesses
• Competitor Marketplaces
• New Startup / Fresh Bussiness
Threats
• Financial Threads to Develop
• Financial Threads on
Advertisements for 3dappstore
5
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
3.
3dappstore Inc.
Market Analysis
3D printing market is envolved and developing market in the world future
industry and manufacturing machine industry because 3D printers capable of
manufacture every models that you can imagine directly. By these specialities, users
and many industry are using 3D printers and will use more and more company and
users in the future. Technology and industry authorities said that, 3D printing market is
the most accurate and the most valuable market in the future of manufacturing.
Target Market
Size of each market segment
3D printing market will go on 1.000.000 machines all over the world and
increasing. 3D printing researches and users are increasing increadibly. By
authorities in 2020;
!
!
!
!
3D printer number will be over 2.000.000 all over the world
3D printer user number will be over 10.000.000 all over the world
Each 3D printer will print 100 models in a day approximately
Total printing number will be over 100 Millions of model in a day
Is the segment growing or declining?
3D printing market is increasing on models and on machines incredibly and
independently.
Characteristics of potential customers in each segment
There is two types of potential customers. First, designers of the CAD models,
second, 3d printer owners. For the target market, in 2020, these numbers will
increase and be over 2 Million machines, 10 Million users and over 20 Million
designers for 3d printing technology.
Total Market Valuation
For 3dappstore project and advanced marketplace, there will be over 20
Million users (owners, designers and users) in 2020. Total valuation of our project is
projected on "Sales Strategy".
Target Company revenue
3dappstore targets all the users and owners to create a marketplace autority
of the market. When the 3dappstore own the market for marketplace, our company
will revenue on sales of paid-models and advertisements on the marketplace and on
models. Our main target on %10 of all models for revenues.
6
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
3dappstore Inc.
Competitive Advantage
There is some other competitors on marketplace idea of CAD and 3D models but
3dappstore is a different look to the 3D marketplace concept with its two main
concepts.
Unique features
3dappstore has "Application Based Modeling" and "Self-Compiling Package"
file formatting. These unique concepts will allow users to -One Touch Printing
Technology-. Also 3dappstore will has mobile, cloud and main desktop
application for print faster and easier.
Price
3dappstore is totally free to use marketplace. For "Paid Models" designers,
marketplace and SCP file format extension for desktop platform to develop CAD
models for 3dappstore marketplace will be only 5$ contribute fee for the designer
pool of 3dappstore. Designers who are in the pool can upload "Paid" models to
the marketplace.
New technologies or systems
3dappstore has unique technologies and platforms to one touch print,
crossplatforms and faster printing than others like desktop platform with SCP file
format, 3dcloud system and mobile applications to reach the marketplace from
everywhere.
Greater compatibility with existing systems
3dappstore will be compatible with all 3D printer brands and models for
success printing.
Benefits to Clients
3dappstore will give customers to these;
•
•
•
•
•
•
•
Increase sales with fast modeling and fast 3D printing
Increase efficiencies with fast modeling and fast 3D printing
Save money with fast modeling and fast 3D printing
Save time with fast modeling and fast 3D printing
Maximise resources with fast modeling and fast 3D printing
Reduce errors with fast modeling and fast 3D printing
Reduce downtime with fast modeling and fast 3D printing
7
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
4.
3dappstore Inc.
Marketing/Sales Strategy
3dappstore will be a marketplace for models and 3D printing technologies like
Apple Appstore, Google Play and Windows Marketplace. Marketing strategy is upon
between line of general web and platform based marketplaces.
Marketing Strategy
Which segments of the market will be targeted first and why?
Our first target will be academic and amateur users and professional
designers in 3D printing industry. 3dappstore must develop on academical
developments on marketplace and "Application Based Modeling" concepts. 3D
printers are using mostly semi-professionals and academics nowadays but in the
future, they will be used by professionals. We must educate and develop together
with science and engineering.
How will this be developed to reach the full target market?
3dappstore is a fresh and creative marketplace for targeted market. It must
be develop and research on some other helping technologies. After reaching
low-targets like academics and amateur users, 3dappstore will spread with
creative and powerful advertisement strategy to full market.
How will you differentiate your product or service?
3dappstore will be a marketplace and must behaviour like the biggest. This is
the key mention of our strategy. Our mobile, desktop and cloud platforms will
develop and differentiate our users' experiences and general marketplace
concept. We will develop on easier modeling, faster printing, one touch printing
technology and SCF file format to be an universal modeling concept and file
format.
What key benefits will be highlighted?
3dappstore has three key benefits to users;
! One Touch Printing
! Platforms on Mobile, Desktop and Cloud
! Compatibility and Efficiency
3dappstore has three key benefits to designers;
! Bigger percentage on "Paid" sales
! Easy Uploading and Easy Revenue Control
! Designing on Cloud Platform
What potential customers have you already targeted?
We already targeted these main customers pools;
!
!
!
!
Universities and Colleges all over the world
Academics & Researchers on 3D Printing & Solid Design
Professional Solid/CAD-CAM Designers all over the world
Low and Mid Range 3D Printer User Groups all over the world
8
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
3dappstore Inc.
Have you a test site in operation, and what feedback is coming from this?
We are developing the prototype system. We got very effective and useful
feedbacks from our 3D printer groups.
What contacts can be used to generate market awareness and sales?
3dappstore project can expand and scale up with these contacts;
!
!
!
!
3D Printer Manufacturers all over the world
Main Designer Groups on 3D Printing Technology
Brands that can advertise on 3D Models. (Coca-cola Ad on 3D bottles, DJI
Ad on Quadcopter models etc.)
Plastic and Metal Materials Manufacturers on Different Industries
Who will do the marketing: staff, agency, reps?
3dappstore will contract an international marketing agency for marketing
operations.
Revenue Sources
We projected our revenues for 100.000 marketplace users. Every user can
download and print 20 model in two month in this projection.
100.000 x 20 = 2.000.000 models download in two month.
Ads on Models will be 0.2$ for each model.
Ads on Marketplace will be 10.000$ for two month.
In a projection: 3dappstore System will revenue ~100.000 -150.000$ in two
month.
Total Number of Sales
•
•
•
3D Models Sales
Ads on Models
Ads on Marketplace
10.000
300.000
5
Amount
~ 40.000$
~ 60.000$
~ 50.000$
Sales Strategy
We will sell your product or service to the target market;
•
•
•
•
Directly on 3dappstore Web Service
Directly on Marketplace
Revenue Sharing Partners
Agencies for Advertisement Revenues
9
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
© 3dappstore Marketplace Project 2014
3dappstore Inc.
Pricing
Every paid models will have price by their designers. 3dappstore will not
contribute pricing situations like Apple Appstore and Google Play pricing strategy.
Advertisement contractions will process on market values of dependent
brands and general web-based system prices.
Marketing and Communications Strategy
3dappstore will be a fresh and blazing marketplace and we will be huge
marketing on 3D printing market.
•
•
•
•
•
Valuable advertising on 3D printing market's best web places.
Public relations with 3D printing academics and professionals.
Direct marketing to appropriate designers and users.
Website and internet marketing
Exhibitions and conferences all over the world.
Research and Development
We will have an R&D department to get involved and to produce and
process over the new technologies on modeling and 3D printing market.
IP, Patents, Copyrights, Brands
We are working on to get appropriate patents and copyrights of 3dappstore
web marketplace, application based modeling, self compiling package concept
and general 3d printing advanced marketplace. We will start the process of US
Patent for 3dappstore soon.
10
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
5.
Funding Requirements
3dappstore marketplace project is very effective and future-based project for
manufacturing and 3d printing market.
We need funding Required for:
Equipment
!
!
!
!
!
!
!
!
!
High-Level Computers
High-Level Servers
High Speed and Bandwidth Internet Connection
Computer & Server Hardwares
Control Room ( Panels, Accounting, Security)
Web Softwares
Solid Design Software Licenses (CAD-CAM)
Security Softwares and Web Security SSLs
Domain and Subdomains Fees
!
!
!
!
!
3D Printers
3D Printer Equipments
Test Softwares
Test Computers
Test Hardwares
R&D
Marketing
•
•
•
Fees for Marketing Agencies
Fees for Advertisement Operations on Web
Fees for Conferences & Exhibitions
•
•
Salaries for Staffs - 6 Staff
Legal Fees of Staffs
Staffing
11
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
12
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
13
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
14
This document is the proprietary property of 3dappstore Inc.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Author
Document
Category
Uncategorized
Views
12
File Size
9 238 KB
Tags
1/--pages
Report inappropriate content