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Automotive ECU Market Analysis, Share, Regional Outlook, Industry Trends, Competitive Strategies And Segment Forecast, 2012 To 2020

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Global automotive ECU market size is anticipated to surpass USD 45 billion by 2020, growing at 6% over the forecast period.
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Automotive ECU Market Analysis, Market Size, Share,
Regional Outlook, Industry Trends, Competitive Strategies
And Segment Forecast, 2012 To 2020
Industry Overview
Global automotive ECU market size is anticipated to surpass USD 45 billion by 2020, growing at 6% over
the forecast period. Mounting deployment in infotainment systems coupled with increasing ECU
implementation in electric vehicles is expected to drive demand growth over the next six years.
Telematics systems and connected navigation systems require a growing amount of embedded software
in order to manage an increasing number of services such as better HMI technologies, communication
management and website access. For instance, BMW’s ConnectedDrive provides various applications for
download to the iDrive multimedia system. It avoids new systems and hardware development, hence
expanding the opportunity of existing infotainment system.
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It offers security and safety by predictive and remote diagnostics, active driver assistance systems,
tacking, remote failure diagnostics, and access control. These aspects might extensively contribute to
the automotive ECU market growth. China region was valued at for USD 5 billion in 2013, and is
expected to exceed over USD 8 billion by 2020, growing at a CAGR of over 8%.
Increasing electric vehicles owing to growing awareness of energy efficiency vehicles is driving the global
demand. Environmental trends have tremendous impact on the powertrain domain with increasing ECU
implementation in electric vehicles. Growing electronic components will provide improvement in
emissions and fuel efficiency. Increasing awareness towards green technologies including eco-driver
assist systems has assured a major role in many drive-assist products and has become prominent in the
automotive industry. Rising adoption rate of EVs is expected to help reduce CO2 emissions from
transportation and dependence on fossil fuels, which in turn is expected to impact the industry
favorably.
High complexities in the system owing to increasing functionality in order to control the communication
options are expected to obstruct industry growth over the forecast period. Several complexities include
hardware/software and tolerance stackup. The prioritization of development between software and
hardware architectures within the ECU is one of the major challenges faced by Tier 1 suppliers and
manufacturers. Low-flexibility for re-design during development has increased the complexity of MCUs
per ECU.
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Application Overview
Safety systems were the leading automotive ECU market application and were valued over USD 8 billion
in 2013. It is anticipated to observe significant gains, with forecast of USD 13 billion at a CAGR of 6%
from 2014 to 2020. It majorly includes airbags, tire pressure monitoring systems (tpms), keyless entry
systems, anti-theft systems and pre-crash safety systems. Air bags protect the faces and chests of
drivers and passengers. It receives data from sensors (high-G accelerometers) and transmits the
appropriate response to the inflator.
Chassis electronics hold the second largest share in the industry, growing at a CAGR of 5% over the
forecast period. Increasing consumer demand for comfort features and convenience is expected to spur
the demand.
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Regional Overview
In 2013, Asia Pacific automotive ECU market was valued over USD 12 billion and is expected to reach 19
billion by 2020 at a CAGR of 7%. This can be attributed to mounting safety installations for each electric
vehicle with standards namely China V for light-duty electric vehicles. North America holds 20% industry
share in 2013 and expected to grow at a CAGR of over 6% during the next six years. Demand in this
region may vary due to diminishing high adaptation to new technologies.
Europe automotive ECU market is expected to gain significant industry share by 2020. The region is
expected to attain USD 13 billion by 2020, at a CAGR of over 7.1% during the forecast period from 2014
to 2020. Europe holds a strong position in the industry due to its leading position in the development
and production of luxury cars. Companies such as BMW are especially important in feature innovation
and in forging software standardizations that will provide many future advantages. Upcoming
technology innovations and technology disruptions will be a key force that will allow it to sustain its
strong presence in the automotive market.
Competitive Market Share
Global automotive ECU market share includes participants such as Autoliv, Continental AG, Bosch,
Delphi, Hitachi Automotive, TRW Automotive and Denso. Semiconductor suppliers include Infineon, ST
Micro, Renesas and NXP. In 2009, STMicroelectronics estimated that the average cost of semiconductor
vehicle in a typical engine control ECU of a fuel based vehicle ECU is about USD 40 per unit.
Table of Contents
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope & Assumptions
1.3 List of Data Sources
Chapter 2 Executive Summary
2.1 Automotive ECU - Industry summary & Critical Success Factors (CSFs)
Chapter 3 Automotive ECU Industry Overview
3.1 Market segmentation
3.2 Market size and growth prospects
3.3 Automotive ECU value chain analysis
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3.4 Automotive ECU market dynamics
3.5 Key opportunities - Prioritized
3.6 Industry analysis – Porter’s
3.7 Automotive ECU PESTEL analysis
Chapter 4 Automotive ECU Application Overview
4.1 Automotive ECU market share by application, 2013 & 2020
4.2 Communication & Navigation
4.3 Chassis Electronics
4.4 Entertainment
4.5 Powertrain
4.6 Safety Systems
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Chapter 5 Automotive ECU Regional Overview
5.1 Automotive ECU market share by region, 2013 & 2020
5.2 North America
5.3 Europe
5.4 Asia Pacific
5.5 RoW
Chapter 6 Competitive Landscape
6.1 Advics Co.
6.2 Altera Corporation
6.3 Atmel Corporation
6.4 Audiovox Corporation
6.5 Avago Technologies
6.6 Bosch Group
6.7 Calsonic Kansei Co.
6.8 Continental AG
6.9 Delphi Automotive PLC
6.10 Denso Corporation
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