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Breakfast Cereals Market - Global Industry Analysis, Forecast 2013 – 2019

A new market research report has been recently published by Transparency Market Research, a global market intelligence firm. The research report, titled “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast,
Transparency Market
Breakfast Cereals Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2013 – 2019
Published Date
117 Page Report
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Press Release
Global Breakfast Cereals Market to be Driven by Increasing Consumer
Preference for Western Food Habits
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Breakfast Cereals Market
A new market research report has been recently published by Transparency Market Research, a global
market intelligence firm. The research report, titled “Breakfast Cereals Market - Global Industry Analysis,
Size, Share, Growth, Trends and Forecast, 2013 - 2019”, provides an in-depth analysis of the global
breakfast cereals market based on the market overview, product segmentation, market drivers and
restraints, opportunities and challenges, market trends, geographical segmentation, and competitive
landscape.According to the research study, in 2012, the global breakfast cereals market was worth
US$32.5 bn and is estimated to reach a value of US$43.2 bn by the end of 2019, exhibiting a progressive
4.10% CAGR from 2013 to 2019.
The major factor responsible for the rapid growth of the global market for breakfast cereals is the growing
requirement for convenience foods due to the busy and hectic lifestyles of a growing part of the global
population. Moreover, the growing number of convenience stores and the growing preference for Western
food habits in most of the developing countries in Asia Pacific is estimated to propel the global breakfast
cereals market. In addition, the increasing per capita income of the population is further expected to fuel
the market in the forecast period. However, the rising trend of preferring varied alternatives such as fruits,
eggs, and other quick snacks is the key factor that is expected to hamper the growth of this market in the
near future.
On the basis of type, the global breakfast cereals market has been divided into hot cereals and ready-toeat cereals. Ready-to-eat cereals do not require any time for preparations, whereas hot cereals require
some time to get cooked before they can be consumed. The ready-to-eat segment has gained traction
owing to the hectic and busy lifestyles of consumers in European and North American countries. As a
result, the ready-to-eat cereals segment accounted for a massive share in the global breakfast cereals
market. On the other hand, the hot cereals segment is estimated to witness significant growth in Asia
Pacific countries, as people there mostly prefer hot breakfasts at the start of the day. This segment is
projected to hold a share of 18% in the global market.
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On the basis of geography, the global market for breakfast cereals has been segmented into Asia Pacific,
North America, Europe, and Rest of the World. Among all these regions, the Asia Pacific breakfast cereals
market is anticipated to witness the highest growth rate compared with Europe and North America. Asia
Pacific is estimated to hold a 13% share in the global breakfast cereals market by the end of 2019,
whereas the market share for Europe as well as North America is projected to drop throughout the forecast
period. Among these countries, the China market for breakfast cereals is comparatively small; however, it
is anticipated to register a higher growth rate than other countries.
Furthermore, the research report analyzes the competitive landscape of the global breakfast cereals
market based on company overview, inception details, product portfolio, business strategies, financial
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Breakfast Cereals Market
overview, and recent developments. Some of the prominent players operating in the global breakfast
cereals market are PepsiCo, Kellogg Co., Cereal Partners Worldwide, Post Holdings, and General Mills.
Key segments of the Breakfast cereals market:
Breakfast cereals market, by type
Ready to Eat Cereals
Hot Cereals
Breakfast cereals market, by geography
North America
Asia Pacific
Rest of the World (RoW)
Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11
Chapter 2 Executive Summary 13
Chapter 3 Breakfast Cereals – Market Overview 16
3.1 Introduction 16
3.2 Drivers 17
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Breakfast Cereals Market
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast
habits in emerging markets 17
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19
3.4.1 New tastes and new consumer groups offer market growth opportunities 19
3.5 Challenges 19
3.5.1 Expensive production of gluten-free products is expected to increase production cost 19
3.5.2 Rising energy and commodity prices pose a big challenge for the market 20
3.6 Porter’s five forces analysis 22
3.6.1 Bargaining power of suppliers 22
3.6.2 Bargaining power of buyers 23
3.6.3 Threat of new entrants 23
3.6.4 Threat from substitutes 23
3.6.5 Degree of competition 23
Chapter 4 Breakfast Cereals Market: By Product 24
Chapter 5 Breakfast Cereals Market: By Region 27
5.1 North America 28
5.1.1 United States 30
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Breakfast Cereals Market Market Overview 30 Competitive Landscape 32
5.1.2 Canada 35 Market Overview 35 Competitive Landscape 36
5.1.3 Mexico 39 Market Overview 39 Competitive Landscape 41
5.2 Europe 43
5.2.1 United Kingdom 44 Market Overview 44 Competitive Landscape 46
5.2.2 Germany 49 Market Overview 49 Competitive Landscape 51
5.2.3 France 53 Market Overview 53 Competitive Landscape 54
5.2.4 Italy 56 Market Overview 56 Competitive Landscape 59
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Breakfast Cereals Market
5.2.5 Spain 60 Market Overview 60 Competitive Landscape 63
5.3 Asia Pacific 64
5.3.1 Australia 67 Market Overview 67 Competitive Landscape 69
5.3.2 Japan 72 Market Overview 72 Competitive Landscape 74
5.3.3 South Korea 77 Market Overview 77 Competitive Landscape 79
5.3.4 China 80 Market Overview 80 Competitive Landscape 82
5.3.5 India 85 Market Overview 85 Competitive Landscape 87
5.4 Rest of the World 89
5.4.1 Brazil 90
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Breakfast Cereals Market Market Overview 90 Competitive Landscape 92
5.4.2 Russia 93 Market Overview 93 Competitive Landscape 96
5.4.3 Turkey 97 Market Overview 97
Chapter 6 Competitive Landscape 99
6.1 Company market share 99
6.2 Company presence across different markets 100
Chapter 7 Company Profiles 103
7.1 Kellogg Co. 103
7.1.1 Company Overview 103
7.1.2 Products & Segments 103
7.1.3 Financial Performance 104
7.1.4 Strategic Developments 104
7.2 General Mills 105
7.2.1 Company Overview 105
7.2.2 Products & Segments 105
7.2.3 Financial Performance 106
7.2.4 Strategic Developments 106
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Breakfast Cereals Market
7.3 PepsiCo. 106
7.3.1 Company Overview 107
7.3.2 Products & Segments 107
7.3.3 Financial Performance 107
7.3.4 Strategic Developments 108
7.4 Cereal Partners Worldwide (CPW) 109
7.4.1 Company Overview 109
7.4.2 Products & Segments 109
7.4.3 Financial Performance 109
7.4.4 Strategic Developments 110
7.5 Post Holdings 112
7.5.1 Company Overview 112
7.5.2 Products & Segments 112
7.5.3 Financial Performance 113
7.5.4 Strategic Developments 113
7.6 The Weetabix Food Company 115
7.6.1 Company Overview 115
7.6.2 Products & Segments 115
7.6.3 Financial Performance 115
7.6.4 Strategic Developments 116
About Us
Transparency Market Research
Breakfast Cereals Market
Transparency Market Research is a market intelligence company providing global business information
reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers.
We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use
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Amy James
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Cooking and Food
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Breakfast Cereals Market, Global Breakfast Cereals Market
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