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Consumer and Market Insights Prepared Meals Market in the US

Consumer and Market Insights: Prepared Meals Market in the US
Report Description
• The US is the largest Prepared Meals market in the world, and continues to increase,
with expected growth at a CAGR of 2.1% from 2014-2019.
• This growth is driven by rising consumption rates amongst affluent US consumers, and
women in particular, due to their busy lifestyles that limit the time free for cooking from
• The market has seen innovative new product developments targeting evolving shopping
behaviours, to maintain and grow market share.
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Key Findings
- The US is the largest Prepared Meals market in volume terms
- Ready Meals is the biggest segment of the Prepared Meals market
- Busier schedules are making consumers more dependent on convenient food
- Changing household structures means meal times have become more fragmented
• The Consumer and Market Insights: Prepared Meals Market in the US report identifies
the key demographic groups driving consumption, and what motivates their
consumption, combined with an in-depth study of the market and category dynamics,
to identify key opportunities, and how to target them.
• The report uses a unique method of quantifying consumer trends.
• It also highlights the degree that influence trends have on consumption and shows
whether beliefs over what influences consumer behaviour are accurate.
What else does this report offer?
- Figures that showcase the number of times consumers of different age groups and
gender consume Prepared Meals, as well as identifying whether these demographic
groups over consume (i.e. they account for a higher proportion of occasions than the
proportion of society they represent overall)
- A study of market value and volumes from 2009-2019, supplemented with category,
brand, and packaging analysis that shows the current state of the market, and how it will
develop over the next five years
- The degree of influence that 20 key consumer trends have on Prepared Meals
consumption, with granular analysis on the extent that the degree of influence varies by
gender, age, wealth, and leisure
- Analysis of how consumer needs will evolve in the short-to-medium term and
recommended actions on how to adapt to these evolving needs
International and American-specific product innovation examples targeting key consumer
needs - compare your products against the top performers
Reasons To Buy
- Develop the best strategies in product formulation, packaging, and consumer targets
through analysis of product examples and unique, proprietary data. Find out what types of
products consumers are purchasing, why they are consuming them, and what they will be
looking for in the next few years
- Know who the key consumer groups are for your products thanks to our unique
consumer data, which has been developed from extensive consumption surveys and
consumer group tracking, giving you an exclusive insight into the US Prepared Meals
- Identify the best way to differentiate your products from the competition. Quantify the
influence of 20 consumption motivations in the Prepared Meals market for a deeper
understanding of what is driving the market and how to alter product offerings accordingly
- Understand how your category is going to change over the next five years. Analysis of
category, brand, and packaging dynamics show which opportunities will emerge in future
and how to position your product range to take advantage of them
Table of Content
Classifications and definitions
Market Overview
Retailer and packaging
Consumer trend analysis
Innovation examples
Actions and Recommendations
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File Size
548 Кб
insights, market, meals, consumer, prepare
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