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An Overview of Global Beer Market from a Regional Perspective

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Consumption of beer can be traced back to over six thousand years. From being an inseparable part of the ancient Egyptian civilization to becoming a highly popular commonplace drink, consumed by all social classes in several countries, beer has come
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REPORT DESCRIPTION
Consumption of beer can be traced back to over six thousand years. From being an inseparable part of the ancient Egyptian
civilization to becoming a highly popular commonplace drink, consumed by all social classes in several countries, beer has come
a long way. The global market for beer is projected to exhibit steady growth over the coming few years, thanks to the rising
consumption and popularity of the drink in some of the major regional markets.
A brief overview of some of the major drivers of the beer market in key regional markets is as follows:
Post-depression Financial Recovery in Europe
Europe is home to several local breweries apart from major manufacturers of beer. The market for beer in Europe, beer being
one of the most popular alcoholic beverages in the region, is well established and has been exhibiting steady growth over the
past years. Factors such as rising disposable incomes post the recent economic depression in the region and the rising
awareness about the health benefits of beer, which include prevention of kidney stones, lowering of cholesterol and curing
insomnia when beer is consumed in stipulated amounts, are also boosting the market for beer in the region.
Introduction of Organic Beer in Middle East and Latin America
Middle East has always been a tough territory for all alcoholic beverage markets. Prohibitory rules on the consumption of
alcoholic beverages implemented by several established religious and government bodies are major restraints for the beer
market in the Middle East. Egypt and UAE held a dominant share of over 40.62% in the Middle East beer market. The
consumption of alcoholic beer is much less in most other Middle Eastern countries. Nevertheless, the introduction of organic
beer and the rising awareness regarding health benefits of the drink will fuel demand from the market in the near future.
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On the other hand, Latin America has no such restrictions and thus has a larger consumer base for beer. Suitable climatic
conditions and the rising awareness regarding health benefits of beer are expected to further boost the demand for beer in Latin
America in the next few years.
Rising Disposable Incomes in Asia Pacific
The rising demand for beer in Asia Pacific can be primarily ascribed to strengthening economies and rising disposable incomes
of working class consumers in the region. As more consumers are willing to spend on high-end alcoholic beverages either in
restaurants or at home, the demand for beer in the region has seen significant rise in the past few years. The beer market in
Asia Pacific has also observed significant rise in demand in the past few years owing to the rising number of malls, convenience
stores, bars, restaurants, and liquor shops across the region.
Some of the major restraints hampering the beer market in Asia Pacific are the several government restrictions pertaining to
alcohol content in a variety of beverages and complete ban on the sale of alcoholic beverages across several regions or during
some occasions. These factors, however, will not excessively impede the market for beer in Asia Pacific and the market is
projected to expand at a healthy 5.0% CAGR between 2014 and 2020.
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Author
Amy James
Amy James817   documents Email
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Cooking and Food
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BEER MARKET, Global beer market
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