The yogurt market in North America will be valued at US$11.7 bn by 2019

Transparency Market
Research
Yogurt Market - North America Scenario, Industry Analysis,
Size, Share, Growth, Trends, and Forecast 2013 – 2019
Published Date
24-04-2014
76 Page Report
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Press Release
North America Yogurt Market to Expand at 8.2% CAGR from 2013 to
2019, Adoption of Healthy Food Choices Benefits Market
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Yogurt Market
REPORT DESCRIPTION
Yogurt is considered as an important ingredient of modern day diet in North America. It has been
consumed over years, however it is now gaining popularity as a healthy diet option. Growing health
awareness and obesity concerns among the consumers in North America are crucial factors to raise the
demand for yogurt. The pro-biotic nature of yogurt helps in regulating the digestive system and prevents
osteoporosis. However, the pre-conceived misconceptions about the dairy products and higher fixed costs
to set up a new production plant are some of the major challenges in the yogurt market Mexico is an
emerging market in North America and is expected to present huge potential for yogurt consumption.
The growth in demand in Mexico is attributed to improving diet, growing population and increasing
disposable income. Yogurt is gaining popularity among the youngsters due its usage as a snack and
dessert. The increase in competition among the key players would create opportunities for innovations in
yogurt products. Moreover preference for yogurt as a healthy diet option is expected to increase its
consumption in the coming six years.
Frozen yogurt as a dessert and usage of set yogurt in various household recipes attribute to the market
growth. Distribution channels such as Supermarkets/ Hypermarkets and departmental stores are increasing
in number making it available in the nearest store. The “Greek yogurt is one of the most consumed and
most preferred types of set yogurt due to its unique taste.”
The yogurt market in North America was worth USD 7.3 billion in 2012 and is expected to reach USD 11.7
billion by 2019; growing at a CAGR of 8.2% from 2013 to 2019.The robust growth in yogurt market is
attributed to growing popularity of Greek yogurt in North America. The frozen yogurt is gaining popularity
in Canada as a dessert. .Mexico is expected to be the most attractive market for the period of 2013- 2019
for both the set yogurt and frozen yogurt and it is expected to increase at a substantial single digit growth
rate from 2013 to 2019.
Besides healthfulness, taste factor has supported the growth of yogurt market in North America. .
Currently, yogurt is gaining popularity among all age groups such as kids, youngsters and old age people.
Geographically, the U.S. held the largest share for yogurt in North America. In the U.S., the demand for
yogurt is mainly driven by growing health concerns and need for food with high nutritional value.. In
addition, the U.S. is the largest producer of milk and dairy products with large number of population among
other North American countries.
Among the two product types of yogurt, i.e., set yogurt and frozen yogurt; the market for frozen yogurt is
expected to grow at a high growth rate as compared to set yogurt. The growth is primarily attributed to the
emergence of frozen yogurt as a dessert and its pro-biotic nature which is good for health.
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Yogurt Market
Private label brands are expected to acquire robust market share in North America in the next six years,
due to its cost effectiveness. In the U.S., Chobani Inc held the maximum market share in 2013 followed by
Groupe Danone S.A. and General Meals. The Ultima Foods Inc. held the maximum share in Canada followed
by Groupe Danone S.A. and Parmalat Canada in 2013. In Mexico the yogurt market is leadby Groupe
Danone S.A. followed by Sodiaal S.A.
TABLE OF CONTENT
CHAPTER 1 PREFACE
1.1 REPORT DESCRIPTION
1.2 RESEARCH SCOPE
1.3 RESEARCH METHODOLOGY
CHAPTER 2 EXECUTIVE SUMMARY
2.1 NORTH AMERICAN SET & FROZEN YOGURT MARKET, 2011 – 2019 (USD BILLION)
CHAPTER 3 YOGURT – INDUSTRY ANALYSIS
3.1 INTRODUCTION
3.2 VALUE CHAIN ANALYSIS
3.3 DRIVERS
3.3.1 INCREASE IN THE NUMBER OF YOUNG ADULTS’ EATING ACTIVITY (BREAKFAST, LUNCH AND
DINNER)
3.3.2 INCREASING IMPORTANCE OF YOGURT AND DAIRY FOOD IN DIETARY PLANS
3.3.3 WIDENING DISTRIBUTION CHANNELS
3.3.4 INCREASING HEALTH AWARENESS
3.4 RESTRAINTS
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3.4.1 MISCONCEPTIONS ABOUT HEALTH CONCERNS OF THE DAIRY PRODUCTS
3.4.2 INCREASING FIXED COSTS
3.5 OPPORTUNITIES
3.5.1 INCREASED CONSUMPTION OF YOGURT
3.5.2 PREFERENCE OF YOGURT AS HEALTH FOOD
3.6 PORTER’S FIVE FORCES ANALYSIS
3.6.1 BARGAINING POWER OF SUPPLIERS
3.6.2 BARGAINING POWER OF BUYERS
3.6.3 THREAT OF NEW ENTRANTS
3.6.4 THREAT OF SUBSTITUTES
3.6.5 DEGREE OF COMPETITION
3.7 MARKET ATTRACTIVENESS
3.7.1 MARKET ATTRACTIVENESS, SET YOGURT
3.7.2 MARKET ATTRACTIVENESS, FROZEN YOGURT
CHAPTER 4 : NORTH AMERICA YOGURT MARKET – PRODUCT SEGMENT ANALYSIS
4.1 SET YOGURT
4.1.1 MARKET ANALYSIS
4.1.2 TREND ANALYSIS
4.1.2.1 North American Set Yogurt Market performance by Value (USD million) and Volume
(Million Kg) 2011- 2019
4.1.2.2 North American Set Yogurt Market: PPU (USD)
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4.1.2.3 Per Capita Consumption and Per Capita Expenditure of Set Yogurt in North America , 2011
– 2019 (Kg)
4.2 FROZEN YOGURT
4.2.1 MARKET ANALYSIS
4.2.2 TREND ANALYSIS
4.2.2.1 North American Frozen Yogurt Market performance by Value (USD million) and Volume
(Million Kg) 2011- 2019
4.2.2.2 North American Frozen Yogurt Market: PPU (USD)
4.2.2.3 Per Capita Consumption of Frozen Yogurt in North America, 2011 – 2019 (Kg)
CHAPTER 5 : NORTH AMERICAN SET AND FROZEN YOGURT MARKET – REGIONAL ANALYSIS
5.1 THE U.S.
5.1.1 SET YOGURT MARKET ANALYSIS
5.1.1.1 Market Drivers
5.1.1.1.1 Innovation and availability of varieties of yogurt
5.1.1.1.2 Growth of in-home breakfast Consumption
5.1.1.2 Market Analysis
5.1.1.3 Trend Analysis
5.1.1.3.1 US Set Yogurt Market performance by Value (USD million) and Volume (Million
Kg) 2011- 2019
5.1.1.3.2 US Set Yogurt Market: PPU (USD)
5.1.1.3.3 Per Capita Consumption and Per Capita Expenditure of Set Yogurt in US , 2011 –
2019 (Kg)
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5.1.2 FROZEN YOGURT
5.1.2.1 Market analysis
5.1.2.2 Market trend analysis:
5.1.2.2.1 US Frozen Yogurt Market performance by Value (USD million) and Volume (Million
Kg) 2011- 2019
5.1.2.2.2 US Frozen Yogurt Market: PPU (USD)
5.1.2.2.3 Per Capita Consumption (Kg) and per capita expenditure (USD) of Frozen Yogurt
in US, 2011 – 2019
5.1.3 COMPANY SHARE ANALYSIS
5.1.4 DISTRIBUTION SHARE ANALYSIS:
5.2 CANADA YOGURT MARKET
5.2.1 DRIVERS
5.2.2 CANADA: SET YOGURT MARKET
5.2.3 TREND ANALYSIS
5.2.3.1 Canada Set Yogurt Market performance by Value (USD million) and Volume (Million Kg)
2011- 2019
5.2.4 CANADA SET YOGURT MARKET: PPU (USD), 2013- 2019
5.2.5 PER CAPITA CONSUMPTION OF SET YOGURT IN CANADA , 2011 – 2019 (KG)
5.3 FROZEN YOGURT MARKET
5.3.1 TREND ANALYSIS
5.3.1.1 Canada Frozen Yogurt Market performance by Value (USD million) and Volume (Million Kg)
2011- 2019
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5.3.1.2 Canada Frozen Yogurt Market: PPU (USD)
5.3.1.3 Per Capita Consumption (Kg) and per capita expenditure (USD) of Frozen Yogurt in
Canada, 2011 – 2019
5.3.2 COMPANY SHARE ANALYSIS,
5.4 DISTRIBUTION SHARE ANALYSIS
5.5 MEXICO YOGURT MARKET
5.5.1 DRIVERS
5.6 MEXICO: SET YOGURT MARKET
5.6.1 TREND ANALYSIS
5.6.1.1 Mexico set yogurt market performance by Value (USD million) and Volume (Million Kg)
2011- 2019
5.6.1.2 Mexico Set Yogurt Market: PPU (USD)
5.6.1.3 Per Capita Consumption and per capita expenditure of Set Yogurt in Mexico , 2011 – 2019
(Kg)
5.7 FROZEN YOGURT MARKET
5.7.1 TREND ANALYSIS
5.7.1.1 Mexico Frozen Yogurt Market performance by Value (USD million) and Volume (Million Kg)
2011- 2019
5.7.1.2 Mexico Frozen Yogurt Market: PPU (USD)
5.7.1.3 Per Capita Consumption (Kg) and per capita expenditure (USD) of Frozen Yogurt in Mexico,
2011 – 2019
5.7.2 COMPANY SHARE ANALYSIS
5.8 DISTRIBUTION SHARE ANALYSIS:
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CHAPTER 6 COMPANY PROFILES
6.1 GENERAL MILLS INC.
6.1.1 COMPANY OVERVIEW
6.1.2 PRODUCT PORTFOLIO
6.1.3 FINANCIAL OVERVIEW
6.1.4 BUSINESS STRATEGIES
6.1.5 SWOT ANALYSIS
6.1.6 RECENT DEVELOPMENTS
6.2 GROUPE DANONE S.A.
6.2.1 COMPANY OVERVIEW
6.2.2 PRODUCT PORTFOLIO
6.2.3 FINANCIAL OVERVIEW
6.2.4 BUSINESS STRATEGIES
6.2.5 SWOT ANALYSIS
6.2.6 RECENT DEVELOPMENTS
6.3 CHOBANI INC.
6.3.1 COMPANY OVERVIEW
6.3.2 PRODUCT PORTFOLIO
6.3.3 FINANCIAL OVERVIEW
6.3.4 BUSINESS STRATEGIES
6.3.5 SWOT ANALYSIS
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6.3.6 RECENT DEVELOPMENTS
6.4 FAGE S.A.
6.4.1 COMPANY OVERVIEW
6.4.2 PRODUCT PORTFOLIO
6.4.3 FINANCIAL OVERVIEW
6.4.4 BUSINESS STRATEGIES
6.4.5 SWOT ANALYSIS
6.4.6 RECENT DEVELOPMENTS
6.5 GRUPO ALPURA
6.5.1 COMPANY OVERVIEW
6.5.2 PRODUCT PORTFOLIO
6.5.3 FINANCIAL OVERVIEW
6.5.4 BUSINESS STRATEGIES
6.5.5 SWOT ANALYSIS
6.5.6 RECENT DEVELOPMENTS
6.6 NESTLE SA
6.6.1 COMPANY OVERVIEW
6.6.2 PRODUCT PORTFOLIO
6.6.3 FINANCIAL OVERVIEW
6.6.4 BUSINESS STRATEGY
6.6.5 SWOT
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6.6.6 RECENT DEVELOPMENTS
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Yogurt is considered as an important ingredient of modern day diet in North America. It has been consumed over years, however it is now gaining popularity as a healthy diet option. Growing health awareness and obesity concerns among the consumers in North America are crucial factors to raise the demand for yogurt. The pro-biotic nature of yogurt helps in regulating the digestive system and prevents osteoporosis. Browse Full Press Release:http://www.transparencymarketresearch.com/pressrelease/global-yogurt-market.htm