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Africa Printer

The printer market in Africa is primarily driven by increase in demand for multifunction printers (MFP) in corporate, small and mid-sized enterprises (SMEs) and government end-user segments. Additionally, MPS and document solutions offered by vendor
Transparency Market Research
Printers and Its Trend in Africa
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Spurred by high investment in information and communication technology, and the energy sector, African
economies are progressing at a rapid pace. African Development Bank recently released a report stating that more
than a third of countries in Africa are enjoying annual GDP growth at more than 6%.
Technical Aspects of Printers and Its Market Trends in Africa:
Attracted by the tremendously growing market opportunities in Africa, leading printer manufacturers have ventured
into this region to capitalize on growing opportunities at a time when global market prospects for printers have
turned extremely volatile.
Printers are used across enterprise and corporate printing and consumer printing solutions. Major printer
technologies include inkjet, laser and dot-matrix printers. The shift from black and white printing to color printing
has aided the growth of inkjet and laser printers and in turn, has been boosting the growth of the overall printers
market. Inkjet printers market has been experiencing new technology trends such as high-speed continuous-feed
inkjet and ultra-high volume inkjet printers and this trend is also influencing printers market in Africa. The Africa
printer market stood at US$2.30 bn in 2012 and is poised to reach US$4.18 bn by 2019. It is expected to expand at a
CAGR of 8.80% from 2013 to 2019.
The development of multifunction printers (MFPs) and managed print services (MPSs) and solutions is a major factor
fuelling the Africa printer market. In addition, the older generation of printers needs replacing and is driving the
growth of the printer market in Africa. The increasing demand for MFPs within corporate and small enterprises,
government agencies, and mid-sized enterprises has also augmented the growth of the Africa printer market.
Furthermore, the growing introduction of mobile printers, wireless printers, and bring your own device (BYOD) has
brought in new growth opportunities in the Africa printer market. On the other hand, the increasing shift towards the
electronic format from conventional hard copies and the rising regulatory pressures may impede the growth of the
Africa printer market in the coming years.
South Africa and Botswana to Lead Africa Printer Market mainly in South Africa and Botswana
Laser printer dominated the market in 2012 in terms of revenue, followed inkjet printers. In the last couple of years,
laser printing has emerged as a key technology used in MFPs. Dot-matrix printers are exclusively demanded by
industrial verticals that value cost advantages above quality.
The low cost of laser printers has played a significant role in triggering the printers market in Africa. The upheaval
triggered by technological advances, which radically reduced the average cost per color impression, has further
spurred the demand for printers in the region. Demand for printers is appreciably high across end-use segments
such as the education sector, corporate enterprises, the public sector, the consumer sector, and the printing
industry and media. These factors will play a crucial role in ensuring sustainable growth of the printers market in
Africa Printers Market:
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