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BBA304Spring2016Assignment assignment spring 2016

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ASSIGNMENT
DRIVE
PROGRAM/SEMESTER
SPRING 2016
Bachelor of Business AdministrationBBA Semester 3
SUBJECT CODE & NAME
BK ID
CREDITS AND MARKS
BBA 304 - Advertising and sales
Q No
1
B1598
4 CREDITS AND 60 MARKS
Criteria
Marks
Total Marks
Define advertisement and explain its major characteristics with examples.
Definition- 3 marks,
Characteristics- 7 marks
2
3 marks
7 marks
10
Explain the word copywriting with definition. Also write in detail the copywriting
guidelines.
Definition - 3marks,
3 marks
10
Guidelines – 7 marks
3
7 marks
What are the advantages and disadvantages of newspaper as a medium of
advertising?
Advantages- 5 marks
Disadvatages-5 marks
5 marks
5 marks
10
4
What do you mean by Public relations (PR)? What are the difference between PR
and advertising?
5 marks
10
Meaning- 5 marks,
5 marks
Differences- 5 marks
8(
2 marks for each)
5
Define personal selling and explain the steps involved in personal selling process?
Definition -3 marks,
Steps-7 marks
6
3 marks
7 marks
10
Explain the various methods for evaluating the performance of salespeople?
Each method carries – 2 marks
]
5*2 – 10 marks
10
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Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
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Smu Help
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