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BBA403DEernationalMarketingDE assignment spring 2016

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DRIVE
PROGRAM
SEMESTER
SUBJECT CODE &
NAME
BK ID
CREDIT & MARKS
ASSIGNMENT
SPRING 2016
Bachelor of Business Administration- BBA
Semester 4
BBA 403 - International marketing
B1714
4 CREDITS, 60 MARKS
Questions
Q.No
Marks
Total Marks
1
Differentiate between Domestic Marketing and International Marketing. Elaborate
on the benefits of International Marketing and write a short note on Barriers to
International trade and marketing
A
Differences between Domestic Marketing and
4
10
International Marketing
Benefits of International Marketing
4
Short note on Barriers
2
2
A
3
A
4
Write short note on:
1. Perfect competition
2. Oligopoly
3. Inflation
4. Mixed Economy
5. Fiscal Policy
Perfect competition
Oligopoly
Inflation
Mixed Economy
Fiscal Policy
5*2
10
Explain the basic legal systems prevailing around the world and the legal issues
in International Business
Legal Systems
5
10
Legal Issues in International Business
5
Discuss Foreign Direct Investment. Write short notes on :
1. Licensing
2. Joint Venture
3. Franchising
4. Contract Manufacture
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A
Foreign Direct Investment
1. Licensing
2. Joint Venture
3. Franchising
4. Contract Manufacture
5
Define Product Life Cycle (PLC), Advantages and Disadvantages of Product
Customization and discuss on Global Product Planning
A
Product life cycle (PLC)
Advantages and Disadvantages of Product
Customization
Global Product Planning
6
4
1.5*4
3
4
10
10
3
Explain on the various aspects related to dumping. Define transfer pricing and its
objectives. What are Letters of Credit (LCs) in marketing arena?
Various aspects related to dumping
Definition of transfer pricing
Objectives of transfer pricing
Letters of Credit
4
2
2
2
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
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