MB0039 assignment spring 2016

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DRIVE
PROGRAM
SEMESTER
SUBJECT CODE &
NAME
BK ID
CREDITS &
MARKS
ASSIGNMENT
SPRING 2016
Master of Business Administration- MBA
1
MB0039 –Business Communication
B1622
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Questions
Q.No
Marks
1
Explain briefly the characteristics of communication.
Characteristics of communication
10
Total Marks
10
2
What is the importance of Kinesics and Proxemics in communication? Explain
with examples.
Importance of Kinesics with example
5
10
Importance of Proxemics with example
5
3
Differentiate between open and closed questions with examples?
Effective Questioning
10
10
4
Imagine a new product from kids’ apparel industry. Write a persuasive letter to
customers, persuading them to buy your company’s product.
Choosing the product and describing in letter
5
10
Persuading the customer to buy it
5
5
List the types of business reports. Explain them.
Types of Business Reports
10
6
10
Write short notes on:
a) Topic Based GDs
b) Case Based GDs
a) Topic Based GDs
b) Case Based GDs
7
3
10
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