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ASSIGNMENT
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Program
SPRING 2016
MBA - SEM 4
Subject code & name
MB0052- Strategic Management and Business Policy
Book ID
B1699
Credit and Max.
4 credits; 60 marks
Marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.
No
1
Questions
What is strategy? Explain the various level of strategy in an organization.
Meaning of strategy
Levels
2
10
10
What is a mission statement? Differentiate between a mission statement and a
vision statement.
What is SWOT analysis? Explain SWOT analysis in the form of a matrix?
Explanation of the concepts
5
6
10
4
6
Mission Statement
Differences
4
Total
Marks
10
4
6
Specify the interrelationship between strategic planning and strategic
management. Which comes first?
Explanation of the concepts
3
Marks
10
10
Define corporate turnaround? Distinguish between surgical and nonsurgical
turnaround. Explain with some examples?
Corporate turnaround
4
Surgical turnaround
3
nonsurgical turnaround
3
What are the major characteristics of an effective strategy evaluation system?
Analyse these characteristics.
10
Explanation of the concepts
10
10