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Australia Baby Food Market Analysis, Outlook and Overview

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The annual number of births in Australia rose up to 2012, providing a boost to sales, but has subsequently fallen, restricting sales potential. All sectors, except drinks, have experienced some growth during the review period, the cereals and snacks
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Market Research Reports and Insightful Company Profiles
Australia Baby Food Market Share, Size, Trends, Growth,
Costs and Price, Analysis, Outlook and Overview
The annual number of births in Australia rose up to 2012, providing a boost to sales, but has
subsequently fallen, restricting sales potential. All sectors, except drinks, have experienced some growth
during the review period, the cereals and snacks sector in particular proving dynamic with an overall
increase of 100%. Milks represent the largest proportion of baby food sales, accounting for 45% of
volume in 2015. Wet meals, on the other hand, have seen a decline in their share since a peak in 2011,
and in 2015 accounted for 29% of retail sales. Drinks have never been very popular and have lost further
share over the past few years, with the result that in 2015 they claimed under 1% of retail sales.
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Key Findings
-In 2015, the value of the Australian baby food market represented an increase of 31.7% since 2009. By
contrast, overall consumption of baby food rose by just 1% between 2009 and 2015.
-Milks represent the largest proportion of baby food sales, accounting for 57% of overall value in 2015.
Cereals and snacks increased their value share of the market from 9% in 2009 to 13%.
-The Australian market in 2016 presents a quite different manufacturer profile from 2009. Established
players such as Heinz, Nestle, and Wyeth (now Aspen) have seen their shares slide, while regional
brands, including a2 Platinum, Rafferty's Garden (Cussons), and Bellamy's Organic, have experienced
rapid increases in their shares.
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-The distribution of baby milks in Australia has completely changed during the past two decades, with
the grocery channel overtaking pharmacies as the main sales outlet. By 2015, pharmacies' share had
dropped to an estimated 12%.
Synopsis
"Baby Food in Australia" is an analytical report by Canadean which provides extensive and highly
detailed current and future market trends in the Australia market.
What else does this report offer?
-Consumption data based upon a unique combination of industry research, fieldwork, market sizing
work and our in-house expertise to offer extensive data about the trends and dynamics affecting the
industry.
-Detailed profile of the companies operating and new companies considering entry in the industry along
with their key focus product sectors.
-Market profile of the various product sectors with the key features and developments, segmentation,
per capita trends and the various manufacturers and brands.
-Overview of baby food retailing with a mention of the major retailers in the country along with the
distribution channel.
-Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
-Evaluate important changes in consumer behavior and identify profitable markets and areas for
product innovation.
-Analyze current and forecast behavior trends in each category to identify the best opportunities to
exploit.
-Detailed understanding of consumption by individual product categories in order to align your sales and
marketing efforts with the latest trends in the market.
-Investigates which categories are performing the best and how this is changing market dynamics.
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Table Of Content
Introduction
Executive summary
Definitions
Background to the Market
Births
The Consumer Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Key features and developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals/snacks
Baby meals
Baby drinks
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Danone Nutricia Early Life Nutrition Pty Ltd
HJ Heinz Australia Co Ltd
Aspen Nutritionals Australia Pty Ltd
Rafferty's Garden Pty Limited
Nestle Australia Ltd
Bellamy's Organics
Only Organic Baby Food Ltd
The a2 Milk Company
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Distribution
Retail structure
Baby food Retailing
Economic background
Economic indicators
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Baby population
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean
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About Us:
Hexa Reports is a market research and consulting organization, offering industry reports, custom
research and consulting services to a host of key industries across the globe. We offer comprehensive
business intelligence in the form of industry reports which help our clients obtain clarity about their
business environment and enable them to undertake strategic growth initiatives.
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United States
Phone Number
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Email Us: [email protected]
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