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Carrier digital communications: Agility in innovative use cases will maximize service provider opportunities

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Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide.
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Carrier digital communications: Agility in innovative use
cases will maximize service provider opportunities – Market
Reports Center
Summary
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application
interfaces to new voice and video communications, with revenue dilution implications for carriers
worldwide. The progress made in mobile IP voice and video this year alone from key OTT players such as
Facebook and Google is a clear indication of heightened mobile communications competitive pressure
from these new players in 2016 and beyond. Operator have picked up the pace with the deployment of
new digital communications technologies such as VoLTE ,Wi-Fi Calling and WebRTC. Despite its slow
growth to date, Rich Communications Services (RCS) may turn out to be mobile operators' best-bet in
offsetting the OTT competition, supported by large industry partners. Few carriers are giving enough
thought to the B2B2C opportunities implicit in WebRTC and far too many continue to view the
technology as a threat to their existing calling business, as opposed to an opportunity for external
monetization. We believe that provisioning easy-to-access developer tools and WebRTC APIs for inbrowser communications has the potential to revolutionize the carrier wholesale business on a whole
new digital level.
Note*: Certain sections in the report may be removed or altered based on the availability and relevance
of data.
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Key Findings
- Telcos are focusing on Rich Communications Services (RCS) opportunity, which is charged as a premium
VAS or as part of a standard mobile communications package, in order to combat the mounting mobile
communications competitive pressure from OTT players. Carriers in the US, APAC and Europe are
looking to align VoLTE capabilities with RCS for more advanced IP communication services.
- Wi-Fi calling has been launched by a large number of different industry participants including mobile
incumbents, cable and fixed-players, with a wide variation in use case. The operators are positioning WiFi calling as a cheaper alternative for cellular calling to avoid high roaming costs and markets as
coverage enhancement value-add, especially for indoor calling.
- Companies such as Telenor, ATandT and Telefonica are experimenting with Web browser-based, realtime communications for voice and video communications. Provisioning easy-to-access developer tools
and WebRTC APIs for in-browser communications has the potential to revolutionize the carrier
wholesale business on a whole new digital level.
Synopsis
'Carrier digital communications: Agility in innovative use cases will maximize service provider
opportunities' report by Pyramid Research describes the state of the carrier digital communications
market, analyzes the market drivers and details a number of industry and service provider initiatives
that highlight how technologies from VoLTE to Wi-Fi Calling and WebRTC is moving towards
commercialization.
The report comprises of the following sections:
- Section 1: The carrier digital communications imperative
- Section 2: Digital communications technology trends
- Section 3: Digital communications carrier deployments and case studies
- Section 4: What's next for digital communications?
- Section 5: Key findings and recommendations
Reasons To Buy
- Review technologies and services operators are deploying to compete with OTT service providers
- Learn best practices in positioning VoLTE, RCS and Wi-Fi calling services.
- Assess competitive products built around mesh networking.
- Assess the various revenue models available with WebRTC APIs.
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Table Of Content
Executive Summary
Section 1: The carrier digital communications imperative
Mobile messaging
Mobile voice
Mobile video
Section 2: Digital communications technology trends
VoLTE
Wi-Fi calling
WebRTC
Section 3: Digital communications carrier deployments and case studies
RCS deployments to date and next steps
Case study: SK Telecom joyn.T
Case study: T-Mobile US Advanced Messaging
Wi-Fi calling deployments to date and next steps
Case study: EE Wi-Fi Calling
Case study: Cablevision Freewheel
WebRTC use cases
Case study: ATandT Enhanced WebRTC API
Case study: Telefonica's TokBox Leverage
Mesh networking deployments to date
Section 4: What's next for digital communications?
Competitive digital communications solutions
Digital communications opportunities for carriers
Section 5: Key findings and recommendations
Key finding
Recommendations
Appendices
Acronyms and definitions
Companies mentioned
About Pyramid Research
Pyramid Research contact information
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matthewjlarue
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