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Automotive Augmented Reality Market Insights, Emerging Trends, Growth and Forecasts, 2016-2020

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According to the report, one key driver among many in this market is the electrification of automotive mechanics. Currently automotive innovation is primarily driven by government regulations and to cater to the stringent government regulations, the
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Global Automotive Augmented Reality Market Size, Share,
Costs and Price, Global Insights, Trends, Growth, Analysis
and Forecasts, 2016-2020
Summary
Technavio Announces the Publication of its Research Report – Global Automotive Augmented Reality
Market 2016-2020
Technavio recognizes the following companies as the key players in the global automotive augmented
reality market: Hyundai, MINI (BMW subsidiary), Continental, Garmin, and Pioneer Electronics Corp.
Other Prominent Vendors in the market are: Audi and Honda, Bosch, Delphi, DENSO, GM, Harman,
Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, and Volkswagen.
Commenting on the report, an analyst from Technavio’ s team said: “A trend which is having a big
impact on the market is TFT to DMD evolutions. Some of the notable highlights are:
Continental has been using the TFT system in their HUDs to date. However, with the advent of AR,
Continental aims to sharpen its images and add more animated graphics content to its HUD display.
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With this goal in mind, Continental has come up with its Innovative HUD, which features two display
levels. There is a DMD instead of the existing mass-produced TFT technology. DMD is a movie projector
industry-based product, which is integrated into the Continental’ s HUD system.”
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According to the report, one key driver among many in this market is the electrification of automotive
mechanics. Currently automotive innovation is primarily driven by government regulations and to cater
to the stringent government regulations, the automotive industry is relying more on electronics.
Automotive is one of the major contributors of environmental pollution; hence, various governing
bodies across the world have issued regulations to reduce vehicle emissions along with increasing fuel
economy.
Further, the report states that one challenge that could adversely impact market growth is the high
costs on unit sales of AR devices.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
About the Automotive Augmented Reality Market
Need for AR: Deficits of existing HUDs
HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile.
However, the principal reason for having HUDs, which is to reduce the need of the driver to look away
from the road, never changed.
Primary deficiencies of conventional HUDs
Irrelevant information and on-screen space clutter
Inappropriate on-screen positioning or location
Lack of situational information overlays
Lack of interactivity
AR-HUDs
AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent
information is situationally and sometimes interactively displayed in front of the driver. The information
is displayed in a slightly distant field of vision as convenient —either on the windshield or another
transparent screen placed nearby.
Technavio’ s analysts forecast the global automotive augmented reality market to grow at a CAGR of
17.96% during the period 2016-2020.
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Covered in this report
The report covers the present scenario and the growth prospects of the global automotive augmented
reality market for 2016-2020. To calculate the market size, we have considered the production data of
passenger cars, light commercial vehicles (LCVs), and luxury vehicles by manufacturers.
The market is divided into the following segments based on geography:
• APAC
• Europe
• Latin America
• MEA
• North America
Technavio's report, Global Automotive Augmented Reality Market 2016-2020, has been prepared based
on an in-depth market analysis with inputs from industry experts. The report covers the market
landscape and its growth prospects over the coming years. The report also includes a discussion of the
key vendors operating in this market.
Key vendors
• Hyundai
• MINI (BMW subsidiary)
• Continental
• Garmin
• Pioneer Electronics Corp.
Other prominent vendors
• Audi and Honda
• Bosch
• Delphi Automotive
• DENSO
• GM
• Harman
• Jaguar
• Mercedes-Benz
• Nippon Seiki
• Panasonic
• Volkswagen
Market driver
• electrification of automotive mechanics
• For a full, detailed list, view our report
Market challenge
• Impact of high costs on unit sales of AR devices
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• For a full, detailed list, view our report
Market trend
• TFT to DMD evolution: A technological leap
• For a full, detailed list, view our report
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Table of Content
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Report coverage
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Value chain analysis
• Product lifecycle
• Regulatory framework
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by geography
• Global automotive AR system market size by geography
• Market in APAC
• Market in Europe
• Market in North America
• Market in Latin America
• Market in MEA
PART 07: Market segmentation by vehicle type
• Market overview
• Market size and forecast: Automotive AR systems
PART 08: Market segmentation by technology
• Market overview
• Market size and forecast: Automotive AR systems
PART 09: Market segmentation by product
• Market overview
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• Market size and forecast: Automotive AR products
PART 10: Market segmentation by end-user
• Market overview
• Market size and forecast
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