Enterprise Mobile Value-Added Services Market Growth, Trends, Analysis and Forecast

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Enterprise Mobile Value-Added Services Market Share, Size,
Global Insights, Emerging Trends, Growth Drivers and Future
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Summary
"Enterprise Mobile Value-Added Services in Latin America: Major Forces Driving and Inhibiting MVAS for
MNOs" a Telecom Insider Report by Pyramid Research. The first section of this report presents a set of
definitions and taxonomy for mobile value-added services (MVAS). The report then presents the market
context including MVAS adoption trends based on an enterprise survey, and looks at the major forces
driving and inhibiting the adoption of MVAS across enterprise segments in the region. The report also
presents three case studies from MNOs that provide an in-depth view of the solutions they are
implementing in the MVAS space. It concludes with a number of key findings and a set of
recommendations.
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Key Findings
- This report finds that Latin America is at an inflection point, where a combination of technology
adoption and demand forces will help enterprise mobile value-added services take off. The penetration
of LTE and smartphones, the adoption of MVAS platforms and the emergence of fixed-mobile
convergence networks are the pivotal factors that can lead to massive MVAS growth in the near feature
in Latin America. But MNOs face significant challenges due to the lack of local qualified professionals to
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sell, implement and support MVAS; and from the complexity of selling to multiple individual business
units.
- Enterprises in the region are making MVAS a top priority to empower their mobile workforce, with
collaboration and productivity tools that are available from anywhere at any time. The results of the
survey showed that 85% of Latin American enterprise respondents interviewed expect their MVAS
spend to increase in the near future, meaning greater opportunities for MNOs and technology vendors
with presence in the region.
- Latin America MNOs face strong competition from large IT service providers. The results of this study
show that Latin American enterprises often look to large ITSPs such as IBM and HP to manage their
MVAS. These companies will continue playing an important role in the design, build, deliver and manage
phases of MVAS offers, including the physical infrastructure (i.e., hardware), in particular for large
enterprises. IBM should gain traction through its recent partnership with Apple. Despite this competitive
threat, MNOs in the region will invest in MVAS platforms and collaborative partnerships from these
vendors, and can play a central role because of their ability to integrate mobile connectivity services and
MVAS, and to simplify commercialization, provisioning, billing and support of services.
- International case studies show that experienced operators had initially developed strategies focused
on the large enterprise/corporate and MNCs segments, and then developed plans focused on the SMB
segment. MNOs are leveraging their corporate segment skills and competencies and implementing
MVAS platforms (i.e., mobile applications marketplace) that help “massive” reach-out to the SMB
segment.
- When it comes to large multinational outsourcing deals, Latin American local MNOs face strong
competition from companies such as ATandT, Vodafone, Orange Business Services and Verizon that
position themselves as full ITSPs. However, there is a significant market opportunity from the SMB and
local large enterprise segments.
Synopsis
"Enterprise Mobile Value-Added Services in Latin America: Major Forces Driving and Inhibiting MVAS for
MNOs", a Telecom Insider Report by Pyramid Research.
In this report we present an enterprise mobile value-added services (MVAS) taxonomy to provide a
representative structure, organized in a way that is consistent with the mobile operator industry. We
consider the four main service categories in which mobile operators can participate: Internet of Things
(IoT) / machine-to-machine (M2M), enterprise mobile applications, mobile professional services and
mobile managed services. It also presents a description of the enterprise MVAS ecosystem and the
central role than MNOs can play.
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This report goes into the enterprise MVAS adoption trends in Latin America. It also analyzes the major
forces driving and inhibiting the adoption of enterprise MVAS across enterprise segments in the region.
The report continues with three MNOs case studies including ATandT (US), Telefonica Regional, and
Nextel Mexico. The report concludes with a number of key findings and a set of recommendations for
MNOs and equipment vendors.
Reasons To Buy
- This Telecom Insider helps executives build proactive, profitable growth strategies by offering
comprehensive, relevant analysis of the Latin American region's enterprise cloud services market
opportunity, competitive environment and best practices for telcos and equipment vendors.
- The report offers a wealth of data on enterprise cloud services within the SaaS, IaaS and CaaS service
categories across the region as a whole as well as within specific markets studied for the report.
- The competitive landscape and the most successful strategies are given extra attention, enabling local
players or prospective market entrants to gain the insight they need.
- The broad but detailed perspective will help telcos, equipment vendors and other telecom industry
players to succeed in the challenging enterprise cloud services sector across the Latin American region.
- The report is designed for an executive-level audience, boasting presentation quality that allows it to
be turned into presentable material immediately.
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Table of Contents
Introduction: MVAS taxonomy and service offering
Enterprise MVAS definition and service providers
Enterprise MVAS value chain and the role of MNOs
Enterprise Internet of Things (IoT) and Machine-to-Machine (M2M) services
Enterprise mobile application services
Market context: Enterprise MVAS adoption trends in Latin America
Enterprise investment plans survey results
Enterprise MVAS offering in Latin America
Market drivers and inhibitors
Technology drivers
Service delivery inhibitors
Market detail: Case studies
ATandT in US
Telefonica in Latin America
Nextel in Mexico
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Key findings and recommendations
Appendix: Acronyms and definitions
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"Enterprise Mobile Value-Added Services in Latin America: Major Forces Driving and Inhibiting MVAS for MNOs" a Telecom Insider Report by Pyramid Research. The first section of this report presents a set of definitions and taxonomy for mobile value-added services (MVAS).