Transparency Market Research Beer Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021 Published Date 23-04-2015 64 Page Report Buy Now Request Sample Press Release Eco-friendly Packaging and Organic Variants to Transform Future of Europe Beer Market, states TMR Transparency Market Research State Tower, 90, State Street, Suite 700. Albany, NY 12207 United States www.transparencymarketresearch.com [email protected] Beer Market REPORT DESCRIPTION The Europe beer market is highly consolidated with the top five vendors collectively holding close to 84% of the market in 2014, states a new report by Transparency Market Research (TMR). These are Heineken International, Anheuser-Busch InBev, SAB Miller plc, Carlsberg Group, and Diageo. Interpret a Competitive outlook Analysis Report with free PDF Brochure:http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=4415 A TMR analyst states, “Acquisitions and takeovers are the key growth model that top players in this market are focused on for strengthening their foothold in the global brewery business.” A case in point is Anheuser-Busch InBev. Some of the major acquisitions of the company are Oriental Brewery, Goose Island, Blue Point Brewing, Grupo Modelo, and Elysian Brewing Company. Consistent efforts for research and development for product innovation is also what top players in this market are engaged in. This is to cater to the changing customer needs and to maintain a strong foothold in the brewery business. Innovation of eco-friendly packaging and development of organic products is another growth strategy that some key players in this market are focused on. Perceived Health Benefits of Beer to Keep Demand Steady in Europe “The health benefits of beer is one of the prominent factors driving the Europe beer market,” says the author of the study. Beer is consumed to maintain kidney health and also for good digestion. Other health benefits of consuming beer include high bone density and moderate consumption of beer reportedly reduces chances of heart attack, studies have shown. Other than this, beer consumption helps in elevating Vitamin B levels in the body. Last but not the least, the bitter flowers that are used in brewing have antimicrobial properties which boost immunity. The rise in disposable income is another major factor contributing to the growth of the Europe beer market. Post the end of the 2007-2008 economic slump, increased consumer confidence and higher spending on consumer goods has benefitted the Europe beer market. An increasing customer base for beer, which mainly includes the younger generation is also significantly driving the growth of this market. This is because consumers are recognizing the health benefits of beer and switching from other alcoholic drinks to beer. Availability of Substitute Products Hampers Market Growth “The availability of substitute products is a major impediment to the growth of this market, points out TMR analyst.” This includes other alcoholic drinks such as vodka, whisky, and wine and non-alcoholic drinks such as carbonated and non-carbonated beverages. Moreover, due to some negative health effects of beer, health-conscious consumers switch to non-alcoholic beverages. Beer mostly contains malted barley, which has gluten. The repercussions of gluten sensitivity, particularly in extreme form can lead to celiac disease. Transparency Market Research 2 Beer Market Temperature extremities in some parts of Europe is also detrimental to the market’s growth. This is because during the winter months consumers prefer other alcoholic beverages such as whisky, scotch, or rum that keeps them warm. As such, the beer industry does not generate adequate revenue from these regions during the cold season. The Europe beer market is expected to reach a valuation of US$160.99 bn by 2021 increasing at a CAGR of 2.9% from 2015 and 2021. Lager beer is the key leading segment in the Europe beer market on the basis of product. Germany is the leading market for beer in Europe in terms of revenue. However, France is the fastest growing market for beer in Europe. This information presented in this review is based on a Transparency Market Research report, titled “Beer Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.” The beer market in Europe is segmented as follows: Europe Beer Market by Product type: • Ale beer • Lager beer • Stout beer Europe Beer Market by Country: • Germany • U.K. • Italy • Spain • France • Rest of Europe TABLE OF CONTENT Chapter 1 Preface Transparency Market Research 3 Beer Market 1.1 Report Description 1.2 Market segmentation 1.2.1 Beer market segmentation, type and country 1.3 Research scope 1.4 Research Methodology Chapter 2 Executive Summary 2.1 European Beer market revenue, 2014 - 2021 (USD Billion) 2.2 European Beer Market Snapshot Chapter 3 Beer Market Industry Analysis 3.1 Market Dynamics 3.1.1 Introduction 3.1.2 Market Drivers 3.1.2.1 Drivers for the Europe Beer market: Impact analysis 3.1.2.2 Health benefits 3.1.2.3 Rising disposable income among consumers 3.1.2.4 Growing customer base for beer 3.1.3 Market Restraints 3.1.3.1 Restraints for the Beer market: Impact analysis 3.1.3.2 Consumption of substitute products 3.1.3.3 Seasonality 3.1.4 Market Opportunities Transparency Market Research 4 Beer Market 3.1.4.1 Growth opportunities in Eastern Europe 3.2 Value Chain analysis 3.3 Key Trend Analysis 3.4 Porters’ Five Forces analysis 3.4.1 Bargaining power of suppliers 3.4.2 Bargaining power of buyers 3.4.3 Threat of substitutes 3.4.4 Competitive rivalry 3.4.5 Threat of new entrants 3.5 Market Attractiveness Analysis 3.6 Key players in the European Beer Market Chapter 4 European Beer Market Analysis, By Product Type, 2015-2021 4.1 Overview 4.2 Lager 4.3 Ale 4.4 Stout Chapter 5 European Beer Market Analysis, By Country, 2015 – 2021 5.1 Overview 5.2 Germany 5.2.1 Germany beer market revenue/volume, by type (2014 – 2021) (USD billion/kg billion) 5.3 U.K. Transparency Market Research 5 Beer Market 5.3.1 U.K Beer Market revenue/volume, by type, (2014 – 2021) (USD billion) 5.4 Spain 5.4.1 Spain Beer Market revenue/volume, by type, (2014 – 2021) (USD billion) 5.5 Italy 5.5.1 Italy beer market revenue/volume, by type, 2014 - 2021 (USD billion) 5.6 France 5.6.1 France Beer Market revenue/volume, by type, 2014 - 2021 (USD billion) 5.7 Rest Of Europe 5.7.1 Rest of Europe Beer Market revenue/volume, by type, 2014 - 2021 (USD billion) Chapter 6 Company Profiles 6.1 Anheuser Busch InBev 6.2 Carlsberg Group 6.3 Diageo plc 6.4 Heineken NV 6.5 SABMiller PLC 6.6 Diageo plc 6.7 Diageo plc About Us Transparency Market Research is a market intelligence company providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers. Transparency Market Research 6 Beer Market We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge. Contact Transparency Market Research 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-552-3453 Email: [email protected] Website: http://www.transparencymarketresearch.com/ Transparency Market Research 7
The Europe beer market is highly consolidated with the top five vendors collectively holding close to 84% of the market in 2014, states a new report by Transparency Market Research (TMR). These are Heineken International, Anheuser-Busch InBev, SAB Miller plc, Carlsberg Group, and Diageo. Interpret a Competitive outlook Analysis Report with free PDF Brochure:http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=4415
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