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Asia Pacific to Provide Massive Scope for Expansion for the Global Breakfast Cereals Market

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A quick look at the 2012 data provided by the NPD Group’s National Eating Trends database reveals the high level of penetration of the breakfast cereals market in developed countries, especially the U.S. U.S. households are exposed to a large variet
Transparency Market
Research
Breakfast Cereals Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2013 – 2019
Published Date
14-02-2014
117 Page Report
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Press Release
Hectic Lifestyle and Changing Food Habits Encourage Global Breakfast
Cereals Market’s Growth, TMR Says
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Breakfast Cereals Market
REPORT DESCRIPTION
A quick look at the 2012 data provided by the NPD Group’s National Eating Trends database reveals the
high level of penetration of the breakfast cereals market in developed countries, especially the U.S. U.S.
households are exposed to a large variety of breakfast cereals, making innovation the need of the hour.
Most cereal makers are resorting to link whole grain products to either health organizations or recognized
wellness/fitness programs. Women show a much higher inclination towards healthy breakfast cereals, while
children till the age of 12 lean heavily towards pre-sweetened breakfast cereal.
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Cereal makers are also trying to battle rising concerns over the rate of childhood obesity by promoting
their sugary cereal products more as snacks than daily breakfast foods. The massive link between children
and breakfast cereals has put the companies in a position to heed the consumers’ appeals to incorporate
healthier options into their breakfast requirements. At the same time, many companies are beginning to
recognize the potency of a nostalgic connection that adults may have with popular cereals, and are looking
to capitalize on it by reintroducing the foods in their vintage packaging.
The consumer trends and manufacturer promotion tactics paint a colorful picture of the global breakfast
cereal market, and yet leave large room for improvement. With the larger population around the world
attempting to focus on health more than taste, traditional sugary cereal makers are scrambling to reinvent
themselves to keep sales up.
Ready to Eat Cereals Dominate Global Breakfast Cereals Market
The global breakfast cereals market is generally divided into two segments according to their type: Ready
to eat (RTE) cereals and hot cereals. All hot cereals require some amount of preparation before they are
consumed. On the other hand, RTE cereals require no preparation time and can be served for consumption
directly out of the packaging. With the changing lifestyle that makes it difficult to dedicate some time to
cook, consumers largely prefer ready-to-eat cereals. They are majorly popular in developed countries from
North America and Europe. In fact, the RTE cereal segment currently holds almost 85% of the market
share.
The other side of the coin shows the hot cereals segment of the global breakfast cereals market and its
preference in select markets. The segment finds large numbers of consumers in the Asian countries where
people wish to eat a hot first meal of the day. Due to this, the hot cereals segment in the global breakfast
cereals market is expected to gain an 18.0% market share by 2019.
The contrasting nature of the global breakfast cereals market is further clarified by the fact that the Asia
Pacific region exhibits the fastest growth rate till 2019, while the North America and Europe breakfast
cereal markets are expected to fall in the same time frame.
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Breakfast Cereals Market
A Market Driven as a Matter of Convenience
The North American and European breakfast cereal markets being in a rather saturated and relatively
stagnant position, the world’s top cereal makers are now looking towards the developing economies of the
world to create a sales base. The Asia Pacific region, for example, is now at a stage that makes it
comfortable to create a rapid rate of growth for convenience stores. This in turn increases brand visibility
of multiple products, including breakfast cereals. Combining this with the growing number of individuals
and families with a larger disposable income, key companies are looking at vast expansion options.
A large number of people in emerging nations are beginning to prefer packaged food and cereals to
contemporary heavy foods. This is a direct result of the shift in lifestyles towards larger workforces and
busy schedules.
With the middle class population in China and India expected to reach 1.2 billion each by 2030, cereal
makers are looking at a potentially booming market that is steadily shifting towards convenience for the
sake of time management.
TABLE OF CONTENT
Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11
Chapter 2 Executive Summary 13
Chapter 3 Breakfast Cereals – Market Overview 16
3.1 Introduction 16
3.2 Drivers 17
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
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Breakfast Cereals Market
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast
habits in emerging markets 17
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19
3.4.1 New tastes and new consumer groups offer market growth opportunities 19
3.5 Challenges 19
3.5.1 Expensive production of gluten-free products is expected to increase production cost 19
3.5.2 Rising energy and commodity prices pose a big challenge for the market 20
3.6 Porter’s five forces analysis 22
3.6.1 Bargaining power of suppliers 22
3.6.2 Bargaining power of buyers 23
3.6.3 Threat of new entrants 23
3.6.4 Threat from substitutes 23
3.6.5 Degree of competition 23
Chapter 4 Breakfast Cereals Market: By Product 24
Chapter 5 Breakfast Cereals Market: By Region 27
5.1 North America 28
5.1.1 United States 30
5.1.1.1 Market Overview 30
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Breakfast Cereals Market
5.1.1.2 Competitive Landscape 32
5.1.2 Canada 35
5.1.2.1 Market Overview 35
5.1.2.2 Competitive Landscape 36
5.1.3 Mexico 39
5.1.3.1 Market Overview 39
5.1.3.2 Competitive Landscape 41
5.2 Europe 43
5.2.1 United Kingdom 44
5.2.1.1 Market Overview 44
5.2.1.2 Competitive Landscape 46
5.2.2 Germany 49
5.2.2.1 Market Overview 49
5.2.2.2 Competitive Landscape 51
5.2.3 France 53
5.2.3.1 Market Overview 53
5.2.3.2 Competitive Landscape 54
5.2.4 Italy 56
5.2.4.1 Market Overview 56
5.2.4.2 Competitive Landscape 59
5.2.5 Spain 60
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Breakfast Cereals Market
5.2.5.1 Market Overview 60
5.2.5.2 Competitive Landscape 63
5.3 Asia Pacific 64
5.3.1 Australia 67
5.3.1.1 Market Overview 67
5.3.1.2 Competitive Landscape 69
5.3.2 Japan 72
5.3.2.1 Market Overview 72
5.3.2.2 Competitive Landscape 74
5.3.3 South Korea 77
5.3.3.1 Market Overview 77
5.3.3.2 Competitive Landscape 79
5.3.4 China 80
5.3.4.1 Market Overview 80
5.3.4.2 Competitive Landscape 82
5.3.5 India 85
5.3.5.1 Market Overview 85
5.3.5.2 Competitive Landscape 87
5.4 Rest of the World 89
5.4.1 Brazil 90
5.4.1.1 Market Overview 90
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Breakfast Cereals Market
5.4.1.2 Competitive Landscape 92
5.4.2 Russia 93
5.4.2.1 Market Overview 93
5.4.2.2 Competitive Landscape 96
5.4.3 Turkey 97
5.4.3.1 Market Overview 97
Chapter 6 Competitive Landscape 99
6.1 Company market share 99
6.2 Company presence across different markets 100
Chapter 7 Company Profiles 103
7.1 Kellogg Co. 103
7.1.1 Company Overview 103
7.1.2 Products & Segments 103
7.1.3 Financial Performance 104
7.1.4 Strategic Developments 104
7.2 General Mills 105
7.2.1 Company Overview 105
7.2.2 Products & Segments 105
7.2.3 Financial Performance 106
7.2.4 Strategic Developments 106
7.3 PepsiCo. 106
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Breakfast Cereals Market
7.3.1 Company Overview 107
7.3.2 Products & Segments 107
7.3.3 Financial Performance 107
7.3.4 Strategic Developments 108
7.4 Cereal Partners Worldwide (CPW) 109
7.4.1 Company Overview 109
7.4.2 Products & Segments 109
7.4.3 Financial Performance 109
7.4.4 Strategic Developments 110
7.5 Post Holdings 112
7.5.1 Company Overview 112
7.5.2 Products & Segments 112
7.5.3 Financial Performance 113
7.5.4 Strategic Developments 113
7.6 The Weetabix Food Company 115
7.6.1 Company Overview 115
7.6.2 Products & Segments 115
7.6.3 Financial Performance 115
7.6.4 Strategic Developments 116
About Us
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Breakfast Cereals Market
Transparency Market Research is a market intelligence company providing global business information
reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers.
We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use
proprietary data sources and various tools and techniques to gather, and analyze information. Our
business offerings represent the latest and the most reliable information indispensable for businesses to
sustain a competitive edge.
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Author
Amy James
Amy James817   documents Email
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Cooking and Food
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Breakfast Cereals Market, Global Breakfast Cereals Market
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