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Advanced Analytics Market Trends and Growth, Analysis and Overview

Advanced analytics is the practice that helps in the extraction of information from existing or historical data, which helps in understanding the growth pattern and predicting the trends or future of the organization. Analytics uses what-if scenario
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Advanced Analytics Market Share, Size, Emerging Trends and
Growth, Analysis, Overview and Forecasts 2016-2020
Technavio Announces the Publication of its Research Report – Global Advanced Analytics Market 20162020
Technavio recognizes the following companies as the key players in the global advanced analytics
market: IBM, KNIME, Oracle, RapidMiner, SAP, and SAS Institute.
Other Prominent Vendors in the market are: Accretive Technologies, Angoss Software, Dell, FICO, HP,
Information Builders, Microsoft, Microstrategy, Megaputer Intelligence, Oracle, Pegasystems, Pitney
Bowes, Prognoz, Revolution Analytics, StatSoft, Tableau Software, Teradata, and Tibco Software.
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Commenting on the report, an analyst from Technavio’ s team said: “Increasing demand for mobile
analytics solutions will be a key trend for market growth. Employees are increasingly adopting smart
devices such as smartphones and tablets. In addition, many organizations are providing work-fromhome options to enhance employee mobility. This has resulted in an increase in the number of
employees working from remote locations. With the increased adoption of smart devices, some vendors
are launching mobile predictive and advanced analytics applications that allow end-users to maintain
high-quality services on the move. The increased adoption of smart devices is likely to have a significant
impact on the growth of the market during the forecast period.”
According to the report, increase in adoption of big data will be a key driver for market growth. Big data
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is the set of structured and unstructured data in an organization that cannot be processed using a
structured database and software implementation. Organizations are collecting information related to
their customer's behavior-buying pattern and web-browsing habits. This information is used to
understand the behavior of customers and to make key business decisions. The adoption of advanced
analytics helps organizations analyze customer data and thereafter use it to make changes and
strategize their actions, so that it can have a positive impact on business. In addition, this technology is
an enabler for big data allowing organizations to use historical data in combination with present insights
for the prediction of future outcomes.
Further, the report states that a major challenge for the market will be lack of expertise in developing
countries. The necessary technical skills vary for data storage and data retrieval. The lack of expertise
can increase the possibility of failure in understanding the proper application of the software on the
cloud. Furthermore, it is very important to gain technical expertise along with a clear understanding of
the industry to analyze data and make better and improved decisions. The majority of the revenue
generated in the market is from North American countries. Consumers in Asian countries such as India
and China are unaware of the benefits of deploying advanced analytics software, which is one of the
reasons for the lack of expertise in these regions. Few
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
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About Advanced Analytics
Advanced analytics is the practice that helps in the extraction of information from existing or historical
data, which helps in understanding the growth pattern and predicting the trends or future of the
organization. Analytics uses what-if scenarios to predict possible risks involved in the future.
Technavio’ s analysts forecast the global advanced analytics market to grow at a CAGR of 22.12% during
the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global advanced analytics
market for 2016-2020. To calculate the market size, the report considers the revenue generated from
licenses, maintenance, upgradation, and subscription costs of advanced analytics solutions.
The market is divided into the following segments based on geography:
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• Americas
Technavio's report, Global Advanced Analytics Market 2016-2020, has been prepared based on an indepth market analysis with inputs from industry experts. The report covers the market landscape and its
growth prospects over the coming years. The report also includes a discussion of the key vendors
operating in this market.
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Connect for more details:
Sam Collins
Market Reports Center
1-646-883-3044 (US)
[email protected]
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