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Alcoholic Beverage Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021

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Alcoholic beverage companies have so far steered clear of the health and fitness trend that has been the growth mantra of practically every consumer category from food to clothing. However, that’s changing as big alcohol players are trying to cater
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Alcoholic Beverage Market - Global
Industry Analysis, Size, Share, Growth,
Trends and Forecast 2015 - 2021
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REPORT DESCRIPTION
Alcoholic beverage companies have so far steered clear of the health and fitness trend that has been the growth mantra of
practically every consumer category from food to clothing. However, that’s changing as big alcohol players are trying to cater to
the changing consumer demand for lending a health quotient to a product that is usually associated with addictive consumption.
Startups are also joining the bandwagon to manufacture healthy alcoholic drinks.
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The research report analyzes market dynamics, growth trends, and product innovations that will influence the growth trajectory
of the global alcoholic beverages market for the forecast period between 2015 and 2021. The report is presented in a chapterwise layout, with each chapter specifically providing details of a particular aspect of the market.
The research report divides the alcoholic beverages market based on relevant criteria and further presents segments and subsegments for each of the criteria. On the basis of geography, North America, Asia Pacific, Europe, and Rest of the World (RoW)
are the regional segments into which the global alcoholic beverages market is divided in this report.
Overview of Global Alcoholic Beverages Market
The global alcoholic beverages market is anticipated to display moderate growth rate over the 2015-2021 period. The consistent
sales of all the product segments (spirits, wine, and beer) have led to the positive growth of the global market over the last few
years.
The rising economic prosperity in developing economies has been one of the major factors driving the growth of the global
alcoholic beverages market in recent years. The increasing purchasing power and increasing acceptance for consumption of
alcohol in the cultural beliefs of consumers in these regions is propelling the growth of this market.
Efforts by alcoholic beverage manufacturers for strengthening distribution channels and extension of purchase channels such as
online stores, and convenience stores is also contributing substantially to the growth of the global alcoholic beverages market.
However, a high degree of competition among major players to obtain the maximum market share is one of the major
impediments to the growth of this market. This also restricts the entry of new players and their chances of sustenance if any in
the highly competitive alcoholic beverages market. Other than this, increasing prices of raw materials, availability of nonalcoholic beverages, and stringent licensing requirements for the manufacture of alcoholic beverages are other factors
restraining the growth of this market.
Product-wise, beer, spirits, and wine are the segments of the alcoholic beverages market. Among these, beer accounts for the
key revenue contribution followed by spirits and wine. The leading six beer manufacturers collectively hold more than 50% of
the global market. These manufacturers are forming alliances with local companies to tap into the newer markets of developing
nations.
North America and Europe are mature markets for alcoholic beverages, which is why product manufacturers are looking toward
other regions. Manufacturers are focused on penetrating into newer markets predominantly in Asia Pacific. This is because
changing consumer habits are leading to an increasing consumption of alcohol in countries such as China and India.
Major Companies in Global Alcoholic Beverages Market
Some of the top companies operating in the global alcoholic beverages market are Diageo, Carlsberg, Pernord Ricard, Bacradi,
Heineken, Anheuser Busch InBev, Remy Cointreau, and SAB Miller.
Global Alcoholic Beverages Market, by Product
• Beer
• Spirits (Whiskey, Vodka, Rum and various others)
• Wine
Alcoholic Beverages Market, by Geography
• North America
• Europe
• Asia Pacific
• Rest of the World
This report gives you access to decisive data such as:
• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years
Key highlights
• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• A clear understanding of the competitive landscape and key product segments
About Us
Transparency Market Research is a market intelligence company providing global business information reports and services. Our
exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision
makers.
We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use proprietary data sources and
various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most
reliable information indispensable for businesses to sustain a competitive edge.
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Author
Amy James
Amy James817   documents Email
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