Milan, April 4, 2014 ! ! ! ! A new cultural district is to open in the heart of Milan for the occasion of Design Week 2014: 5 VIE ! ! 5 Vie is the oldest and most historic area of Milan. Walking in this area is like walking through the centuries and the history of Milan, surrounded by Roman remains, by museums, churches and historical buildings from Milan’s past, today connected for the Dirst time to the creative fabric of the city. ! ! ! 5 Vie was created by the Associazione Networking Milano Giovani, in the persons of the founders Alessia del Corona Borgia, Emanuele Tessarolo e Andrea Clementi, and thanks to the support committee whose members are Monsignor Buzzi, prefect of the Pinacoteca Ambrosiana, Giuseppina Panza di Biumo of the Collezione Panza, Piero Maranghi from Classica TV and Fondazione Portaluppi, Luca Formenton, publisher of il Saggiatore, Bruno Soresina, president of SIAM Società di Incoraggiamento d’ Arti e Mestieri and Paola Albini, vice president of the Fondazione Albini, Eugenio Radice Fossati, entrepreneur. ! The project immediately found favor among institutions thanks to its goal of cultivating a metropolitan network, as the commissioner Tajani emphasized, with the ability to connect the creative fabric of the city to the historical zones of Milan that characterize the heritage of the city, many of which are directed by or are part of the municipality of Milan. As highlighted by the commissioner Filippo Del Corno, “the real signiDicance of the 5 Vie project is in the creation of unbreakable ties between the extraordinary creative energy of contemporary Milan and its history as a Dlourishing city.” Milan’s history, dating from before the term “creative” was even coined, is being rediscovered thanks to today’s creativity. ! During the FuoriSalone 2014, 5 VIE is to be turned into a new district with very high artistic and cultural value projected towards design and innovation and, at the same time, promoting cultural wealth in the area, as well as the tradition and high value of Milanese craft. A route is to unfold between the underway stops of Sant’Ambrogio and Cordusio which will stand apart from others by the importance of the cultural content as well as the excellence of national and international design. ! A triple circuit: -‐ showroom, stores and Oirms which display new design products, -‐ craft trades with the ancient craft workshops -‐ and a cultural itinerary made up of museums, churches, cloisters, archaeological sites, inner courtyards and special guided tours to discover a Milan never seen before. The Dirst event, number zero in 2014, is to be attended by around 35 concerns including design stores and showrooms, art galleries, collective exhibitions, street performances and special projects. ! 5 VIE works with Fondazione Cologni dei Mestieri d'Arte Its schemes, aiming at a “new renaissance” of arts and crafts, target above all young people, to train new generations of art masters, saving prime crafts from the risk of disappearing which threatens them. To this end it promotes, supports and carries out a series of cultural, scientiDic and information initiatives. With the INMA, Institut National des Mé tiers d’Art, it is part of the international network of the European arts and crafts days. Thanks to the partnership with the Fondazione Cologni dei Mestieri d'Arte, during the Design Week in the 5 VIE there will be an itinerary dedicated to excellent Milanese savoir-‐faire which will guide visitors in the discovery of around 80 craft workshops located in this area. This itinerary will be active already from 4 April, at the same time as opening of the international network of European arts and crafts days. http://www.fondazionecologni.it/FCMA/index.php?id=1 http://giornatedeimestieridarte.it/ ! 5 vie collabora con SIAM, Società di Incoraggiamento d’ Arti e Mestieri and with the Albini Foundation for dissemination of the culture of design L’aula magna del SIAM ospiterà una conferenza su Franco Albini a cura della Fondazione Albini: From plan to public work: the methods of Franco Albini Design by Franco Albini is supported by ideas that make his work extremely timely 70 years after their conception. What is the process of creation that allows a work to resist the passing of time; what is the method that supports his creations? Marco and Paola Albini will discuss these ideas in the auditorium at SIAM. Friday, April 11 at 6pm Via Santa Marta 18, 20123 Milano ! La Società di Incoraggiamento d’arti e Mestieri hosts for the occasion the photographer Giovanni Hä nninen with SOUND VISION, curated by Roberta Reineke, plus the painter Dario Maglionico with REIFICAZIONE#, curated by Filippo Ciavarella, and the artist Andrea Fiorino with ANOTHER PLACE, curated by Daniele Piparo. The street artist NAIS goes hunting for QUINTESSENZA, curated by Elisabetta Parente, and designer Niccolò Spirito presents INTERAZIONI, curated by Magdalini Tiamkaris. http://www.siam1838.it/ ! 5 vie collaborates with Leonardo in Milan – Unexpected Milan During Design Week, the Leonardo in Milan tour guides will lead us on a discovery of the ‘5 vie’-‐ the 5 paths -‐ walking among the ruins of the Roman circus; stopping by the square where Mussolini founded the Fascist Party; listening to the story of Boggia, the "Jack the Ripper" of Milan. Exclusive Public Access: The historic library of SIAM and several private courtyards will be viewable in collaboration with ADSI, the Italian Historic Houses Association. Tours April 10 at 5pm and 6pm (in English) Via Medici 15, 20123 Milano www.leonardoamilano.org/ ! ! 5 VIE co-‐produces Baas is in town By Maarten Bass, in collaboration with Ventura Projects ! c/o Via Zecca Vecchia 3, corner via Fosse Ardeatine near by P.za San Sepolcro ! Maarten Baas The Dutch designer, a pioneer of art design who has modernized contemporary designer Digure sculpture, will present in Milan a show– not just an exhibit-‐ physically and visually expressing the design method that characterizes his investigations and the exceptional everyday reality of his studio through Dirsthand experience. The designer, or sculptor, or perhaps researcher, will transfer his own studio-‐laboratory-‐ or even better, atelier-‐ to Milan, to the beautiful space owned by Fondo Immobiliare -‐ Comune di Milano II managed by BNP Paribas REIM SGR. Since Maarten Baas debuted with Smoke in 2003, he made an impressive sequence of solo exhibitions during the Design Weeks in Milan. Every year he surprised the design audience with his experimental and intuitive style, always an unexpected and relevant statement in the moment of time. In 2014, Dive years after his last big show Real Time, he will come back in in a 600m2 hall in the centre of Milan. Maarten Baas: “there’s a Dine line, and only one letter difference, between “Show” and “how”. We’ll be playing with the difference between both. You can count on a spectacular, entertaining, great, unforgettable and marvelous Show, although we don’t know yet How...” It will be a solo exhibition, in which many collaborations are integrated. The main part of the exhibition will be improvised on the spot. Baas shows original collaborations with established designers such as product designer Bertjan Pot, and fashion designer Walter van Beirendonck and including artists from a total different background, like Teun Hocks and John Körmeling. These collaborations are supported by the Central Museum in Utrecht. The Koopgoot collection is Baas’ newest works for the public space. For the so called “Koopgoot”, the main shopping street in the centre of Rotterdam, the Netherlands, Maarten Baas was commissioned to make unique furniture, especially made for this location. It will be placed in Rotterdam in May 2014, but in Milan a preview of this work will be shown in Baas’ exhibition in Milan. All works will be presented in a theatrical setting, in collaboration with Theatre Group De Kwekerij, with director Joris van Midde. The exhibition will include new works for Carpenters Workshop Gallery. Since 2007 Baas worked regularly with Carpenters Workshop Gallery. Besides the solo exhibition, there will be smaller exhibitions of companies and designers that are somehow connected to Maarten Baas and his works: Of course there will be Den Herder Production House, presenting new works by Max Lipsey, Bertjan Pot and Nightshop. And there are various small presentations by emerging designers like Aart van Asseldonk, Niels Schuurman, Kazoe van den Dobbelsteen, Erik Vermeulen and Suzanne van der Aa. ! Gnam Box Café c/o Wait and See, Via Santa Marta 14 A social foodie project that speaks through food. Gnam Box is a place for keeping our passions. The focus is on meeting inspirational people using the social power of the Web. Our kitchen has become the symbol of this conviviality and of these meetings. We welcome inspirational people into the Gnam Box kitchen, inviting them to prepare and cook food. Food reveals a lot about people and we like to learn more about a person through their food habits, their favourite ingredients and any food tips they have to offer us and our followers. The Dirst thing we want to know about you is: what's your favourite dish? Food makes everyone equal and makes it easier to talk about ourselves and to feel at home. In food we trust and our recipes tell you everything about us! ! The Gnam Box Kitchen during the 2014 Milano Design Week is to become a temporary public space: the Gnam Box Cafè . This place will offer the opportunity for taking a break from the "design week routine" to have a coffee, recharge your batteries, have a breather and chat with us and our guests. We will schedule a Designer Breakfast, Afternoon Chat&Eat, Midnight Snack and other events in order to have the chance to talk with interesting people. Every day will see different people, different points of view. Food will be the inspiration to start talking about everything, because we want to discuss design, but in a welcoming place, where everyone can feel at home, with friends. ! Street Food & Design, Gnam Box for Via Spadari with various activities in Via Spadari In collaboration with 5VIE, Gnam Box presents a program illuminating the distinctiveness of Via Spadari, with Milan’s most important event, Design Week, as the backdrop. Via Spadari transforms into a culinary and design center, a project linked to the actuality of the street, with the synergy between food and design coming into focus. Every participating location will present a dish or a product that represents and characterizes it, serving it in a street food style to suit the pace of visitors to design week. Each event will be paired with a designer who will interpret the place though his or her own creative art using the windows and interior space for display. Giò Pastori for Peck Italian Bar Alvvino for Noberasco Antonio Colomboni and Giacomo Miondini (MioLab) for OTTIMOMASSIMO Ilaria.i for Centrotavola Li-‐Ving for Ladurée Antonio Colomboni for Lov Organic ! Valerio Sommella for Pescheria Spadari with Illusioni Ittiche, or Fish Illusions, a graphic project that uses illustration of Dish from the encyclopedia and reproduces them with fractured reDlections, breaking down the images thanks to the use of irregular kaleidoscopes. ! 5 VIE promotes ! Seletti SOUVENIR DI MILANO In the shadow of Maurizio Cattelan’s famous middle Dinger sculpture-‐ L.O.V.E., exciting events bring you tastings of signature sandwiches made according to the recipes of important chefs, using only DOP and IGP ingredients from Lombardy, plus you will be able to buy the new and already very much sought after souvenir of Milan from the design brand, Seletti. ! L.O.V.E., the modern and irreverent symbol of Milan, is transformed into an object, a “modern” souvenir of the city, in a limited edition of 4,000 pieces. The new collection of plates, cups, tablecloths, together with the must-‐see teapots, trays, the new black humor bar of soap shaped as a tombstone and the colorful dish cloths will be on sale in Piazza Affari too. The event represents the ideal context for the launch of the high quality street food project entitled “Gourmet Mobile” supported by the Maestro Martino Association and presided over by chef Carlo Cracco and by the Region of Lombardy – Agricultural Department. www.seletti.it ! 5 VIE presents MISIAD_MilanoSi Autoproduce Design [Milan auto-‐produces design] DesignOFFsite MISIAD_Milano Si Autoproduce Design, is a non-‐proDit-‐making association founded in 2011 by Camillo Agnoletto, Laura Agnoletto, Cesare Castelli and Alessandro Mendini with the aim of promoting digital craft and Milan as the international capital of the auto-‐production of design. Misiad provides a space and platform for small Dirms of creative excellence who invent and map out new languages for design. Misiad conceived of DesignOFFsite, a project curated by Laura Agnoletto, which calls for design "invasions" of shop windows that otherwise have no relationship to the design world. Participants include known designers, some very well-‐renowned Digures, and young people fresh from design school such as Alessandro Mendini, Basil Green Pencil, Luca Scacchetti, Anna Gili, Felipe Cardena, Studio Baag, Ludek Lancellotti, AlifDi Guido, Alessandro Guerriero, Salvatore Franzese, Coquelicot MaDille and many others. They have created a pedestrian tour starting from via San Maurilio, and continuing to via S. Marta, Piazza Mentana, via del Torchio, via Caminadella via Lanzone, and ending at Via Gian Giacomo Mora. The idea is to impart the feeling that mystery is present in our daily lives, bringing the visitor to a deeper reading of design objects beyond their aesthetics and their function. April 8 -‐ 13 http://www.misiad.it/ ! ! ! ! E Il Topo Il Mostro E Il Topo Via Bagnera Performance by the E Il Topo movement and launch of the manifesto. From dawn to dusk and from dusk to dawn. The artists of the E IL TOPO magazine, intending to set up a movement with manifesto, have chosen for their headquarters a forgotten alley in the centre of Milan, with a disturbing history. The street is narrow and almost deserted, very central yet dominated by a sense of abandonment. It is almost completely “frescoed” with grafDiti, a chaotic layer of signs, colours and words. Working here means taking on board the history of the street which became sadly famous as the home of a serial killer, Antonio Boggia, the “monster of via Bagnera”, arrested in 1861 and sentenced to death (the last death sentence for a civilian carried out in Milan). The derelict state of the street may stem from the sad story of this criminal. Via Bagnera, Milan 20123 April 8 – 13, 2014, sunrise to sunset Performance 9th April 6 pm www.eiltopo.org ! Green Island GREEN ISLAND 2014: LANDSCAPING. Dutch Design for a New City Garden Giardino del Terraggio, via Terraggio, Milan GREEN ISLAND presents a project dedicated to a new concept of green urban spaces with works by innovative designers and artists, including the well-‐known Dutch landscape designer Piet Oudolf. LANDSCAPING. Dutch Design for a New City Garden, devised for Milano Design Week 2014 by the cultural design studio aMAZElab/ Claudia ZanDi, is a programme dedicated to a new concept of green urban spaces. It is inspired by the good Dutch example, housing the Dirst photography exhibition by the landscape master Piet Oudolf and promoting innovative and sustainable urban actions through the work of young artists and designers. Landscaping sets out to spread new styles of living and of urban socialising through a contemporary design of parks, gardens and other public spaces. It also presents an exclusive project on biodiversity by the Bee Collective, which combines design and ecosystem. With the addition of exhibitions, installations and bike tours, the programme intends to offer inspiration for the design of the urban landscape in order to bring the city back to a human level. ! ! ! ! April 8 – 13, 2014 10am-‐8pm "Bee Active Day", workshop for kids Wednesday, April 9 from 4pm Giardino del Terraggio, Via Terraggio, 5, Milan 20123 ! www.amaze.it ! 5 Vie informs Alberto Levi Gallery -‐ Elements. The Carpets of Allegra Hicks The new collection from Allegra Hicks takes inspiration from air, Dire, land and water, the four primordial elements considered in antiquity to form the substance of the world. Via San Maurilio 24, Milan 20123 http://www.albertolevi.com/ ! BDDW The new showroom of BDDW is opening in Milan. BDDW is a small American company dedicated to creating handmade furniture with great attention and timeless design. All furniture is designed by the founder Tyler Hays, a painter and sculptor who has become proDicient in technical design and construction, producing everything in his Philadelphia studio. BDDW is renowned for the high quality of its American hardwood products, assembled with traditional methods. The Dinishes are all handcrafted with surfaces polished by hand using natural oils and varnishes. BDDW has already created dozens of classics and continues to create new and innovative products. Via Santa Marta 19/A, Milan 20123 www.bddw.com ! Markus Benesch -‐ The Garden of Bloom Markus Benesch presents a preview of his collection of furniture and wallpaper, "Brickollection," inspired by childhood building blocks. Vivaio Sorelle Riva Via Arena 7, Milan 20123 http://www.markusbeneschcreates.com/ ! Beacon -‐ Finnish by Nature Beacon is a network of creative professionals from Finland and the Nordic countries, which will present in Milan some of the most interesting Finnish designers of today. The exhibition consists of furniture, lighting, textiles, and interior design pieces-‐ the work of individual designers, artists, and studios including &Bros, Aalto+Aalto, Hanna Anonen, Freeman, Ilari Hautamäki, Sebastian Jansson, Teemu Järvi, Järvi&Ruoho. Via Valpetrosa 5, Milan 20123 www.beaconhelsinki.com ! Urban Stories 2014 -‐ Palazzo Litta Mosca Partners continue the work of Dinding and selecting designers who are invited to tell their URBAN STORIES. In addition to established architects like Daniel Libeskind and Emmanuel Babled, the young international talents, GamFratesi and Alvin Huang, were chosen. Four thought-‐provoking installations pair the highly anticipated projects of renowned names with the chance to discover the work of talented younger ones. The glass of AGC is used for Daniel Libeskind’s installation while Emmanuel Babled employs the bold and provocative contrast of stone and glass for the Babled Edition. GamFratesi presents intimate designs for a group of top design companies from Italy and Northern Europe, alongside the visionary installation by Alvin Huang for Volvo. Palazzo Litta Corso Magenta, 24 8 -‐ 13 april 2014 ! Opening Wednesday, April 9, 6pm-‐10pm with the designers http://www.moscapartners.it/ ! Davide Groppi, Spazio Esperienze -‐ Light my Oire “Light My Fire” imagines lamps with passion and profundity. Lamps are simple in design, yet with an element of surprise, in an attempt to create the most beautiful light in the world. via Medici 13, Milan 20123 www.davidegroppi.com/ ! The House of the Minotaur -‐ a project by Maurizio Barberis and curated by Patrizia Catalano A collection of lights and vases, the one-‐of-‐a-‐kind pieces in cold-‐painted terracotta reinterpret the Cretan myth of the Minotaur, and of Dionysus and Ariadne, accompanied by a series of watercolors, drawings and photographs. Via Santa Marta 21 and Via Nerino 8, Milan 20123 April 8 – 13, 2014, 10:30am-‐8pm ! Baxter The Milan store is where Baxter experiments with different style ideas collected from throughout the year, which are then translated into products and store displays. This year, for Salone del Mobile, the Milan Baxter Shop again experiments with a makeover. Via Medici 15, Milan 20123 www.baxter.it ! ! ! Wait and See -‐ Folding colors rhythm & variation by Uros Mihic-‐ For the 53rd edition of Salone del Mobile, Uros Mihic and Wait and See present FOLDING COLORS Rhythm & Variation. Via Santa Marta 14, Milan 20123 www.waitandsee.it ! Carla Saibene and Servomuto present ALLUMEUSE SERVOMUTO, on the occasion of the Salone del Mobile 2014, will present an installation by Carla Saibene inspired by the exhibition space, juxtaposed with the INSOLITI installation which experiments with combinations of different materials, in keeping with the tradition of SERVOMUTO. Via San Maurilio 20, Milan 20123 April 8 – 13, 2014, 11am-‐7pm http://www.servomuto.com/ ! Laboratorio Paravicini -‐ Circus The circus is in town: here come the acrobats, tightrope walkers, bright colors, and animals. Flying Digures enliven the hand-‐decorated tableware. ! Via Nerino 8, Milan 20123 http://www.paravicini.it ! Showroom Rubelli -‐ SO 820-‐C24 from a thread of white silk The show features seven installations that are uniDied by a white silk thread. Every designer from the Venetian textile company will create a personal work of art from a white silk thread – the non-‐color color with which everyone will be able to "write" in complete freedom. Via San Maurilio 19, Milan 20123 http://www.rubelli.com ! LUOGO COMUNE organic and artisan design artesanal and organic design, curated by Valentina Angeloni: Arsalitartes, Gaia Maveri, Julia von Werz, LUCI by MPOWERD, Marianna Merisi, Marta Dosi, Picta Papers, Sillabe, Simona Cardinetti per MAF Design, Stefania Pia, The Elusive Otter, Tommaso Fantoni and Archivio Luigi Caccia Dominioni. c/o Studio Nerino Via Santa Marta 21 -‐ Via Nerino 8 April 8 -‐13, 11am-‐8pm ! INVADERSTYLE FOR THE TABLE Invaderstyle presents two new items: an exclusive collection of tableware from designer Laura Pedone and, in the same tone, table runners and placemats designed by Fabiana Bassani. The new items will be joined according to Japanese philosophy of "kintsugi", using gold instead of glue to piece together broken items, in keeping with the poetic decoration style of Lorenza Caporusso. 11 via Cesare Correnti Every day from 10am to 7pm www.invaderstyle.it ! OM Food-‐ Samar Legno-‐ Fermati e respira. Benvenuti nel giardino dei profumi. Stop and Breathe. Welcome to the perfumed garden. The mysterious octagonal courtyard of the Rossi residence houses OM food of OfDicinali Montauto, the green-‐loving Tuscan manufacturer of the highest quality natural cosmetics. For Salone del Mobile, the courtyard transforms into an open-‐air lounge, where Samar Wood will present the new outdoor collections SWISSPEARL, SKARGAARDEN, and GART. Corso Magenta 12, Milan 20123 April 8 – 13, 2014, 10am-‐10pm Inauguration: Wednesday, April 9 at 6:30pm http://www.samarlegno.com/ ! Atelier Visconti-‐ Collection 1 Home Collection in bronze, created by the four hands of Osanna and Madina Visconti. Via Santa Marta 13, Milan 20123 www.osannavisconti.com ! Lalique and Windfall In the splendid setting of Palazzo Durini, LALIQUE & WINDFALL present their latest creations plus a collection of chandeliers which are the result of their unique partnership. Palazzo Durini, Via Santa Maria Valle 2, Milan 20123 April 8 to 13, 2014, 10am-‐10pm Inauguration: Wednesday, April 9 from 6pm to midnight (by invitation) ! Cecilia Roger Atelier-‐ Threads and Stitches “Threads and Stitches for Design” presents interior design products made using the old-‐fashioned technique of embroidery-‐ the result of a series of diverse personal experiences. Tradition and innovation are expressed with one common denominator: the STITCH. Via Santa Marta 21 and Via Nerino 8, Milan 20123 April 8 – 13, 2014, 11am to 3pm and 4pm to 7pm (and until 9pm with reservation by phone) Inauguration: Wednesday, April 9, 6pm to 10pm www.ceciliaroger.com ! Artisanal su misura -‐ Collezione festa mobile, Parigi anni venti [The Movable Feast Collection, 1920s Paris] ARTISANAL and ALTREFORME present the FESTA MOBILE, PARIGI ANNI VENTI collection of objects and furniture designed by Elena Cutolo for ALTREFORME. Via Santa Marta 15, Milan 20123 April 8 – 13, 2014 Inauguration: Wednesday April 9, from 7pm to 10 pm www.artisanal-‐sumisura.com ! Studio Architettura Radice Fossati-‐ Earring C by Andrea Chiaravalli and Recreations by Oscar Merli The Milanese architecture studio of Gaetano Radice Fossati presents EARRING C, developed in the form of a jewel, in white gold and diamonds, and designed by Andrea Chiaravalli. Iron and wood, the sustainability of the experiments, and the essence of a style: these are the points of contact that connect the Recreations of eco-‐designer Oscar Merli with the designs of Gaetano Radice Fossati. Via Santa Marta 14, Milan 20123 ! Studio 98-‐ Living with colors LIVING WITH COLORS: lines, shapes and colors designed by Studio98 using a seventies-‐era formica from the vintage furniture shop, 308. Via Santa Marta 14, Milan 20123 www.studio98.it BMMC Architecture meets Renzo SeraOini’s Light-‐ BMMC architecture welcomes the lighting designer Renzo SeraDini who will exhibit his poetic and evocative creations. Via Morigi 9, Milan 20123 www.bmmc.it ! Colè Gallery -‐ 'Design network’ Colè Italian Design Label, with its highly experimental work, joins forces with a series of brands that, like Colè , operate between design, exploration, and high-‐end craftsmanship, giving birth to the Colè Gallery: a new network based on a consonance of tastes and distinctive affDinities. Via San Calocero 27, Milan 20123 www.coleitalia.it ! ! ! ! ! Daniela De Marchi Atelier-‐ The Sixth Sense: The Love of Beauty Daniela De Marchi has constructed a tour of the creation of handmade jewelry in her atelier in Milan. via dei Piatti 9, Milan 20123 www.danielademarchi.it ! Onsitestudio with Vincenzo Castella. Two projects in Milan. Two new projects from Onsitestudio in Milan investigate the physical consistency of architecture with building components in 1:1 scale, large size models, and two photographs from Vincenzo Castella. The projects for the Architecture Expo Service 2015 and for the new hotel in Piazza Duca d'Aosta seek to explore the potential of construction as an element of the experience and atmosphere of a place. The work materials of Onsitestudio represent the physical size of both projects while the work of Vincenzo Castella illustrate the anticipated size of the places. Via San Vittore al Teatro 3, Milan 20123 www.onsitestudio.it ! Accademia Teatro alla Scala-‐ Primadonnas – The Women of Puccini A tribute to the sartorial tradition: costumes made by pupils studying theatrical tailoring at the Accademia Teatro alla Scala will display their work, alongside guided tours of the laboratories. The Accademia del Teatro alla Scala enthusiastically joins forces with the 5vie project, opening its doors for these guided tours of its laboratories, in order to show the many artistic crafts that contribute to the creation of an opera, and where every day teachers transmit to their students an incredibly valuable heritage of knowledge and skills. April 9 and 10, from 10:30 to 11:30am, with email reservations [email protected] Via Santa Marta 18, Milan 20123 Inauguration: Wednesday, April 9 from 9am to 6pm http://www.accademialascala.it ! Fondazione Stelline-‐ Drawing and Sculpting the Time. Milan 1950-‐2000 La Fondazione Stelline hosts an exhibition entitled DESIGNING AND SCULPTING THE TIME. MILAN 1950.2000 which presents four great Milanese artists, who were born in or adopted the city, and who have helped to make Milan an important city. Corso Magenta 61, Milan 20123 www.stelline.it/ ! ! ! ! ! Art in the City ART IN THE CITY MILANO is a cultural center founded in 2013 to support and promote emerging and established artists from both Italy and abroad. For the week of the Fuori Salone, Art in the City hosts a special exhibition of the works of Gianluca Serra (8bc.it) and of Desenzadesign plus objects by designobject.it inspired by Leonardo da Vinci, in collaboration with leonardoamilano.com. SPECIAL EVENT: Wednesday, April 9th from 7pm to 9pm FREE ADMISSION The Renaissance comes to life in the spaces of Art in the City: -‐Relive the Last Supper -‐ project in collaboration with leonardoamilano.com -‐Exhibit of the design pieces by designobject.it, inspired by Leonardo da Vinci -‐Wine tasting and Renaissance food in collaboration with the Association Adelchis ! For more information: http://www.artinthecitymilano.net/ ! ! Museo Nazionale della Scienza e della Tecnologia For Design Week, the museum hosts several events that represent Italian style. The museum itself is a beautiful location to discover some of Italy’s history, art, and culture. Via San Vittore 21 20123 Milan www.museoscienza.org ! Associazione San Maurilio Santa Marta The association works with the businesses of the two streets, employing a far-‐ sighted vision designed to fortify the historical small artisan businesses that have held onto their spaces there, in the hopes of preventing the area from becoming a charmless industrial zone. The streets lie at the heart of the historical center of Milan, next to the Dive streets famous for their medieval professional districts, projecting a new reality in the modern era with foundations in the Sforza period and eyes Dixed clearly on the future. For design week, the association collaborates with MISIAD_Milano si Autoproduce for the DesignOFFsite project, hosting design pieces in many of the workshops. www.sanmauriliosantamarta.com/ ! Associazione Spadari, Via del Gusto The association was founded in 2013 with the desire to promote the street as a center of food excellence in Milan. Premiata Pescheria Spadari -‐ founded in 1933, is the oldest Dish market in Milan. Laduré e -‐ the famous Parisian patisserie. OttimoMassimo -‐ the Dirst fast-‐food gourmet in Milan. Noberasco 1908 -‐ the king of dried fruits. Hotel Spadari -‐ its strategic location makes it an ideal starting point for shopping, art, culture and of course food. Centrotavola Milano – the temple of made in Milan style and craftsmanship. For design week, the Associazione Spadari is collaborating with well-‐known bloggers GnamBox on a food design project. ! Associazione Via Gian Giacomo Mora The Association of Merchants and Businesses of Via Gian Giacomo Mora brings together 26 members who have the common goal to redevelop and promote this magical little area in the center of the city. Just steps from the Columns of San Lorenzo, in the Ticinese district, Via Gian Giacomo Mora is distinctly different from the big city. The sophisticated and bohemian air that permeates it, is enhanced by the lively activities of the street: vintage clothing stores, geographical and anthropological bookshops, bookbinders, modern antiques shops, restorers, theaters, bistros, and studios of artists and sculptors. For design week, the Association cooperates with MISIAD_Milano si Autoproduce on the DesignOFFsite project, hosting design pieces in various workshops. ! Galleria Riccardo Crespi-‐ Gal Weinstein, Solar The Riccardo Crespi gallery presents Solar, a solo exhibit of the Israeli artist Gal Weinstein. Via Mellerio 1, Milan 20123 ! Lisson Gallery -‐ Ceal Floyer For his Dirst exhibition at the Lisson Gallery in Milan, Ceal Floyer analyzes, plays and explores the limits of what art could and should be. The exhibit of Ceal Floyer coincides with a major exhibition of his work hosted at the Museion in Bolzano. via Zenale 3, Milan 20123 Monday to Friday, 10am– 1pm and 3pm-‐6pm www.lissongallery ! Neoclassica -‐ Nature and Rest NATURE & REST is the union of Neoclassica Milano Interior Design, Santori Design, and Giorgio Salvai who will present EDRA relaxation pieces and a journey into nature from artist Mirian Klein. Via San Maurilio 20, Milan 20123 Ottica San Maurilio – Vision of light For the debut of the new 5Vie district, Ottica San Maurilio will present two new products that use high optical technology, by designer Paolo Rizzatto, Alberto Meda, and Francisco Gomez Paz for Luceplan. Via San Maurilio 14, Milan 20123 Ippogrifo antichità-‐ Monochromatic Stains by Mauro Mazzara Ippogrifo Antichità hosts Mauro Mazzara. With his paintings, "Monochromatic Stains" tells of people and their stories. Via San Maurilio 18, Milan 20123 Galleria Rubin -‐ Mobili d’Autore/Designer Furniture. Erasmo Figini, Letizia Fornasieri, Mattia Bosco ed Elisabetta Tagliabue. Galleria Rubin participates in the 2014 edition of Fuorisaloni with an exhibition that brings together art, design, craftsmanship, and solidarity. The gallery, along with the Como group Contrada degli Artigiani has created designer furniture, a collaboration of designer Erasmo Figini with artists Mattia Bosco, Letizia Fornasieri, and Elisabetta Tagliabue. ! via Santa Marta, 10 Milan Inauguration: Wednesday, April 9 from 6pm to 10pm www.galleriarubin.com ! FunLab -‐ Creative bijoux -‐ Jewelry Design for Kids FunLab was born to promote entertaining activities that encourage the creativity and artistry of children and, at the same time, can foster cooperation between adults and children. A trend established in the USA and growing fast in Europe, FunLab that aims to develop it in Italy. Creative Bijoux – Jewelry Design for kids is more than just a creative workshop. It opens up the idea of design to children using a very fun material-‐ magical SHRINK PAPER. via Gorani, 5 Milan 20123 April 9, 4:30 pm to 6pm www.funlab.it, http://blog.funlab.it ! ! ! ! ! ! ! ! ! ! ! ! ! ! Participants in the 5 VIE project ! Museo della Scienza e della Tecnica Pinacoteca Ambrosiana Civico Museo Archeologico di Milano Civico Studio Museo Francesco Messina Fondazione Franco Albini Fondazione Portaluppi SIAM, Società di Incoraggiamento d’ Arti e Mestieri Accademia del teatro della Scala Green Island Fondazione Cologni dei Mestieri d’Arte Associazione Spadari Via del Gusto Associazione San Maurilio Santa Marta Collezione Panza di Biumo Archivio Caccia Dominioni Associazione Gian Giacomo Mora ADSI Associazione Dimore Storiche Italiane ! Press Point C/O Rubelli Via San Maurilio 19 With WiDi, a computer station, a relaxation area, and the possibility of holding on-‐site interviews. ! "This is the link for downloading the digital press folder with the press release and a selection of photos of the locations: www.5vie.it/press" ! ! ! PRESS CONTACT & INFO PS • design consultants T +39 02 39624450 press@p-‐s.it // www.p-‐s.it ! ! !