contents LEOPOLD CAVALLI ELEONORE CAVALLI LUCA SCOPEL FABIO BONFA’ BRUNO BOVELACCI the re-evolution of a brand Company presentation standing for Design Art Direction-Communication made in Italy making of Product Development enchanting the space Interior Projects Development chasing the horizon Retail & Contract LEOPOLD CAVALLI t h e r e-e v o l u t i o n o f a b r a n d Company presentation 10.00-10.30 Company’s evolution Brand’s current position in the furniture industry Brand’s philosophy Visionnaire’s internal structure Outline 2 company’s evolution 1959 IPE was founded from the idea of Vittorio, Carlo and Pompeo Cavalli. The family started operating as car seats producer for Lancia cars 2007 First flagship store opens in Bologna in a building that was previously a church 1961 2004 2006 IPE attended the I Saloni International Furniture Fair in Milan and started to produce home furniture At the trade fair “Abitare il Tempo”, Visionnaire Home Philosophy is presented to the public for the first time First monobrand showrooms are inaugurated in Jeddah and Rome Jeddah, Saudi Arabia Roma, Italy 2008 2009 2010 2012 Visionnaire Design Gallery, multifunctional space in the heart of Milan, is inaugurated The Company celebrates 50 years Wellness and food room collections are launched Dehors collection is launched 5 Kosmo armchair, 1959 3 b r a n d’ s c u r r e n t p o s i t i o n in the furniture industry PAST TODAY furniture companies mainly focused on a single product Beds Sofas Lighting Kitchen In addition to companies offering a single furniture product, a new segment has born offering complete luxury furnishing solutions (the so called “total look”) Beds Sofas Lighting Kitchen TOTAL LOOK 4 b r a n d’ s p h i l o s o p h y accessories lighting 5 b r a n d’ s i n t e r n a l s t r u c t u r e DESIGN MARKETING & ADVERTISING SALES PRODUCTION ON ORDER ORDER PROCESSING TECHNICAL AND PURCHASE DEPARTMENT FINAL PRODUCTION AND ASSEMBLY Client “Bill of materials” (technical department) Final product and assembly Beginning of production process Order confirmation Advanced payment (50% down payment) Backlog The company assigns every single product to one specific supplier Each product is a combination of different materials and components done by different suppliers Main Contractor Responsible for quality control of single components and final assembly ~ 50 Main Contractors: thereof 10 manage ~55% of total production and have a long time relationship with the Company “Made in Italy” is one of the most important value for our commercial offering: main contractors are usually expert and skilled craftsmen Quality control 100% before shipment Final products 6 ...a n d a c r o s s a l l g e o g r a p h i e s 2010A Italy Italy 2011A Middle East Middle East Eastern Europe Eastern Europe 2012A Far East Far East Western Europe Western Europe 2013F America America Rest of the World Rest of the World 7 outline K EY W O R D S P A R T N E R S H I P - Unique design by Visionnaire providing tailor-made complete interior design solutions integrated with Visionnaire’s catalogue products - Design proposal for bespoke solution and arrangement * Loose furniture product range for a total look and for all the home areas (living, dining, bedroom, bathroom, kitchen, outdoor, lighting, carpets, home accessories, personal accessories, art gallery) * Built-in product range for a total look capability (boiserie, wallcovering, flooring, ceiling, decoration, staircases, etc.) - Production made in italy, involving excellences from selected districts - Daily quality control of production process and 100% quality control on the sold products 8 A contract 9 COLLABORATION PROCESS the ARCHITECT the DESIGNER * STEP 2 Preliminary Concept Mood Board Payment of brokerage and for the advice = design FEE 1 Payment of Fees as defined by terms and conditions of sale 2 * STEP 3 Design, Development, feedback STEP 1 IPE Visionnaire the ARCHITECT the DESIGNER proposal FINAL APPROVAL proposal Plant, Raise, Render Prospects feedback contract + sale conditions proposal Changes, final Drafts, Render, Layout, elevations and quotations Valutation Budget Economic offer Order Pro Forma IPE Visionnaire FINAL APPROVAL PROJECT TIMELINE contract: design FEE 150€/Mq the CLIENT to the CLIENT to the CLIENT to the CLIENT 50% payment order 50% payment before delivery to IPE srl the CLIENT STEP 3: Changes, final Drafts, Render, Layout, elevations and quotations 10 ELEONORE CAVALLI standing for design Art Direction-Communication 10.30-10.45 Mood board Design process Marketing and communication - Catalogues - Integrated marketing - Main publications - Events 11 design moodboard Emotions and atmosphere to evoke through new Collections 2004 Gothic world Literature Precious leathers and materials 2008 Lost Paradise world Cinema “Narnia Chronicles” New materials and shapes (organic and iconic from animal world) 2013 Art Fashion Cinema “The best offer” 12 design process NEW CONCEPT VISIONNAIRE CREATIVE COMMITTEE Visionnaire’s designers PROPOSALS Visionnaire stylistic codes NEW COLLECTION presented during the Salone del Mobile sensations emotions atmosphere colors - Visionnaire’s stylistic codes are stored within Visionnaire - There is not any exclusive relationship with any of the designers and it is Visionnaire to decide on a case by case basis the right designers Luigi Cavalli Roberto Lazzeroni Stefano Pirovano Philippe Montels Maria Serebrianaya Alessandro La Spada Giuseppe Viganò Simone Micheli Samuele Mazza Maurizio Manzoni Roberto Tapinassi - The collections are not product oriented but rather products are considered to be just one part of a whole story 13 ma r k e t i n g a n d c o m m u n i c a t i o n catalogues Visionnaire’s catalogues present the new collection and are distributed to the commercial network and the top customers - The catalogue includes a collection of pictures taken at the Salone Internazionale del Mobile in Milan - Since 2004 more than 40,000 copies were handed out - Specific catalogues are edited for architects: technical books edited each year and interactive e-catalogues are at disposal on Visionnaire’s website - Visionnaire’s catalogue is more than a catalogue, it represents the Company and its unique attributes 14 ma r k e t i n g a n d c o m m u n i c a t i o n catalogues Ginevra vedi anche/see also GINEVRA letto-bed DIVANO, POLTRONA, POUF - SOFA, ARMCHAIR, POUFFE Struttura portante in multistrato di pino e legno massello d’abete. Molleggio seduta e schienale a cinghie elastiche. Imbottitura in resine espanse a quote differenziate. Foderatura in vellutino acrilico accoppiato a falda acrilica. Cuscini di seduta in Rombo-fè (piuma d’oca mischiata a chips di poliuretano), fodera in cotone 100%. Cuscini volanti in Mollapiuma (piuma d’anitra mischiata a falda di fibra acrilica), fodera in cotone 100%. Gambe in acciaio cromato. Rivestimento sfoderabile. Ginevra Modular vedi anche/see also GINEVRA poltrona-armchair, GINEVRA pouf-pouffe, GINEVRA letto-bed DIVANO, ELEMENTI COMPONIBILI - SOFA, MODULAR ELEMENTS design Alessandro La Spada - Samuele Mazza design Alessandro La Spada - Samuele Mazza Main structure in pinewood multiply and fir solid wood. Sprung system for seat and back sides made of elastic belts. Padding with expanded resins in different densities. Acrylic lining coupled with an acrylic fibre layer. Seat cushions in Rhombo-Fè (feathers and polyurethane “chips” mixture), covered with 100% cotton lining. Loose cushions in Mollapiuma (duck feathers coupled with acrylic fibre layer), covered with 100% cotton lining. Legs in chromed steel. Cover removable. Struttura portante in multistrato di pino e legno massello d’abete. Molleggio seduta e schienale a cinghie elastiche. Imbottitura in resine espanse a quote differenziate. Fodera in vellutino acrilico accoppiato a falda acrilica. Cuscini di seduta in Rombo-fé (piuma d’oca mischiata a chips di poliuretano), fodera in cotone 100%. Cuscini volanti in Mollapiuma (piuma d’anitra mischiata a falda di fibra acrilica), fodera in cotone 100%. Gambe in acciaio cromato. Rivestimento sfoderabile. destro/ right elementi laterali lateral elements destro/ right chaise longue 94 110 45 94 110 94 94 94 94 94 sinistro/ left elementi laterali lateral elements Main frame in pinewood multiply and fir solid wood. Sprung system for seat and back sides made of elastic belts. Padding with expanded resins in different densities. Acrylic lining coupled with an acrylic fibre layer. Seat cushions in Rhombo-Fè (feathers and polyurethane “chips” mixture), 100% cotton cover. Loose cushions in Mollapiuma (duck feathers coupled with acrylic fibre layer), covered with a 100% cotton lining. Legs in chromed steel. Cover removable. 94 sinistro/ left chaise longue 120 280 202 202 120 94 destro/ right elemento angolare/ chaise longue corner element/ chaise longue elemento angolo tondo round corner element 120 182 elemento angolo tondo round corner element 182 120 120 110 94 145 145 94 130 94 110 94 42 45 94 sinistro/ left elemento angolare/ chaise longue corner element/ chaise longue 94 120 120 120 180 260 145 94 sx prodotti.ipe.it 22 technical book 120 120 162 265 162 265 145 94 145 145 240 180 240 120 - Specific catalogues are edited for architects: technical books edited each year and interactive e-catalogues are at disposal on Visionnaire’s website sx dx dx DiVani - sofas 23 15 ma r k e t i n g a n d c o m m u n i c a t i o n integrated marketing - Visionnaire coordinates all the marketing activities among its distribution network - The company realizes standard “marketing tools” (brochure, business cards, diverse product catalogues) to create a strong corporate identity - Visionnaire also works directly with its partners (monobrand and pluribrand shops and exclusivists) to realize ad-hoc personalized materials for advertising 16 ma r k e t i n g a n d c o m m u n i c a t i o n main publications ITALY GLOBALLY - Visionnaire is nowadays present in the main design/ lifestyle magazines - In Italy, AD Architectural Digest, Vogue Lifestyle, Elle Decoration Design, Marie Claire, Vanity Fair, IO Donna (Corriere della Sera), Interni Panorama, Pambianco, IFDM Trade magazine - Globally, Elle Decoration (Russia/India/Poland/Germany), Noblesse (China), Elite Traveller (USA), World of Interiors (UK/ International edition), How to Spend it – Financial Times (UK/ International), Forbes (India/ Russia), Marie Claire Maison (Turkey) 17 LUCA SCOPEL made in italy making of Product Development 11.00-11.15 Production process Network of suppliers 18 production process work flow PURCHASING/ PRODUCTION LOGISTIC DEPARTMENT RAW MATERIAL SUPPLIERS MAIN CONTRACTOR Production orders (finished goods) CUSTOMER ORDER Bill of materials Iron frames Handcrafted Tuscany Murano glass leather and wood from Brianza craftsmen PRODUCTION PLAN QUALITY CONTROL WEEKLY PLAN Logistic plan To collect finished production Shipment organization Transportation, cash balance, invoicing Production process QUALITY CONTROL Logistic plan Finished product collection Costumer Order Consolidation Logistic plan confirmation Shipment documents 19 production process the conceptual idea FROM IDEA TO REALIZATION hand-made drawings proposal rendering 20 production process 3D model and drawings side elevation front elevation plan 21 production process manufacturing wood lacquering turnings and finishings marble shape cut and polishing glass cut upholstery sheet metal cut and forming components 22 production process standard and bespoke product 23 network of suppliers VISIONNAIRE’S NETWORK OF ARTISANS SPECIALIZED INDUSTRIAL DISTRICTS IN ITALY - Visionnaire has developed its network of suppliers since 1959, when was founded - Visionnaire has direct contacts with approx. 50 artisans (“Main Contractors”), mainly based in Northern Italy - The Main Contractors have their own network of suppliers (subcontractors) allowing for significant production capacity - The Main Contractors are responsible for assembling the product and for ensuring excellent quality - Orders are typically fulfilled in 8-10 weeks - Outsourcing the production to artisans and their subcontractors allows for flexibility and high customization 24 FABIO BONFA’ enchanting the space Interior Projects Development 11.15-11.30 Contract channel Interaction client-architect The projects 25 contract channel bespoke interior design solution Following the trends of today’s market, the brand Visionnaire is increasingly involved in contract projects providing tailor made interior design solutions integrated with Visionnaire products 26 contract channel FIRST CONTACT CLIENT/ ARCHITECT DESIGN FEE AND SALES CONDITIONS STEP 1: Mood board Preliminary Board STEP 2: Design, Development Plant, Raise, Render STEP 3: Changes, final Drafts, Render, Layout, elevations and quotations Furnitures Production, Delivery, PROJECT TIMELINE 27 STEP 1: Preliminary Concept 28 STEP 1: Mood Board 29 STEP 1: Design, Development 30 STEP 2: Design, Develoment OBERON sofa CYCAS table GRIMILDE CYCAS low table AMANDA ACER consolle ESMERALDA chair MONROE armchair ENTRANCE 1. Scarlet, consolle 2. Tsen Kee, ceiling lamp TUDOR AGON CHESTER DUDLEY bed ESMERALDA lamp MARIENBAD EGG BIG table lamp CYCAS DINING ROOM 1. Cycas dining table 2. Esmeralda chair 3. Tudor cabinet 4. Art Gallery, Trofeo Cervo 5. Esmeralda ceiling lamp 6. Amanda walllamp OBERON LIVING ROOM 1. Oberon sofa 2. Cycas low table 3. Agon armchair 4. Maxim’s low table 5. Chantilly low table 6. Esmeralda ceiling lamp 7. Amanda wall lamp 8. Nottingham carpet 9. Daydream writing desk 10. Egg Big table lamp 11. Excalibur floor lamp 12. Iring mirror 13. Garet low cabinet ARTU’ BEDROOM 1. Chester Dudley bed 2. Perceval bedside table 3. Zantas wall lamp 4. Monroe armchair 5. Bibli low table 6. Midnight low cabinet 7. Acer consolle 8. Art Gallery Pavone 9. Grimilde lady desk 10. Grimilde armchair 11. Mercury carpet 12. Duir ceiling lamp 13. Duir wall lamp 14. Excalibur floor lamp 15. Amanda wall lamp MARIENBAD BATHROOM 1. Marienbad consolle 2. Brunilde wall lamp 31 STEP 2: Plant, Raise, Render Prospects 32 STEP 2: Render Prospects 33 STEP 2: Wall Covering / Finishing studies 34 STEP 3: Changes & Finishing 35 STEP 3: FINAL PAPERS Final Draft, layout, elevations and quotation Final High Quality Render 36 Furniture delivery, mounting 37 The project is finished and ready to be living 38 BRUNO BOVELACCI chasing the horizon Retail & Contract 11.30-11.45 Distribution and Sales channels Visionnaire in the World Visionnaire in Italia - Bologna - Milano Contract | Private Yachts and Jet 39 distribution and sales channels VISIONNAIRE FLAGSHIP STORES AGENTS MONOBRAND STORES INTERIOR DESIGNERS ARCHITECTS EXCLUSIVISTS PLURIBRAND STORES CONTRACT PROJECTS 40 visionnaire in the world agents network Long standing relationship between Visionnaire and most of the agencies who target all of Visionnaire’s sales channels, including contract projects Countries covered by the agent network 41 visionnaire in the world monobrand stores Bologna (Italy) Milan (Italy) Saint Petersburg (Russia) Moscow (Russia) Guangzhou (China) Miami (United States) coming soon ... Bari (Italy) Shenzen-Foshan (China) Istanbul (Turkey) Singapore Chisinau (Moldavia) Cairo (Egypt) Jeddah (Saudi Arabia) Byron Bay (Australia) Countries covered by the monobrand stores 42 visionnaire in italy bologna 43 visionnaire in italy bologna 44 visionnaire in italy milan 45 visionnaire in italy milan 46 contract | private yachts and jet - For some years now Visionnaire has worked in close relationship with prominent yacht designers and shipyards, designing and executing the interior of several yachts for diverse building sites. - As an example of these works, the yacht Nameless, a 40-meters-long yacht built by the prestigious italian shipyard Mondo Marine and designed by Cor D Rover. - A total number of 12 guests can be comfortably accommodated on board, offering a full-beam master cabin on the main deck, as well as four guest cabins on the lower deck. These include two full-beam VIP cabins, one double cabin, as well as one twin cabin. 47 the projects a yacht ENGINE ROOM 48 contract | private yachts and jet - OPEN AIR is Visionnaire’s latest challenge, arisen from an agreement signed with 328 Support Services Group (328 SSG) and in collaboration with Blu Jet Capital S.p.A - It has resulted in an ambitious project for the refitting of Private Jets that completely reflect Visionnaire’s Design and Style - The jet is personalized in every detail. As well as the seats, also doors, bathrooms and even the jet’s fuselage will bear the Visionnaire logo - The project has met with great interest in a number of countries, fi rst and foremost the Arab Emirates, and could be expanded worldwide with the personalization of long-haul aircraft 49 contract | private yachts and jet 50 contract | private yachts and jet 51