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CURRICULUM VITAE

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CURRICULUM VITAE
MARCELLO M. MARIANI
Tenured Ass. Professor of Management and Marketing
University of Bologna, Department of Management
Via Capo di Lucca, 34 - 40126 Bologna
Tel: +39 051 2098071; +39 0541 434264
E-mail: [email protected]
W1: http://www.unibo.it/docenti/marcello.mariani;
W2: http://www.almaweb.unibo.it/alma/marcello-m-mariani/58418/53195/;
W3: http://www.connectcp.org/MarcelloMariani;
W4: http://www.eenc.info/expert/marcello-m-mariani/
ACADEMIC POSITIONS
University of Bologna
• Tenured Ass. Professor of Management and Marketing, October 2010 –
• Assistant Professor of Management and Marketing, October 2007 – September 2010
European Institute of Advanced Studies in Management (EIASM), Brussels, Belgium
• Faculty Member, January 2011 –
• Founder of the EIASM International Conference on Tourism Management
Stern School of Business, New York University, NY, USA
• Visiting Professor, A.Y. 2011/2012
Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management, New York
University, NY, USA
• Visiting Professor, A.Y. 2010/2011, 2011/2012
National Research University HSE, Moscow and Saint Petersburg, Russian Federation
• Visiting Professor, A.Y. 2010/2011 –
• Member of the Academic Council of the Master “Experience Economy: Hospitality and
Tourism Management”, Faculty of Management, AY 2011/2012 Brunel University, London, UK
• Visiting Professor, A.Y. 2009/2010
Faculty of Business, University of Technology Sydney, Australia
• Visiting Professor, A.Y. 2006/2007
Curriculum Vitae – Marcello M. Mariani
EDUCATION
Stern School of Business, New York University, New York, USA
• Visiting Scholar, June 2008 –
• Attended classes as an auditing student at the Master of Entertainment, Media and
Technology (references.: David Ellner, William Greene, Andrew Kim, Samuel Craig)
Final grade for the class the “Business of Music and Film” (B40.343.10): A
Faculty of Business, University of Technology Sydney, Australia
• Post-doc Scholar, December 2005 - June 2006
University of Bologna
• Research Assistant (Assegnista di Ricerca) on the project “Management processes and
managerial practices for cultural and creative organizations” (July 2004 – June 2006). Project
funded by the University of Bologna and the Ministry of the University and Education.
•
Research Assistant (Assegnista di Ricerca) on the project “Management processes and
managamanet accounting experiences for cultural and creaitve organizations” (July 2002 –
June 2004). Project funded by the University of Bologna and the Ministry of the University
and Education.
H.J.Heinz III School of Public Policy and Management & GSIA, Carnegie Mellon
University, USA
• Visiting Scholar, January - May 2004
• Attended classes
45802 Financial Statements and Fundamental Analysis (P.J. Liang)
90704 Arts Management in Context (D. Martin)
90737 Budget Management Control Systems (K. Smith)
90704 Accounting Control in Non-Profit Organizations (K. Smith)
90704 Fund raising for arts managers (M.E. Miller)
Final grade for each class: A
University of Bologna
• Ph.D. in Business Administration (Cycle XVII), University of Bologna, School of
Economics, 2002 – 2004. Title of Ph.D. Thesis: “Make or Buy? Different ways to orchestrate
production processes and organizational innovation. Empirical evidence from Italian Opera
Houses”. Superviosr: Prof. Luca Zan. Date of defense: 13 May 2005.
• Attended Ph.D. Seminars: Research Methodology (Maurizio Sobrero), Business Economics I
(Crisitina Boari), Organizational Theory (Bruno Maggi); Marketing (Gianluca Marzocchi,
Angelo Manaresi); Business Economics II (Carlo Boschetti); Social Network Analysis
(Raffaele Corrado); Qualitative Research Methodology (Mariarita Tagliaventi); Information
Economy (Emanuela Carbonara); Statistics (Carlo Porceddu).
University of Bologna
• B.A. in Political Economy, major in Financial Markets and Intermediaries, 1997/98 2000/2001. Graduation evaluation: 110/110 cum Laude (with Honors). Title of the thesis:
“Stock abnormal returns around the ex-dividend date: empirical analysis of the Italian stock
market”. Supervisor: Prof. Marco Bigelli. Date of defence: 13 December 2001.
High School “Liceo Scientifico E. Fermi”, Bologna
• Diploma di Maturità Scientifica, Focus on Chemistry, Physics and Information Sciences,
1992/93 - 1996/97. Evaluation: 60/60 cum laude (with Distinction).
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Curriculum Vitae – Marcello M. Mariani
POST-GRADUATE TRAINING
EIASM, European Institute of Advanced Studies in Management, Eden Doctoral Seminar on
Quantitative empirical research in management accounting, Brussels, Belgium, 8-12 December 2003
(Faculty: Michael Shields, Michigan State University, USA; Chris Chapman, University of Oxford,
UK; Robert Chenhall, Monash University, Australia; Frank Moers, University of Maastricht, the
Netherlands).
Summer School in Management Studies, Fondazione IRI, on the topic “A Neo-Carnegie
Approach to Organization and Strategy Research”, Volterra, Italy, 19-24 June 2005 (Faculty:
Giovanni Gavetti, Harvard Business School, USA; Michael Cohen, University of Michigan, USA;
Henrich Greve, Norwegian School of Management, BI, Norway; Daniel Levinthal, The Wharton
School, USA; William Ocasio, Northwestern University, USA; Massimo Warglien, University of
Venice, Italy; Alessandro Narduzzo, Free University of Bozen, Italy).
Summer School on Public Management, University of Bologna, Forli’, June 12 – 22, 2006 (Faculty:
David Young, Boston University, USA; Lorianne Roberson, Arizona State University, USA; James
Guthrie, University of Sydney, Australia; Cesar Alexandre de Souza, Methodist University of Sao
Paulo, Brasil).
Summer School in Management Studies, Fondazione IRI, on the topic “Managing Global
Business”, Volterra (Italy), 17-22 June 2007. (Faculty: Juan Alcacer, New York University and
Harvard Business School, USA; Paul Almeida, McDonough School of Business, Georgetown
University, USA; Erkko Autio, Tanaka Business School, Imperial College in London, UK; Chris
Brewster, Henley Management College, Reading University, UK; John Cantwell, Northwestern
University, Rutgers Business School, USA; Philip Cooke, Cardiff University, UK; Martin Kenney,
University of California, Davis, USA. Coordinator: Gianni Lorenzoni, University of Bologna, Italy)
Medici Summer School in Management Studies 1st Edition (conjointly sponsored by: Alma
Graduate School, University of Bologna; HEC School of Management, Paris; Stern School of
Business, New York University) on the topic “Categories and Identities in Industries and
Markets”, Florence (Italy), 6 -11 July, 2009. (Faculty: Joe Porac, Stern School of Business, New
York, USA; Giovanni Gavetti, Harvard Business School, Boston, USA; Ezra Zuckerman, Sloan
School of Management, MIT, Boston, USA; Raghu Garud, Penn State University, Philadelphia,
USA; Hayagreeva Rao, Stanford University, USA; Rodophe Durand, HEC, Paris, France;
Elizabeth Pontikes, University of Chicago, USA. Coordinators: Gianni Lorenzoni, Alma GS; Gino
Cattani, NYU; Simone Ferriani & Marcello Mariani, University of Bologna)
TEACHING ACTIVITY (UNDER-GRADUATE, POST-GRADUATE, EXECUTIVE)
My under-graduate, post-graduate and executive teaching has been focused on the field of strategy,
strategic management and marketing with an average annual teaching load of 90-100 hours since the
moment I was recruited as an Assistant Professor. The very first class I was in charge of, even before
getting a position as an Assistant Professor at the University of Bologna has been Creative Industry for
the Graduate Degree in Innovation and Organization of Cultural and Arts at the University of
Bologna. Since the AY 2006/07 I have annually taught the aforementioned class, which has
undergone changes in terms of both denomination (to “Creative Industries” and later to “Business
Models in Creative Industries”) and contents, with an increasing focus on the evolution of business
models in the fast changing web-based creative industries and media.
Since the AY 2007/08, with the official recruiting from the School (Facoltà) of Economic in
Rimini, I was officially in charge of teaching classes related to both strategy and marketing with a
particular focus on the tourism sector, both for under-graduate and post-graduate students. As far as
under-graduate teaching is concerned, the School of Economics in Rimini gave me the responsibility
for teaching classes such as Marketing for the Corso di Laurea in Economia dei Mercati e dei Sistemi
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Curriculum Vitae – Marcello M. Mariani
Turistici (CLEMST) in AY 2007/08 and 2008/09, Management strategico – Modulo 2 for the Corso di
Laurea in Economia dell’Impresa (CLEI) in AY 2010/11 and 2011/12, Management strategico for the
Corso di Laurea in Economia dell’Impresa (CLEI) in the AY 2011/12, Modulo 2 “Marketing strategico”
of the class Management strategico for the Corso di Laurea in Economia dell’Impresa (CLEI) Curriculum Economia e Amministrazione and Curriculum Economia e Management in the AY
2012/13.
As far as post-graduate teaching is concerned, the School of Economics in Rimini has
officially appointed me to teach subjects related to tourism such as Analisi del settore in the AY
2008/2009, Management avanzato del turismo in AY 2009/10 and 2010/11, Marketing e Management delle
destinazioni in the AY 2012/13 at the Corso di Laurea Magistrale in Economia e Management del
Turismo (EMT), Destination Marketing and Management in AY 2013/2014 for the Corso di Laurea
Magistrale in Tourism Economics and Management (TEAM), Marketing in the AY 2013/2014 at the
Corso di Laurea Magistrale in Amministrazione e Controllo d’Impresa (AECI). I have been in charge
of offering classes in both strategy and marketing for the European Master in Consumer Affairs and for
the Post Graduate Masters in Cultural Heritage and Tourism Management in Balkan Countries.
In 2012 I created and planned ex novo for ALMA GRADUATE SCHOOL (the Business
School of the University of Bologna) the Executive Master in “Business Tourism & Destination
Management”, which I have directed since then. I have crafted and planned ex-novo a further
Executive Master in “Digital Marketing for Tourism & Events Management” for ALMA
GRADUATE SCHOOL as well. The aforementioned Masters take place in Rimini and Bologna
respectively.
Since the AY 2013/2014 I collaborate with ALMA GRADUATE SCHOOL on a number of
ad hoc classes for the full-time Master in “Marketing, Communication and New Media” (in English)
directed by Prof. Roberto Grandi. Since the AY 2013/2014 I am in charge of teaching the class
Marketing e tecniche di commercio internazionale for the full-time Master in “Relazioni Internazionali
d'impresa: Italia-Russia” (School of Economics, Management and Statistics, University of Bologna)
which I co-designed with its Director Dr. Emanuele Menegatti.
In what follows I list my teaching experience at the University of Bologna, broken down by
Academic Year.
A.Y. 2013/2014:
Design and planning (ex novo) and direction of the Master Executive in “Digital Marketing for
Tourism & Events Management”, ALMA GRADUATE SCHOOL, University of Bologna (60
CFU, 300 hours).
In charge of Destination Marketing and Management at the Corso di Laurea Magistrale in Tourism
Economics and Management (TEAM), Scuola di Economia, Management e Statistica, Sede di
Rimini, University of Bologna (6 CFU, 30 hours). Teaching in English.
In charge of Marketing at the Corso di Laurea Magistrale in Amministrazione e Controllo
d’Impresa (AECI), Scuola di Economia, Management e Statistica, Sede di Rimini, University of
Bologna (6 CFU, 30 hours).
In charge of Business Models in Creative Industries (as a part of the integrated class “Strategic analysis
and financial impacts”) at the Corso di Laurea Magistrale in Gestione ed Innovazione delle
Organizzazioni Culturali ed Artistiche (GIOCA), Scuola di Economia, Management e Statistica,
University of Bologna (4 CFU, 24 hours). Teaching in English..
In charge of Marketing e tecniche di commercio internazionale for the full-time Master in “Relazioni
Internazionali d'impresa: Italia-Russia”, Scuola di Economia, Management e Statistica, University
of Bologna (4 CFU, 32 hours).
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Curriculum Vitae – Marcello M. Mariani
In charge of the module of Integrated Communication Planning for a Tourism Destination for the full-time
Master in “Marketing, Communication and New Media”, ALMA GRADUATE SCHOOL,
University of Bologna. Teaching in English.
In charge of the following classes at the School of Economics of Rimini, University of Bologna:
17639 – Economia e gestione delle imprese di viaggio e di trasporto (CLET N.O., CLET V.O.,
CLEGEST);
51149 - Economia e direzione delle imprese di viaggio e di trasporto (CLET);
49505 – Marketing territoriale (EPM).
A.Y. 2012/2013:
In charge of directig the Executive Master in “Business Tourism e Destination Management”,
ALMA GRADUATE SCHOOL, University of Bologna (60 CFU, 300 hours).
In charge of Management e Marketing delle destinazioni for Executive Master in “Business Tourism e
Destination Management”, ALMA GRADUATE SCHOOL, University of Bologna (5 CFU, 25
hours). Top scorer of the Master in the survey of customer satisfaction: 8,5.
In charge of Marketing e Management delle destinazioni at the Corso di Laurea Magistrale in Economia
e Management del Turismo (EMT), Facoltà di Economia di Rimini, University of Bologna (6 CFU,
30 hours).
In charge of the Module 2 “Marketing strategico” for the subject Management strategico at the Corso
di Laurea in Economia dell’Impresa (CLEI) - Curriculum Economia e Management, Facoltà di
Economia di Rimini, University of Bologna (4 CFU, 30 hours).
In charge of the module 2 “Marketing strategico” for the subject Management strategico at the Corso
di Laurea in Economia dell’Impresa (CLEI) - Curriculum Economia e Amministrazione, Facoltà di
Economia di Rimini, University of Bologna (4 CFU, 30 hours).
In charge of Business Models in Creative Industries (part of the integrated subject “Strategic analysis
and financial impacts”) at the Corso di Laurea Magistrale in Gestione ed Innovazione delle
Organizzazioni Culturali ed Artistiche (GIOCA), Facoltà di Economia, University of Bologna (4
CFU, 24 hours). Teaching in English. In charge of recording grades for the overall integrated
subject “Strategic analysis and financial impacts” (8 CFU).
In charge of Cultural Heritage and Tourism Destination Management and Marketing for the European
Master in “Cultural Heritage and Tourism Management in the Balkan Countries” (CHTMBAL) (4
CFU, 16 hours).
In charge of the following classes at the School of Economics in Rimini, University of Bologna:
17639 – Economia e gestione delle imprese di viaggio e di trasporto (CLET N.O., CLET V.O.,
CLEGEST);
51149 - Economia e direzione delle imprese di viaggio e di trasporto (CLET);
49505 – Marketing territoriale (EPM).
A.Y. 2011/2012:
In charge of Management strategico at the Corso di Laurea in Economia dell’Impresa (CLEI) Curriculum Economia e Management, Facoltà di Economia di Rimini, University of Bologna (12
CFU, 90 hours).
In charge of the Module 2 of the subject Management strategico at the Corso di Laurea in Economia
dell’Impresa (CLEI) - Curriculum Economia e Amministrazione, Facoltà di Economia di Rimini,
University of Bologna (4 CFU, 30 hours).
In charge of Business Models in Creative Industries (part of the integrated subject “Strategic analysis
and financial impacts”) at the Corso di Laurea Magistrale in Gestione ed Innovazione delle
Organizzazioni Culturali ed Artistiche (GIOCA), Facoltà di Economia, University of Bologna (4
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Curriculum Vitae – Marcello M. Mariani
CFU, 24 hours). Teaching in English. In charge of recording grades for the overall integrated
subject “Strategic analysis and financial impacts” (8 CFU).
In charge of the following classes at the School of Economics of Rimini, University of Bologna:
17639 – Economia e gestione delle imprese di viaggio e di trasporto (CLET N.O., CLET V.O.,
CLEGEST);
51149 - Economia e direzione delle imprese di viaggio e di trasporto (CLET);
49505 – Marketing territoriale (EPM).
A.Y. 2010/2011:
In charge of Management avanzato del turismo at the Corso di Laurea Magistrale in Economia e
Management del Turismo (EMT), Facoltà di Economia di Rimini, University of Bologna (8 CFU,
60 hours).
In charge of Business Models in Creative Industries (part of the intergated subject “Strategic analysis
and financial impacts”) at the Corso di Laurea Magistrale in Gestione ed Innovazione delle
Organizzazioni Culturali ed Artistiche (GIOCA), Facoltà di Economia, University of Bologna (4
CFU, 24 hours). Teaching in English. In charge of recording grades for the overall integrated
subject “Strategic analysis and financial impacts” (8 CFU).
In charge of the module “Management strategico – Modulo 2” of the subject Management strategico
at the Corso di Laurea in Economia dell’Impresa (CLEI), Facoltà di Economia di Rimini,
University of Bologna (4 CFU, 30 hours).
In charge of the following classes at the School of Economics of Rimini, University of Bologna:
17639 – Economia e gestione delle imprese di viaggio e di trasporto (CLET N.O., CLET V.O.,
CLEGEST);
51149 - Economia e direzione delle imprese di viaggio e di trasporto (CLET);
49505 – Marketing territoriale (EPM)
A.A. 2009/2010:
In charge of Management avanzato del turismo at the Corso di Laurea Magistrale in Economia e
Management del Turismo (EMT), Facoltà di Economia di Rimini, University of Bologna (8 CFU,
60 hours).
In charge of Marketing for the “European Master in Consumer Affairs”, Facoltà di Economia di
Rimini, University of Bologna (4 CFU, 17 hours).
In charge of Services Marketing for the “European Master in Consumer Affairs”, Brunel University,
London, UK (4 CFU, 16 hours). Teaching in English.
• In charge of Business Models in Creative Industries (part of the integrated subject “Strategic analysis
and financial impacts”) at the Corso di Laurea Magistrale in Gestione ed Innovazione delle
Organizzazioni Culturali ed Artistiche (GIOCA), Facoltà di Economia, University of Bologna (4
CFU, 24 hours). Teaching in English.
• In charge of the following classes at the School of Economics of Rimini, University of Bologna:
17639 – Economia e gestione delle imprese di viaggio e di trasporto (CLET N.O., CLET V.O.,
CLEGEST);
51149 - Economia e direzione delle imprese di viaggio e di trasporto (CLET);
49505 – Marketing territoriale (EPM).
A.Y. 2008/2009:
In charge of Marketing at the Corso di Laurea in Economia dei Mercati e dei Sistemi Turistici
(CLEMST), Facoltà di Economia di Rimini, University of Bologna (8 CFU, 60 hours).
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Curriculum Vitae – Marcello M. Mariani
• In charge of the module “Analisi del settore” of the subject Management del turismo avanzato at the
Corso di Laurea Magistrale in Economia e Management del Turismo (EMT), Facoltà di Economia
di Rimini, University of Bologna (4 CFU, 30 hours).
• In charge of Business Models in Creative Industries (part of the integrated subject “Strategic analysis
and financial impacts”) at the Corso di Laurea Magistrale in Gestione ed Innovazione delle
Organizzazioni Culturali ed Artistiche (GIOCA), Facoltà di Economia, University of Bologna (4
CFU, 24 hours). Teaching in English.
Substitute teacher of Prof. Paola Giuri for the subject Analisi di settore at the EPM, Facoltà di
Economia di Rimini, University of Bologna (8 CFU, 60 hours).
Substitute teacher of Prof. Paola Giuri for the subject Strategie d’impresa presso l’AeRA, Facoltà di
Economia di Rimini, University of Bologna (8 CFU, 60 hours).
• In charge of the following classes at the School of Economics of Rimini, University of Bologna:
17639 – Economia e gestione delle imprese di viaggio e di trasporto (CLET N.O., CLET V.O.,
CLEGEST);
51149 - Economia e direzione delle imprese di viaggio e di trasporto (CLET);
49505 – Marketing territoriale (EPM).
A.Y. 2007/2008:
In charge of Marketing at the Corso di Laurea in Economia dei Mercati e dei Sistemi Turistici
(CLEMST), Facoltà di Economia di Rimini, University of Bologna (8 CFU, 60 hours).
In charge of Creative Industries at the Corso di Laurea Magistrale in Gestione ed Innovazione delle
Organizzazioni Culturali ed Artistiche (GIOCA), Facoltà di Economia, University of Bologna (4
CFU, 24 hours). Teaching in English.
• In charge of the following classes at the School of Economics of Rimini, University of Bologna:
17639 – Economia e gestione delle imprese di viaggio e di trasporto (CLET N.O., CLET V.O.,
CLEGEST);
51149 - Economia e direzione delle imprese di viaggio e di trasporto (CLET);
49505 – Marketing territoriale (EPM).
A.Y. 2006/2007:
In charge of Creative Industry at the Corso di Laurea Magistrale in Gestione ed Innovazione delle
Organizzazioni Culturali ed Artistiche (GIOCA), Facoltà di Economia, University of Bologna (4
CFU, 24 hours). Teaching in English.
ACTIVITIES RELATED TO MY TEACHING AT UNIBO
Scientific coordinator of some 35 seminars for under graduate, graduate and executive programs since
the A.Y. 2006/2007. Among the managers and professionals involved: Marco Tutino (President of
the Association of Italian Opera Houses - Associazione Nazionale delle Fondazioni Lirico Sinfoniche
italiane (ANFOLS) including La Scala di Milano, and former Superintendent of the Teatro Comunale
di Bologna and Artistic Director of the Teatro Regio di Torino), Francesco Ernani (former General
Secretary at the Teatro alla Scala di Milano and Superintendent at the Arena di Verona, Teatro del
Maggio Musicale di Firenze, Teatro dell’Opera di Roma, and currently Superintendent at the Teatro
Comunale di Bologna), Giordano Montecchi (former Member of the Music Commission of the
Italian Ministry for Cultural Heritage), Giovanni Cattabriga (member of the collective of creative
writing Wu-MING), Vincenzo De Vivo (Artistic Director at the Teatro San Carlo di Napoli),
Giuseppe De Pascali (General Manager at Ballandi Entertainment Spa), Fabrizio Festa (composer and
orchestral conductor), Matteo Nannini and Chiara Cocchi (visual artists), Andrea Babbi (General
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Curriculum Vitae – Marcello M. Mariani
Director of the Italian National Tourism Organization ENIT), Emanuele Burioni (Director of the
regional Destination Management Organization APT Servizi Emilia-Romagna), Eugenio Angelino
(Director of Promozione Alberghiera), Daniele Biondi (General Manager Adria Congrex), Stefania
Agostini (Director Convention Bureau Riviera di Rimini), Pier Pierucci (Founder of Aquafan),
Carlotta Ferrari (Director Convention Bureau di Firenze), Patrik Romano (Director
BolognaCongressi).
Facilitator for the internationalization of graduate degrees such as GIOCA and TEAM and recruiter
of faculty members such as David Ellner (Professor at the Master in Entertainment, Media and
Technology, NYU-Stern and former Vice President Digital Initiatives of Universal Music Group) and
Donna Quadri-Felitti (Professor of Revenue Management at Preston Robert Tisch Center for
Hospitality, Tourism, and Sports Management, New York University). Contributor to the process of
TEDQUAL accreditation for the under graduate and graduate programs (Corsi di Laurea CLET e
TEAM).
Member of the roundtables on Tourism activated at the School of Economics, Management and
Statistics, UNIRIMINI and local businesses.
Supervisor of a number of thesis (mostly for graduate/master students) for the following students
(this list is partial):
Li Zhang, Gentiana Vanjeli, Giorgia Polini, Filippo Bacciocchi, Alessandra Baù, Claudio Borgia,
Daiana Boriero, Michele Canora, Sara Castaldelli, Ilaria Ciambezi, Caterina Coretti, Edgardo Daidone,
Daniela Venturi, Luana del Manzo, Enrico Devido, Fabio Filipponi, Federica Fontana, Roberta
Fraternali, Giada Marini, Paola Giorda, Andrea Guerrini, Ilaria Mordenti, Nina Ivanchenko, Bozena
Kusovac, Guenda Mancini, Francesco Marino, Angela Paciello, Marina Ricci, Lucia Romanello,
Silvano Ruccolo, Lucia Santoro, Rosa Ivana Scilipoti, Vincenzo Impellizzeri, Nicoletta Spinosi,
Tatsiana Stsefanenka, Ecaterina Stratan, Maria Laura Toraldo, Simona Esposito, Ilaria Mordenti,
Valeria Antonelli, Tommaso Quintano, Annarita Iezzi, Serena Chisu, Stefano Filippi, Mauro Zangara.
Ph.D. and academic supervisor for: Joanna Zukowska, Elżbieta Stach, Aneta Pawłowska, Łukasz
Matoga.
I am currently a tutor for students’ internships.
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Curriculum Vitae – Marcello M. Mariani
TEACHING ACTIVITY ABROAD
Brunel University, London, UK
European Master in Consumer Affairs
Instructor
Services Marketing (Master)
2009/2010
University of Lapland, Rovaniemi, Finland
Economy and Culture; Tourism and Business related issues
Guest Instructor
Management in Creative Industries (Master)
Guest Instructor
Management in the Tourism Sector (Master)
2009/2010
2009/2010
New York University (Stern School of Business), New York, USA
Managing Innovation
Guest Instructor
Innovation Management (Graduate)
2011/2012
New York University (Preston Robert Tisch Center for Hospitality, Tourism, and Sports
Management), New York, USA
Cultural Tourism
Guest Instructor
Cultural destination management (Master)
2010/11-2011/12
NRU-HSE Moscow and Saint Petersburg, Russian Federation
Tourism Management
Guest Instructor
Guest Instructor
Destination Marketing (Master)
Services Management and Marketing (Master)
2010/20112010/2011-
Institute of Hospitality Management, Prague, Czech Republic
Tourism Management
Guest Instructor
Guest Instructor
Tourism Services Marketing (Master)
Services Marketing and Management (Master)
2011/122011/12-
Warsaw University of Economics, Warsaw, Poland
Summer School of the Warsaw University of Economics
Guest Instructor
Destination Marketing (Undergraduate)
Guest Instructor
Industrial Marketing (Undergraduate)
Guest Instructor
Int’l Management (Undergraduate)
Guest Instructor
Innovation Management (Undergraduate)
2011/122011/122011/122011/12-
Universitat Rovira I Virgili, Tarragona, Spain
Tourism Management
Guest Instructor
Guest Instructor
Destination Management & Marketing (Graduate)
Tourism & Creative Industries (Graduate)
2012/132012/13-
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Curriculum Vitae – Marcello M. Mariani
RESEARCH AREAS AND INTERESTS
I developed my research around five major areas which are described below.
1. Inter-firm and inter-organizational relationships. Since when I was writing my Ph.D. thesis, I have
conducted research on cooperation, collaboration and coordination across the different stages o fan
inter-organizational relationship lifecycle, especially in creative and cultural industries and in the
tourism sector. Furthermore, I have investigated inter-firm relationships where firms simultaneously
compete and cooperate (co-opetitive interorganizational relationships): in particular I have analyzed
the processes leading to the formation of coopetitive strategies in contexts originally characterized by
competition. Finally I have studied a particular set of inter-organizational dynamics labelled as publicprivate partnerships (PPPs).
2. New Business Models in the services sector, with a specific emphasis on creative industries, media
and the tourism sector. Within this increasingly important research stream, given the crucial role that
creative and cultural industries, media and tourism are playing in advanced economies, I focused on
economic, strategic and marketing behaviours of relevant actors (individuals and/or
organizations) active in the aforementioned industries, paying attention to innovation management
(both technological and organizational innovation, but also creative-artistic-aesthetic innovation) and
to new emergent Business Models. With reference to my expertise in creative industries (i.e.,
performing arts, movie sector, theme parks) and media, I already got a number of job offers from
prestigious academic institutions such as the Berklee College of Music, Boston, USA, in addition to a
number of collaboration proposals from such publishers as Routledge London and Palgrave
MacMillan New York. The latter one has showed an interest in recruiting me for a monographic
volume on creative industries. Due to my knowledge and expertise of the sector, I have been included
in the European Expert Network on Culture (EENC).
3. Performance measurement. This research theme has been investigated with reference to the
methodological problems related to the performance measurement of knowledge intensive and
creative sectors. More specifically, the attributes of Intellectual Capital (Human, Structural and
Relational Capital) have been connected with different dimensions of performance (i.e., commercial,
financial, aesthetic/artistic) in sectors such as creative and cultural industries and media.
4. Privatization processes. A number of privatization and outsourcing processes have been investigated,
for sectors which until some time ago where integrated into the public administration. In more detail,
the organization and division of labour as well as HRM in creative and cultural industries have been
tackled (with a specific emphasis on the performing arts).
5. Management, strategy and marketing in the tourism sector. This wide research field was developed
as a consequence of my engagement with tourism related subjects at the School of Economics,
Management and Statistics of Rimini. In particular I have dealt with aspects related to strategic
management, marketing and branding for tourism destination and tourism companies and activities,
revenue management in the hospitality sector and in air transportation, MICE (meetings, incentives,
conventions and exhibitions) management, application of ICTs in tourism (e-Tourism). I have
focused my analyses on the measurement of customer satisfaction for inbound Russian tourists into
Italy, with an emphasis on shopping tourism for luxury brands (and analysis of managerial
implications for tour operators and travel agents). My engagement with tourism research has pushed
me to initiate and plan ex novo the EIASM International Conference on Tourism and to accept
editorial proposals from Palgrave MacMillan New York for which I am authoring and editing two
volumes on tourism management and marketing.
I am currently involved in a National Research Project in the framework of “Progetto di Rilevante
Interesse Nazionale” (PRIN) titled “Collaboration and Combination: A Relational Analysis of
10
Curriculum Vitae – Marcello M. Mariani
Creativity in the Arts and Sciences” which tries to capture the impact of collaboration and
combination of capabilities on the multidimensional performance of creative and scientific sectors.
Simultaneously I am involved in a Tempus IV Program funded by the Commission of the European
Union. The Program is meant to support the development and harmonization of master programs
(with attention to teaching offer, syllabi and curricula) in the Western Balkans, in order to train
managers in the tourism, creative and cultural sectors and endow them with skills and competences
allowing them to be equipped while facing international challenges.
Below I illustrate with more detail the research projects I am currently and have been involved in and
further the list of my publications and the articles under review.
FUNDING FOR NATIONAL AND INTERNATIONAL PROJECTS
2014-2017
Progetto di Rilevante Interesse Nazionale (PRIN) titled “Collaboration and Combination: A
Relational Analysis of Creativity in the Arts and Sciences”, Italian Ministry of University and Research
- Ministero dell’Istruzione Università e Ricerca (MIUR). Grant Nr: 20124AE52R.
2011 - 2014
“CHTMBAL - Network for Post Graduate Masters in Cultural Heritage and Tourism Management in
Balkan Countries”. Grant Nr: 517471-TEMPUS-1-2011-1-IT-TEMPUS-JPCR (2011-2717/01-001),
co-funded by the Commission of the European Union within the framework of the Tempus IV
Program. The Program is meant to support the development and harmonization of master programs
(with attention to teaching offer, syllabi and curricula) in the Western Balkans, in order to train
managers in the tourism, creative and cultural sectors and endow them with skills and competences
allowing them to be equipped while facing international challenges. A number of European academic
institutions participate in the project.
2013
Progetto di Ricerca Fondamentale Orientata (RFO2012) in the area of management, strategy and
marketing. Focus on the creative industries and tourism sector. University of Bologna.
2012
Progetto di Ricerca Fondamentale Orientata (RFO2011) in the area of management, strategy and
marketing. Focus on the creative industries and tourism sector. University of Bologna.
2011
Staff Teaching Mobility - Erasmus Mundus Action 2 – Triple I (Integration, Interaction and
Institution). Individual fellowship financed by the European Union Commission (Grant Number:
182727EM120101FIERAMUNDUSEMA21) on the projects: “Trends, threats and opportunities for
Russian inbound tourism into the European Union” and “Live Classical Music Organisations in
Europe and Russia: an international comparison of funding trends, corporate governance and
organisational structures”
Progetto di Ricerca Fondamentale Orientata (RFO2010) in the area of management, strategy and
marketing. Focus on the creative industries and tourism sector. University of Bologna.
2010
Progetto di Ricerca Fondamentale Orientata (RFO2009) in the area of management, strategy and
marketing. Focus on the creative industries and tourism sector. University of Bologna.
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Curriculum Vitae – Marcello M. Mariani
2009
Progetto di Ricerca Fondamentale Orientata (RFO2008) in the area of management, strategy and
marketing. Focus on the creative industries and tourism sector. University of Bologna.
2008-2009
IRI Foundation Individual Fellowship for Management Studies on the project titled “Organizational
fit in the Music Industry. Commercial and artistic performance of U.S., Australian and European Live
Classical Music Organizations”, carried out at the Stern School of Business, New York University,
New York, USA.
2008
Progetto di Ricerca Fondamentale Orientata (RFO2007) in the area of management, strategy and
marketing. Focus on the creative industries and tourism sector. University of Bologna.
2007
Strategic Project for the UNIBO titled "Birth and development of high-tech firms in Europe
(STARTUP)", Department of Management, University of Bologna. Project leader: Prof. S. Torrisi.
2006-2007
Post-doc fellowship, University of Bologna.
Cultural Policy Research Award 2006 for the project “Live Classical Music Organisations in Europe:
An international comparison of funding trends, governance mechanisms and organizational
structures”, European Cultural Foundation (Amsterdam) and Bank of Sweden Tercentenary
Foundation (Stockholm).
2005-2006
2005 Endeavour Australia Postdoctoral Research Fellowship, for the project “Production and
Presentation in the Australian Opera Houses Industry”, Department of Education, Science and
Training, Australian Government, Canberra.
2006
Marco Polo Fellowship for Young Post-Doc Researchers, University of Bologna (Ninth Edition)
2005
Marco Polo Fellowship for Young Post-Doc Researchers, University of Bologna (Eight Edizione)
2004-2006
Research Assistant (Assegnista di Ricerca) on the project “Management processes and managerial
practices for cultural and creative organizations” (July 2004 – June 2006). Project funded.
2004
Marco Polo Fellowship for Young Post-Doc Researchers, University of Bologna (Fifth Edition)
2002-2004
Research Assistant (Assegnista di Ricerca) on the project “Management processes and management
accounting experiences for cultural and creative organizations” (July 2002 – June 2004). Project
funded.
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Curriculum Vitae – Marcello M. Mariani
PUBLICATIONS
I. Books:
1. Mariani, M.M., Buhalis, D., Czakon, W., Vitouladiti, O., (eds.), 2014, "Tourism Management,
Marketing, and Development: Performance, Strategies, and Sustainability", New York:
Palgrave, forthcoming (ISBN: 9781137405654).
2. Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), 2014, “Tourism Management,
Marketing and Development: the Importance of Networks and ICTs”, New York: Palgrave,
forthcoming (ISBN: 9781137368652).
3. Baggio R., Czakon, W., Mariani, M.M. (eds.), 2013, “Managing Tourism in a Changing
World: Issues and Cases”, London: Routledge.
4. Mariani, M.M., 2009, “Live Classical Music Organisations in Europe: An international
comparison of funding trends, governance mechanisms and organizational structures”,
Amsterdam: European Cultural Foundation and Bank of Sweden Tercentenary Foundation.
5. Mariani, M.M., 2008, “Dietro le quinte dello spettacolo. Economia e management del teatro
musicale”, Milano: Franco Angeli.
II. Journal articles in English:
6. Mariani, M.M, Buhalis, D. Longhi C., Vitouladiti, O., 2014, “Managing change in tourism
destinations: Key issues and current trends”, Journal of Destination Marketing & Management, 2,
269–272.
7. Mariani, M., Kylänen, M., 2014, “The relevance of public-private partnerships in coopetition:
Empirical evidence from the tourism sector”, International Journal of Business Environment, 6(1),
106–125.
8. Cattani, G., Ferriani, S., Mariani, M.M., Mengoli, S., 2013, “Tackling the ‘Galácticos’ Effect:
Team Familiarity and the Performance of Star-Studded Projects”, Industrial and Corporate
Change, 22 (6): 1629-1662.
9. Mariani, M.M., 2013, “Exploring decision making processes in building Italy-based package
tours: insights from Russian travel agents and tour operators”, Czech Hospitality and tourism
papers, 18: 3-18.
10. Mariani, M.M., Baggio R., 2012, “Special Issue: Managing Tourism in a Changing World:
Issues and Cases”, Anatolia: An International Journal of Tourism and Hospitality Research, 23(1): pp.
1-3.
11. Kylänen, M., Mariani, M.M., 2012, “Unpacking the temporal dimension of coopetition in
tourism destinations: evidence from Finnish and Italian theme parks”, Anatolia: An
International Journal of Tourism and Hospitality Research, 23(1): pp. 61-74.
12. Zan L., Mariani M.M., Bonini Baraldi S., Ferri P., Lusiani M., 2012, “Behind the scenes of
public funding for performing arts in Italy: hidden phenomena beyond the rhetoric of
legislation”. International Journal of Cultural Policy, 18 (1): pp 76-92.
13
Curriculum Vitae – Marcello M. Mariani
13. Mariani, M.M., 2011, “The Italian operatic sector after privatization and human resources
management: a critical reflection”, Academy of Management 2011 Best Paper Proceedings. Recipient
of the Charles H. Levine Best Conference Paper - PNP Division, Academy of Management.
14. Mariani, M.M., Zan, L., 2011, “The economy of music programs and organizations. A micro
analysis and typology”, European Accounting Review, Vol. 20, No. 1: pp. 113-148.
15. Mariani, M.M., Mordenti, I., 2010, “Does ICT really matter? Preliminary evidence from the
Premier Hotels case”, Almatourism, 2: pp. 48-54.
16. Longo, M., Mariani, M.M., Mura, M., 2009, “The effect of intellectual capital attributes on
organizational performance. The case of the Bologna Opera House”, Knowledge Management
Research & Practice, 7, pp. 365–376.
17. Mariani, M.M., 2008, “Induced coopetition and emergent cooperation: an international study
on the opera houses sector”, Public, www.esade.edu/public, May 2008, No. 15.
18. Mariani, M.M., 2007, “Coopetition as an Emergent Strategy: Empirical Evidence from an
Italian Consortium of Opera Houses”, International Studies of Management and Organization, vol.
37, n. 2: pp. 97-126.
19. Mariani, M.M., Dagnino, G.B., 2007, “Unveiling the modal capability lifecycle: the
coevolutionary foundations of the firm’s effectiveness in capturing strategic opportunities”,
International Journal of Learning and Intellectual Capital, vol. 4, n. 1/2: pp. 132-146.
III. Manuscripts under review with top journals:
20. “Coordination and the Lifecycle of an Interorganizational Relationship: Evidence from the
Italian and Australian Opera Sectors” (with G. Cattani), Revise and Resubmit at Academy of
Management Journal (second round).
IV. Articles in Italian and published with university publishing houses:
21. Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2008, “Il finanziamento
pubblico allo spettacolo dal vivo: una ricerca empirica”, Aedon, n.2: pp. 1-26.
22. Mariani, M.M., 2008, “Il Teatro Comunale di Bologna: risorse umane e rigidità strutturali”,
Economia della Cultura, 2: pp. 243-256.
23. Mariani, M.M., 2005, “Il ciclo di vita di uno spettacolo: aspetti organizzativi e criticità
gestionali” [The show life-cycle: organizational and managerial issues], Documenti per la
Discussione n. 243, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.
24. Mariani, M.M., 2005, “Il Teatro Comunale di Bologna tra flessibilità delle risorse umane e
rigidità strutturali” [The Teatro Comunale di Bologna between human resources flexibility
and structural rigidity], Documenti per la Discussione n. 242, Biblioteca W.Bigiavi, Facoltà di
Economia, Università di Bologna.
25. Mariani, M.M., Dagnino, G.B., 2005, “Multilevel learning and dynamic gap bridging: the
strategic role of perception in the coevolution of capability space and opportunity space”,
Documenti per la Discussione n. 241, Biblioteca W.Bigiavi, Facoltà di Economia, Università
di Bologna.
14
Curriculum Vitae – Marcello M. Mariani
26. Mariani, M.M., Dagnino, G.B., 2005, “Unveiling the modal capability lifecycle: the
coevolutionary foundations of the firm’s effectiveness in capturing strategic opportunities”,
Documenti per la Discussione n. 240, Biblioteca W.Bigiavi, Facoltà di Economia, Università
di Bologna.
27. Mariani, M.M., 2005, “Le Fondazioni Lirico-Sinfoniche italiane in un’ottica economicaaziendale: un’analisi bilancistica comparata nel periodo 1999-2002” [The Italian Fondazioni
Lirico-Sinfoniche in an accounting perspective: 1999-2002], Documenti per la Discussione n.
239, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.
28. Mariani, M.M., Zan, L., 2005, “Managing music organizations. Understanding the economics
of aesthetic choices”, Documenti per la Discussione n. 230, Biblioteca W.Bigiavi, Facoltà di
Economia, Università di Bologna.
29. Mariani, M.M., 2005, “Coopetition as an emergent strategy: the case of the LLP consortium
of Opera Houses”, Documenti per la Discussione n. 229, Biblioteca W.Bigiavi, Facoltà di
Economia, Università di Bologna.
30. Mariani, M.M., Dagnino, G.B., 2004, “Dynamic gap bridging and realized gap set
development: the strategic role of the firm in the coevolution of capability space and
opportunity space”, Documenti per la Discussione n. 228, Biblioteca W.Bigiavi, Facoltà di
Economia, Università di Bologna.
31. Mariani, M.M., 2004, “Performance indicators and Opera Houses. A preliminary reflection”,
Documenti per la Discussione n. 206, Biblioteca W.Bigiavi, Facoltà di Economia, Università
di Bologna.
V. Articles and book chapters in edited books in English:
32. Mariani, M.M., 2014, “Coopetition and sustainable tourism: Evidence from the Italian
tourism sector”. In Mariani, M.M., Buhalis, D., Czakon, W., Vitouladiti, O. (eds.), Tourism
Management, Marketing and Development: Strategies, Performance and Sustainability. New York:
Palgrave, forthcoming (ISBN: 9781137405654).
33. Mariani, M.M., Kylanen, M., 2014, “Cooperative and coopetitive practices: Cases from the
tourism industry”. In Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), Tourism
Management, Marketing and Development: the Importance of Networks and ICTs. New York: Palgrave,
forthcoming (ISBN: 9781137368652).
34. Mariani, M.M., Kylanen, M., 2013, “Unpacking the temporal dimension of coopetition in
tourism destinations: evidence from Finnish and Italian theme parks”. In Mariani, M.M.,
Baggio R., Czakon, W. (eds.), Managing Tourism in a Changing World: Issues and Cases. London:
Routledge, pp 61-74.
35. Mariani, M.M., 2013, “Cultural Heritage and Destination Management & Marketing: Issues
and Cases”. In Santoro S. et al., (eds.), Skills and tools to the cultural heritage and cultural tourism
management. Teramo: Edizioni D’Errico, pp.75-84.
36. Mariani, M.M., Dagnino, G.B., 2010, “Coopetitive value creation in entrepreneurial contexts:
the case of AlmaCube”. In S. Castaldo, G.B. Dagnino, F. Le Roy and, S. Yami, (eds.),
Coopetition. Winning Strategies for the 21st Century. London: Edward Elgar, pp. 101-123.
15
Curriculum Vitae – Marcello M. Mariani
37. Mariani, M.M., 2009, “Emergent Coopetitive and Cooperative Strategies in Interorganizational relationships: Empirical Evidence from Australian and Italian Operas”. In
G.B.Dagnino and E.Rocco (eds.), Coopetition Strategy. Theory, Experiments and Cases. London:
Routledge, pp. 166-190.
38. Mariani, M.M., Dagnino, G.B., 2007, “Dynamic gap bridging and realized gap set
development: the strategic role of the firm in the coevolution of capability space and
opportunity space”. In U. Cantner and F. Malerba (eds.), Innovation, Industrial Dynamics and
Structural Transformation: Schumpeterian Legacies, Berlin: Springer Berlin Heidelberg: pp. 321-341.
VI. Articles and book chapters in edited books in Italian:
39. Mariani, M.M., 2009, “Il ciclo di vita di uno spettacolo: aspetti organizzativi e criticità
gestionali”. In M. Santoro (ed.), Cultura in Italia. La cultura come capitale. Consumi, produzioni,
politiche, identità. Bologna: Il Mulino, pp.167-196.
40. Mariani, M.M., Zan, L., 2009, “Una ripresa: la questione delle Fondazioni Lirico-Sinfoniche”.
In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza,
accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp. 195238.
41. Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2009, “La relazione
sull’utilizzazione del FUS”. In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su
trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp. 2935.
42. Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2009, “I fenomeni
individuati”. In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su
trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il
Mulino: pp. 37-116.
43. Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2009, “Sintesi”. In L. Zan, (a
cura di), Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed
efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp. 145-149.
VII. Commissioned research reports:
44. 2013: Co-investigator for the research report "Turismo Italia 2020. Leadership, Lavoro, Sud",
the very first Strategic Plan for the development of tourism in Italy, commissioned by the
Italian Ministry of Tourism.
45. 2012: Co-investigator for the research report “Analisi dei flussi turistici dalla Federazione
Russa verso l’Emilia Romagna. Trend, prospettive e livello di customer satisfaction”,
commissioned by ISCOM GROUP for ERVET Osservatorio Regionale del Turismo –
Emilia Romagna Region
46. 2011: Principal investigator for the research report “La promozione territoriale: analisi
esplorativa comparativa di alcuni modelli europei di successo”, commissioned by
BolognaCongressi
16
Curriculum Vitae – Marcello M. Mariani
47. 2011: Principal investigator for the research report “Analisi del comparto congressuale
accademico della Federazione Russa: caratteristiche distintive, attributi e peculiarità”,
commissioned by the Convention Bureau della Riviera di Rimini.
48. 2010: Principal investigator for the research report “Analisi del comparto congressuale
accademico statunitense: caratteristiche distintive, attributi e peculiarità”, commissioned by
the Convention Bureau della Riviera di Rimini.
49. 2009: Principal Investigator for the research report “Live Classical Music Organizations in
Europe. an international comparison of funding trends, corporate governance and
organizational structures”, commissioned by the European Cultural Foundation (Amsterdam)
and Bank of Sweden Tercentenary Foundation (Stockholm).
50. 2007-2008: Co-investigator for the research report “Le risorse per lo spettacolo. Ricerca
esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo”,
commissioned by the Italian Ministry of Culutre - Ministero per i Beni e le Attività Culturali
(MiBAC).
VIII. Proceedings:
51. Mariani, M.M., 2013, “Coopetitive strategies in time and space: insights from tourism
destinations”, Proceedings of the Annual Meeting of the Academy of Management
Conference 2013, Orlando, Florida, USA, August 9-13, 2013.
52. Mariani, M.M., 2013, “Web 2.0 as a destination marketing tool: evidence for Italian
Destination Management Organizations (DMOS)”, Proceedings of the 3rd EIASM
International Conference on Tourism Management and Tourism Related Issues, Barcelona,
Spain, October 3-4, 2013.
53. Mariani, M.M., Mura,. M., 2013, “The comparative advantage of destination countries: the
impact of UNESCO World Heritage Sites on international tourism flows”, Proceedings of
the 3rd EIASM International Conference on Tourism Management and Tourism Related
Issues, Barcelona, Spain, October 3-4, 2013.
54. Mariani, M.M., Kylanen, M., 2012, “Unpacking the temporal and spatial dimensions of
coopetition in tourism destinations”, Proceedings of the Annual Meeting of the Academy of
Management Conference 2012, Boston, Massachusetts, USA, August 3-7, 2012.
55. Mariani, M.M., Kylanen, M., 2012, “Inter-organizational relationships in time and space:
coopetition in tourism destinations”, Proceedings of the 2nd EIASM International
Conference on Tourism Management and Tourism Related Issues, Nice, France, September
20-21, 2012.
56. Mariani, M.M., 2012, “Exploring decision making processes in building Italy-based package
tours: insights from Russian travel agents and tour operators”, Proceedings the 2nd EIASM
International Conference on Tourism Management and Tourism Related Issues, Nice,
France, September 20-21, 2012.
57. Mariani, M.M., 2012, “The performing arts as a driver of tourism and urban regeneration:
cases, issues and trends”, Proceedings of the 12th World Leisure Congress, Rimini, Italy, 30
September– 3 October, 2012.
17
Curriculum Vitae – Marcello M. Mariani
58. Mariani, M.M., Kylanen, M., 2012, “Coopetitive practices in time and space: empirical evidence from
tourism destinations”, Proceedings of the 28th EGOS Colloquium, Helsinki, Finland, July 5-7,
2012.
59. Mariani, M.M., 2011, “Il settore teatrale in Italia: tendenze, fenomeni attuali e prospettive”,
Proceedings of the Forum Culturale Italo-Russo “Lo sguardo al futuro”, Rimini, Italy,
October 17, 2011.
60. Mariani, M.M., Kylanen, M., 2011, “Unpacking the temporal and spatial dimensions of
coopetition in tourism destinations”, Proceedings of the 1st EIASM International
Conference on Tourism Management and Tourism Related Issues, Rimini, Italy, September
15-16, 2011.
61. Mariani, M.M., 2011, “The Italian operatic sector after privatization and human resources
management: a critical reflection”, Academy of Management 2011 Best Paper Proceedings.
62. Mariani, M.M., 2011, “The Italian operatic sector after privatization and human resources
management: a critical reflection”, Proceedings of the Annual Meeting of the Academy of
Management Conference 2011, San Antonio, Texas, USA, August 12-16, 2011.
63. Mariani, M.M., 2011, “The Swedish Subsidized Performing Arts Sector: Major Ongoing
Trends and Critical Aspects”, Proceedings of the EURAM Conference, Tallinn, Estonia,
June 1-4, 2011.
64. Cattani, G., Mariani, M.M., 2010, “Unpacking the origins of interorganizational relationships:
empirical evidence from the opera sector”, Proceedings of the Annual Meeting of the
Academy of Management Conference 2010, Montreal, Canada, August 6 – 10, 2010.
65. Longo, M., Mariani, M.M., Mura, M., 2010, “Intellectual capital, organizational performance
and innovation: Evidence from performing arts”, Proceedings of the Annual Meeting of the
Academy of Management Conference 2010, Montreal, Canada, August 6 – 10, 2010.
66. Longo, M., Mariani, M.M., Mura, M., 2010, “Intellectual capital, innovation capabilities and
organizational performance: evidence from the performing arts”, Proceedings of the 26th EGOS
Colloquium, Lisbona, Portogallo, 30 June – 3 July, 2010.
67. Longo, M., Mariani, M.M., Mura, M., 2010, “Intellectual capital, organizational performance and
innovation: evidence from the performing arts”, Proceedings of the EURAM Conference 2010,
Roma, Italia, May 19-22, 2010.
68. Mariani, M.M., Cattani, G., 2010, “Unpacking the origins of interorganizational relationships: empirical
evidence from the opera sector”, Proceedings of the EURAM Conference 2010, Roma, Italia, May
19-22, 2010.
69. Cattani, G., Mariani, M.M., 2009, “Emergent Forms of Coopetition and Cooperation: An
International Study on the Opera Houses Sector”, Proceedings of the Annual Meeting of the
Academy of Management Conference 2009, Chicago, Illinois, USA, August 7-11, 2009.
70. Cattani, G., Ferriani, S., Mariani, M.M., Mengoli, S., 2009, “The “Real Madrid” Effect: The
Flip Side of Hiring Too Many Stars”, Proceedings of the Annual Meeting of the Academy of
Management Conference 2009, Chicago, Illinois, USA, August 7-11, 2009.
71. Longo, M., Mariani, M.M., Mura, M., 2009, “The effect of intellectual capital attributes on
organizational performance. The case of the performing arts organizations”, In DAVILA A.,
18
Curriculum Vitae – Marcello M. Mariani
CAUVIN E. (A cura di), Proceedings of the 5th Conference on Performance Measurement
and Management Control. . 5th Conference on Performance Measurement and Management
Control (EIASM). Nice (France). 23-25 September 2009. (pp. 122 - 153). BRUSSELS:
EIASM.
72. Mariani, M.M., Cattani, G., 2009, “Emergent Forms of Coopetition and Cooperation: An International
Study on the Opera Houses Sector”, Proceedings of the European Academy of Management
Conference 2009, Liverpool, May 11-14, 2009.
73. Longo, M., Mariani, M.M., Mura, M., 2008, “Performance measurement in Italian opera
houses
using
an
intellectual
capital
framework”,
Proceedings of the International Forum on Knowledge Assets Dynamics (IFKAD) 2008,
International Forum on Knowledge Assets Dynamics (IFKAD) 2008. Matera, Italy. June 26–
27, 2008.
74. Mariani, M.M., Zan, L., et. al., 2008, “Public funding for the performing arts in Italy: an empirical
study”, Proceedings of the 3rd EIASM Workshop on Managing Cultural Organizations,
Bologna, Italia, September 11-12, 2008.
75. Mariani, M.M., 2008, “Emergent Forms of Coopetition and Cooperation: An International
Study on the Opera Houses Sector”, Proceedings of the Annual Meeting of the Academy of
Management Conference 2008, Anaheim, California, USA, August 8-13, 2008.
76. Mariani, M.M., 2007, “Induced coopetition and emergent cooperation: an international study
on the Opera Houses sector”, Proceedings of the Annual Meeting of the Academy of
Management Conference 2007, Filadelfia. PA, USA, August 3-8, 2007.
77. Mariani, M.M., 2007, “Emergent coopetitive and cooperative strategies in inter-organizational relationships:
empirical evidence from the Italian and Australian Opera Houses sectors”, Proceedings of the EURAM
2007, HEC, Parigi, Francia, May 16-19, 2007.
78. Mariani, M.M., Dagnino, G.B., 2006, “Unveiling the Modal Capability Lifecycle: the coevolutionary
foundations of the firm’s effectiveness in capturing strategic opportunities”, Proceedings of the 2006
Strategic Management Society 26th Annual International Conference, Vienna, Austria,
October 30 – November 1, 2006.
79. Mariani, M.M., 2006, “Coopetition and cooperation as emergent strategies: empirical evidence from the
Italian and Australian Opera Houses industries”, Proceedings of the 2nd EIASM Workshop on
Coopetition Strategy: towards a new kind of interfirm dynamic, Universita’ Bocconi, Milan,
Italy, September 14-15, 2006.
80. Mariani, M.M., Dagnino, G.B., 2005, “Multilevel learning and dynamic gap bridging: the strategic role
of perception in the coevolution of capability space and opportunity space”, Proceedings of the 2005
Strategic Management Society 25th Annual International Conference, Orlando, Florida,
USA, October 23 – 26, 2005.
81. Dagnino, G.B., Mariani, M.M., 2005, “Dynamic gap bridging and realized gap set
development: the strategic role of the firm in the coevolution of capability space and
opportunity space”, Proceedings of the Annual Meeting of the Academy Of Management
Conference 2005, Honolulu, Hawaii, USA, August 5 – 10, 2005.
82. Mariani, M.M., Dagnino, G.B., 2005, “Unveiling the Modal Capability Lifecycle: the coevolutionary
foundations of the firm’s effectiveness in capturing strategic opportunities”, Proceedings of the 21th
EGOS Colloquium “Unlocking Organizations”, Berlin, Germany, June 30 – July 2, 2005.
19
Curriculum Vitae – Marcello M. Mariani
83. Mariani, M.M., Dagnino, G.B., 2005, “Multilevel learning and dynamic gap bridging: the strategic role
of perception in the coevolution of capability space and opportunity space”, Proceedings of the 21th
EGOS Colloquium “Unlocking Organizations”, Berlin, Germany, June 30 – July 2, 2005.
84. Mariani, M.M., Zan, L., 2005, “Managing music organizations. Respecting aesthetic while handling
organizations of labour”, Proceedings of the EIASM 2nd Workshop On Managing Cultural
Organizations, Bologna, Italy, December 13-14, 2004.
85. Mariani, M.M., Dagnino, G.B., 2004, “Dynamic gap bridging and realized gap set development: the
strategic role of the firm in the coevolution of capability space and opportunity space”, Proceedings of the
2004 International J.A. Schumpeter Society 10th ISS Conference, Bocconi University, Milan,
Italy, June 9-12, 2004.
86. Mariani, M.M., Dagnino, G.B., 2004, “Dynamic gap bridging and realized gap set development: the
strategic role of the firm in the coevolution of capability space and opportunity space: the strategic role of the
firm in the coevolution of capability space and opportunity space”, Proceedings of the 2004 Strategic
Management Society 24th Annual International Conference, San Juan, Puerto Rico, 31
October -3 November 2004.
87. Mariani, M.M., 2004, “Coopetitive efficiency and effectiveness: empirical issues moving from profit to nonprofit sector”, Proceedings of the EIASM Workshop on Coopetition Strategy: towards a new
kind of interfirm dynamic?, Catania, Italy, September 16-17, 2004.
88. Mariani, M.M., 2004, “An accounting-based survey of the performing arts sector”,
Proceedings of the 2004 Hawaii Conference on Business, Hawaii, USA, June 21-24, 2004.
IX. Other manuscripts in preparation for international journals:
“In search of fit? A longitudinal study on the Italian Opera Houses Industry: 2000-2012” (with
Cattani, G. & Ferriani, S.). Target journal: Administrative Science Quarterly
“New Business Models in the Music Industry: Trends & Issues” (with Moyon, E.). Target journal:
Strategic Management Journal
“Creative Industries as a Driver of Tourism Receipts: Evidence from an International Study” (with
Chan, C.). Target journal: Industrial and Corporate Change
“Web 2.0 as a destination marketing tool: evidence from Italian regional Destination Management
Organizations”. (with Di Felice, M.). Target journal: Tourism Management
“The Importance of Re-branding for a Mature Destination: The Case of the Pink Night”. Target
journal: Annals of Tourism Research
“Coopeting in tourism destinations: deliberate vs. emergent strategies in European destinations” (with
Kylanen, M.). Target journal: Organization Science
“Unpacking coopetitive dynamics: An international study on the opera sector” (with Cattani, G.).
Target journal: Academy of Management Review
“Resource Dependence, Audiences & Degree of Experimentation: Evidence from the classical music
sector” (with Cattani, G. & Ferriani, S.). Target journal: American Sociological Review
20
Curriculum Vitae – Marcello M. Mariani
“Social media as destination marketing tools: evidence from national Destination Management
Organizations”. (with Di Felice, M.). Target journal: Journal of Marketing
“Cultural Heritage and Int’l Tourism: What Role for the UNESCO sites?” (with Mura, M.). Target
journal: Tourism Management
“Path Plasticity in Coastal Destinations: Empirical Evidence and Theoretical Issues. A Demand Side
Approach”. (with Anton, S.).Target journal: Annals of Tourism Research
“Does Belcanto need a HR manager? Issues with human resource management in the Italian operatic
sector after privatization” (with Chan, C.). Target journal: Organization Science
“Marketing theme parks within an experience framework: the value of Entertainment”. Target
journal: Annals of Tourism Research
“UNESCO World Heritage Sites: Striking a balance between the commercial exploitation of a region
and its sustainability”. Target journal: Organization Science
“An evolutionary perspective on the development of a tourism destination: cases from Italy and
Spain” (with Anton Clave, S.). Target journal: Journal of Destination Marketing and Management
“Music videos on Youtube: new business models for advertising” (with Moyon, E.). Target journal:
Journal of Management Studies
“Are BRIC countries making really a difference in int’l tourist arrivals and tourism int’l expenditures?
Evidence from a panel data analysis” (with Predvoditeleva, M.). Target journal: Journal of Destination
Marketing and Management
X. Presentations at national and international conferences and invited speeches:
Mariani, M.M., 2013, “Web 2.0 as a destination marketing tool: evidence from Italian Destination Management
Organizations (DMOS)”, paper accepted for presentation at the 3rd EIASM International Conference
on Tourism Management and Tourism Related Issues, Barcelona, Spain, October 3-4, 2013.
Mariani, M.M., Mura,. M., 2013, “The comparative advantage of destination countries: the impact of UNESCO
World Heritage Sites and international tourism flows”, paper accepted for presentation at the 3rd EIASM
International Conference on Tourism Management and Tourism Related Issues, Barcelona, Spain,
October 3-4, 2013.
Mariani, M.M., 2013, “Web 2.0 as a destination marketing tool: evidence fro Italian Destination Management
Organizations (DMOS)”, paper presented at RCEA Workshop on Internet Marketing and Tourism
Rimini, Italy, September 20, 2013.
Mariani, M.M., 2013, “Coopetitive strategies in time and space: insights from tourism destinations”, Proceedings
of the Annual Meeting of the Academy of Management Conference 2013, Orlando, Florida, USA,
August 9-13, 2013.
Mariani, M.M., 2013, “Analisi dei flussi turistici dalla Federazione Russa verso l’Emilia Romagna.
Trend, prospettive e livello di customer satisfaction”, BUY Emilia Romagna, Bologna, Italy, April 24,
2013.
Mariani, M.M., 2013, “Leveraging Cultural Heritage and Creative Industries for Destination Management and
Marketing: Trends, Issues and Cases”, Keynote speech, AdCamp 2013, 4th Annual International
Conference on Heritage Tourism, Zlin Congress Center, Czech Republic, April 17-18, 2013.
Mariani, M.M., 2013, “Cultural Destination Management and Creative Industries: Trends, Issues and Cases”,
Master lecture for the course of “Sviluppo Sostenibile, Cittadinanza Attiva, Turismo Responsabile”
(Prof. Pierluigi Musarò), School of Political Sciences, University of Bologna, April 8, 2013.
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Curriculum Vitae – Marcello M. Mariani
Mariani, M.M., 2013, “Il turismo russo outbound: trend, prospettive, potenziale ed elementi di criticità” [Russian
outbound tourism: trends, perspectives, potential and issues], RHEX, Fiera di Rimini, Rimini, Italy,
February 26, 2013.
Mariani, M.M., 2013, “Cultural Heritage and Tourism Destination Management and Marketing – Part 2”,
CHTMBAL Master lecture, Shkodra University Luigj Gurakuqi Economic Faculty, Skoder, Albania,
February 23, 2013.
Mariani, M.M., 2013, “Cultural Heritage and Tourism Destination Management and Marketing – Part 1”,
CHTMBAL Master lecture, Shkodra University Luigj Gurakuqi Economic Faculty, Skoder, Albania,
February 22, 2013.
Mariani, M.M., 2012, “Cultural Tourism and Creative Industries”, guest lecture, Universitat Rovira i Virgili
– Institute of Tourism and Geography, Tarragona, Spain, October 30, 2012.
Mariani, M.M., 2012, “Entertainment and Cultural Tourism: the Pink Night Case", guest lecture, Universitat
Rovira i Virgili – Institute of Tourism and Geography, Tarragona, Spain, October 31, 2012.
Mariani, M.M., 2012, “Experience Management Systems in the Hospitality & Tourism Industry, Enogastronomy
and Entertainment & Destination Management: Int’l Cases”, guest lecture, National Research University
Higher School of Economics, Moscow, Russian Federation, October 16, 2012.
Mariani, M.M., 2012, “Producers, consumers and prosumers in the Experience Economy”, guest lecture,
National Research University Higher School of Economics, Saint Petersburg, Russian Federation,
October 15, 2012.
Mariani, M.M., 2012, “Experience Management Systems in the Hospitality & Tourism Industry, Enogastronomy
and Entertainment & Destination Management: Int’l Cases”, guest lecture, National Research University
Higher School of Economics, Moscow, Russian Federation, October 12, 2012.
Mariani, M.M., 2012, “Producers, consumers and prosumers in the Experience Economy”, guest lecture,
National Research University Higher School of Economics, Moscow, Russian Federation, October
11, 2012.
Mariani, M.M., 2012, “Introduction to the Experience Economy. Trends in the Service and Experience Economy”,
guest lecture, National Research University Higher School of Economics, Moscow, Russian
Federation, October 10, 2012.
Mariani, M.M., 2012, “Managing experiences in the hospitality and tourism industry: theory & research”, guest
lecture, National Research University Higher School of Economics, Moscow, Russian Federation,
October 9, 2012.
Mariani, M.M., 2012, “The performing arts as a driver of tourism and urban regeneration: cases, issues and trends”,
paper presented at the 12th World Leisure Congress, Rimini, Italy, 30 September– 3 October, 2012.
Mariani, M.M., Kylanen, M., 2012, “Inter-organizational relationships in time and space: coopetition in tourism
destinations”, paper presented at the 2nd EIASM International Conference on Tourism Management
and Tourism Related Issues, Nice, France, September 20-21, 2012.
Mariani, M.M., 2012, “Exploring decision making processes in building Italy-based package tours: insights from
Russian travel agents and tour operators”, paper presented at the 2nd EIASM International Conference on
Tourism Management and Tourism Related Issues, Nice, France, September 20-21, 2012.
Mariani, M.M., Kylanen, M., 2012, “Unpacking the temporal and spatial dimensions of coopetition in tourism
destinations”, paper presented at the Academy of Management Conference, Boston, USA, August 3-7,
2012.
Mariani, M.M., 2012, “Industrial Marketing as a factor creating competitive advantage”, guest lecture, Szkoła
Główna Handlowa w Warszawie , Warsaw, Poland, July 11, 2012.
Mariani, M.M., 2012, “Tourism Marketing: Trends, Challenges and Relevant Cases”, guest lecture, Szkoła
Główna Handlowa w Warszawie, Warsaw, Poland, July 9, 2012.
Mariani, M.M., Kylanen, M., 2012, “Coopetitive practices in time and space: empirical evidence from tourism
destinations”, paper presented at the 28th EGOS Colloquium, Helsinki, Finland, July 5-7, 2012.
Mariani, M.M., 2012, “Italy as a tourism destination: trends and challenges”, guest lecture, Vysoká škola
hotelová v Praze – Institute of Hospitality Management, Prague, Czech Republic, May 16, 2012.
22
Curriculum Vitae – Marcello M. Mariani
Mariani, M.M., 2012, “Leveraging natural and cultural assets for sustainable tourism: cases from Italy”, guest
lecture, Vysoká škola hotelová v Praze – Institute of Hospitality Management, Prague, Czech
Republic, May 15, 2012.
Mariani, M.M., 2012, “From a Service to an Experience Economy: Trends, Challenges and Relevant Cases in
Service and Experience Management”, guest lecture, Higher School of Economics, Moscow, Russian
Federation, April 5, 2012.
Mariani, M.M., 2012, “La Musica Classica come Bene Meritorio in Europa: Tendenze,Prospettive ed Aspetti
Critici”, invited speech for the seminar “Governing the Commons”, Facoltà di Economia di Bologna,
Università di Bologna, Bologna, Italy, January 18, 2012.
Mariani, M.M., 2011, “Cultural Tourism and Creative Industries: Trends, Challenges and Relevant Cases – Part
2”, guest lecture, Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management,
New York University, New York, USA, November 17, 2011.
Mariani, M.M., 2011, “Branding in the hotel industry”, guest lecture, Preston Robert Tisch Center for
Hospitality, Tourism, and Sports Management, New York University, New York, USA, November
17, 2011.
Mariani, M.M., 2011, “Cultural Tourism and Creative Industries: Trends, Challenges and Relevant Cases – Part
1”, guest lecture, Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management,
New York University, New York, USA, November 15, 2011.
Mariani, M.M., 2011, “Il settore teatrale in Italia:: tendenze, fenomeni attuali e prospettive”, invited speech at
the Forum Culturale Italo-Russo “Lo sguardo al futuro”, Rimini, Italy, October 17, 2011.
Mariani, M.M., 2011, “Assessing the economic impact of cultural heritage: methodological issues and cases”, invited
talk at the International Conference Government Business Relations in Culture and Education, Saint
Petersburg, Russian Federation, October 6-8, 2011.
Mariani, M.M., 2011, “Cultural Tourism and Creative Industries”, guest lecture, Vysoká škola hotelová v
Praze – Institute of Hospitality Management, Prague, Czech Republic, September 30, 2011.
Mariani, M.M., 2011, “Entertainment and Cultural Tourism: the Pink Night Case", guest lecture, Vysoká
škola hotelová v Praze – Institute of Hospitality Management, Prague, Czech Republic,, September
29, 2011.
Mariani, M.M., Kylanen, M., 2011, “Unpacking the temporal and spatial dimensions of coopetition in tourism
destinations”, paper presented at the 1st EIASM International Conference on Tourism Management
and Tourism Related Issues, Rimini, Italy, September 15-16, 2011.
Mariani, M.M., 2011, “The Italian operatic sector after privatization and human resources management: a critical
reflection”, paper accepted for presentation at the Academy of Management Conference, San Antonio,
Texas, USA, August 12-16, 2011.
Mariani, M.M., 2011, “The Italian operatic sector after privatization and human resources management: a critical
reflection”, Academy of Management 2011 Best Paper Proceedings.
Mariani, M.M., 2011, “The Italian operatic sector after privatization and human resources management: a critical
reflection”, awarded with the Charles H. Levine Best Conference Paper - PNP Division, Academy of
Management 2011.
Mariani, M.M., Cattani, G., Ferriani, S., 2011, “Resource Dependence, Audiences & Degree of
Experimentation: Evidence from the classical music sector”, paper accepted for presentation at the 27th
EGOS Colloquium, Gothenburg, Sweden, July 6-9, 2011.
Mariani, M.M., 2011, “The Swedish Subsidized Performing Arts Sector: Major Ongoing Trends and Critical
Aspects”, paper accepted for presentation at the EURAM Conference, Tallinn, Estonia, June 1-4,
2011.
Mariani, M.M., Cattani, G., Ferriani, S., Mengoli, S., 2011, “Unpacking the ‘Real Madrid’ Effect: Recruiting
Stars and Profiting from Them”, invited research seminar, GREDEG, Université de Nice - Sophia
Antipolis et CNRS, Nice, France, June 28, 2011.
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Curriculum Vitae – Marcello M. Mariani
Mariani, M.M., Cattani, G., 2011, “Unpacking the origins of interorganizational relationships: empirical evidence
from the opera sector”, research seminar, CASS School of Business, City University, London, U.K., May
26, 2011.
Mariani, M.M., 2011, “Cultural Tourism and Creative Industries: Trends, Challenges and Relevant Cases”, guest
lecture, Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management, New York
University, New York, USA, April 29, 2011.
Mariani, M.M., 2011, “New Product Innovation and Organizational Improvisation”, guest lecture for the course
“Managing Innovation” (Prof. Gino Cattani), Stern School of Business, New York University, New
York, USA, April 27, 2011.
Mariani, M.M., 2011, “Int’l Tourism in Italy and the European Union: Trends, Prospects and Emerging Issues”,
guest lecture, Higher School of Economics, Moscow, Russian Federation, April 8, 2011.
Mariani, M.M., 2011, “Leveraging Culture and Creative Industries for Tourism: Reflections and a Research
Agenda”, research seminar, Higher School of Economics, Saint Petersburg, Russian Federation,
March 29, 2011.
Mariani, M.M., 2011, “Management Research in the Tourism Sector”, research seminar, Higher School of
Economics, Moscow, Russian Federation, March 24, 2011.
Mariani, M.M., 2011, “Cultural Tourism and Creative Industries”, guest lecture, Higher School of
Economics, Moscow, Russian Federation, March 22, 2011.
Mariani, M.M., Cattani, G., Ferriani, S., Mengoli, S., 2010, “Unpacking the ‘Real Madrid’ Effect: Recruiting
Stars and Profiting from Them”, paper presented at the Washington University Olin School of Business,
St. Louis, USA, November 10, 2010.
Cattani, G., Mariani, M.M., 2010, “Unpacking the origins of interorganizational relationships: empirical evidence
from the opera sector”, paper presented at the Academy of Management Conference, Montreal, Canada,
August 6 – 10, 2010.
Mariani, M.M., Longo, M., Mura, M., 2010, “Intellectual capital, organizational performance and innovation:
Evidence from performing arts”, paper presented at the Academy of Management Conference, Montreal,
Canada, August 6 – 10, 2010.
Mariani, M.M., Longo, M., Mura, M., 2010, “Intellectual capital, innovation capabilities and organizational
performance: evidence from the performing arts”, paper accepted for presentation at the 26th EGOS
Colloquium, Lisbon, Portugal, 30 June – 3 July, 2010.
Mariani, M.M., Longo, M., Mura, M., 2010, “Intellectual capital, organizational performance and innovation:
evidence from the performing arts”, paper accettato per presentazione alla EURAM Conference, Roma,
Italy, May 19-22, 2010.
Cattani, G., Mariani, M.M., 2010, “Unpacking the origins of interorganizational relationships: empirical evidence
from the opera sector”, paper accepted for presentation at the EURAM Conference, Roma, Italy, May 1922, 2010.
Mariani, M.M., Longo, M., Mura, M., 2009, “Performance measurement in Italian Opera Houses using an
intellectual capital framework”, paper presented at the EIASM 5TH Conference on performance
measurement and management control, Nice, France, September 23-25, 2009.
Mariani, M.M., Cattani, G., 2009, “Emergent Forms of Coopetition and Cooperation: An International Study on
the Opera Houses Sector”, paper presented at the Academy of Management Conference 2009, Chicago,
Illinois, USA, August 7-11, 2009.
Cattani, G., Ferriani, S., Mariani, M.M., Mengoli, S., 2009, “The “Real Madrid” Effect: The Flip Side of
Hiring Too Many Stars”, paper presented at the Academy of Management Conference 2009, Chicago,
Illinois, USA, August 7-11, 2009.
Cattani, G., Ferriani, S., Mariani, M.M., Mengoli, S., Sandri, S., 2009, “The “Real Madrid” Effect: The Flip
Side of Hiring Too Many Stars”, paper presented at the 32th Convegno AIDEA, Ancona, Italy,
September 24-25, 2009.
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Curriculum Vitae – Marcello M. Mariani
Mariani, M.M., Cattani, G., 2009, “Emergent Forms of Coopetition and Cooperation: An International Study on
the Opera Houses Sector”, paper accepted at the EAMI2009 - Managing in a Global Economy XIII:
Management Challenges for a New World, Rio de Janeiro, Brasil, June 21-25, 2009.
Mariani, M.M., Cattani, G., 2009, “Emergent Forms of Coopetition and Cooperation: An International Study on
the Opera Houses Sector”, paper accettato alla European Academy of Management Conference 2009 on
RENAISSANCE AND RENEWAL IN MANAGEMENT STUDIES, Liverpool, May 11-14, 2009.
Mariani, M.M., Longo, M., Mura, M., 2009, “Performance measurement in Italian Opera Houses using an
intellectual capital framework”, paper presented at the EIASM 5TH Conference on performance
measurement and management control, NICE, FRANCE,, 23-25 September, 2009.
Mariani, M.M., Zan, L., et. al., 2008, “Public funding for the performing arts in Italy: an empirical study”, paper
presented at the 3rd EIASM Workshop on Managing Cultural Organizations, Bologna, Italy,
September 11-12, 2008.
Mariani, M.M., 2008, “Emergent Forms of Coopetition and Cooperation: An International Study on the Opera
Houses Sector”, paper presentato alla Academy of Management Conference 2008, Anaheim, California,
USA, August 8-13, 2008.
Mariani, M.M., Mura, M., Longo, M., 2008, “Performance measurement in Italian Opera Houses using an
intellectual capital framework. Development of a theoretical model”, paper presented at the International Forum
on Knowledge Asset Dynamics 3rd Edition on Intellectual Capital Dynamics and Innovation
Capabilities, Matera, Italy, June 26-27, 2008.
Mariani, M.M., 2007, “Live Classical Music Organisations in Europe: an international comparison of funding
trends, corporate governance and organisational structures”, research report presented at the 2007 Nordic
Orchestras Conference (Nordisk Orkesterkonference), Reykjavík, Iceland, September 27-29, 2007.
Mariani, M.M., 2007, “Induced coopetition and emergent cooperation: an international study on the Opera Houses
sector”, paper accettato alla Academy of Management Conference 2007, Philadelphia. PA, USA,
August 3-8, 2007.
Mariani, M.M., 2007, “Coopettion and cooperation as emergent strategies: empirical evidence from the Italian and
Australian Opera Houses industries”, paper accepted at the 9th International Conference on Arts and
Cultural Management 2007 (AIMAC 2007), Valencia, Spain, July 8-11, 2007.
Mariani, M.M., 2007, “Live Classical Music Organisations in Europe: an international comparison of funding
trends, corporate governance and organisational structures – preliminary results”, paper presented at the 34th
PEARLE Conference, Utrecht, the Netherlands, June 8-9, 2007.
Mariani, M.M., 2007, “Emergent coopetitive and cooperative strategies in inter-organizational relationships: empirical
evidence from the Italian and Australian Opera Houses sectors”, paper presented at the EURAM 2007, HEC,
Paris, France, May 16-19, 2007.
Mariani, M.M. & G.B. Dagnino, 2006, “Unveiling the Modal Capability Lifecycle: the coevolutionary foundations
of the firm’s effectiveness in capturing strategic opportunities”, paper presented in the 2006 Strategic
Management Society 26th Annual International Conference, Vienna, Austria, October 30 –
November 1, 2006.
Mariani, M.M., 2006, “Coopetition and cooperation as emergent strategies: empirical evidence from the Italian and
Australian Opera Houses industries”, paper presented in the 2nd EIASM Workshop on Coopetition
Strategy: towards a new kind of interfirm dynamic, Universita’ Bocconi, Milan, Italy, September 1415, 2006.
Mariani, M.M., 2006, “Production and Presentation in the Italian and Australian Opera Houses Sector: A
Research Note”, research seminar held at the University of Technology Sydney, Sydney, Australia, June
5, 2006.
Mariani, M.M., 2006, “The Italian and Australian Opera Sectors: Preliminary Findings from an International
Comparison”, Guest Lecture for the subject “Arts and Cultural Industries” of the Master of
Management in Arts Management, Faculty of Business, University of Technology Sydney (Prof C.
Burton), Sydney, Australia, May 9, 2006.
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Curriculum Vitae – Marcello M. Mariani
Mariani, M.M. & G.B. Dagnino, 2005, “Multilevel learning and dynamic gap bridging: the strategic role of
perception in the coevolution of capability space and opportunity space”, paper presented in the 2005 Strategic
Management Society 25th Annual International Conference, Orlando, Florida, USA, October 23 –
26, 2005.
Mariani, M.M. & G.B. Dagnino, 2005, “Dynamic gap bridging and realized gap set development: the strategic role
of the firm in the coevolution of capability space and opportunity space”, paper presented in the 2005 Academy
Of Management Conference, Honolulu, Hawaii, USA, August 5 – 10, 2005
Mariani, M.M. & G.B. Dagnino, 2005, “Unveiling the Modal Capability Lifecycle: the coevolutionary foundations
of the firm’s effectiveness in capturing strategic opportunities”, paper presented in the 21th EGOS Colloquium
“Unlocking Organizations”, Berlin, Germany, June 30 – July 2, 2005.
Mariani, M.M. & G.B. Dagnino, 2005, “Multilevel learning and dynamic gap bridging: the strategic role of
perception in the coevolution of capability space and opportunity space”, paper presented in the 21th EGOS
Colloquium “Unlocking Organizations”, Berlin, Germany, June 30 – July 2, 2005.
Mariani, M.M. & Zan, L., 2005, “Managing music organizations. Respecting aesthetic while handling
organizations of labour”, proceedings of the EIASM 2nd Workshop On Managing Cultural
Organizations, Bologna, Italy, December 13-14, 2004, forthcoming.
Mariani, M.M. & G.B.Dagnino, 2004, “Dynamic gap bridging and realized gap set development: the strategic role
of the firm in the coevolution of capability space and opportunity space”, paper presented in the 2004
International J.A. Schumpeter Society 10th ISS Conference, Bocconi University, Milan, Italy, June 912, 2004.
Mariani, M.M. & G.B.Dagnino, 2004, “Dynamic gap bridging and realized gap set development: the strategic role
of the firm in the coevolution of capability space and opportunity space: the strategic role of the firm in the coevolution of
capability space and opportunity space”, paper presented in the 2004 Strategic Management Society 24th
Annual International Conference, San Juan, Puerto Rico, 31 October -3 November 2004.
Mariani, M.M., 2004, “Coopetitive efficiency and effectiveness: empirical issues moving from profit to non-profit
sector” paper presented in the EIASM Workshop on Coopetition Strategy: towards a new kind of
interfirm dynamic?, Catania, Italy, September 16-17, 2004.
Mariani, M.M., 2004, “Work-group effectiveness and organizational field: how to orchestrate work-group based
organizations”, paper accepted in the EIASM Workshop Conference on organising authenticity – a new
perspective on artists in residence, Bramstrup, Denmark, June 6-9, 2004.
Mariani, M.M., 2004, “Work-group effectiveness and organizational field: how to orchestrate work-group based
organizations”, paper accepted in the EIASM 8th International Workshop on Teamworking (IWOT 8),
Trier, Germany, September 16-17, 2004.
Mariani, M.M., 2004, “An accounting-based survey of the performing arts sector”, Proceedings of the 2004
Hawaii Conference on Business, Honolulu, Hawaii, USA, June 21-24, 2004.
Mariani, M.M., 2004, “The performance of Performing Arts after privatization. Evidence from Italian Opera
Houses”, paper accepted in the 2004 International Research Conference for Accounting Educators,
Durban, South Africa, 30 June – 2 July, 2004.
Mariani, M.M., 2004, “The performance of Performing Arts after privatization”, held seminar at the H. John
Heinz III School of Public Policy and Management, Carnegie Mellon University, Pittsburgh, USA,
March 23, 2004.
Mariani M.M., 2003, “Performance indicators and Opera Houses. A preliminary reflection”, paper presented in
the EIASM 4th workshop on the Challenges of managing the third sector, Fribourg, Switzerland,
September 18-19, 2003.
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Curriculum Vitae – Marcello M. Mariani
REMARKS ON THE ENTIRE POPULATION OF PUBLICATIONS
As far as the global reach of my research is concerned, with reference to the most widely used
indicators, as of April 10th 2014 for the author Marcello M. Mariani:
11 publications are included in Scopus;
the aforementioned publications included in Scopus got 10 citations;
1 publication is pending on Scopus: it is related to a single-authored article published
on the International Studies of Management and Organization in 2007. This publication has
been cited a lot in strategy and marketing articles (56 times if searched through
Google Scholar) and in journals such as European Management Journal, Industrial
Marketing Management, Competitveness Review, European Sports Management Quarterly,
International Journal of Marketing Studies, International Journal of Business, Management and
Social Sciences, etc.;
The H-Index ex Scopus is 2 (if the pending publication in Scopus will be included,
the l’H-Index should increase to 3 to 4);
6 publications are included in ISI Web of Science;
the aforementioned publications included in ISI Web of Science got 10 citations;
the total number of citations in Google Scholar is equal to 136.
AFFILIATIONS, MEMBERSHIPS, REVIEWING AND EDITORIAL ACTIVITIES
(CURRENT AND PAST)
Academy of Management (AOM)
European Institute of Advanced Studies in Management (EIASM)
European Academy of Management (EURAM)
Strategic Management Society (SMS)
European Group of Organization Studies (EGOS)
European Expert Network on Culture (EENC)
Accademia Italiana di Economia Aziendale (AIDEA)
Gestione e Innovazione delle Organizzazioni Culturali e Artistiche (GIOCA) Ricerche
Rimini Center for Economic Analysis (RCEA)
Scuola Superiore di Scienze Turistiche (SSST), University of Bologna
Center for Advanced Studies in Tourism (CAST), University of Bologna
Academic Council of the Faculty of Management - University Higher School of Economics Moscow and Saint Petersburg, Russian Federation
Acted as a referee for the following journals: Long Range Planning, International Studies of Management and
Organizations, Management Research, International Journal of Business Environment.
Member of the Editorial Board of the journal Anatolia: An International Journal of Tourism and Hospitality
Research
SCIENTIFIC COORDINATION AND ORGANIZATION
2014
Initiation, design, planning, coordination, and chairing of the 4th Edition of the EIASM
International Conference on Tourism Management and Tourism Related Issues (co-sponsored by: Ente
Nazionale Italiano Turismo - ENIT; European Institute of Advanced Studies in Management),
Rome (Italy), 18-19 September, 2014.
Initiation, design, planning and direction of the Master in Digital Marketing for Tourism and
Event Management, ALMA GS, University of Bologna.
Member of the Scientific Committee of the Kos Conferences in Tourism, 24 April – 3 May 2014.
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Curriculum Vitae – Marcello M. Mariani
Member of the Academic Committee of the Master “Experience Economy: Hospitality and
Tourism Management”, National Research University HSE Moscow, Russian Federation.
Member of the Proposing Committee and of the Scientific Committee of the Master in Relazioni
Internazionali d'impresa: Italia-Russia, School of Economics, Management and Statisticcs,
University of Bologna.
Coordination together with Gianni Lorenzoni (Alma GS), Simone Ferriani (Università di Bologna)
and Gino Cattani (NYU-Stern) of the Medici Summer School in Management Studies 6th edition (cosponsored by: Alma Graduate School, University of Bologna; HEC School of Management, Paris;
Stern School of Business, New York University) on the topic "Deviance and Deviants in
Organizational Research", Florence (Italy), 1-6 June, 2014.
2013
Initiation, design, planning, coordination, and chairing of the third edition of the EIASM
International Conference on Tourism Management and Tourism Related Issues (co-sponsored by: Open
University of Catalunia; European Institute of Advanced Studies in Management), Barcelona
(Spain), 3-4 October, 2013.
Direction of the Master in Business Tourism & Destination Management, ALMA GS, University
of Bologna (dealing also with planning and coordination).
Initiation, design, planning, coordination, and chairing of the RCEA Workshop on Internet
Marketing and Tourism, Rimini (Italy), 20 September, 2013.
Member of the Scientific Committee of the Società italiana di studi turistici (SISTUR), 5° Riunione
scientifica nazionale, Rimini (Italy), 29-30 November 2013.
Member of the Academic Committee of the Master “Experience Economy: Hospitality and
Tourism Management”, National Research University HSE Moscow, Russian Federation.
Coordination together with Gianni Lorenzoni (Alma GS), Simone Ferriani (Università di Bologna)
e Gino Cattani (NYU-Stern) of the Medici Summer School in Management Studies 5th edition (cosponsored by: Alma Graduate School, University of Bologna; HEC School of Management, Paris;
Stern School of Business, New York University) on the topic "Internationalization strategies: old
questions, new contexts", Florence (Italy), 9-14 June, 2013. (Faculty: Steve Tallman, University of
Richmond; Torben Pedersen, Copenhagen Business School; Xavier Martin, Tilburg University;
Tatiana
Kostova,
University
of
South
Carolina;
Sinziana Dorobantu, NYU; Gino Cattani, NYU; Rodolphe Durand, HEC Paris; Simone Ferriani,
University of Bologna; Gianni Lorenzoni, Alma Graduate School; Marcello M. Mariani, University
of Bologna; Zur Shapira, New York University).
2012
Initiation, design, planning, coordination, and chairing of the second edition of the EIASM
International Conference on Tourism Management and Tourism Related Issues (co-sponsored by: Université
de Nice, Sophia Antipolis; European Institute of Advanced Studies in Management), Nice
(France), 20-21 September, 2012.
Imitation and planning of the Master in Business Tourism & Destination Management, ALMA
GS, University of Bologna (dealing also with coordination).
Track chair and co-organizer for the World Leisure Congress 2012 (co-sponsored by the World
Leisure Organization, Municipality of Rimini, Rimini Convention Bureau), Session: Performing
Arts as a Driver of Tourism and Urban Regeneration: Issues, Trends and Cases, Rimini (Italy), 30
September – 3 October, 2012.
Member of the Academic Committee of the Master “Experience Economy: Hospitality and
Tourism Management”, National Research University HSE Moscow, Russian Federation.
Coordination together with Gianni Lorenzoni (Alma GS), Simone Ferriani (University of Bologna)
e Gino Cattani (NYU-Stern) of the Medici Summer School in Management Studies 4th edition (co-
28
Curriculum Vitae – Marcello M. Mariani
sponsored by: Alma Graduate School, University of Bologna; HEC School of Management, Paris;
Stern School of Business, New York University) on the topic "Creativity, Status and Legitimation",
Florence (Italy), 24-29 June, 2012. (Faculty: Mihaly Csikszentmihalyi, Claremont Graduate
University; Joe Magee, New York University; Stoyan Sgourev, ESSEC Business School; Steven
Blader, New York University; Gino Cattani, NYU; Simone Ferriani & Marcello M. Mariani,
University of Bologna).
2011
Initiation, design, planning, coordination, and chairing of the first edition of the EIASM
International Conference on Tourism Management and Tourism Related Issues (co-sponsored by: Facoltà di
Economia di Rimini – University of Bologna; European Institute of Advanced Studies in
Management), Rimini (Italy), 15-16 September 2011.
Coordination together with Gianni Lorenzoni (Alma GS), Simone Ferriani (University of Bologna)
and Gino Cattani (NYU-Stern) of the Medici Summer School in Management Studies 3rd edition (cosponsored by: Alma Graduate School, University of Bologna; HEC School of Management, Paris;
Stern School of Business, New York University) on the topic "Business Sustainability", Florence
(Italy), 5-10 June 2011. (Faculty: Tima Bansal, Ivey School of Business; Rodolphe Durand, HEC
Paris; Michael Russo, University of Oregon; Klaus Weber, Northwestern University; Frances
Milliken, New York University)
2010
Foundation and design of the first edition of the EIASM International Conference on Tourism
Management and Tourism Related Issues (co-sponsored by: Facoltà di Economia di Rimini – University
of Bologna; European Institute of Advanced Studies in Management), to be held in Rimini, 15-16
September 2011.
Direction of the Corso di Alta Formazione in Meeting e Destination Management, Facoltà di
Economia di Rimini, University of Bologna (dealing also with design, planning and coordination).
Coordination with Gianni Lorenzoni (Alma GS), Simone Ferriani (University of Bologna) and
Gino Cattani (NYU-Stern) of the Medici Summer School in Management Studies 2nd edition (cosponsored by: Alma Graduate School, University of Bologna; HEC School of Management, Paris;
Stern School of Business, New York University) on the topic "Managing Rare Events and Learning
from the Unexpected", Florence (Italy), 6-11 June 2010. (Faculty: Jerker Denrell, Oxford University;
Raghu Garud, Penn State University; William Greene, New York University; Joe Lampel, City
University; Zur Shapira, New York University.
2009
Coordination together with Gianni Lorenzoni (Alma GS), Simone Ferriani (University of Bologna)
and Gino Cattani (NYU-Stern) of the Medici Summer School in Management Studies 1st edition (cosponsored by: Alma Graduate School, University of Bologna; HEC School of Management, Paris;
Stern School of Business, New York University) on the topic “Categories and Identities in Industries and
Markets”, Firenze (Italia), 6 -11 July 2009. (Faculty: Joe Porac, Stern School of Business, New York,
USA; Giovanni Gavetti, Harvard Business School, Boston, USA; Ezra Zuckerman, Sloan School
of Management, MIT, Boston, USA; Raghu Garud, Penn State University, Philadelphia, USA;
Hayagreeva Rao, Stanford University, USA; Rodophe Durand, HEC, Paris, France; Elizabeth
Pontikes, University of Chicago, USA).
29
Curriculum Vitae – Marcello M. Mariani
HONORS/AWARDS/INDIVIDUAL FELLOWSHIPS
Charles H. Levine Best Conference Paper - PNP Division, Academy of Management, 2011 for the
article “The Italian operatic sector after privatization and human resources management: a critical
reflection”.
European Union Fellowship Triple I (Integration, Interaction and Institution), Grant Number:
182727EM120101FIERAMUNDUSEMA21) on the projects: “Trends, threats and opportunities
for Russian inbound tourism into the European Union” and “Live Classical Music Organisations
in Europe and Russia: an international comparison of funding trends, corporate governance and
organisational structures”, carried out at National Research University HSE, Moscow and Saint
Petersburg, Russian Federation, 2011.
Honourable Mention for the Imagination Lab Award for Innovative Scholarship 2008, European
Academy of Management and Imagination Lab Foundation, EURAM Conference 2008.
IRI Foundation Research Grant for Managerial Studies, 2007/2008.
Post-doc Research Fellowship University of Bologna, 2006/2007.
Cultural Policy Research Award (CPRA) 2006, European Cultural Foundation (Amsterdam) and
Bank of Sweden Tercentenary Foundation (Stockholm).
Grant for the attendance of the 2007 Summer School IRI in Management Studies, Volterra, Italy,
17-22 June 2007.
Marco Polo Fellowship (ninth edition) for young post-doc researchers, funded by the University of
Bologna for the research stay at the Sydney University of Technology, Sydney, Australia, April June 2006.
Included in the short list of meritorious applicants for IRI US Research Fellowships, A.Y.
2006/2007.
2005 Endeavour Australia Postdoctoral Research Fellowship, financed by the Department of
Education, Science and Training (DEST), Australian Government, December 2005 - June 2006.
Marco Polo Fellowship (eight edition) for young post-doc researchers, financed by the University
of Bologna for the research stay at the University of Technology Sydney, Australia, December
2005 - April 2006.
Fellowship for the attendance of the 2005 Summer School IRI in Management Studies, Volterra,
Italy, 19-24 June 2005.
Included in the short list of meritorious applicants for IRI US Research Fellowships, A.Y.
2005/2006.
Marco Polo Fellowship (fifth edition) for doctoral researcher, financed by the University of
Bologna for the research stay at Carnegie Mellon Uuniversity (CMU), Pittsburgh, USA, JanuaryMay 2004.
MUSICAL EDUCATION
Conservatorio di Musica G.B. Martini, Bologna
Degree in “Composition” (10-year degree). I was certified Maestro in Composition. Coursework:
harmony, counterpoint, arrangement and orchestration, history of music, piano and organ playing,
orchestral score reading, orchestral conduction (Certified Maestro in Composition and Orchestral
Conduction) – Reference: Prof. M.ro Francesco Carluccio.
Diploma in “Multimedia applications for Popular Music” (3-year degree). Coursework: harmony,
counterpoint, arrangement, sound design applications, jazz and pop piano playing, orchestral
conduction. – Reference: Prof. M.ro Fabrizio Festa.
Dozens of musical pieces deposited at SIAE, several of them publicly executed
30
Curriculum Vitae – Marcello M. Mariani
LANGUAGES
Italian: mother tongue
English, fluent. Toefl Test Score: 280/300, achieved on the 2nd of August 2004. [Listening: 27/30;
Structure/writing: 29/30; Reading: 28/30; Essay rating (TWE): 6/6]
French, intermediate
COMPUTER SKILLS
Certified software designer (Programmatore di IV livello). Programming Languages: Java, Visual
Basic, VBscript, Pascal, ASP.
STATA, SPSS, SAS, JMP.
31
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