29 Exhibit at Sfm - Salone Franchising Milano

29
November
7-10
2014
29
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at Sfm
Why be at the Salone
Franchising Milano 2014?
Because it is present all the
Italian franchising chain:
franchisor, franchisee,
associations, suppliers,
consultants, media.
To get in touch with Italian
and foreign investors
expanding their business
in the country and abroad.
Because Milan and Fiera
Milano are the most
authoritative Italian
business place to host the
leading event in the industry.
Because it is the only one
that offers visitors themed
trails that promote the
identification of trademarks.
To understand how the
market is evolving,
to be where the market
evolves, confront those who
participate for years, meet
the players in the sector.
To use the event as an
opportunity for specific
activities of presentation
and development of
the company: meetings,
conferences, invitations to
trade delegations, to sales
force, to the press, invitation
to the network
of franchisees…
Because it is the only
one that invests in an
advertising campaign that
allows exhibitors to have
constant visibility through
the many communication
initiatives and visitors read
up in advance on exhibitors
present.
Because it is the only one
that provides a training
service to the public
and guidance to new
entrepreneurs through free
consultations with experts
in the field.
Because it is the only
one where there are
all the trade associations.
Because it is the only that
brings in exhibition 13,500
visitors.
And finally... because are
30 years that we deal with
the franchising.
2/3
The numbers of Salone
Franchising Milano 2013
The Franchisor experience
Do not scatter your energies.
Choose to be at the main Italian
exhibition of the sector.
If we tell you, we will be biased.
We’ll let say from who we were in 2013:
our franchisors.
4
200
11
4
Chocostore
La Sidreria Trentina
Subway
The Salone del Franchising accounted for
It was great to be your and welcome
The Expo of 2013 brought to the public
days of work and contacts
between exhibitors and
visitors
business opportunities
offered by the present
exhibitors
theme paths corresponding
to 11 product categories
represented
main targets identified
and reached 1 campaign
targeted visitors
the network of Chocostore an important
all guests to the stand.
a showcase of great interest thanks
13.500
1
6
4
visitors from all regions of
Italy (+4% compared to 2012)
matching system online,
Find Franchising, active
throughout the year
much appreciated Desk
for free consultations
at the Franchising Factory
days of Franchising School,
constantly overbooked
showcase and an excellent opportunity
to meet potential partners. The freedom
La Lavanda del Lago
who year after year demonstrate to
allowed in the stand allowed us to
Thank you for this edition of the Salone
grow constantly and new franchisors
reproduce accurately the format of our
del Franchising. We have had many
interesting and attractive. A similar
stores, enabling us to offer the public a
opportunities to meet with potential
qualitative feedback also about visitors,
real Chocostore experience. A special
entrepreneurs and industry professionals.
definitely oriented to discover valid
thanks goes to the staff of the event that
Good job and thanks again!
opportunities in the landscape of the
with professionalism and enthusiasm has
supported us in this fruitful experience!
1
1
conference program built
to serve franchisor and
franchisee
beautiful VIP Lounge
available for B2B meetings
the participation of faithful brand,
franchising. We have found the quality
Legea
and preparation, both in organization
We are pleasantly surprised by the
and in public. The area of positioning
Green & Go
results of the 2013 edition of the Salone
stand Subway, strategic vision and in the
For us it was our first experience at the
del Franchising, especially for the quality
heart of exhibition system, has yielded
Salone and we were excited as much
of the visitors interested to our brand.
significant improvements compared to
feedback we have received ... it was
Interesting the developments of contacts
previous occasions. We are definitely
exciting and fun to share with everyone
in international field met at the exhibition.
satisfied and we imagine that we can see
present our work experience!
Congratulations to the organization and
each other even in 2014.
to the representatives who have followed.
Gruppo Monteoro
15.000
1
1.000
2
copies printed
of Plant Guide
App dedicated
Linkedin links
TV mediapartner, Class
Cnbc and easybaby (Sky)
1
2.500
300
4
ufficial radio broadcast
live from the Salone,
RadioNumberOne
Like Facebook
articles and reports with
dedicated specials on major
economic headlines
days of presence in the
Salone of ANSA, the largest
news agency in Italy
1
70.000
advertising campaign
on sector press, national
newspapers, radio, web
unique visitors and 500.000
page views in a year for the
website
The King of Salads
We returned home, the exhibition is over...
My Room
More than 150 people interested in
Also this year visitors are interested in our
We participated at the Salone del
opening The king of salads one of the
services. The staff of Gruppomonteoro
Franchising with the dreams and fears of
most stand visited. The king of salads
thank all the friends who have come to
all start-ups. Being the first time were, of
thanks the Salone del Franchising Milan...
find and those who have dedicated their
course, more fears than the certainties.
definitely for a new idea the exhibition is
time to come to know us!
RdS took us by the hand and gave us a
a springboard for the inevitable quality
fundamental support to give visibility to
of the visitors, for the visibility of the
our brand and our franchise idea taking
brand and most importantly, to know the
advantage of multiple channels and
world of franchising. From the Salone we
multiple times during the four-day event.
emerged stronger in several key points...
Thanks to this strategy, the presence of
Firstly, the awareness of our idea, which
our dreams have defeated the fears and
is essential for future investment, have
gratified made this experience for us and
known entrepreneurs at the highest level,
for our franchise.
the opportunity to close contracts and
figure out how to do to close them. We as
a start-up have gained a lot... Maybe the
best investment we have made.
4/5
STANDARD FITTINGS 12 SQM
> light brown painted perimeter walls made of laminate faced board h 3 m.
> white painted banding made of laminate faced board h 50 cm
> locker 1x1 m with conventional door and locking by key
> aluminum crosspieces to support electrical installation
> blue carpet
> 1 white colored reception desk
Stand small
business
Area of 12 sqm fully set
> 1 stool with PVC body
> 1 crystal round table Ø 85 cm
> 2 grey chairs with PVC body
> 2 inclinable with wooden shelves on racks fixed to wall
> 1 wastepaper basket
> 1 clothes-stand with wall hooks in the locker
> 3 300W halogen spotlights
> 1 600W twn electrical socket
Features may vary
6/7
STANDARD FITTINGS 20 SQM
> white painted perimeter walls made of laminate faced board h 3 m
> white painted banding made of laminate faced board h 50 cm
> exhibitor’s name created in pre-spaced black adhesive on banding
> locker 1x1 m with conventional door and locking by key
> aluminum crosspieces to support electrical installation
> blue carpet
Set area
> 1 white colored reception desk
> 1 stool with PVC body
> 1 crystal round table Ø 85 cm
> 2 grey chairs with PVC body
> 3 inclinable white wooden shelves on racks fixed to wall
> 1 wastepaper basket
Greater area
of 20 sq.m fully set
> 1 clothes stand with wall hooks in the locker
> 4 300W halogen spotlights
> 1 600W twin electrical socket
Features may vary
8/9
Open Area
More than 20 sq.m
to be set up reproducing
the identity of your format
10 / 11
Exhibitors 2013
TECNOLOGIA & SICUREZZA
SRL
101 Caffè
CAN SHOP - CAN SHOW
EBREEZE
GRUPPO 2M - 2M STUDIO
LAST MINUTE TOUR SPA
NATURALSAL
PUNTORICARICA
16 Games
CARDUNITY
ECO BAR 2.0
GRUPPO MONTEORO COMPRO ORO
LAVANDA DI VENZONE
NATURHOUSE
QUADRANTE S.R.L.
24 Media.it
CASA
ECOJET FEDELE AI
COLORI E ALLA NATURA
LAVORO FACILE
NEC DISPLAY SOLUTIONS
RADIO NUMBER ONE
Alfio Bardolla
Training Company
CASHMATIC
LAVOROEFORMAZIONE.IT
NEWFACES.IT
RDS & COMPANY
L’ECOLAIO
NO + VELLO
RE DI COPPE & PIATTI
LEGEA SRL
ONEBET360.NET
RENO SRL
LINKEB - MAGAZZINI
DIGITALI SRL
PASSEPARTOUT
RETAIL & FOOD
PEGASUS GED SERVICE
RISAMORE
LOACKER MOCCARIA
ITALIA SRL
PETER’S TEAHOUSE
RISTORMARKT
L’OCCITANE ITALIA
PET’S PLANET
ROSSO GARIBALDI
LOLLIPOPS
PHONEBET
SCHMIDT CUCINE
MAGIA POINT
PIAZZA ITALIA
SENSE LAB
MARASIL
PIAZZA ITALIA KIDS
SIDECAR EVENTI
MARRANZANO
PIEMME ITALIA
SOLUZIONI
W.O.K. - WORLD ORIENTED
KITCHEN
MAUTREN
PLURISERVICE SPA
SPEED CASA
WE EXCHANGE
MEETING AGENZIA
PER SINGLE
POCKEAT
SPEED QUEEN
WHITE IN
POWER TRAINING
STIRATO & CUCITO
YESPRESSO
PRIMALAND
STOCK B2C FRANCHISING
NETWORK
YO SMILE
ECOLINE WASH MOBILE
ECONOCOM
CENTRO STUDI TEST
ANYCASE
CHICCHIRICCHI
ARCADELPHI
HOLDING SRL
LATUAVACANZA.IT
CHOCOSTORE
ECOTONER SHOP
EMPORIO 88
CIRO & PIO
GELATAI DAL 1952
ENNY MONACO - GIOIELLI
ITALIANI DAL 1971
HRD TRAINING GROUP
IL GIUSTO GUSTO
FEDERAZIONE ITALIANA
FRANCHISING
UNIVERSO VEGANO
U-TUB
VENDING STORE
INVENTIA
AZ FRANCHISING
COLOR GLO
FIABACADABRA
INVIDIADONNA
CONFIMPRESE
FISH OK!
ARREDO NATURA
IREF ITALIA
BE INNSIDE PRINT SHOP
JUMBO SCREEN
COOK SUPERMERCATI
FOTODIGITALDISCOUNT
BEXB
BIMBO STORE
UBIFRANCE ITALIA
INGENICO
CLINICA IPHONE
BEMYEYE SRL
COSTRUTTORI
DI DOLCEZZE
TRIUMPH
INESTASI
ESPRESSAMENTE ILLY
COFFEE E SMOKE
TRE MONEY
INCREDIT PLUS
CLASS EDITORI
AXON
TOP RECYCLING
HOMELED.IT
ERA EUROPE
ASSOTEMPORARY
TOASTERIA ITALIANA
H.PIERRE SOLUZIONI SRL
IMPACT HUB MILANO
CITYPOSTE
ASSOFRANCHISING
TIESSE TELEMATICA SRL
H&S CUSTOM SRL
EQUIVALENZA
AROMAMI
TICKET COM / OLA PROMO
GUTTADAURO NETWORK
CELIO
Antiaging Center
by Promoitalia
THE KING OF SALADS
FRANCHISINGCITY
KEYI BUSINESS
CONSULTING
METAENERGIA POINT
MICROLOG S.R.L.
BLEACH BRIGHT
BLOOKER
CYCLELAB ITALIA
DE FONSECA
FUNNY CHOC
GAME UP
DEPARTMENT FASHION
GH GOOD-HOUSE
LA LAVANDA DEL LAGO
BYE BYE PELOS
DIETNATURAL
GIRAMONDO VIAGGI
LA SIDRERIA TRENTINA
CAL SRL
DISIGNUM
DR FLEMING
G’OLD
GREEN&GO!
PROGETTO ASSISTENZA
FRANCHISING
MILLIONAIRE
PROSHOP
MRP ARCHITETTURE
PUCCIAMI
MY ROOM NETWORK
PULSAZIONE
NAIL PASSION
PUNTOPOSTESERVICE
YOGORINO
SUBWAY
YOYOGURT
KIPOINT
BLUESPIRIT
C.R.C. S.R.L.
MILANOVETRINE
KGROUP SRL
SUNNYCOM PUBLISHING
SRL
TAVERNA ITALIA
TEAM SLIDE
LaCLINIQUE®
LASERSOFT
12 / 13
The visitors at the Salone
Franchising Milano 2013
Gender and origin
Professional Competence
The 25% of visitors to the
Salone Franchising Milan 2013 is
composed of entrepreneurs or
business executives looking for
new opportunities, of changing, of
evolution.
Over 30% of visitors are from
employees or professionals with
a desire to start his own business
with an entrepreneurial activity, the
dream of own business.
The traders are the 21% of visitors.
5%
5%
Men are about 70% of the visitors.
30% are women.
Handicraft
10% 5%
Merchant
21%
Freelancer
Employee
14%
Entrepreneur
Student/ housewife/ retired
11%
31%
69%
Approximately 5% of visitors come
from abroad, as profiled in the
following graph.
Worker
15%
MEN
Italian visitors come for 79% from
Northern Italy and 21% from Central
and South.
Executive
14%
WOMEN
Other
Area of interest
Italian visitors origin
5% emilia romagna
Of the sectors to which the
prospective franchisees are
concerned, comes a picture of the
four most interesting areas.
33% are interested in clothing
and accessories for people.
17% in Food.
Services record 19%.
The 22% looks to trade specialist,
grouping can be found in areas such
as Optics, Home, Gifts, Flowers, Pet.
Various
Building
2% friuli venezia giulia
1,6%
2% liguria
0,8%
53% lombardia
11% piemonte
6,7%
articles home
Services for businesses
2,8%
distribution
3,1%
1% trentino alto adige
0% valle d’aosta
5% veneto
1% abruzzo
16,8%
Specialized trade
4% lazio
18,7%
services
2% marche
0% molise
16,9%
food
3% toscana
10,4%
person articles
1% umbria
0% basilicata
22,2%
clothing
1% calabria
2% campania
0,0%
5,0%
10,0%
5,0%
20,0%
5,0%
3% puglia
1% sardegna
5% 2% 2% 53% 11% 1% 0% 5%
1%
4% 2% 0% 3%
14 / 15
1% 0% 1%
2% 3%
1%
4%
4% sicilia
The Retail Expo at Fieramilanocity
the historical location in the center
of Milano
The Salone that has made the
history of the franchising in Italy
The Salone Franchising Milano
The tools
The coverage
is a professional fair of distribution
The Franchise Factory is a free
The Sfm is supported by a press
development-oriented of innovation in
consultation service for exhibitors
campaign that develops both through
the chain of commerce, understood in
and visitors, active in the days of Sfm
advertising planning on offline and
the broadest sense: from e-commerce
with a series of Desk where various
online newspapers (Corriere della
to the franchising, from retail to
professionals are available to both those
Sera, Il Sole 24 Ore, Il Giornale, Radio
buying behaviors, networks, services,
who have an idea and wants to become
24, Millionaire, to AZ Franchising),
technologies, marketing. is managed by
a franchisor, both of whom wants to
and through a series of major media
Rds & Company, a consulting firm for
become franchisees. From counselor
partnerships increasingly articulated (by
retail and franchising that organizes it in
to the expert of distribution chains and
ANSA, Class, Radio Number One), and
collaboration with Fiera Milano.
business plan to the consultant for
through constant press office activity
internationalization: everyone can access
that generates hundreds of releases and
The protagonists
the FDesk and get hints by these experts
articles dedicated to both event, both for
The heart of the Sfm is the group of
for the development of your project.
exhibitors, constantly promoted, thanks to
exhibiting companies, companies
The FFactory is an initiative that has
the network of social media.
that lead in the fair patterns, projects,
developed Sfm to build instruments to
ideas, dreams, aspirations, and which
support those who want to do business.
offer visitors about 200 proposals for
business, enterprise, self-employment.
The Franchising School is the space
Real opportunities to those who want to
dedicated to those who visit the Sfm to
invest and those seeking their way in the
approach the world of franchising and
industry.
start his own business. It has a goal of
literacy and introduction to the field,
2014
The targets
of dissemination of knowledge. The
Four main target to which the Sfm speaks.
workshops provide basic information to
The young men and women who want to
discover the franchising, opportunities for
become entrepreneurs, women who seek
self-employment, the manner in which to
an alternative tailored to work reconciling
approach the best the industry, including
the family, those who are already
an introduction to the Italian law
engaged in commerce or in franchising
on franchising. Admission is free and
who decide to develop or expand, large
open to all.
or medium- sized investors, i.e. large
companies or funds or executives or
managers who decide to start their
own business or invest at the end of the
working career.
16 / 17
Credits
Maria Vittoria Alvino
Sales Manager
Salone Franchising Milano
RDS & Company Srl
via dell’Annunciata 31
20131 Milano
[email protected]
tel +39 02 4814110 (extension n.2)
fax +39 02 4987809
www.salonefranchisingmilano.com
partner istituzionali
29
7-10 novembre 2014

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