The new special project showcasing the excellence of an all-Italian production chain DENIM ITALIANO - Italian Denim Makers is a project produced through a special cooperation agreement between Pitti Immagine and Milano Unica dedicated to the production chain of Italian denim, its unique qualities, international reach and the new opportunities it can offer the high-end global market. An exhibition-event created to represent a group of Italian companies and their manufacturing excellence: strong elements which contribute to making Italy the country of worldwide premium denim and believe in an all-Italian production chain, from the design to the finished product, from clothing to accessories. DENIM ITALIANO - Italian Denim Makers has been introduced at Pitti Uomo 86, and will be featured at Pitti Filati 75 and at Milano Unica in September with a striking exhibition project under the artistic direction of fashion designer Angelo Figus and a layout by Alessandro Moradei. It will be a kind of vertical factory - set up between the Ground Floor and Lower Level of the Main Pavilion at Pitti Filati, and at Shirt Avenue and Moda In Fabrics at Milano Unica– which will showcase an exclusively created collection of clothing and accessories realized to best express the expertise of the companies involved. A re-visitation of the concept of the exhibition format where – using four guiding themes Vero, Palestra, D-segno and Sartoria – the textile mills, clothing and accessory manufacturers, laundries, printers and embroidery shops involved in the project can display their skills under the guidance of expert designers from the world of fashion and denim. The exhibition will be accompanied by an image journey realized by photographer Enrico Conti which, using the language of industrial poetics, will talk about the places, machinery and people at the heart of this project. There will be a number of workstations around the exhibition where each of the various exhibitors can present their production to the international public of designers and style bureaus. “DENIM ITALIANO - Italian Denim Makers” a project by Pitti Immagine and Milano Unica Art Direction of Angelo Figus and Maurizio Brocchetto With the brands Albiate 1830, Berto E.G. Industria Tessile, Blue Line Project/ Dress Line, BMC, Bonotto Lavanderia Stireria, Candiani Denim, Confezioni Vestire, Cucirini Rama, Dienpi, Elleti, Ethica, Fais Jeans, Gruppo Tessile Molisano, I.T.V. Industria Tessile del Vomano, Inwool Jersey, Itac Lab, Italdenim, J-VAL, Lan Europa, Lavanderia Martelli, Leomaster, Redmark, Remmert, Ribbontex, Spring ’85, Stamperia Toscana, T.B.M., Wash Italia, Zip GFD. Special thanks to 3Chic, Dalde, Dipama Italia, Filippo Terzi, Filtess Export, Project, Serigrafia Bernardi, Shima Seiki Italia, Smart Leather With the creative contribution of the designers Cristiano Berto, Kristian Guerra, Lara Canal, Lucia Rosin, Maurizio Zaupa, Valerio Baronti. Set up by Alessandro Moradei
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