RECMA Overall Activity Rankings 2013 – June 2014 Copyright © 2014 RECMA Reports | All Rights Reserved | Content Cannot Be Reproduced Without Written Permission RECMA Inc New York - • RECMA London • RECMA SA Paris• RECMA Perth • RECMA Bangkok www.recma.com – June 24th, 2014 Global rankings in 62 countries D1- Networks ranking Industry perimeter includes major independents part of the survey which represent 9,6% vs. total and second brands representing 1,1% vs. total Industry Rkg Share % 2013 Overall Growth Activity rate 2013 Billings $m vs. 2012 1 12,5 Starcom SMG Publicis (media) 47 068 18,3% 2 11,0 OMD Omnicom Media Gr 41 244 10,0% 3 9,6 ZenithOptimedia Publicis (media) 36 057 8,1% 4 9,2 Mindshare GroupM 34 564 11,5% 5 8,5 Carat Dentsu Aegis Ntw 32 033 19,3% 6 8,3 MediaCom GroupM 31 067 9,1% 7 7,1 MEC GroupM 26 604 12,9% 8 5,1 UM Mediabrands 19 219 10,8% 9 4,7 Havas Media 17 737 6,1% 10 3,6 Initiative Mediabrands 13 660 10,6% 11 3,5 PHD Omnicom Media Gr 13 187 13,9% 12 3,0 Maxus GroupM 11 194 13,3% 13 2,1 Vizeum Dentsu Aegis Ntw 7 920 11,3% 14 0,6 Dentsu Media Dentsu Aegis Ntw 2 079 3,7% 15 0,3 BPN Mediabrands 1 282 35,4% 89,3 Total Networks 334 915 12,2% RECMA Overall Activity Rankings 2013 – June 2014 Copyright © 2014 RECMA Reports | All Rights Reserved | Content Cannot Be Reproduced Without Written Permission RECMA Inc New York - • RECMA London • RECMA SA Paris• RECMA Perth • RECMA Bangkok www.recma.com – June 23, 2014 - vsc Global rankings in 62 countries D2- 2 Groups ranking Groups include global networks as well as their second brands Second Brands represent 1,1% vs. total and major independents studied represent 9,6% vs. total Industry Rkg Share % 1 2 3 4 5 6 2013 27,9 GroupM / WPP Overall Growth Activity rate 2013 Billings ($m) vs. 2012 104 553 12,2% 9,2 Mindshare n°4 34 564 11,5% 8,3 MediaCom n°6 31 067 9,1% 7,1 MEC n°7 26 604 12,9% 3,0 Maxus n°12 11 194 13,3% 22,2 Publicis (media) 83 125 13,7% 12,5 Starcom SMG n°1 47 068 18,3% 9,6 ZenithOptimedia n°3 36 057 8,1% 14,6 Omnicom Media Gr 54 671 10,9% 11,0 OMD n°2 41 244 10,0% 3,5 PHD n°11 13 187 13,9% 11,5 Dentsu Aegis Ntw 8,5 Carat n°5 2,1 0,6 43 291 15,3% 32 033 19,3% Vizeum n°13 7 920 11,3% Dentsu Media n°14 2 079 3,7% 9,5 Mediabrands 5,1 UM n°8 19 219 10,8% 3,6 Initiative n°10 13 660 10,6% 0,3 BPN n°15 1 282 35,4% 17 737 6,1% 17 737 6,1% 338 970 12,3% 4,7 4,7 90,4 Havas Media Gr Havas Media n°9 Total Groups 35 593 10,9%
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