Roadmapping and value chain mapping, Lombardy Cluster on

AFIL – INTELLIGENT FACTORY
ASSOCIATION LOMBARDY
Roadmapping and Value chain mapping
Giacomo Copani
Bruxelles
04-11-2014
Associazione Fabbrica Intelligente Lombardia!
Value chain mapping
Value Chain Mapping:
Why?
For what?
Value chain mapping and strategic roadmapping
One of the main goals of AFIL is to
perform strategic roadmapping
in order to identify the research and innovation
priorities for the future of the Regional Manufacturing
Value chain mapping
is a necessary step to reach this goals
The regional governance
January 2012: Lombardy Region invites partnerships of Research organizations
and industrial companies to apply for initiatives oriented to the
creation and empowerment of high-technology districts through
research, innovation and education
July 2012:
July 2012March 2013:
Lombardy Region evaluates applications and clusters them in
thematic areas, one of which is “Intelligent Factory”. The Region
appoints 4 subjects among candidates to formally setup a Regional
Cluster “Intelligent Factory”, aggregating the regional actors
Preparatory work: actors enrolment, setup of the Association and
definition of rules, development of an initial strategic plan
March 2013:
Formal constitution of the Association “Lombardy Cluster on
Intelligent Factory”
June 2014:
Formal recognition of AFIL by Lombardy Regional Government
July 2014:
First General Assembly
Mission of AFIL
•  Build, maintain and coordinate a stable Manufacturing Community in
Lombardy expressing common priorities in manufacturing research
•  Be the interface between Lombardy Region and the Manufacturing
Community to support the Region in the recognition of research priorities and
companies in the implementation of proper research strategies
•  Support the internationalization of Lombardy Manufacturing research by
supporting the alignment of Regional policies with international trends
•  Increase the competitiveness of Lombardy Manufacturing through:
- the quality improvement of research by stimulating a wider cooperation and
supporting research infrastructures sharing and development
- the promotion of trans-sectorial diffusion of innovation
- the support to the development of new skills for research and innovation
Strategic objectives
Be inclusive and involve
the maximum number of
manufacturing
stakeholders
Elaborate a Regional
Strategic Roadmap
addressing regional
manufacturing research
priorities
Establish a permanent
regional observatory on
Intelligent Factory
Facilitate relationships
between the Region and
international
stakeholders/policy
makers on Intelligent
Factory
How AFIL approached roadmapping
and value chain mapping
Constitution of a Roadmapping working group
!  Top-down and bottom-up approach to define
strategic priorities
!  Organization of regional events to create a
committed industrial group discussing strategic
priorities
!  Use the opportunity of Vanguard to create
thematic groups that are starting a detailed value
chain mapping around high priority topics
! 
Roadmapping working group
! 
12 members representing different regional
stakeholders:
!  Research
institutes and Universities
"  ITIA-CNR
"  Politecnico
di Milano
"  Univeristà di Brescia
"  Univesità di Bergamo
!  Companies
"  Consorzio
and innovation organizations:
Intellimech (80 companies)
"  UCIMU (national association of machine tools buolders)
Quantitative analysis of Lombardy manufacturing
Italian regions per number of employees in Manufacturing
Number of
Thousands)
companies
!150%
!100%
100
0"
!50%
50400"
Lombardia"
Lombardia"
Veneto"
Veneto"
Emilia6Romagna"
Emilia6Romagna"
Piemonte"
Piemonte"
Toscana"
Toscana"
Campania"
Campania"
Marche"
Marche"
Lazio"
Lazio"
Puglia"
Puglia"
Sicilia"
Sicilia"
Friuli6Venezia"Giulia"
Friuli6Venezia"Giulia"
Abruzzo"
Abruzzo"
Liguria"
Liguria"
Umbria"
Umbria"
Sardegna"
Sardegna"
Calabria"
Calabria"
Provincia"Autonoma"di"Trento"
Provincia"Autonoma"di"Trento"
Provincia"Autonoma"di"Bolzano/Bozen"
Provincia"Autonoma"di"Bolzano/Bozen"
Basilicata"
Basilicata"
Valle"d'Aosta/Vallée"d'Aoste"
Valle"d'Aosta/Vallée"d'Aoste"
Source: elaboration CNR-ITIA on Eurostat data 2010 [sbs_r_nuts06_r2]
Employees
Thousands)
0%
0" 800" 400"1.200"
Thousands) Thousand Units
800"
1.200"
Quantitative analysis of Lombardy manufacturing
First 20 European manufacturing regions per number of employees
Number of
companies
1.200"
0"
Lombardia"
Île"de"France"
Niedersachsen"
Niedersachsen"
Veneto"
Veneto"
Emilia0Romagna"
Emilia0Romagna"
Hessen"
Hessen"
Cataluña"
Cataluña"
Cataluña"
Piemonte"
Piemonte"
Piemonte"
East"of"England"
Comunidad"Valenciana"
Comunidad"Valenciana"
South"West"(UK)"
South"West"(UK)"
Source: elaboration CNR-ITIA on Eurostat data 2010 [sbs_r_nuts06_r2]
Source: elaboration CNR-ITIA on Eurostat data 2010 [sbs_r_nuts06_r2]
South"West"(UK)"
Yorkshire"and"The"Humber"
East"of"England"
East"of"England"
East"Midlands"(UK)"
Comunidad"Valenciana"
East"Midlands"(UK)"
Yorkshire"and"The"Humber"
Yorkshire"and"The"Humber"
Toscana"
Toscana"
South"East"(UK)"
Toscana"
East"Midlands"(UK)"
South"East"(UK)"
South"East"(UK)"
West"Midlands"(UK)"
North"West"(UK)"
West"Midlands"(UK)"
West"Midlands"(UK)"
Rhône0Alpes"
North"West"(UK)"
1.400"
Rhône/Alpes"
Rhône0Alpes"
North"West"(UK)"
1.200"
Hessen"
Lombardia"
Île"de"France"
1.000"
Veneto"
120"
Baden0Wür3emberg"
800"
Emilia/Romagna"
100"
Baden0Wür3emberg"
600"
Île"de"France"
80"
Bayern"
400"
Niedersachsen"
60"
Bayern"
1.400"
200"
Lombardia"
201.000"
Bayern"
600" 40 800"
Thousand Units
Baden/Wür2emberg"
40"
400"60
20"
200"
80
0"
1000"
Employees
10
Quantitative analysis of Lombardy manufacturing
Industrial sectors ofNumber)of)persons)employed)
Lombardy economy per number of employees
Thousands)
0"
Manufacture"of"fabricated"metal"products,"except"
Manufacture"of"machinery"and"equipment"n.e.c."
Manufacture"of"food"products"
Manufacture"of"electrical"equipment"
Manufacture"of"tex?les"
Manufacture"of"rubber"and"plas?c"products"
Manufacture"of"chemicals"and"chemical"products"
Manufacture"of"basic"metals"
Manufacture"of"wearing"apparel"
Repair"and"installa?on"of"machinery"and"equipment"
Manufacture"of"computer,"electronic"and"op?cal"products"
Manufacture"of"furniture"
Manufacture"of"other"nonCmetallic"mineral"products"
Prin?ng"and"reproduc?on"of"recorded"media"
Manufacture"of"basic"pharmaceu?cal"products"and"
Manufacture"of"motor"vehicles,"trailers"and"semiCtrailers"
Manufacture"of"wood"and"of"products"of"wood"and"cork,"
Other"manufacturing"
Manufacture"of"paper"and"paper"products"
Manufacture"of"other"transport"equipment"
Manufacture"of"leather"and"related"products"
Manufacture"of"beverages"
Manufacture"of"coke"and"reﬁned"petroleum"products"
Manufacture"of"tobacco"products"
Source: elaboration CNR-ITIA on Eurostat data 2010 [sbs_r_nuts06_r2]
20"
40"
60"
80"
100"
120"
140"
160"
180"
Quantitative analysis of Lombardy manufacturing
Quantitative analysis of Lombardy manufacturing
Industry sector
Manufacture of fabricated metal products, except machinery and equipment
Manufacture of machinery and equipment n.e.c.
Manufacture of food products
Manufacture of electrical equipment
Manufacture of textiles
Manufacture of rubber and plastic products
Manufacture of chemicals and chemical products
Manufacture of basic metals
Manufacture of wearing apparel
Repair and installation of machinery and equipment
Manufacture of computer, electronic and optical products
Manufacture of furniture
Manufacture of other non-metallic mineral products
Printing and reproduction of recorded media
Manufacture of basic pharmaceutical products and pharmaceutical preparations
Manufacture of motor vehicles, trailers and semi-trailers
Manufacture of wood and of products of wood and cork, except furniture
Other manufacturing
Manufacture of paper and paper products
Manufacture of other transport equipment
Manufacture of leather and related products
Manufacture of beverages
Manufacture of coke and refined petroleum products
Source: elaboration CNR-ITIA on Eurostat data 2010 [sbs_r_nuts06_r2]
European position per
number of employees
1
3
8
3
1
3
3
1
1
3
5
2
4
1
3
9
1
4
3
10
5
11
4
Top-down/bottom-up approach
Companies, especially SMEs, do not have resources to
access strategic European documents and discussions:
Make European and International strategic debate
within range of companies and SMEs
The summary of Roadmaps for companies
EUMAT
SPIRE
EU
CS
I
T
BO
EFFRA
RO
NANOFU
MINAM
National
Roadmaps
TURE
PHOTONICS
KETS
……
EFFRA
Integrated summary of
manufacturing
Roadmaps
21
The summary of Roadmaps for companies
The summary of Roadmaps for companies
The summary of Roadmaps for companies
Four levels of detail
The summary of Roadmaps for companies
Dissemination and discussion of
roadmaps summary
! 
April 2014
Presentation of roadmap to companies in the frame of an
Association event
!  Discussion with companies to verify if the summary includes
regional industrial peculiarities
!  Consultation and modification according to companies’
suggestions
! 
Common shared cultural framework
Quantitative mapping of Lombardy manufacturing
Identification of relevant regional sectors and companies
The summary of Roadmaps for companies
Additive Manufacturing
Sistemi e processi laser
Processi micro e nano
Metodi$e$strumen0$per$la$proge9azione$e$
ges0one$della$strategia$manifa9uriera
Strategie per la supply chain
Business model orientati ai servizi
Processi di produzione avanzati
Processi di lavorazione e nobilitazione superficiale
Processi ibridi
Alte prestazioni (alta precisione, alta
produttività, alta affidabilità)
Strategie e management per il
Manifatturiero
Processi avanzati di deformazione,
lavorazione e asportazione per nuovi materiali
Strategie per la produzione orientata al cliente
Moelli di business e supply chain per l'End-Of-Life
Sensoristica, monitoraggio e controllo
Meccatronica per il
manifatturiero avanzato
Materiali per ambienti estremi
Materiali per la produzione e l'immagazzinamento dell'energia
Materiali per l'applicazione nel settore
delle costruzioni
Materiali per display
Produzione e impiego di
Materiali innovativi
Materiali bio-based ed eco-compatibili
Materiali multi-funzionali
Micro-Nano materiali
Tecnologie,
materiali e metodi
abilitanti delle
Roadmap
Europee e Nazionali
Fabbriche per la de-produzione
Aumento della competitività attraverso
la valorizzazione delle persone
Attrattività dell'ambiente di fabbrica
Modellazione e simulazione per la
progettazione e gestione integrata di
prodotti processi e sistemi
Modellazione e simulazione per la previsione delle
performance dei sistemi manifatturieri
Modellazione e simulazione per la
produzione di materiali innovativi
Soluzioni ICT per l'inclusione del mondo
reale nella fabbrica
Tecnologie per un
Manufatturiero sostenibile
Soluzioni ICT per$la$modellazione$e$
memorizzazione$di$grandi$quan0tà$di$da0,$
la$loro$visualizzazione$e$l'estrazione$
automa0ca$delle$informazioni
Interazione avanzata uomo-macchina
Tecnologie per ambienti più
conformtevoli e sicuri
Metodi e tecnologie di progettazione e
configurazione di sistemi e architetture intelligenti
Metodi e strumenti di modellazione, simulazione e supporto
alle previsioni
Materiali rinnovabili dalle alte prestazioni
Processi di produzione sostenibili
Componenti, macchine e robot intelligenti
Tecnologie e metodi per "la
fabbrica per le persone"
ICT per il Manufacturing
Soluzioni ICT per implementare $
pia9aforme$distribuite$e$collabora0ve$
orientate$ai$servizi
ICT perla gestione dell'impresa estesa
Soluzioni ICT per progettazione,
produzione e servizi centrati sul cliente
Technologie per nuove infrastrutture ICT
Soluzioni ICT per migliorare l'efficienza energetica
Define strategic Lombardy priorities
! 
! 
Direct request of Lombardy Regional Government
Indication from the Region of some key-challenges that
are considered strategic for the future
"  Production
through innovative processes
"  Adaptive and evolutive production systems
"  Human-centred manufacturing
"  Regional sustainability
"  Dynamic and collaborative enterprises
! 
And of some enabling technologies:
" 
" 
" 
Technologies for de-manufacturing
Technologies for energy saving
Advanced manufacturing processes
Strategic matching
KEY-CHALLENGES
INDICATED BY THE REGION
• 
• 
• 
• 
• 
• 
• 
Produzione con processi innovativi
Sistemi di produzione evolutivi e adattativi
Sistemi di produzione ad alta efficienza
Sistemi produttivi “per le persone”
Manufacturing per prodotti personalizzati
Sistemi Manifatturieri per la sostenibilità ambientale
Aggregazione di imprese collaborative e dinamiche
ENABLING TECHNOLOGIES
previously shared
Strategie e management per il
Manifatturiero
Produzione e impiego di
Materiali innovativi
Tecnologie per un
Manufatturiero sostenibile
Tecnologie e metodi per "la
fabbrica per le persone"
Processi di produzione avanzati
Tecnologie,
materiali e metodi
abilitanti
Meccatronica per il
manifatturiero avanzato
Metodi e strumenti di modellazione, simulazione e supporto
alle previsioni
ICT per il Manufacturing
Produzione(con(processi(innovativi(
Sistemi(di(produzione(evolutivi(e(adattativi
Sistemi(produttivi(ad(alta(efficienza
Sistemi(produttivi(“per(le(persone”
Produzione(di(prodotti(personalizzati
Sistemi(per(la(sostenibilità
Imprese(collaborative(e(mobili
Strategie(management(per(il(
Manifatturiero
Produzione(e(impiego(di(
materiali(innovativi
Tecnologie(per(
Manifatturiero(sostenibile
Tecnologie(e(metodi(per(
"Fabbrica(per(le(persone"
ICT(manufacturing
Modellazione(e(simulazione
Meccatronica
Processi(di(produzione(
avanzati
ENABLING
TECHNOLOGIES
KEY-CHALLENGES
Result
! 
! 
! 
! 
The Lombardy
manufacturing sector
Summary of EU
roadmaps
Challenges for
advanced
manufacturing in
Lombardy
Research and
innovation priorities of
Lombardy
Manufacturing
The background to participate to
Vanguard
Roadmapping vs Value Chain Mapping
Roadmapping triggered a Value Chain Mapping process
centered on strategic regional priorities:
! 
! 
Relevant supply chain actors participated proactively
representing relevant regional sectors and industrial
areas
It was (it is) a discovery process that included also
companies not participating to the association
Value Chain Mapping
through mapping of Value Chain priorities
Structured Value chain mapping
activities are ongoing
Vanguard
!  Thematic working groups
!  Regional longitudinal survey linked to relevant EU
initiatives (manufacturing observatory)
!  Visits to companies
!  Regional resources
! 
Vanguard
! 
Mapping value chains around the topics of the three
pilot initiatives:
!  Manufacturing
!  3D
for Oil and Gas
Printing
!  Efficient and Sustainable Manufacturing
Thematic working groups
Three working groups are being created:
!  Technologies and methods for personalized
manufacturing (3D printing for personalized
manufacturing)
!  Technologies and methods for manufacturing
efficiency
!  Technology and methods for manufacturing
sustainability
Taking advantage of ongoing research activities:
The European Manufacturing Survey
! 
! 
! 
! 
! 
! 
! 
! 
Conducted in 17 European countries: Austria, Brazil, China, Croatia, Czech
Republic, Denmark, France, Finland, Germany, UK, Italy, Portugal,
Netherlands, Slovenia, Spain, Sweden, Switzerland, Russia#
Coordinated by the Fraunhofer Institute of Systems and Innovation
Research (ISI) in Karlsruhe, Germany in cooperation with 17 research
institutes and universities organized in the EMS consortium
Sample comprises establishments of entire manufacturing industries (e.g.
machinery, metal industries, food, textile, chemicals, automotive, etc.) (NACE
15-37) with 20 or more employees
Written survey with a questionnaire of six pages sent out by every project
partner
Topics are modernisation of manufacturing by implementation of innovative
manufacturing technologies and organisational practices as well as
performance indicators and company data
$Asking for facts and figures, nearly no estimation questions
$Answered by general management, plant or manufacturing managers
$Previous rounds in 2003/2004, 2006/2007 , 2009/2010
Topics of European Manufacturing Survey
! 
! 
! 
! 
! 
! 
! 
! 
Process innovations: Implementation of innovative manufacturing
technologies #
Organizational innovations: Implementation of innovative organizational
concepts
Product innovations: Implementation of new products, share of turnover
with new products
Product related service innovations : Offer of product-related services
(e.g. training, maintenance/repair, renting, build-operate-own models, etc.)
Relocation: Relocation, outsourcing and repatriation, reasons, countries
Energy/resource consumption in production: energy and resource saving
technologies and concepts in production, efficiency and saving potential in
terms of energy and resource consumption in production
Performance indicators: productivity, manufacturing lead times, delivery
lead time, share of turnover with new products and new services, time to
market, return on sales, growth of employment and turnover
Company data: size, sector, product complexity, batch size, etc.
Topics of European Manufacturing Survey
The European Manufacturing Survey
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
Austria: Austrian Institute of Technology (AIT), Foresight & Policy Development Department,
Vienna Brazil: Department of Industrial Engineering, Federal University of Rio Grande do Sul
(UFRGS), Porto Alegre
PR China: Institute of Policy and Management (IPM), Division of S&T Policy, Bejing Croatia: University of Zagreb, Economic Faculty, University of Split, Technology Faculty
Czech Republic: Centre for Economic Studies (CES), University of Economics and
Management, Prague Denmark: University of Southern Denmark, Mads Clausen Institute and Institute for
Marketing & Management, Sønderborg and Odense Finland: VTT Technical Research Centre of Finland France: University of Lyon, IAE Lyon, France Germany: Fraunhofer Institute for Systems and Innovation Research (ISI), Karlsruhe Great Britain: Leeds University Business School, University of Leeds Italy: Institute of Industrial Technologies and Automation (ITIA-CNR), Milan Portugal: UNIDEMI - Research Unit in Mechanical and Industrial Engineering, Faculty of
Sciences and Technology, Universidade Nova de Lisboa
Russia: State University - Higher School of Economics, Institute for Statistical Studies and
Economics of Knowledge (ISEK), Moskow Slovenia: Maribor University, Faculty of Mechanical Engineering Spain: University of Girona, Polytechnics School, Department of Business Administration and
Product Design Sweden: University of Gävle, Jönköping University, Chalmers and Luleå University
Switzerland: Hochschule Luzern - Wirtschaft, Institut für Betriebs- und Regionalökonomie
(IBR) Regional resources
AFIL defined the
mapping structure
Conclusions
Value Chain Mapping supporting strategic priorities
!  Exploitation of existing resources and opportunities
to build value chain map
!  No purely scientific process, but direct involvement
of representative companies
!  Scientific value chain mapping is needed in parallel,
but it takes time
!  Value chain mapping on focused domains is more
affordable in the short term
!  Strong regional governance and Cluster
environment are important enablers
! 
ASSOCIAZIONE FABBRICA INTELLIGENTE
LOMBARDIA
[email protected]
[email protected]
Associazione Fabbrica Intelligente Lombardia!

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