Sweden Cards and Payments Market Share, Size, Overview and Forecast To 2020

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Cards and Payments Industry in Sweden Market Share, Size,
Global Insights, Emerging Trends and Growth, Analysis and
Overview, Outlook and Research Report 2016
Synopsis
Timetric's 'The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020'
report provides detailed analysis of market trends in the Swedish cards and payments industry. It
provides values and volumes for a number of key performance indicators in the industry, including check
payments, payment cards, cash transactions, direct debits and credit transfers during the review period
(2011-2015).
The report also analyzes various payment card markets operating in the industry, and provides detailed
information on the number of cards in circulation, and transaction values and volumes during the review
period and over the forecast period (2016-2020). It also offers information on the country's competitive
landscape, including the market shares of issuers and schemes.
The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card
issuers to identify segment dynamics and competitive advantages. The report also covers details of
regulatory policy and recent changes in the regulatory structure.
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Summary
Timetric's 'The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020'
report provides top-level market analysis, information and insights into the Swedish cards and payments
industry, including:
Current and forecast values for each market in the Swedish cards and payments industry, including
debit and pay later cards.
Detailed insights into payment instruments including credit transfers, direct debits, cash transactions,
checks and payment cards. It also, includes an overview of the country's key alternative payment
instruments.
E-commerce market analysis and payment types.
Analysis of various market drivers and regulations governing the Swedish cards and payments industry.
Detailed analysis of strategies adopted by banks and other institutions to market debit and pay later
cards.
Comprehensive analysis of consumer attitudes and buying preferences for cards.
The competitive landscape in the Swedish cards and payments industry.
Scope
This report provides a comprehensive analysis of the Swedish cards and payments industry.
It provides current values for the Swedish cards and payments industry for 2015, and forecast figures to
2020.
It details the different demographic, economic, infrastructural and business drivers affecting the
Swedish cards and payments industry.
It outlines the current regulatory framework in the industry.
It details marketing strategies used by various banks and other institutions.
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Reasons To Buy
Make strategic business decisions, using top-level historic and forecast market data, related to the
Swedish cards and payments industry and each market within it.
Understand the key market trends and growth opportunities in the Swedish cards and payments
industry.
Assess the competitive dynamics in the Swedish cards and payments industry.
Gain insights into marketing strategies used for various card types in Sweden.
Gain insights into key regulations governing the Swedish cards and payments industry.
Key Highlights
To capitalize on the growing e-commerce market, Swedish banks expanded Swish, a widely used mobile
app for online transactions in January 2016. The app was previously used only for peer-to-peer (P2P)
and in-store payments. Swish is owned by a consortium of six Swedish banks- Danske Bank,
Handelsbanken, Lansforsakringar Bank, Nordea, SEB and Swedbank. Since its launch, Swish has grown in
popularity, with 4.4 million users in Sweden as of June 7, 2016. In December 2015, US$688.4 million
(SEK5.8 billion) worth of transactions were performed using Swish, which increased to US$892.3 million
(SEK7.5 billion) in May 2016. This move to expand Swish's scope for e-commerce transactions is
expected to drive mobile payments (m-payments).
To provide convenient and secured online payments for Swedish consumers, MasterCard launched the
MasterPass digital wallet, in association with Nordea, SEB and Swedbank, in December 2015, followed
by ICA Banken and Resurs Bank in early 2016. MasterPass users can shop online without having to enter
payment and shipping information with every purchase. Swedish consumers can use MasterPass for
online and in-app shopping, and the service will gradually be extended to retail payments.
In an attempt to tackle deflation and spur consumer spending, Sweden's central bank- Riksbanklowered its repo rate to -0.10% in February 2015 and to -0.50% in April 2016, resulting in negative
returns on savings and deposits with commercial banks. This will compel consumers to spend, gradually
helping the country out of deflation. Over the forecast period (2016-2020), inflation is anticipated to
gradually rise from 1.2% in 2016 to 2.1% in 2020. A rise in consumer spending will drive payment card
transaction volumes and values.
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'The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Swedish cards and payments industry.