Latin America Hearing Aids Market

Latin America Hearing Aids Market to Reach $1.3 Billion by 2021 - Market Data
Forecast
Latin America Hearing Aids Market size was around USD 930 million in 2016. It is
expected to grow at a CAGR of 6.8% to reach USD 1.3 billion by 2021. It captures 15% of
the global market.Hearing loss is a partial or total inability to hear. Hearing aids are soundamplifying devices designed to aid people who have a hearing impairment. Nearly all
hearing aids share numerous close to similar electronic components, including a
microphone which picks up sound along with an amplifier circuitry for enhancing the sound,
a miniature loudspeaker (receiver) which delivers the amplified sound into the ear canal and
lastly batteries which power the electronic parts.
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Apart from the obvious factor of growing incidences, the development of the Latin America
hearing aids market is also affected by factors for example, increasing noise pollutions
levels, High decibel exposure, and Digital enhancement of hearing aids. The rising noise
pollution worldwide has had a major impact on the hearing ability of adults. Noise emission
in heavy duty industries along with public carnivals is likely to damage the hearing capacity
of adults, thus resulting into rise in demand for hearing aids. General practice of exposing
the ear drum with loud music played on headphones or earphones is a common factor
causing hearing problems among the young demographic. Moreover, people working in
high-decibel ergonomic environments for example, airports or ordnance factories are
estimated to suffer from hearing loss due to overexposure. The demand for hearing aids is
also greater among construction worker, due to the loud drilling and dismantling work. The
most recent factor fuelling the development of enhanced hearing aids is the adding of
headphone, Bluetooth, noise cancellation and several other digital functions in the existing
hearing devices. Such technological advancements have increased the demand for
expensive hearing aids with additional features.
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Market Segmentation
5.1 Product
5.1.1 Introduction
5.1.2 Hearing AID Devices
5.1.2.1 Receiver-In-The-Ear (RITE) Hearing AIDS
5.2.2.2 Behind-The-Ear (BTE) Hearing AIDS
5.2.2.3 Canal Hearing AIDS
5.2.2.4 In-The-Ear (ITE) Hearing AIDS
5.2.2.5 Other Hearing AIDS
5.1.3 Hearing Implants
5.1.3.1 Cochlear Implants
5.1.3.2 Bone-Anchored Systems
5.1.4 Y-o-Y Growth Analysis, By Product
5.1.5 Market Attractiveness Analysis, By Product
5.1.6 Market Share Analysis, By Product
5.2 Type of Hearing Loss
5.2.1 Introduction
5.2.2 Sensorineural Hearing Loss
5.2.3 Conductive Hearing Loss
5.2.4 Y-o-Y Growth Analysis, By Type of Hearing Loss
5.2.5 Market Attractiveness Analysis, By Type of Hearing Loss
5.2.6 Market Share Analysis, By Type of Hearing Loss
5.3 End User
5.3.1 Introduction
5.3.2 Adults
5.3.3 Pediatrics
5.3.4 Y-o-Y Growth Analysis, By End User
5.3.5 Market Attractiveness Analysis, By End User
5.3.6 Market Share Analysis, By End User
However, the factors that inhibit the growth of the Latin America hearing aids market
include, poor Diagnosis methods, product deficits, and uncomfortable buzzing and
amplification. The low battery life of hearing aids is one of the major limitation to the
demand of existing products. The consumer is left helpless and deaf, after the battery of the
aid runs out. Improper diagnosis of hearing disorders will lead to lower adoption of hearing
aids because consumer patients will continue to adjust to the hearing impairment. The
evident buzzing and feedback sounds generated by the hearing devices have proved to
upset the users, particularly the elderlies because it distracts them while having
conversations with their family and friends.
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On the basis of products, the hearing aids market is segmented into hearing implants and
hearing aid devices. The hearing aid devices category is likely to command the largest
share of the market in 2016. Growing technological advancements and regulatory approvals
will fuel the development of this market segment. If we go by type of hearing loss, the
market is categorized into sensorineural and conductive. The sensorineural category is
estimated to command the largest share of this market. Growth in this category is due to the
high prevalence of hearing loss. On the basis of end-users, the hearing aids market is
categorized into adult and paediatric. The adult category is estimated to command the
largest share of the market in 2016. Rising aging population will propell the growth of this
market.
On the basis of geography the market is segmented into Brazil, Chile, Argentina and others.
It is second to last in terms of market share. Brazil is the leading player in the region.
The major companies in this market include GN Store Nord A/S (Denmark), Cochlear
Limited (Australia), MED-EL (Austria), SeboTek Hearing Systems, Starkey Hearing
Technologies, Inc. (U.S.), Widex (Denmark), William Demant Holding A/S (Denmark), LLC
(U.S.), Sivantos Pte. Ltd. (Singapore), Sonova (Switzerland), and Zounds Hearing, Inc.
(U.S.).
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Latin America Hearing Aids Market size was around USD 930 million in 2016. It is expected to grow at a CAGR of 6.8% to reach USD 1.3 billion by 2021.