Greenhouse Produce Market

Greenhouse Produce Market – Size, Share, Outlook, and
Opportunity Analysis, 2018 – 2025
A greenhouse also called as glasshouse is a structure with walls and roof made mainly of
transparent material such as glass, which is used for growth of plants under regulated and
controlled climatic conditions. Greenhouses enables production of crops at a time of year when
they can’t be grown outdoors. Vegetables such as tomatoes, cucumbers, lettuces, zucchini,
eggplants, spinach, pumpkins and fruits such as strawberries, melons, flowers such as roses,
lilac, petunias herbs, geraniums, snapdragons, and marijuana are majorly produced under cover.
In domestic greenhouses, the glass used is typically 3mm ‘horticultural glass' grade, which is
good quality glass without air bubbles (which can produce scorching on leaGreenhouse Produce
Market Outlookves by acting like lenses). Tomatoes are widely grown in greenhouses, followed
by cucumbers.
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Plastics majorly used in construction of greenhouse are polyethylene film and multiwall sheets of
polycarbonate material, or Polymethyl methacrylate (PMMA) acrylic glass. Commercial glass
greenhouses are constructed with high-tech production facilities for vegetables or flowers. The
glass greenhouses are equipped with screening installations, cooling and lighting, heating, and
may be automatically controlled by a computer. Greenhouses protect the crops from various
diseases, especially those which are soil born and tumble onto plants in the rain. Major
advantage of greenhouse produce is season extension. Protected crops are less likely to get
damaged by wind, rain, and hail so the percentage of marketable products is higher.
Market Dynamics:
Major driver for greenhouse produce market growth is increasing demand for more intensive
production of crops due to limited land, water, and labor. Regional governments are taking
initiatives to develop new greenhouse production units. For instance, according to the Russian
Federation Ministry of Agriculture, in 2016, 160 ha area o Greenhouse Produce Market Outlookf
modern greenhouses were built in Russia.
Greenhouse production is more expensive than producing the samA greenhouse also called as
glasshouse is a structure with walls and roof made mainly of transparent material such as glass,
which is used for growth of plants under regulated and controlled climatic conditions.
Greenhouses enables production of crops at a time of year when they can’t be grown outdoors.
Vegetables such as tomatoes, cucumbers, lettuces, zucchini, eggplants, spinach, pumpkins and
fruits such as strawberries, melons, flowers such as roses, lilac, petunias herbs, geraniums,
snapdragons, and marijuana are majorly produced under cover. In domestic greenhouses, the
glass used is typically 3mm ‘horticultural glass' grade, which is good quality glass without air
bubbles (which can produce scorching on leaGreenhouse Produce Market Outlookves by acting
like lenses). Tomatoes are widely grown in greenhouses, followed by cucumbers.e crop in the
open field. Important factors determining costs of greenhouse production are depreciation of the
structure and equipment, energy, labor, and variable costs such as plant material and fertilizer.
According to the article published in an International Journal of Environmental Sciences, in
2013, comparison of the selling price of an open field and greenhouse cultivated tomatoes
concluded that the selling price of greenhouse grown tomatoes was US$ 0.22 more than the open
field grown tomatoes. Such factors are major challenges for growth of the market over the
forecast period.
Market Outlook:
According to global greenhouse produce market analysis, North America held the dominant
position in the market in 2017, owing to high presence of vegetables and fruits manufacturers in
the region, which are estimated to maintain dominance in market throughout the forecast period.
Increasing disposable income is expected to propel demand of greenhouse produce in the Asia,
Latin American and Eastern Europe. Shandong is a leader in protected cultivation in China.
Shandong has the largest surface area of greenhouses in China. The protected area totaled over
973,000 ha (including 300,000ha solar greenhouses and the rest of different sized tunnels) in
2015.
Based on product type, vegetables segment is projected to gain significant traction over the
forecast period. Advances in plant biotechnology, transportation conditions such as plant
cultivation friendly vehicle with inbuilt temperature control facilities, and marketing strategies
such as advertisement and promotions are the major drivers for growth of floriculture industry
and hence flowers segment is estimated to be the fastest growing segment in the global
greenhouse produce market. According to United States Department of Agriculture (USDA) the
US flower and ornamental plant market was valued at wholesale at US $4370 million in 2015.
Key players in Global Greenhouse Produce Market:
Key players in global greenhouse produce market are Greenhouse Produce Company LLC, GGS
Structures Inc., Four Seasons Greenhouse and Nursery, Inc., Devry Greenhouse Ltd, Loch's
Greenhouse, Elk River Greenhouse and Vegetable Farms, Mikes Greenhouse Produce Inc,
Mitchell’s Greenhouse and Produce LLC, and Venlo AP HOLLAND Group. These key players
are either designer, manufacturer or installer of domestic and commercial greenhouse structure.
Various trends and technologies are incorporated by manufacturers to increase the yield and to
produce energy efficient greenhouses. For instance, in China, tunnels will be upgraded into solar
greenhouses and solar greenhouse will be upgraded into glass greenhouses. According to
Opportunity Report Horticulture in Shandong Province-2017, by Netherlands Enterprise Agency,
there are several Venlo greenhouse projects on their way in China’s Dongying and Dezhou
cities.
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The research report on Greenhouse Produce Market is segmented by Product Type, Irrigation, Distribution Channel – Size, Share, Outlook, and Opportunity Analysis, 2018 – 2025

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