distilled spirits

Distilled Spirits Market, by Product, Distribution Channel,
and Geography - Insights, Size, Share, Opportunity Analysis,
and Industry Forecast till 2025
Distilled spirits are a class of alcoholic beverage obtained from distillation of mixture
produced from alcoholic fermentation. The distillation process primarily increases the alcohol
content and reduces the dilution by components such as water. This results in higher alcohol
content in distilled spirits compared to brewed beverages. The minimum alcohol content in
distilled spirit is 20% by volume and is therefore called hard liquor. However, the minimum
alcohol content in wine, cider and beer is less than 10% by volume, therefore the drinks are
not classified as spirits.
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The increasing demand for alcoholic beverages among steadily growing adult and young
demographic worldwide, is major factor propelling growth of the market. Moreover, rise in
number of distribution channels such as outlets in airports, online sales, and separate counters
for females fuel demand for alcoholic beverages, which in turn boosts the global distilled
spirits market growth. R&D in manufacturing of distilled spirits plays an important role in the
distilled spirits market, as demand for these products largely depends on changing taste and
preferences of consumers.
However, stringent government regulations in several economies such as ban on
advertisement of alcoholic beverages in public places and limited, permissible consumption
of these products are the factors hindering growth of the distilled spirits market.
In terms of revenue, Europe dominated the distilled spirits market in 2016 and accounted for
a share of 45%. This dominance is majorly due to the extensive consumption of alcoholic
beverages and the steadily growing young population (0 to 14 years old) or working
population (15 to 64 years old) in the region. According to the Eurostat-European
Commission, in 2016, young people made up 15.6% and the working age population
accounted for 65.3% of the total population in the region. Whereas, the geriatric population
(aged 65 or over) has a small share of only 19.2%. In addition to this, according to the World
Health Organization Europe (WHO), in 2012, adults had consumed three alcoholic drinks per
day on average and 12.5 liters of pure alcohol equivalent per year on average was consumed
in Europe in 2012. This high consumption of alcoholic beverages is thereby, aiding to the
market growth of distilled spirits.
Asia Pacific is anticipated to be the fastest growing market for distilled spirits, witnessing the
highest CAGR, during the forecast period (2017 - 2025). Major factors propelling the growth
of this market include the steadily increasing demand for the alcoholic beverages and the
rising consumption of alcohol in the emerging economies including India and China.
According to Coherent Market Insights, in China, the sales of imported spirits have grown to
almost four times in the last ten years. In addition to this, the high demand for the local white
spirit, commonly known as baijiu is further aiding to the market growth of distilled spirits in
China. According to the data provided by National Center for Biotechnology Information
(NCBI) in 2017, around 70% of the total alcoholic beverages consumed annually in China, is
in the form of spirits.
Based on product, the market is segmented into whiskey, vodka, rum, gin, tequila, brandy and
others. Vodka segment dominated the distilled spirits market in 2016. This dominance is due
to the increasing demand for the premium and super-premium categories of vodka. Premium
range of vodkas contain high-quality water this in turn, differentiates them from the regular
varieties.
Based on the distribution channel, the distilled spirits market is segmented into supermarkets,
hypermarkets, specialty stores, drug stores, online and others. The marketing strategies of
these beverages is changing rapidly. According to WHO, alcoholic beverages marketing is
not only restricted to traditional media including television and radio but also utilizes the
direct marketing technologies including podcasts and internet.
Major players operating in the global distilled spirits market include Diageo plc,
Pernod-Ricard SA, Constellation Brands Inc., Brown-Forman Corporation, Remy Cointreau
SA, Marie Brizard Wine & Spirits, Lapostolle SA and Berentzen-Gruppe AG.
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Distilled Spirits Market report categorizes the global market by Product (Whiskey, Vodka, Rum, Gin, Tequila, Brandy and Others), by Distribution Channel (Supermarkets, Hypermarkets, Specialty Stores, Drug Stores, Online and Others), and by Geography

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