20 European Competition Law Review B. The burden and standard of proof Presumptions in EU competition law David Bailey King’s College, London Abstract The purpose of this article is to analyse the nature and effect of presumptions in EU competition law. It focuses in particular on the possible roles of conclusive and rebuttable presumptions under arts 101 and 102. This article argues that should be no conclusive substantive or evidential presumptions in EU competition law. This article also discusses the reasons for creating presumptions and suggests six principles that should inform the application and use of presumptions in EU competition law. A. Introduction Presumptions operate in virtually every legal discipline. Commercial parties are presumed to intend that their agreements should result in legal obligations which can be enforced in the courts. There is a presumption of negligence in English tort cases where the “facts speak for themselves” (also commonly referred to as res ipsa loquitur). These and other presumptions describe a common sense approach derived from experience to the assessment of the effect of evidence in certain circumstances. The Courts of the European Union have clearly come to recognise the utility, in EU competition law contained in arts 101 and 102 of the Treaty on the Functioning of the European Union (“TFEU”), of various presumptions. For instance, a dominant firm charging prices below average variable costs is presumed to be guilty of an abuse of its dominant position.1 The purpose of this article is to analyse the nature and effect of presumptions in EU competition law. Part B deals with the burden and standard of proof under arts 101 and 102 TFEU. Part C of this article contains a description of different presumptions: evidential, substantive and procedural. It focuses in particular on the possible roles of conclusive and rebuttable presumptions under arts 101 and 102. This article argues that should be no conclusive substantive or evidential presumptions in EU competition law. Part D discusses the reasons for creating presumptions. Part E concludes by offering six principles that should inform the application and use of presumptions in EU competition law. I. The burden of proof The burden of proof is almost universally understood as the burden of persuading a decision maker that an infringement has occurred.2 The incidence of the burden is essentially a policy matter.3 The legal burden of proof on each separate issue is on the party who has by law to establish it in order to succeed. Article 2 of Regulation 1/20034 places the burden of proof on the party alleging an infringement of arts 101 and 102 TFEU. Article 2 further provides that, to the extent that an undertaking claims the benefit of art.101(3) TFEU, the legal burden of proof is on it.5Recital 5 of Regulation 1/2003 explains that this incidence was chosen to ensure an effective enforcement of the competition rules and at the same time to respect the parties’ rights of defence. As a competition case proceeds the evidence may first weigh in favour of finding an infringement and then against it. For example, the defendant may adduce evidence which casts doubt on the case against it. A competition authority or claimant may then seek to prove some other fact which supports the alleged infringement. As explained below, the “evidential burden” of proving the facts in issue may shift to and fro. The overall legal burden, however, remains on the competition authority or claimant to prove the infringement that it is asserting. II. The evidential burden The preceding paragraph was concerned with the legal burden of proving an infringement of the competition rules or a defence for agreements or conduct that infringe those rules. It often happens that the evidential burden of demonstrating that a particular fact is true shifts from one party to the other. The basic rule is that he or she who asserts a fact must prove it. In Plasterboard, the General Court (formerly the Court of First Instance) upheld the Commission's decision that Lafarge had participated in a set of anti-competitive information exchanges from 1992.6 In the court's view, Lafarge had failed to adduce any evidence in support of its claim that it took part in the cartel at a later date. The burden of producing evidence fell on Lafarge in this instance: it failed to adduce any evidence that it took part in the cartel only from a later date than 1992. 1 AKZO v Commission of the European Communities (C-62/86) [1991] E.C.R. I-3359 at [71] and Tetra Pak v Commission of the European Communities (C-333/94 P) [1996] E.C.R. I-5951 at [41]. 2 This naturally includes the findings of fact that constitute the elements of the infringement. 3 See J. Stone, “Burden of Proof and the Judicial Process” (1944) 60 L.Q.R. 262. 4 Regulation 1/2003 of December 16, 2002 on the implementation of the rules on competition laid down in articles 81 and 82 of the Treaty [2003] OJ L1/1. 5 See similarly in the context of objective justification under art.102: Microsoft v Commission of the European Communities (T-201/04) [2007] E.C.R. II-3601 at [688]. 6 Lafarge SA v Commission of the European Communities (T-54/03) [2008] E.C.R. II-120 at [494]–[515], on appeal in (C-413/08 P), not yet decided. 2010 31 E.C.L.R., Issue 9 © THOMSON REUTERS (LEGAL) LIMITED AND CONTRIBUTORS Presumptions in EU competition law 21 III. The standard of proof The standard of proof refers to the amount and quality of evidence that the law requires for a party to prove an allegation, fact or defence. For instance, a court must be satisfied “beyond reasonable doubt” that a person is guilty of a criminal offence. National courts must apply their domestic rules on the standard of proof in proceedings under arts 101 and 102 TFEU, provided that such rules are non-discriminatory and do not make the exercise of rights under EU law unduly difficult.7 None of the parties should be subject to a probatio diabolica, that is to say, compelled to prove something which cannot be proved or can only be proved with the utmost difficulty. In the United Kingdom, the Competition Appeal Tribunal and in England and Wales, the High Court has confirmed that the standard of proof in competition law cases is the civil standard of balance of probabilities.8 The seriousness of alleging an infringement of the competition rules is taken into account in considering the probabilities of an infringement having occurred. The Tribunal has stated that it had no reason to suppose that this standard of proof is any different from that followed in practice by the Courts of the European Union.9 C. Presumptions Legal reasoning creates presumptions in order to assist a decision-maker. A fact or conclusion may (provisionally) be presumed because experience shows it is self-evident, or for reasons of public policy or procedural convenience. Putting the matter very broadly, presumptions can be evidential, substantive or procedural. Presumptions can be further divided into those which are conclusive, which cannot be rebutted, and those which are rebuttable, which allow the other side to prove the contrary. Procedural presumptions can be either type. In the author’s view, evidential and substantive presumptions in EU competition law should be rebuttable. As the UK Competition Appeal Tribunal has said, “competition law is not an area of law in which there is much scope for absolute concepts or hard edges”.10 While evidential and substantive presumptions are provisional only, the ease with which a presumption may be rebutted is controversial and frequently contested. As we shall see, what may suffice as convincing evidence for these purposes will vary depending on the presumption in question. I. Evidential presumptions 1. Definition In discharging the legal burden of proof, a party may rely on an evidential presumption. To do so a party typically needs to prove a set of facts from which another fact may be inferred. Such rules of law are sometimes referred to as inferences. Their effect is to shift the evidential burden on to the other party to prove the contrary is true. They do not normally shift to such party the legal burden of proof, which remains upon the person on whom it was originally imposed.11 Evidential presumptions require the other party to adduce evidence which, if believed, could ultimately be taken by a court to support its defence.12 2. Example An example of an evidential presumption can be found in the judgment of the Court of Justice in Akzo Nobel v Commission of the European Communities ,13 an appeal in the Choline Chloride case. There the court held that it is sufficient for the Commission to prove that the subsidiary is wholly owned by a parent company in order to presume that the parent exercises a decisive influence over the commercial policy of the subsidiary.14 The parent company then bears the evidential burden of rebutting that presumption by adducing sufficient evidence to show that its subsidiary acts independently on the market.15 The decision maker must then decide whether there is sufficient evidence to rebut the presumption and/or to show that there was in fact the exercise of actual influence. What is of particular interest is that there has yet to be a case in which this presumption has been rebutted. There are a large number appeals pending before the General Court in which firms are claiming that they have done precisely this.16 A case of interest is MCAA, in which Arkema has appealed to the Court of Justice arguing that the General Court effectively applied a non-rebuttable presumption that a parent company has decisive influence over its subsidiaries and that it is legally impossible for 7 See Stone, “Burden of Proof and the Judicial Process” (1944) 60 L.Q.R. 262. See, e.g. JJB Sports Plc v Office of Fair Trading [2004] CAT 17; [2005] Comp. A.R. 29 at [195] and Bookmakers Afternoon Greyhound Services Ltd v Amalgamated Racing Ltd [2008] EWHC 1978 (Ch) at [392]. 9 Napp Pharmaceuticals Holdings Ltd v Director General of Fair Trading [2002] CAT 1 at [112]. 10 Cases 1035/1/1/04 and 1041/2/1/04; Racecourse Association & British Horseracing Board v Office of Fair Trading [2005] CAT 29 at [167]. 11 See F. Castillo de la Toree, “Evidence, Proof and Judicial Review in Cartel Cases” (2009) 32(4) World Competition 505, 516–519. 12 G. Williams, “The Logic of ‘Exceptions” [1988] C.L.J. 261, 265 13 Akzo Nobel NV v Commission of the European Communities (C-97/08 P) [2009] 5 C.M.L.R. 23; see Hurley and Scott, “The Concept of an Undertaking and the Responsibility of Parent Companies for the Actions of Subsidiaries in the EU and UK” [2008] 7 Comp Law 301. 14 See Hurley and Scott, “The Concept of an Undertaking and the Responsibility of Parent Companies for the Actions of Subsidiaries in the EU and UK” [2008] 7 Comp Law 301, para.60. 15 See Hurley and Scott, “The Concept of an Undertaking and the Responsibility of Parent Companies for the Actions of Subsidiaries in the EU and UK” [2008] 7 Comp Law 301, para.61. 16 See, e.g. pending appeals in Standard Commercial v Commission of the European Communities (“Spanish raw tobacco”)(T-24/05); Alliance One International v Commission of the European Communities (“Italian raw tobacco”)(T-25/06); Aalberts Industries v Commission of the European Communities (“Copper fittings”)(T-385/06) ; General Technic-Otis v Commission of the European Communities (“Lifts and escalators”)(T-141/07); ENI v Commission of the European Communities (“Synthetic rubber”)(T-39/07) ; Compagnie de Saint-Gobain v Commission of the European Communities (“Car glass”)(T-73/09); SKW Stahl-Metallurgie v Commission of the European Communities (“Calcium carbide and magnesium based reagents”)(T-384/09) . 8 2010 31 E.C.L.R., Issue 9 © THOMSON REUTERS (LEGAL) LIMITED AND CONTRIBUTORS 22 European Competition Law Review a subsidiary to prove that its conduct on the market is independent.17 Similarly, in Rubber Chemicals General Química is arguing that the General Court unlawfully placed no limits on the Commission’s discretion in relation to the assessment and appraisal of the evidence produced in an attempt to rebut the presumption of parent company liability.18 A separate issue is whether a parent company should be liable for the activities of a partially-owned subsidiary and, if so, whether there should be a presumption in relation to such cases. In Spanish raw tobacco, Standard Commercial Corporation, a US company, was held liable for the cartel activities of World Wide Tobacco España (“WWTE”), its Spanish subsidiary. At the material time Standard Commercial indirectly held two-thirds, rising to 90 per cent, of the capital of WWTE. The Commission did not adopt a presumption of any kind as to what the answer should be.19 Rather, the Commission had regard to the facts and circumstances of the present case in considering the question of decisive influence. Having considered the extent to which Standard influenced WWTE’s policy, the Commission held that it controlled the company’s affairs.20 Standard has appealed to the General Court claiming that the Commission has failed to prove that it was able to exercise decisive influence over WWTE, or actually did so, during the whole period of the infringement.21 II. Substantive presumptions 1. Definition Competition laws often feature substantive presumptions. These presumptions are invariably an expression of mainstream economic theory. They may also be grounded in administrative or judicial experience in applying the law. Substantive presumptions may be rebuttable or conclusive; the latter are called “per se” rules in some jurisdictions, notably the United States. It is the inappropriateness or irrelevance of effects and justifications under per se rules that principally distinguishes them from rebuttable presumptions. It will be argued that substantive presumptions in EU competition law should be rebuttable. 2. Per se rules under Article 101? It is often tempting to draw an analogy between EU law and the position under Sherman Act 1890 in the United States. Section 1 of the Sherman Act 1890 characterises some agreements as per se infringements of that Act, whereas others are subject to the “rule of reason” which requires a much more detailed analysis. It is possible to draw an analogy between the restriction of competition “by object” and “by effect” classification under art.101(1) and the position under s.1. Tempting though it is and however useful the substantive economic experience in other jurisdictions may be, great care should be exercised before importing their conceptual structures into EU law.22 Where there is a per se infringement in the United States, it is not open to the parties to the agreement to argue that it does not restrict competition: it belongs to a category of agreement that has, by law, been conclusively found to be restrictive of competition.23 “Cases that do not fit the generalisation may arise, but a per se rule reflects the judgment that such cases are not sufficiently common or important to justify the time and expense to identify them”.24 The per se rule of prohibition has been applied to horizontal price fixing agreements, market sharing and group boycotts. The per se rule means that the government or plaintiff need only prove that the practice occurred; market power and pro-competitive justifications are irrelevant. They are irrelevant for three reasons. First, it is highly probable that each of these practices will restrict output and increase prices. There is no need to prove what is very likely to happen. Secondly, a firm rule of illegality facilitates enforcement. The third is that the cost of false positives (that is to say, the prohibition of innocuous conduct) must outweigh the cost of false negatives (that is to say, the non-prosecution of harmful conduct). As Robert Bork has written: “[T]o make market power always an essential element of illegality would introduce the complexities of market definition into every government prosecution and effectively destroy the advantages of the per se rule in making rapid and widespread enforcement of the law possible.”25 The speciously parallel concept to per se illegality in EU law is an infringement by object. Significant differences make those parallels deceptive. Of particular importance is that, even if an agreement has as its object the restriction of competition, the parties can still argue (contrary to the position under US law) that: • • it has no appreciable impact on competition or no appreciable effect on trade between Member States of the European Union; and the agreement satisfies the conditions set out in art.101(3). 17 Arkema France v Commission of the European Communities(C-520/09 P), not yet decided. General Química, SA, Repsol Química, SA and Repsol YPF, SA v Commission of the European Communities(C-90/09 P), not yet decided. 19 cf. Decision of the UK Office of Fair Trading, Construction Recruitment Forum(CE/7510-06), September 29, 2009, para.2.7, available at http://www.oft.gov.uk [Accessed May 22, 2010]. 20 Decision 2007/236 relating to a proceeding under Article 81(1) of the EC Treaty (COMP/C.38.238/B.2-Raw tobacco-Spain) [2007] OJ L102/14, paras 387–400; a non-confidential version of the decision is available at http://ec.europa.eu/competition/cartels/cases/cases.html [Accessed May 22, 2010]. 21 Standard Commercial v Commission of the European Communities(T-24/05), not yet decided. 22 See R. Whish, Competition Law, 6th edn (Oxford: Oxford University Press, 2008), p.118. 23 See, e.g. Northern Pac. R. Co. v United States356 U.S. (1958) 1, 5 and Broadcast Music Inc. v Columbia Broadcasting System Inc.441 U.S. (1979) 1, 9. 24 Continental T.V. v GTE Sylvania Inc.433 U.S. (1977) 36, 50 n.16. 25 R. Bork, “The Rule of Reason and the Per Se Concept: Price Fixing and Market Division” (1966) 75 Yale L.J. 373, 387. 18 2010 31 E.C.L.R., Issue 9 © THOMSON REUTERS (LEGAL) LIMITED AND CONTRIBUTORS Presumptions in EU competition law 23 Although price-fixing or market-sharing agreements are highly unlikely to satisfy those conditions, it is not wholly impossible.26 Aside from those differences, the competition authorities in the United States and the European Union naturally perceive particular types of agreements differently: systems of competition law have different preoccupations, and this is reflected in the way that the law develops. The category of agreements considered per se illegal under the Sherman Act 1890 is therefore different from the class of agreements the object of which is held to be the restriction of competition under art.101(1).27 3. Per se rules under article 102? a. The controversy In recent years the language of per se rules of prohibition has more frequently been invoked as a clarion call to reform the law and policy under art.102. Certain practices—selling below cost; exclusive supply agreements and pricing practices having the same effect being the three foremost examples28—are deemed abusive; the law is not concerned with the impact of conduct upon consumer welfare. The General Court's judgment in Michelin v Commission of the European Communities encapsulates that view: “If it is shown that the object pursued by the conduct of an undertaking in a dominant position is to limit competition, that conduct will also be liable to have such an effect.”29 This degree of formalism may be out of kilter with the modern focus of EU competition law upon conduct that has a demonstrable or likely effect upon consumer welfare.30 b. The Greek GlaxoSmithKline case In Sot. Lélos,31 the Court of Justice considered whether GlaxoSmithKline is entitled, under art.102, to withhold or restrict supplies of pharmaceuticals to wholesalers to the extent that such supplies are intended for export to another Member State. Advocate General Ruiz-Jarabo Colomer recommended that the Court of Justice unequivocally declare that art.102 does not provide a basis for attributing abusive conduct per se to undertakings in a dominant position.32 The court began by confirming that a firm will abuse its dominant position when it restricts supplies in order to limit parallel trade.33 That position is consistent with an array of cases in which the Courts of the European Union have applied arts 101 and 102 TFEU to condemn conduct that is intended to impede the creation of the single market. Then again the court stated that art.102 cannot be interpreted in such a way that, in order to defend its own interests, the only choice left for a dominant firm is not to sell medicines at all in a low-priced Member State.34 There is therefore no conclusive presumption of abuse, or abuse per se, in these circumstances. This is because a dominant firm is entitled to withhold supplies from a part of the single market where that is a reasonable and proportionate measure in defence of that firm's commercial interests. c. The Commission’s Guidance The Guidance on the Commission’s enforcement priorities in applying Article 102 to abusive exclusionary conduct by dominant undertakings35 (“Enforcement Priorities Guidance”) is a welcome development in this respect. In that document, the Commission specifically indicates that it will assess the likelihood of anti-competitive foreclosure. In the Commission’s view this does not require proof of actual foreclosure: what matters is a proper understanding of how markets function to assess whether the impugned conduct is likely to have an exclusionary effect. This is what the Commission says it did in the Intel v Commission of the European Communities(T-286/09) case,36 in which it specifically disavowed the term per se abuse.37 Instead, the Commission reached the conclusion that Intel had abused its dominant position by offering loyalty rebates to various PC manufacturers and a PC retailer, which had the effect of excluding AMD, Intel’s principal competitor. Intel has appealed to the General Court and specifically asked it to (re-)examine the issue of per se abuses.38 4. Rebuttable presumptions under article 101 The recent judgment of the Court of Justice in T-Mobile provides an example of a presumption under art.101(1).39 There the Dutch competition authority found that five mobile phone operators had infringed domestic 26 See Matra Hachette SA v Commission of the European Communities (T-17/93) [1994] E.C.R. II-595 at [85]. Compare the treatment of minimum resale price maintenance Leegin Creative Leather Products Inc. v PSKS Inc.551 U.S. (2007) 877, which is no longer per se illegal in the US, but continues to be treated as a restriction of competition by object in the EU, see GlaxoSmithKline Unlimited v Commission of the European Communities(C 501, 513, 515 and 519/06 P) [2010] 4 C.M.L.R. 50, para.91 of the AG’s Opinion; and Commission Notice—Guidelines on Vertical Restraints, C(2010) 2365, para.223. 28 See, e.g. AKZO [1991] E.C.R. I-3359 at [71]; Hoffmann-La Roche v Commission of the European Communities (85/76) [1979] E.C.R. 461 at [89]. 29 Michelin v Commission of the European Communities (T-203/01) [2003] E.C.R. II-4071 at [241]. 30 See Whish, Competition Law, 6th edn, 2008, pp.189–198. 31 Sot. Lélos kai Sia v GlaxoSmithKline AEVE (C-468/06 to C-478/06) [2008] E.C.R. I-7139. 32 Sot. Lélos kai Sia [2008] E.C.R. I-7139 at [76]. 33 Sot. Lélos kai Sia [2008] E.C.R. I-7139 at [65]–[66]. 34 Sot. Lélos kai Sia [2008] E.C.R. I-7139 at [68]. 35 Guidance on the Commission's enforcement priorities in applying Article 102 to abusive exclusionary conduct by dominant undertakings [2009] OJ C45/7. 36 Summary of Commission Decision of 13 May 2009 relating to a proceeding under Article 82 of the EC Treaty and Article 54 of the EEA Agreement (COMP/C-3/37.990-Intel) [2009] OJ C227/13, para.916; a non-confidential version of the decision is available at http://ec.europa.eu/competition/sectors/ICT/intel_provisional_decision.pdf [Accessed May 22, 2010]. 37 COMP/C-3/37.990-Intel, para.1672. 38 Intel v Commission of the European Communities (T-286/09) , not yet decided; see similarly Tomra Systems v Commission(T-155/06), not yet decided. 39 T-Mobile Netherlands BV v Raad van bestuur van de Nederlandse Mededingingsautoriteit (C-8/08) [2009] 5 C.M.L.R. 1701. 27 2010 31 E.C.L.R., Issue 9 © THOMSON REUTERS (LEGAL) LIMITED AND CONTRIBUTORS 24 European Competition Law Review competition law by exchanging information in relation to commissions to be paid to dealers. In Polypropylene, the Court of Justice had previously held that there is a rebuttable presumption that where firms remain active on the market they are presumed to take account of the information exchanged with their competitors.40 This is an inference drawn on the basis of experience, subject to proof to the contrary, which it is for the firms concerned to adduce. On appeal the matter was referred to the Court of Justice pursuant to art.267 TFEU. The court was asked in particular what evidence of a causal link must be adduced and whether this could be appraised by a national court under the rules of national law. The issue was material because, under Dutch rules of evidence, the presumption would be insufficient to sustain a finding of an infringement and the imposition of a financial penalty. The Advocate General advised that this issue related to the standard of proof and is governed by national law. The Court of Justice disagreed that this was an issue for national law. The court held that, since art.101 TFEU produces direct effects, any interpretation that is provided by the court is binding on all the national courts and competition authorities.41 The court concluded that the presumption of causation stems from the interpretation of art.101(1) by the EU courts.42 It depends on the rules of substantive EU law. The Court of Justice went on to say that the presumption could even arise where there has been an exchange of information on a single occasion.43 The presumption is likely to be stronger where the exchanges occurred on a regular basis over a long time.44 The corollary to this is that it will be more difficult to rebut in those circumstances. In any event, mere assertions will never suffice for a rebuttal. The law requires that the defendant show that it has departed from every element of the agreement and/or concerted practice. 5. Rebuttable presumptions under article 102 In the case of Hoffmann-La Roche,45 the Court of Justice established a rebuttable presumption under art.102. The Commission had relied on Roche’s market share and other matters supporting a finding of dominance. Roche denied that it held a dominant position. The Court of Justice held that, save in exceptional circumstances, very large shares proves that a firm has a dominant position.46 The Court of Justice subsequently held in AKZO v Commission that this was so in the case of a market share of 50 per cent.47 In such cases, the presumption clearly facilitates the task of the party alleging an infringement of art.102. The Commission has responded to the criticism that it has relied too heavily on market shares to conclude that a dominant position exists. Commissioner Kroes said in her remarks in New York in 2005: “I consider that high market shares are not—on their own—sufficient to conclude that a dominant position exists. Substantive presumptions that rely on market shares can result in an excessive focus on establishing the exact market shares of the various market participants.”48 This view now finds expression in para.13 of the Enforcement Priorities Guidance,49 in which the Commission states that “market shares provide a useful first indication for the Commission of the market structure and of the relative importance of the various undertakings active on the market”. In the Commission's experience, single-firm dominance is not likely if a firm's market share is less than 40 per cent.50 The AKZO presumption is, and has always been, rebuttable.51 Modern economic thinking suggests that rebutting the presumption is more easily rebutted than had formerly been realised. The Enforcement Priorities Guidance reflects this thinking: market shares are an important indicator of market power but it is also important to consider other factors that may cast a different light on the competitive conditions. III. Procedural presumptions 1. Definition Finally, presumptions may sometimes be used for procedural reasons. As often as not, such presumptions are created for convenience. As with other presumptions, they may be conclusive or rebuttable. 2. A conclusive procedural presumption Article 10(6) of the EU Merger Regulation contains a conclusive procedural presumption.52Article 10(6) states that a merger having a Community dimension is deemed, i.e. conclusively presumed, to be compatible with the 40 Commission of the European Communities v Anic Partecipazioni SpA (C-49/92 P) [1999] E.C.R. I-4125 at [121]. Sot. Lélos kai Sia [2008] E.C.R. I-7139 at [49]. 42 Sot. Lélos kai Sia [2008] E.C.R. I-7139 at [51]–[52]. 43 Sot. Lélos kai Sia [2008] E.C.R. I-7139 at [58]–[62]. 44 COMP/C-3/37.990-Intel, para.1672. 45 Hoffmann-La Roche [1979] E.C.R. 461. 46 Hoffmann-La Roche[1979] E.C.R. 461 at [41]. 47 AKZO [1991] E.C.R. I-3359 at [60]. 48 N. Kroes, “Preliminary Thoughts on Policy Review of Article 82”, speech at the Fordham Corporate Law Institute, September 23, 2005, available at http://ec.europa.eu /competition/speeches/ [Accessed May 22, 2010]. 49 Enforcement Priorities Guidance [2009] OJ C45/7. 50 See similarly Regulation 139/2004 [2004] OJ L24/1, Recital 32 (a merger may be presumed to be compatible with the internal market where the market share of the merging parties does not exceed 25 per cent). 51 See, e.g. Atlantic Container Line v Commission of the European Communities (T-191/98) [2003] E.C.R. II-3275 at [919] (a high market share held over a very short period may not, in certain circumstances, suffice to give rise to a presumption of a dominant position). 52 Atlantic Container Line[2003] E.C.R. II-3275. 41 2010 31 E.C.L.R., Issue 9 © THOMSON REUTERS (LEGAL) LIMITED AND CONTRIBUTORS Presumptions in EU competition law 25 internal market where the Commission has not taken a decision on the compatibility of that merger within the prescribed time limits. That provision was described by the Court of Justice in Sony/BMG as a specific expression of the need for speedy decision-making under the Merger Regulation. The court also confirmed, however that art.10(6) does not have any implications for the substantive assessment of a merger. There is no presumption that a merger is compatible with, or incompatible with, the internal market. Each case ultimately depends upon its own facts. 3. A rebuttable procedural presumption In the United Kingdom, there is a rebuttable presumption against permitting a competition authority to submit new evidence during an appeal in respect of a decision already taken.53 The reason for the presumption is that the authority should normally be prepared to defend the decision on the basis of the material before it when it took the decision. As a matter of fairness, however, that presumption may be rebutted where the authority wishes to adduce evidence in rebuttal of a case made on appeal.54 D. The reasons for presumptions Presumptions exist in EU and UK competition law for several reasons. The reasons correspond to a large extent with the reasons for using presumptions in other spheres of law. Most presumptions are supported by two or more of the following reasons. I. An evidential presumption reflects the likelihood that a fact is true The principal reason for creating an evidential presumption of “X” is the high probability that “X” is true in all or almost all cases. This means that it would needlessly incur cost for a party to prove what is already expected: that “X” is true in the particular circumstances of its case. Instead, the law conserves time and resources by simplifying the process: the other party is required to show that “X” is in fact not true. This “labour-saving” aspect of presumptions is arguably their most important function. In T-Mobile, Advocate General Kokott pointed out how, regardless of their effects, a restriction of competition by object is prohibited by art.101(1) and so “conserves resources of competition authorities and the justice system”.55 Similarly, it is for this reason that market shares are used as a first screen in determining whether market power exists.56 II. Substantive presumptions reflect economic theory and practical experience As a general proposition, harm to competition and consumers should be proved rather than presumed and presumptions should be reserved for cases where the risk of false positives (that is to say, the prohibition of innocuous conduct) is fanciful. As Philip Lowe, the former Director General of DG COMP, has said: “safe harbours and presumptions, both for legality and illegality, are necessary to ensure practicality of the effects based approach—but of course they have to be based on sound economic principles.”57 Presumptions in competition law are created to incorporate insights from mainstream economic theory and lessons of practical experience. For instance, it is not necessary to examine the effects of an agreement once its anti-competitive object has been established. The Court of Justice has said in Irish Beef, “certain forms of collusion between undertakings can be regarded, by their very nature, as being injurious to the proper functioning of normal competition.”58 The European Commission’s Guidelines on the application of [art.101(3)] explain that: “This presumption is based on the serious nature of the restriction and on experience showing that restrictions of competition by object are likely to produce negative effects on the market.”59 For this reason, in GlaxoSmithKline v Commission ,60 a case involving a dual pricing system, under which drugs intended for export were priced at a premium to equivalent products intended for the domestic market, the Court of Justice confirmed that it is not necessary to establish detriment to final consumers in determining whether an agreement has an anti-competitive object61. A separate point is that, while it is not necessary for an infringement by object to have an actual impact, should the Commission wish to consider the actual impact of the infringement on the market when calculating the fine, the court held in Prym v Commission that: “it cannot just put forward a mere presumption but “must provide specific, credible and adequate evidence with which to assess what actual influence the infringement may have had on competition in that market”.”62 53 See Cases 1014 and 1015/1/1/03 Argos Ltd and Littlewoods Ltd v Office of Fair Trading [2003] CAT 16, para.66 and the case law mentioned therein. See, e.g. Case No.1121/1/1/09 Durkan Holdings v Office of Fair Trading [2010] CAT 12, para.22. 55 T-Mobile Netherlands BV v Raad van bestuur van de Nederlandse Mededingingsautoriteit (C-8/08) [2009] 5 C.M.L.R. 1701, para.43 of her Opinion. 56 See, e.g. Guidelines on the assessment of horizontal mergers [2004] OJ C31/5, para.14. 57 P. Lowe, “Remarks on Unilateral Conduct”, speech at the Federal Trade Commission and Antitrust Division Hearings on Section 2 of the Sherman Act, September 11, 2006, available at http://ec.europa.eu/competition/speeches/ [Accessed May 22, 2010]. 58 Competition Authority v Beef Industry Development Society Ltd (C-209/07) [2009] 4 C.M.L.R. 310 at [17]. 59 Guidelines on the application of [art.101(3)] [2004] OJ C101/97, para.21. 60 GlaxoSmithKline [2010] 4 C.M.L.R. 50. 61 GlaxoSmithKline [2010] 4 C.M.L.R. 50 at [64]. 62 Case C-534/07 P [2009] 5 C.M.L.R. 2377, para.82 (a case arising under s.1A of the 1998 Fining Guidelines); see Bellamy and Child, European Community Law of Competition, 6th edn, Rose & Roth (eds) (Oxford: Oxford University Press, 2010), para.13.154. 54 2010 31 E.C.L.R., Issue 9 © THOMSON REUTERS (LEGAL) LIMITED AND CONTRIBUTORS 26 European Competition Law Review In other words, a presumption may exist for one purpose (e.g. establishing an infringement), but not another (e.g. determining the level of the penalty). III. Presumptions provide operational criteria for law enforcement The third way in which presumptions play a role in EU law is to provide the operational criteria for law enforcement. With an increased emphasis on economics in the substantive assessment of agreements, conduct and mergers, presumptions help create “an economically sound system with a maximum of predictability”.63 As the US Supreme Court has explained in the context of a workable “rule of reason”: “… courts can, for example, devise rules over time for offering proof, or even presumptions where justified, to make the rule of reason a fair and efficient way to prohibit anticompetitive restraints and to promote procompetitive ones.”64 Presumptions are one example of the rules that can be devised: they form part of an analytical framework that is both economically realistic and administrable. An example in EU law is the presumption that sales below average variable costs are presumed to be predatory in the absence of some explanation such as the introduction of a new product.65 The Court of Justice’s concept of predatory pricing is founded upon the economic theory of a recoupable sacrifice by a dominant firm to exclude or deter competitors.66 It is not normally rational to sell below average variable costs since a firm has no interest in incurring those costs so as to make a loss. The presumption of an abuse in these circumstances serves the effective enforcement of competition rules in order to prevent distortions of competition. This approach has the merit of simplicity. It also serves the principle of legal certainty and helps a dominant firm delimit the spectrum of behaviour along which it may otherwise, almost imperceptibly, slip into abusive conduct. Finally, the presumption can be rebutted when there is probative evidence that the pricing was objectively justified. However, in France Télécom v Commission ,67 the General Court upheld the Commission's finding of abuse and rejected the argument that a subsidiary of France Télécom did not have a plan of predation.68 IV. Presumptions may elicit rebuttal evidence In the Seamless Steel Tubes case, the General Court noted that: “the Commission is often obliged to prove the existence of an infringement under conditions which are hardly conducive to that task, in that several years may have elapsed since the time of the events constituting the infringement and a number of the undertakings covered by the investigation have not actively co-operated therein.”69 This is particularly true in cartel cases, in which, as the Court of Justice has recognised, “it is often necessary to reconstitute certain details by deduction”.70 A presumption is sometimes used to reflect the fact that the evidence of what a firm did or did not do is sometimes exclusively within the direct knowledge of that firm. A presumption can elicit rebuttal evidence, if any exists. It is clear from the Cement case that an anti-competitive agreement or concerted practice may be inferred from a number of coincidences and indicia unless the contrary is proved.71 A firm is presumed to have participated in a cartel if it participated in meetings at which anti-competitive agreements were concluded without opposing them.72 The reason underlying that principle of law is that, having participated in the meeting without publicly distancing itself from what was discussed, the firm gives the other participants to believe that it subscribed to what was decided there and would comply with it.73 In those circumstances, if the firm wants to publicly distance itself from the cartel, it must tell its competitors that it does not in any way want to be considered to be a member of the cartel.74 E. Conclusion It is clear from the foregoing discussion that presumptions play an important role in EU competition law. Essentially deciding the appropriate nature and role of presumptions is a policy judgment regarding the point at which legal intervention is justified. The optimal goal for competition law enforcement is to minimise both the risk of false positives (that is to say, the prohibition of innocuous conduct) and the risks of false negatives (that is to say, the non-prosecution of harmful conduct). How close authorities or courts can get to achieving that goal is debatable. 63 P. Lowe, “Taking Sound Decisions on the Basis of Available Evidence” in C.D. Ehlermann & M. Marquis (eds), Evaluation of Evidence and its Judicial Review in Competition Cases (Hart, forthcoming). 64 Leegin Creative Leather Products Inc. v PSKS Inc.551 U.S. (2007) 877, 898–899. 65 AKZO [1991] E.C.R. I-3359 at [71] and Tetra Pak [1996] E.C.R. I-5951 at [41]. 66 The seminal article, cited to the Court in AKZO, is Areeda and Turner, “Predatory Pricing and Related Practices under Section 2 of the Sherman Act” (1975) 88 Harv. L. Rev. 697. 67 France Télécom v Commission of the European Communities (T-340/03) [2007] E.C.R. II-107. 68 France Télécom [2007] E.C.R. II-107 at [215]. 69 JFE Engineering v Commission of the European Communities (T-67/00, T-68/00, T-71/00 and T-78/00) [2004] E.C.R. II-2501 at [203]. 70 Aalborg Portland v Commission of the European Communities (C-204/00 P to C-219/00 P) [2004] E.C.R. I-23 at [56]. 71 Aalborg Portland [2004] E.C.R. I-23 at [57]. 72 Aalborg Portland [2004] E.C.R. I-23 at [81]. 73 Aalborg Portland [2004] E.C.R. I-23 at [82]. 74 Westfalen Gassen Nederland v Commission of the European Communities (T-303/02) [2006] E.C.R. II-4567. 2010 31 E.C.L.R., Issue 9 © THOMSON REUTERS (LEGAL) LIMITED AND CONTRIBUTORS Presumptions in EU competition law 27 I conclude by offering six principles that should inform the application and use of presumptions. 1) 2) 3) A presumption should be recognised only when something can be taken for granted. There should be no conclusive substantive or evidential presumptions in EU competition law. Substantive presumptions should be informed by mainstream economic theory and practical experience. 4) 5) 6) A presumption should not be a mechanical substitute for reasoning. A presumption should have greater force when it is grounded on probability or policy rather than merely procedural convenience. Presumptions should be kept under review. Experience and economics may reveal the imprudence of its effect and may require its modification or abandonment. 2010 31 E.C.L.R., Issue 9 © THOMSON REUTERS (LEGAL) LIMITED AND CONTRIBUTORS
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