Presentation 5

ETHNOGRAPHY
A method of nuanced qualitative social research “in which
fine grained daily interactions constitute the life blood of the
data being produced
Simon’s work from back to the Baltimore Sun could be
described as ethnographic from the beginning
METHODOLOGY FOR
THE CORNER
Long-term, one year stay in the field where a particular set of
social relations can be observed
The observer learns the visuals and the habits of the culture
by following selected individuals in their work and daily lives
Police culture and drug culture
Stand-around-and-watch-journalism
GEORGE MARCUS
Inherent problem with the ethnographic method
Concentrates on a specific location of study
“single site” ethnographers have recourse to a larger whole
that has not been studied in so deep a systematic fashion
Researchers do not have data for the whole
This amounts to an abstraction: “the state, capitalism and so
on.
Enables some sort of closure
He and others developed an ambition to undertake a multisited ethnography
One that can approach the system as a whole
THE PROBLEM…
No single ethnographer has enough knowledge of enough
worlds or enough time to map this constantly evolving world
system
“ETHNOGRAPHIC
IMAGINARY”
World enough and time
Simon’s unique fabrication of ethnographically
informed serial television melodrama speaks to this
according to Williams
Makes arguments, sets up contexts that could not be
managed in journalism alone
Serial television melodrama, according to Williams,
makes possible the larger canvas of the ethnographic
imaginary
Combined factual, ethnographically observed, and
detailed worlds of cops and corners into one converged
fictional world
With the exception of Spike Lee’s 1995 adaption of
Richard Price’s novel Clockers there had never been a
film that had given equal time to both sides of the law
SEASON 1
Breaks crime story conventions
Introduces a crime
A cop who pursues solving the crime
Higher ups who have no interest in solving the crime
Doesn’t stay with the cop, but moves to the complex world of
the committer of the crime
Humanizes that character as well
Equally important procedures of cops and dealers are
introduced
COMPARISON BETWEEN
TWO MICROSITES
Cops who want to be good and cops who just want to bust
heads
Competent drug dealers vs. ones who lack the discipline to
avoid capture
COMPLEXITY OF THE
SERIES’ MICROSITES
(PLOTLINES)
Politics
Different police details
Education
Co-ops
War on drugs and “Hamsterdam”
Etc.
The vivid and interlocking stories from so many
concrete ethnographic sites is what fiction affords, what
ethnography aspires to, and what newspaper journalism
can rarely achieve
Multi-sited ethnographic imaginary that no longer needs
to depend on allusions to abstract ideas of “the state,”
“the economy”, or “capitalism” as its “fiction of the
whole”
The many sites reveal a vivid picture of that “whole”
Simon had to quit the business he loved and turn to
television
Hasn’t fully embraced the form
Hence the comparison to Greek Tragedy?
JOHN CARROLL AND
BILL MARIMOW
From Baltimore Sun (criticized “The Metal Men—1995”
Said it was too much like “The Corner” and that it wasn’t
hard enough on the thieves
Simon believed that newspapers should adopt a wide
sociological approach to the city’s problems
His editors thought he should be more clear and focused on
right and wrong
RIFLE-SHOT
JOURNALISM
One story is small and self-contained and has good
guys and bad guys
The other is about why we are where we are
About who is being left behind
Harder to report
Carroll and Marimow saw them as performing a public
service that can’t reach for the larger ethnographic
complexities
RIFLE-SHOT VS.
MULTI-SITE
Rifle shot is like a half hour of episodic television whose
world is necessarily narrow and whose time is limited to a
half hour or hour
In contrast, Simon’s reporting presented an expanded world
view
Transforms a social “type” to a human being
WHITE MIDDLE CLASS
EDITORIALIZING
In The Corner, his editorializing has an identity
In The Wire he shows instead of telling
(Which is more truthful?)
In place of the five-paragraph rifle-shot story he would
eventually create a five- season cumulative serial
whose primary outrage-a futile war on drugsencompasses myriad others
Serial melodrama can show us, in a way sociologists
and ethnographers cannot, how much as Detective
Lester Freamon puts it, “all the pieces matter.”
CRIME STORY VS.
MELODRAMA
Controls knowledge
The genre aims to create curiosity about past
story events
Suspense about upcoming story events
Surprise with respect to unexpected
disclosures about either story or plot detail
We learn what the detective learns when he or
she learns it
Focus tends to be on finding out who committed
a crime
Story can rely on broad emotional impact
Evokes pity, sometimes irony or distanciation.
Sirk and Bertholdt Brecht
Maximizes the viewer’s urge to know what will
happen next—and, especially, how any given
character will react to what has happened
The emotional expressiveness of the film issues
partly from the narration’s tendency to be omni-communicative
Closure—leading towards full knowledge
To wring every emotional drop out of the
narration employs omniscience
Various characters discover what viewers
already know
Unrestricted knowledge: of multiple storylines
Crosscutting different plotlines
Following several characters from one locale to
another
RELIGION
Art
Music
Icons
Ritual
ENTERTAINMENT
Are all of these things entertaining?
Is there another word?
“Enchantment”
By endowing these things with “magic” enchantment is the
means through which we may gain access to sacredness
Entertainment is the means by which we separate ourselves
from it
TELEVISION (OR ANY
SCREEN)
Has a strong bias towards a psychology of secularism
The power of a close-up face makes idolatry a hazard
Brings personalities into our hearts and not abstractions into
our heads
Walter Cronkite plays better than the Milky Way and Jimmy
Swaggart better than Jesus
Attracts viewers by the millions (good thing?)
TELEVISION
COMMERCIAL
Assault on capitalism
Capitalism was originally an outgrowth of the Enlightenment
Its principal theorists believed capitalism should be based on
the idea that both buyer and seller are sufficiently mature,
well informed, and reasonable to engage in transactions of
mutual self interest
Commercials
Legally, companies are supposed to
tell the truth about their products
That law is destroyed when
commercials come into play
The discourse of “true” and “false” is
discarded in commercials
Empirical tests, logical analysis, and
any elements of reason are impotent
If a seller produces nothing of value, as determined by a
rational market place, then the seller loses out
The assumption of rationality among buyers that spurs
competitors to become winners, and winners to keep winning
Television commercials made
linguistic discourse obsolete as the
basis for product decisions
Images are substituted for claims
Pictorial commercials made
emotional appeal not tests of truth,
the basis of consumer decisions
The distance between rationality and
advertising wide
The truth of an
advertisement’s claim is not
an issue
The commercial insists on unprecedented brevity
Disdains exposition
Complex language is not to be trusted
The argument is in bad taste and leads only to intolerable
uncertainty
Politics as show business
What if we didn’t know anything about the politicians except their
policies, voting history etc?
What do we know primarily about politicians?
WHAT MAKES A BETTER
POLITICIAN?
Capable in negotiation?
More imaginative in executive skill?
More knowledgeable in international affairs?
More understanding of the interrelations of economic systems?
Reach out and Touch
Someone
The reason we almost always believe a politician is better is
because of image
A politician does not offer an image of himself
A politician offers himself as an image of the audience
Reach out and Touch Someone: Most powerful example of
the TV commercial on political discourse
The lesson of most TV commercials like “Reach out and
Touch Someone” They provide a slogan, or a symbol or a
focus that creates for viewers a comprehensive and
compelling vision of themselves
We are likely to vote for people whose personality, family life,
and style, as imaged on screen, reflect our most positive
images of ourselves
VOTER INTERESTS
TANGIBLE INTERESTS
SYMBOLIC INTERESTS
Supreme Court
Appointments
Image
Investment in programs
that have positive effect
on the populace
Charm
Protection from
Bureaucracy
Celebrity
Support for one’s own
union community
Support for poor and
homeless
Good looks
Personal disclosure
TV AND (LACK OF)
HISTORY
“The past is a world, and not a void of grey haze” --Thomas
Carlyle
The past is not just a world, but a living world
The world of the present is the most shadowy and difficult to
understand
The world of television is all about immediacy
The quickness of information and TV communication
removes contextual and historical content from politics
HUXLEYAN VS
ORWELLIAN
Television does not ban books it displaces them
With a limited ability to interpret, contextualize (historically
and conceptually) we have way of protecting ourselves from
corporate America