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22.7. reputaciis riski - თანამედროვე საბანკო საქმე

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Tavi 22 - sabanko riskebis saxeobebi
• operaciebis, organizaciisa da Sida kontrolis Sesabamisoba
samarTlebriv debulebebTan, normatiul aqtebTan, eTikis kode­
qsTan da biznesstrategiasTan;
• Sesabamisoba Sida procedurebTan;
• finansuri angariSgebebis xarisxi;
• riskis marTvis sainformacio sistemis efeqtianoba da qmediToba;
• komunikaciebis efeqtiani gamoyeneba, rac dakavSirebulia samarTlebrivi riskis gavlenasTan organizaciis yvela doneze momuSave TanamSromelze.
komerciuli bankis iuridiulma samsaxurma unda ganaxorcielos
banksa da sxva mxareebs Soris dadebuli xelSekrulebebis regularuli
ganxilva, maT Soris, ganxiluli unda iqnes kanonebisa da normatiuli
aqtebis gatarebis efeqtianoba, raTa Semowmdes, kvlavac moqmedebs Tu
ara amgvari xelSekrulebebiT gaTvaliswinebuli uflebebi.
22.7. reputaciis riski
reputaciis riski aris riski, romelsac, sxva faqtorebTan erTad,
iwvevs bankis operaciebTan dakavSirebiT uaryofiTi sajaro gancxadebebis gakeTeba an bankis uaryofiTad warmodgena.
komerciuli bankis sameTvalyureo sabWom da direqtoratma kargad unda gaacnobieron bankis garkveul saqmianobasTan dakavSirebuli
reputaciis riskebis negatiuri Sedegebi, gansakuTrebiT iseTi riskis,
romelmac SeiZleba mniSvnelovani gavlena iqonios bankis finansur
mdgo­mareobaze. menejmentma aqtiurad unda imuSaos, rom daamtkicos da
Seafasos reputaciis riskis kontrolis politika.
mniSvnelovania, banks hqondes struqtura, romelsac daekisreba Sesabamisi uflebamosileba da pasuxismgebloba, rom kompleqsuri informacia miawodos klienturasa da sxva dainteresebul pirebs, rac bankis
mier reputaciis riskis kontrolis Semadgeneli nawili iqneba.
banks unda hqondes werilobiTi politika da procedurebi, romlebic Seesabameba gamWvirvalobis principebs da klienturisa da sxva dainteresebuli mxareebisaTvis gaweuli momsaxurebis xarisxis gaumjobesebis moTxovnebs, reputaciis riskis kontrolTan dakavSirebiT.
banks unda hqondes da ganaxorcielos saTanado sakomunikacio
politika, mediaSi uaryofiTi statiebis, sajaro publikaciebisa da negatiuri informaciis aRkveTasTan dakavSirebiT, romelic miznad isaxavs
negatiuri tendenciebis ganviTarebas bankis winaaRmdeg. am politikam,
sxva faqtorebTan erTad, unda moicvas efeqtiani mediastrategia, rac
negatiur medias daupirispirdeba.
bankma unda ganaxorcielos reputaciis riskTan dakavSirebuli procedurebi da Tavidan aicilos amgvari warsuli gamocdileba,
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ირაკლი კოვზანაძე, გოგი კონტრიძე - თანამედროვე საბანკო საქმე: თეორია და პრაქტიკა
ramac SeiZleba mniSvnelovani gavlena iqonios bankis finansur mdgomareobaze.
bankma reputaciis riskTan dakavSirebuli politika da procedurebi unda gaacnos organizaciuli struqturis yvela donis TanamSromels.
bankma unda daadginos reputaciis riski, romelic axasiaTebs
konkretul biznessaqmianobas, maT Soris, sakredito (TanxebiT uzrunvelyofa), saxazino, sainvesticio da saoperacio saqmianobasa da momsaxurebas, miznobrivi dafinansebis, sainformacio teqnologiebisa da
menejmentis sainformacio sistemisa da adamianuri resursebis marTvas.
bankma unda ganaxorcielos reputaciis riskis regularuli monitoringi, warsulSi miRebuli zaralis gaTvaliswinebiT da am gamocdilebis Sesabamisad. menejmentis sainformacio sistemas unda SeeZlos
drouli, srulyofili da zusti angariSebis momzadeba reputaciis riskis Sesaxeb, rac daexmareba direqtorats gadawyvetilebebis miRebaSi.
komerciuli bankis menejmens unda esmodes, rom aucilebelia dau­
yovnebeli RonisZiebebis gatareba, raTa gadaWras klienturis nebismieri problema da dava, ramac SeiZleba gazardos bankis reputaciis
riski, maT Soris, banks mudmivi kontaqti unda hqondes klienturasa da
mxareebTan da unda awarmoos ormxrivi molaparakebebi, raTa Tavidan
aicilos braldebebi da samarTlebrivi saCivrebi.
22.8. strategiuli riski
strategiuli riski aris riski, rasac, sxva faqtorebTan erTad,
iwvevs bankis strategiis susti dagegmva da cudi ganxorcieleba, bankis
susti biznesgadawyvetilebebi an bankis mier reagirebis armoxdena gare
cvlilebebze.
komerciuli bankis sameTvalyureo sabWom da direqtoratma kargad unda gaacnobieron bankis garkveuli saqmianobisaTvis damaxasiaTebeli strategiuli riski. aq gansakuTrebiT yuradsaRebia is riskebi,
romelTac SeuZliaT mniSvnelovani gavlena iqonion bankis finansur
mdgo­mareobaze.
umaRlesi menejementi valdebulia aqtiurad imuSaos, raTa miiRos
da Seafasos strategiuli riskis kontrolis politika. sameTvalyureo
sabWom da direqtoratma unda SeimuSaon da daamtkicon strategiuli
gegma da biznesgegma (biujeti), romelic moicavs Sesabamisi samarTlebrivi debulebebiT gaTvaliswinebul sakiTxebs.
komerciuli bankis direqtoratma regularuli monitoringi unda
gauwios bankis Sida mdgomareobas (Zlier da sust mxareebs) da im gare
faqtorebs, romelTac SeiZleba pirdapiri an arapirdapiri gavlena iqonion bankis biznesstrategiaze.
aucilebelia, komerciul banks hqondes struqtura, romelsac dae500
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