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ASSIGNMENT
DRIVE
PROGRAM
SPRING 2016
MBA– SEM 3
SUBJECT CODE &
NAME
BK ID
CREDITS
MARKS
MB0050
RESEARCH METHODOLOGY
B1700
4
60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Questions
Q.No
1
Marks
Total
Marks
2
10
Define business research and explain the process of research?
Definition of Research
2
Explanation of the steps in a research study
8
Discuss Descriptive Research designs? Explain the different kinds of descriptive research
designs.
3
Meaning of Descriptive Research designs
5
Kinds of Descriptive research designs
5
10
Discuss four types of measurements scales with appropriate examples.
Nominal
Ordinal
Interval
Ratio
2.5
2.5
2.5
2.5
10
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4
Differentiate between the Stratified random sampling and Systematic sampling.
a. stratified random sampling
b. systematic sampling
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5
6
5
10
5
Distinguish between coding closed-ended structured questions and coding open-ended
structured questions
Coding Closed-ended
5
10
Coding Open-ended
5
Explain the Structure of the Research Report. What are the guidelines for effective
report writing?
Explanation of the Structure of the Research Report
Guidelines for effective report writing
5
5
10

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