Get Answers on www.smuHelp.com Get Answers on www.smuhelp.com Get Answers on www.smuHelp.com ASSIGNMENT DRIVE SPRING 2016 MBADS (SEM 4/SEM 6) PROGRAM MBAFLEX/ MBA (SEM 4) PGDMMNInternational (SEM 2) SUBJECT CODE & MK0018– Marketing NAME BK ID B 1811 CREDIT & MARKS 4 CREDITS, 60 MARKS Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q.No Questions 1 Differentiate between GATT and WTO GATT WTO 2 3 Total Marks 5 5 10 Write short notes on the following: A. International franchising B. International contract manufacturing A. International franchising 5 10 5 B. International contract manufacturing What are the stages in which international markets are screened and analysed? 4 Stages 4 Marks 2.5*4 10 What is counter-trade? Describe the various types of counter-trade. Explanation of the concepts Types 5 5 10 Get Answers on www.smuHelp.com 5 Discuss the role of sales promotion and personal selling in international marketing. Sales promotion Personal Selling Get Answers on www.smuHelp.com Get Answers on www.smuhelp.com 6 5 5 10 2 2 2 2 2 10 Write short notes on the following: a. Bill of Exchange b. Packing list c. Air way bill d. Certificate of origin e. Consular invoice a. Bill of Exchange b. Packing list c. Air way bill d. Certificate of origin e. Consular invoice
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