MK0017 assignment spring 2016

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DRIVE
PROGRAM
SEMESTER
SUBJECT CODE &
NAME
BK ID
CREDITS &
MARKS
ASSIGNMENT
SPRING 2016
Master of Business Administration- MBA
4
MK0017 –E-Marketing
B1810
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Marks
Q.No
Questions
1
Explain the collaborative Click-and-Brick model.
collaborative Click-and-Brick model
10
2
Explain the factors that influence e-consumer’s buying behavior.
Factors that influence e-consumer’s buying
10
behavior
Total Marks
10
10
3
Explain the advertising media commonly used by businesses to implement their emarketing plans.
Advertising media
10
10
4
What is affiliate marketing?
Affiliate marketing
10
10
Briefly explain copyright & trademark.
Copyright
trademark
5
5
10
5
6
Write short notes on:
a) Blogs
b) Classified advertising
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a) Blogs
b) Classified advertising
5
5
10

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