Get Answers on www.smuHelp.com Get Answers on www.smuhelp.com Get Answers on www.smuHelp.com DRIVE PROGRAM SEMESTER SUBJECT CODE & NAME BK ID CREDITS & MARKS ASSIGNMENT SPRING 2016 Master of Business Administration- MBA 4 MK0015 –Services Marketing and Customer Relationship Management B1808 4 Credits, 60 marks Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Marks Total Marks Q.No Questions 1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals. Targeting goals 10 10 2 3 4 5 6 List & classify the 7P’s of marketing. 7P’s of marketing 10 Describe the Howard Sheth model of customer Behaviour. Howard Sheth model 10 What are the uses of IT in the Education & Banking sector? Uses of IT in the Education sector 5 Uses of IT in the Banking sector 5 Describe the nature of service marketing. nature of service marketing Write short notes on: a) e-CRM b) Customer Life Cycle 10 10 10 10 10 Get Answers on www.smuHelp.com Get Answers on www.smuHelp.com Get Answers on www.smuhelp.com a) e-CRM b) Customer Life Cycle 5 5 10
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