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China Baby Food Market Share and Size, Professional Survey Report 2016: Radiant Insights

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All sectors of the baby food market experienced an increase in consumption during the survey period. The market for baby food in China rose by 36% between 2009 and 2015. Visit Us @ http://www.radiantinsights.com/research/baby-food-in-china
China Baby Food Market Share and Size, Growth, Market
Profile and Future Outlook: Radiant Insights
Summary
The Chinese baby food market has developed strongly over the historic period, although the last two years have
seen a fall in growth rates as the overall economy has slowed down. All sectors of the baby food market
experienced an increase in consumption during the survey period. In volume terms, milks continue to predominate
and represented 86.1% of the market in 2015. In value terms, the milks sector forms the core of the baby food
market, accounting for 92.5% of sales in 2015. Per capita expenditure on baby food rose by 110% over the historic
period.
For More Information, Visit @ http://www.radiantinsights.com/research/baby-food-in-china
Key Findings
-All sectors of the baby food market experienced an increase in consumption during the survey period. The market
for baby food in China rose by 36% between 2009 and 2015.
-Baby milks continue to dominate the market, accounting for over 92% of value and 86% of volume. Much of the
remainder of the market is made up of cereals and dry meals, which account for 4-5% of value and 7-8% of
volume.
-Multinationals account for 53.9% of value and 48.5% of volume. Nestle (including Wyeth), leads in value, from
Mead Johnson. Danone is recovering from the impact of the 2013 Fonterra incident. The leading local milk
companies are Yili, Being mate, and Biostime. Heinz dominates in the non-milks sector.
-The major distribution channels for baby food have changed dramatically over the past few years. The largest
single channel for baby food is now specialist mother and baby stores (47%), while online sales account for a
further 29%. Bricks and mortar food and general retailers now take only 24%.
Synopsis
"Baby Food in China" is an analytical report by Canadean which provides extensive and highly detailed current and
future market trends in the China market.
What else does this report offer?
-Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our
in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
-Detailed profile of the companies operating and new companies considering entry in the industry along with their
key focus product sectors.
-Market profile of the various product sectors with the key features and developments, segmentation, per capita
trends and the various manufacturers and brands.
-Overview of baby food retailing with a mention of the major retailers in the country along with the distribution
channel.
-Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
-Evaluate important changes in consumer behaviour and identify profitable markets and areas for product
innovation.
-Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
-Detailed understanding of consumption by individual product categories in order to align your sales and
marketing efforts with the latest trends in the market.
-Investigates which categories are performing the best and how this is changing market dynamics.
Key Highlights
-Evaluate important changes in consumer behaviour and identify profitable markets and areas for product
innovation.
-Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
-Detailed understanding of consumption by individual product categories in order to align your sales and
marketing efforts with the latest trends in the market.
-Investigates which categories are performing the best and how this is changing market dynamics.
For More Information, Visit @ http://www.radiantinsights.com/research/baby-food-in-china
About Us:
Radiant Insights Inc. is a platform for companies looking to meet their market research and business intelligence
requirements. We assist and facilitate organizations and individuals procure market research reports, helping them
in the decision making process. We have a comprehensive collection of reports, covering over 40 key industries
and a host of micro markets. In addition to over extensive database of reports, our experienced research
coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research
solutions.
Contact Details:
Michelle Thoras
Corporate Sales Specialist, USA
Radiant Insights, Inc
28 2nd Street,
Suite 3036 San Francisco,
CA 94105 United States
Phone: 1-415-349-0054
Toll Free: 1-888-202-9519
Website: http://www.radiantinsights.com/
Email: [email protected]
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