AN EVENT SPONSORED BY Municipality of Pontedera

AN EVENT SPONSORED BY
Municipality of Pontedera
Piaggio Foundation
ISIA Florence
Pont-Tech
MBVision
UNDER THE PATRONAGE OF
Regione Toscana
Provincia di Pisa
ADI Toscana Associazione per il Disegno Industriale
ELIA European League of Institutes of the Arts
PARTNERS
Scuola Superiore Sant’Anna - Polo Sant’Anna Valdera
Istituto Modartech
ISIS Marco Polo/Cattaneo
Palazzo Spinelli - Istituto per l’Arte e il Restauro
LABA, Libera Accademia di Belle Arti
Università di Pisa
IN COLLABORATION WITH
Museimpresa
Piaggio & C.
Fondazione Sistema Toscana
Pecha Kucha Night Pisa
Artex, Centro per l’Artigianato Artistico e Tradizionale della Toscana
Gattinoni
RIOT (Revolutioning the Internet Of Things)
TOI
Continuum
University of Maribor
Jos Technology Srl
Istituto Confucio
UX Conference
SPECIAL 3D EXPO LAB
Altair
Autodesk
Dassault Systèmes
FabLab Pisa
GiMax3D
Lumi Industries
Makerbot
Man and Machine
Shapeways
Solid World
Stratasys
Technodeal
MEDIA PARTNER
InToscana.it
Il Tirreno
PRESS RELEASE
Crea©tivity 2014 (9th edition)
November 20th to 21st
Piaggio Museum, Pontedera
On 20th and 21st of November, the Piaggio Museum will host the ninth edition of Crea©tivity
2014. Two intense days of international events: exhibitions, conferences, meetings, hosted at the
Piaggio Museum in Pontedera. A privileged window on the world of design, creativity and
innovation. An important occasion for profound reflection on the role and on cultural dynamics
among schools, universities and businesses.
The event is sponsored by the Municipality of Pontedera, Piaggio Foundation, ISIA Florence,
Pont-Tech and MBVision, in collaboration with the Sant'Anna High School, Palazzo Spinelli Institute for Art and Restoration, Institute Modartech, LABA Firenze, University of Pisa.
The issue of the transfer of skills, technology and knowledge as part of the project is enhanced in
this edition of a special issue dedicated to 3D Printing and Digital Design.
The development of these new technologies, combined with the more and more stringent demand
for a time-to-market and with the liberation from limitations of technical drawing and representation,
make the scenario of a more and more three-dimensional future fascinating. The world of
prototyping, rapid manufacturing, digital crafts, service and printers, peripherals and
communities of makers represent a drastic mutation in the relationship between the designer and
the product, between the user and industry, between idea and matter. An important time to analyze
new scenarios, false myths, risks and opportunities. A comparison among the world of academics,
professionals, educators, businesses, communities, an all - round point of view that will deal with
the various aspects of this change: technical, philosophical and educational.
The Keynote, speeches delivered by professionals and companies in the world of design, will open
works on the morning of 20th November. A food for thought, a briefing for the workshop.
As every year the WorkOut workshop will be held, two days of laboratories for 200 high school
students (last year) and of universities (undergraduate and specialist) design, technical and creative
addressed: a full immersion from brainstorming to project through four thematic areas - Mobility,
Product, Fashion and Communication - each coordinated by professionals and teachers.
WorkOut activities will begin in the afternoon of Thursday, November 20th and continue for all the
next day until the award of the winning projects, selected by a jury of experts.
On Thursday the 20th will be concluded with the Pecha Kucha Night, edited by PKN Pisa, a
special evening with a particular formula: designers, experts, students, creatives will have 6'
minutes 40" and 20 images to be known and present their project. An addictive and fast-paced
happening, a comparison between old and new talents. During the evening, there will also be the
awarding of the Vespa Prize 2014, given by the Piaggio Foundation and dedicated to the memory
of Prof. Tommaso Fanfani: a competition on innovation in design for students of national and
international Universities, Institutes or Academies.
On the morning of Friday 21st, 10:30 a.m. the Piaggio Museum will host an Open Conference,
Scenarios of the Third Dimension: 3D printing, between light and shadow, in the third industrial
revolution, a time to meet and discuss the topic of 3D Printing and Digital Design, a comparison
among professionals, companies, software and hardware manufacturers, schools, students,
makers, communities, research centres. A technical point about the current and future potential of
3D Printing and Fast Production / Prototyping, away from clichés, approached from the perspective
of designers, technicians and researchers.
As a frame, a series of expositions and exhibitions, a focus on prototyping and technologies for
fast prototyping / production by machinery and technologies, products, studies, research, digital
crafts and projects from Design Institutes, schools and Universities exhibited in Piaggio Museum.
There will be manufacturers of CAD / CAM software, 3D printers and marketplaces such as
Dassault Systèmes, Man and Machine and Shapeways, which with their products and services will
create an interactive exhibition / workshop.
The team that from 2003 takes care of this series of meetings dedicated to the design is made up of
teachers, young and experienced professionals, students. Among the members of the Scientific
Committee, Liviana Canovai, Richard Costagliola, Paolo Dario, Joseph Furlanis, Richard Lanzaras.
Curator of the event, Massimiliano Pinucci. Coordinator of the workshop, Angelo Minisci, organizing
secretary of Silvia Masetti.
Media partners, the portal of Sistema Toscana Foundation e il quotidiano Il Tirreno.
www.intoscana.it
www.iltirreno.gelocal.it
The updated program is available on the website www.progettocreactivity.com
For contacts and information: [email protected]
Facebook: https://it-it.facebook.com/progettocreactivity
Crea©tivity is included in the program of the Corporate Culture Week 2014.
PROGRAM
20 Novembre 2014
> 09.30 a.m. OPENING AND MEETING WITH PARTNERS
Statements by representatives of the partnership by:
Simone Millozzi
Riccardo Costagliola
Giuseppe Furlanis
Riccardo Lanzara
Paolo Dario
Andrea Maria Benedetto
Max Pinucci
Mayor of Pontedera
President of Piaggio Foundation
Director of ISIA Florence
President of Pont-Tech
Director of IST. Of Biorobotics, Sant'Anna High School
Director of Dev. Prod. 2R Piaggio & C.
Curator of Crea©tivity
> 10.30 a.m. KEYNOTE
A meeting focused on the transfer of skills, technologies and knowledge in design with
professionals and companies in the world of product design, communication and fashion. A briefing
for the workshop Crea©tivity.
Stefano Dominella
Gattinoni, Chief Executive Officer
Modartech Institute, Scientific Director
Federico Ferretti
Continuum, Managing Director
Enrico Dini
Dini Engineering Ltd, Engineer
Aleš Hace
Institute of Robotics, University of Maribor, Lecturer and researcher
Giommy Bazzoni
3Logic, Consulting Director & partner
Marco Luise
ToscanaSpazio, President
Gualtiero Fantoni
Research Centre E. Piaggio, University of Pisa, Researcher
Cesare Stefanini
Inst. Of Biorobotics, Sant'Anna High School, Lecturer
> 1:00 p.m. BREAK
> 1:00 p.m. WORKING GROUPS AND PRIVATE MEETING
> 2.30 p.m. WORKOUT 2014 - PART 1
The workshop Crea©tivity is open to university students (three years+two years+master), students
of the 5th year of high school with artistic / technical course, designers, professionals, makers,
enthusiasts.
Areas: product design, communication design, mobility design, fashion design.
Coordinator
Angelo Minisci
Tutor Senior: Onorino Di Tanna (Piaggio & C.), Gualtiero Fantoni (Centro di Ricerca E. Piaggio),
Carmelo De Maria (co-Fondatore FabLab Pisa), Olivia Spinelli (IED Milano), Carlo Spoldi (ISIA
Firenze), Luigi Trenti (ISIA Firenze).
Tutor Junior: Chiara Brogi, Zhiyao Chen, Giacomo Daini, Eduardo D'Arienzo, Tommaso Di Filippo,
Giulia Ursenna Dorati ,Rebecca Faini, Giulia Falciani, Alessandro Fontana, Silvia Nencini, Maria
Laura Specchia, Adriano Toccafondi, Edoardo Vignoli.
> 9.00 p.m. PECHA KUCHA NIGHT PISA VOL.5 and VESPA PRIZE 2014
On the evening of Thursday the 20th, designers, experts, students, creative, innovators will take the
stage giving each 6 minutes and 40 seconds of stimulation and pure creativity according to the
famous Japanese format, which provides rapid, incisive, exciting interventions. Something different
from the usual conferences, an informal time to meet and get to be known.
In the interval there will be the award ceremony of VESPA PRIZE 2014, competition on innovation,
technology transfer and know-how in the design, given by the Piaggio Foundation and dedicated to
the memory of Prof. Tommaso Fanfani.
Among the interventions:
Francesca Anzalone
Zhiyao Chen
Carmelo De Maria
Maurizio Galluzzo
Annarita Giannanderea
Ruud van den Muijzenberg
Silvia Nencini
Eleonora Romiti
Marco Salatin
Sara Pelacchi
Seo Netlife
Designer
Co-Fondatore FabLab Pisa
Fondatore Smart Cube
Architetto, Unoadue
Shapeways, Event Coordinator & Marketing Representative
Designer
Jos Technology Srl, Marketing & Communication Manager
Lumi Industries, Co founder
Architetto, Unoadue
21 Novembre 2014
> 09.00 a.m. WORKOUT 2014 - PART 2
Second step of the workshop.
> 10.30 a.m. THE SCENARIOS OF THE THIRD DIMENSION
3D printing, between light and shadow, in the third industrial revolution
Open Conference
An open conference addressed to the issue of 3D. The word to those who work in the field, to those
who cross the border, to those who draw scenarios, to those who use, produce, teache digital
design. A moment of confrontation among professionals, companies, software and hardware
manufacturers, artisans, schools, students, makers, communities, research centres. A technical
point about the current and future potential of 3D Printing and Fast Production / Prototyping, away
from clichés, discussed from the point of view of designers, technicians, researchers.
Any contribution is welcome
10:30 a.m. to 1:30 p.m.
Interventions and case History :
Altair
Adel Matar
“Solid Thinking Evolve”, case study Brosway
Artex – Centro per l’Artigianato Artistico e Tradizionale della Toscana
Sabrina Sguanci
Fablab Pisa
Carmelo De Maria
“Internet of Things”
Men and Machine, Autodesk Gold Partner
Riccardo Ceccanti e Edoardo De Coster
“The future of the design 3D by Autodesk and Man and Machine”
Shapeways
Ruud van den Muijzenberg
Solid World
Alessandro Meucci
“Stratasys and Makerbot two worlds of 3D printing in comparison” , case study Zucchetti Spa
Scuola Superiore Sant’Anna - Polo Sant’Anna Valdera
Cesare Stefanini
“Design Thinking”
Moderators:
Simone Paternich
Luigi Trenti
Andrea Moscardini
Lecturer and researcher
Designer and lecturerer
Pattern maker and designer
> 1:00 p.m. BREAK
> 3.30 p.m. WORKOUT 2014 – AWARDS
Closing and awarding of works carried out during the workshops.
> 5.30 p.m. CHIUSURA DEI LAVORI E SALUTI
Exhibitions and laboratories
3D Expo Lab
Thursday, November the 20th: 11:00 a.m. to 6:30 p.m.
Friday, November the 21st: 9:00 a.m. to 6:30 p.m.
An exhibition / laboratory with manufacturers of software and hardware, marketplace and
communities.
Projects and achievements of students, designers, craftsmen, researchers, makers, technologists.
All together along the thin line that separates research, innovation, creativity and technology,
production and prototyping. An overview of the near future, among scenarios and new opportunities
in the innovation of process and product.
Participants:
Altair
Autodesk
Dassault Systèmes
GiMax3D
Lumi Industries
Man and Machine
Makerbot
Stratasys
Solid Thinking
Solid World
Technodeal
3D software solution
3D software solution
3D experience company
3D printing
3D printing
3D software solution
3D printing
3D printing
3D software solution
3D software solution
3D finisher

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