close

Enter

Log in using OpenID

Cloud-based Value-added Services Market Analysis, Trends, Outlook and Research Report 2016

embed
According to the report, one of the key drivers for market growth will be use of MVAS for day-to-day activities. The adoption of MVAS is increasing at a rapid pace and is being used by subscribers for their daily requirements.
Cloud-based Value-added Services Market Analysis, Share and Size,
Emerging Trends, Overview and Outlook, Growth And Segment
Forecasts To 2020
Technavio Announces the Publication of its Research Report Global Cloud-Based Value-Added Services
(VAS) Market 2016-2020
Technavio recognizes the following companies as the key players in the global cloud-based value-added
services (VAS) market: Cisco Systems, Huawei, IBM, Infosys, and Ericsson.
Other Prominent Vendors in the market are: CALLUP, Ethrix, Gintel AS, and OCSBOX.
Browse full report with TOC@ https://marketreportscenter.com/reports/374183/global-cloud-basedvalue-added-services-market-2016-2020
Commenting on the report, an analyst from Technavio’ s team said: “Increasing adoption of mcommerce will be a key trend for market growth. -commerce services include payment, banking, and
retail money transactions carried out using mobile devices. Over the past few years, the adoption of mcommerce services has been increasing significantly. For instance, the m-pesa service in Kenya provided
by Vodafone was used by almost 30% of the country's population in 2012. In 2010, the average monthly
transactions done by the users of m-pesa in Kenya were $375 million. Moreover, m-pesa helps users
save $3 per transaction. Similarly, in India, several mobile commerce players such as Spice, Oxicash,
mChek, ngpay, and ICICI Bank are offering mobile commerce services in partnership with several
telecom companies. Changing regulations in favor of m-commerce is increasing the adoption of this
service in many countries.”
According to the report, one of the key drivers for market growth will be use of MVAS for day-to-day
activities. The adoption of MVAS is increasing at a rapid pace and is being used by subscribers for their
daily requirements. Some MVAS offer huge benefits and are convenient to use. For instance, the
location-enabled VAS are being used to search locations, find directions to a particular destination, and
offer location-based advertising. In addition, m-commerce VAS applications are enhancing the income of
users. For instance, in Kenya, users save up to $3 on every mobile transaction performed using m-pesa.
Similarly, m-krishi, developed by TCS, provides agricultural information to Indian customers, thereby
helping farmers sell their products at market prices fixed by the government.
Further, the report states that one of the challenges for the market will be high bargaining power of
communication service providers. In both developed and developing economies, communication service
providers have a high bargaining power compared to other stakeholders present in the MVAS value
chain. For instance, in China and India, communication service providers have a 60%-80% share of
revenue generated by the use of MVAS. The MVAS developers obtain only 10%-25% revenue share in
the above two countries. Hence, most of the small and medium-sized MVAS developers are paid less for
their R&D activities, which hampers their product and services portfolio. In addition, though some MVAS
developers are partnering with handset manufacturers and mobile service providers, their revenue
share remains unchanged or changes marginally.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
Request A Sample copy of This Report @ https://marketreportscenter.com/request-sample/374183
About VAS
VAS provided by telecom industry can be defined as the beneficial mobile services that are apart from
the voice communication services. Traditionally, mobile service providers have been offering only voice
communication services. The rapid advancements in technology have led to the evolution of other
mobile services beyond the voice communication services to include non-core services. In other words,
VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones
and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the
internet for reading news headlines and astrology, retrieving flight information, listening to music, and
playing online games; and for m-commerce and mobile banking.
Technavio’ s analysts forecast the global cloud-based value-added services (VAS) market to grow at a
CAGR of 14.56% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global cloud-based value-added
services (VAS) market for 2016-2020. To calculate the market size, the report covers the cloud-based
VAS services provided by telecom companies.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Cloud-Based Value-Added Services (VAS) Market 2016-2020, has been
prepared based on an in-depth market analysis with inputs from industry experts. The report covers the
market landscape and its growth prospects over the coming years. The report also includes a discussion
of the key vendors operating in this market.
To Get Discount On The Report @ https://marketreportscenter.com/request-discount/374183
Connect for more details:
Sam Collins
Market Reports Center
1-646-883-3044 (US)
[email protected]
Author
matthewjlarue
matthewjlarue341   document Email
Document
Category
technical documentation
Views
2
File Size
354 KB
Tags
size
1/--pages
Report inappropriate content