mtnterprise Issue One // 1 Oct 2011 вЂ“ 31 Jan 2012 Your success. Our passion. Taking your first steps What you need to know about SME start-up Allon Raiz helping you reach the top Plus Tech news, business products and SME events to diarise welcome Contents YвЂ™ello 12 Seven steps to starting a business Welcome to our launch edition of SME MTNterprise! Are you ready to take the leap? This publication has emerged from a very exciting space in our business. Having recognised the specific needs 14 Made in Gauteng of SMEs, we are actively consolidating our energies to We catch up with Elliot Maluleke from the deliver innovative and value-for-money solutions that are specifically tailored for this very special category of 2 business. We understand that you need a differentiated 16 Tablets in a nutshell service, and this is what we have committed to offering. Choose the one that will work for your business Our vision is to share in a sustainable partnership with 18 The makings of a maverick your business that goes beyond your ever-evolving Meet Allon Raiz вЂ“ more than just an entrepreneur communication needs вЂ“ and spans the widening ICT landscape. Right from our inception as a business, we 19 Marching to the beat of their have been at the forefront of bringing our customers the own drums best technologies, products and services. And we will Some things you didnвЂ™t know about the A-list continue to deliver on this commitment. Many of you own start-up businesses, which is something particularly close to my heart and one of the reasons why innovation remains key to our MTN brand. " I firmly believe in the great value of entrepreneurs вЂ“ both to our economy and our communities Gauteng Film Commission When we formed in 1994, we were a small group of engineers with big ideas; and I am amazed when I reflect on our ever-growing presence in 21 countries вЂ“ and counting вЂ“ across Africa and the Middle East. 14 2 Bulletin board вЂ“ both to our economy and our communities. Our Books, seminars and other SME news alongside you in your growth. I look forward to a long and lasting relationship with you. Regards Karel Pienaar Managing Director, MTN SA The latest in hi-tech for your business In this issue I firmly believe in the great value of entrepreneurs ambition is to make you succeed and to partner 20 Looking ahead 6 What's app? 16 The power of the computer in the palm of your hand 8 Making the smart choice The latest smartphones for your business 11 Let's talk business How our products work for you We would love to hear from you. Please send your letters and comments to MTNenterprise at email: [email protected] Managing Editor Wendy Maritz Art Director Tara Keane Executive Directors Mark Beare, John Morkel MTN CONTENT MANAGEMENT Louisa Kodisang EDITORIAL ENQUIRIES The Publishing Partnership, PO Box 15054, Vlaeberg 8018, email: [email protected], or tel: (021) 424 3517. Produced for MTN by The Publishing Partnership (Pty) Ltd. Copyright: The Publishing Partnership (Pty) Ltd 2011. All rights reserved. Reproduction in whole or part is prohibited without prior permission of the editor. The views expressed in this publication are not necessarily those of MTN, the publisher or the agents. Offers available while stocks last. news Your business doesnвЂ™t stay at the office. Why should you? Bulletin board There are numerous resources out there вЂ“ whether you're starting out, or are an established SME owner Well worth a read These three publications caught our eye вЂ“ theyвЂ™re filled with crucial info and tips on how to run a successful small-tomedium enterprise, especially in the age of social media. The Facebook Era by Clara Shih: Whether youвЂ™re a skilled social networker or a complete novice, this handy book will help you to maximise these platforms for your specific business needs. Jam-packed with real case studies and practical day-to-day tips, itвЂ™s invaluable for any modern-day business owner. (Available at www.amazon.com.) The McGraw-Hill Guide To Starting Your Own Business by Stephen C Harper: This informative manual is a definitive guide that takes you through the process of establishing a business from scratch. (Available at www.kalahari.net.) lbolixne resources geared toothwaerdr s o o t E M S free on among The Consumer Protection Act Made Easy by Adv. NJ Melville: The new Consumer Protection Act has all kinds of implications for SMEs and franchises, and thanks to the comprehensive insights of Adv. Melville, understanding your obligations and finding out how to protect your business will be a cinch. (Available at Exclusive Books.) many vice on, plying There are xpert ad e h it and com w g you ements ir u q s. Here re providin rd E a hises, BE ty stand c fe n a a s fr d s, n a thing al-health upation with occ : d tion on we foun informa are a few rg вЂ“ for .o it ing lk o eto ng, train frica.sm , marketi g in n вЂў southa n la sp . busines and more r daily finances, ve tools ti c rce site fo ra u te o s , in re re e a v etti w c ft so and for n an intera , events .co.za вЂ“ e a ic s v e d m a s вЂў ps and siness ti wners. siness o news, bu th o er bu h it w g workin 2 Includes For a whole slew of value-added services that are bound to save your business money, time and effort, head over to MTN BizAssist вЂ“ a complete portal of business-building tools. The best part? ItвЂ™s all free of charge. The customised services on offer include e-Classifieds, insurance services and a revolutionary virtual 24-hour personal-assistant service. And that's not to mention offers including 50 percent discount on a range of financial, business and technology publications, as well as excellent specials for leisure travel and trade fairs and conventions. Of course, youвЂ™re also entitled to list your business and services on the MTN Small Business Network. To register, simply call MTN BizAssist on 083 123 6655 or visit www.mtnbizassist.co.za. on MTN AnyTime 500 Entrepreneurs The single largest contributor to the South African economy, as well as the markets in which they operate. They are innovative. They are bold. They are ambitious. They have the drive to succeed. At MTN Business we support this approach to business and understand that your office is not Compiled by Riekie Human, Image: Gettyimages.com Always on your side Samsung Galaxy S (i9000) restricted to just a physical address. Your place of business could be a coffee shop, your home, or a customerвЂ™s premises. It doesnвЂ™t matter where you find yourself, we want to keep you connected, everywhere you go. The Samsung Galaxy Business Box, exclusively from MTN, gives you all the tools you need to be fully mobile вЂ“ from + Internet Bundle 150MB pm x 24 Airtime value R500 (incl. VAT) pm x 24 Galaxy Business Box Galaxy Business Box includes: вЂў Samsung Galaxy S (i9000) вЂў Samsung Galaxy Tab (P1000) вЂў Keyboard вЂў Screen protector = taking calls to sending emails. Now, staying in touch is just that much easier. Terms and conditions apply. Prices and values include VAT. MTN and MTN Service Provider terms and conditions apply. Offers available while stocks last. This offer is only available as an upgrade on an existing MTN contract and the SIM cards must be activated. For more information pertaining to other solutions that we can offer you, please visit www.mtnbusiness.co.za. news sign e d n e scre l l a s s gla iews v e l p Curved ree sim h t , e m One ho ore m d n ps a p a , s p Ma way a e p i w All a s 3 Book your seat Destiny Strategies for Entrepreneurs Workshops Saturday, 29 October 2011 вЂ“ Bloemfontein Saturday, 26 November 2011вЂ“ Nelspruit Saturday, 25 February 2012 вЂ“ East London Saturday, 31 March 2012 вЂ“ Polokwane Destiny, in association with MTN, is running workshops around the country that will bring you cutting-edge knowledge and tools from market experts in business start-ups. The workshops will kick off with a look at starting a business, creating your personal branding and how to make technology work for you. After lunch, DestinyвЂ™s founder and managing director Khanyi Dhlomo will speak, followed by practical tips on how to grow your business through innovative thinking. To book, call 012 667 6323 or email [email protected] destinyconnect.com, or visit www.destinyconnect.com for more information. rt A f o k Wor 9 N a i k o N Three golden rules for SME e n o h p t Smar by Allon Raiz, Raizcorp (see page 18 for our feature story) Always add value Too often small companies fail to understand how they add value to their clients. BMW does not sell cars, it sells reliability and status. Work hard at becoming clear as to what the exact value is that you bring your clients вЂ“ then begin to enhance it. Understand how you make a profit Too many small businesses don't understand exactly how money is made in their business. They have little understanding of their true costs and how costs are distributed as a result of selling their goods or services. Spend an inordinate amount of time getting to the deep detail on how your business operates from a financial perspective. Image: Gettyimages.com, Shutterstock.com " Business opportunities are like buses: there's always another one coming. Sir Richard Branson Differentiate, differentiate, differentiate The key to building a sustainable business is to deliberately try to differentiate your business offering from other direct and indirect competition. Do an honest assessment of your strengths and weaknesses and then start to build a long-term differentiation strategy. What are cloud services? Ask any SME owner what their main headache is when it comes to technology, and they will very easily refer to the purchase of equipment and maintaining software licences. Small businesses generally do not have the capabilities in-house to manage these complex systems, nor do they have the cash available to pay for them. Enter cloud services. Cloud services offer small businesses the ability to have access to services like email, document management, and customer relationship management, to name but a few, without having to invest in all of this upfront. By means of a monthly subscription service, SMEs can scale the services they require without having to purchase and maintain expensive hardware and software. SMEs can now focus on their core business while a full team of technology experts takes care of the rest! www.nokian9.co.za 4 В© 2011 Nokia. JWT 59702 news At the office or on the move What's app? As a business owner, being connected is 90 percent of your success. HereвЂ™s how MTN helps you cover all your bases Putting the power of a computer in the palm of your hand MTN Mobile Fleet Manager sales staff movements in real time using GPS functionality, and reduce downtime by monitoring staff productivity. You can also save money on fuel consumption and asset maintenance by monitoring mileage and driving patterns. In addition, you can view a summary of field employeesвЂ™ daily activities, and survey competitor pricing and service levels. MTN Mobile Sales Force Enabler enables you to review your service levels, stock order and stock returned, as well as review your current stock levels at stores and customer touch points. For more information, visit www.mtnbusiness.co.za or dial 087 740 4040. MTN Mobile Fleet Manager is a transport and logistics solution for businesses with fewer than 200 employees. It is designed to increase productivity by making your business simpler and more manageable. This management application addresses distribution, delivery and courier services. It provides your drivers and field force with the ability to view tasks and automatic updates, provide proof of delivery, use GPS positioning, and update the back-end system вЂ“ all from a handheld device. You can buy one or multiple user licences for a 24-month period according to the size of your fleet. MTN Mobile Fleet Manager can easily integrate with current back-end systems, provide visibility on all vehicles, and draw reports on vehicles, parcels and drivers. It can also assign new tasks to drivers while they are en route to their destination. All of these tasks are managed through an easy-to-use webbased system. For more information, visit www.mtnbusiness. co.za or dial 087 740 4040. @ the office With MTN BusinessвЂ™s [email protected], your employees can share WiFi Internet anywhere in the office at the same time. This wireless Internet router can connect multiple devices to the Internet, which means one Internet connection is shared at the same time. Get the MTN [email protected] B660 router, which includes an Internet bundle each month on an MTN uncapped lite package. (Make your family happy and get the router for home as well!) on the move MTNвЂ™s secure mobile application, MTN Traveller, allows you to search, book and pay for airline tickets, car rental and accommodation on your phone. It brings the exciting world of e-commerce tourism to the cellular market by providing a groundbreaking, innovative marketing and distribution platform to the global marketplace. MTN Traveller, the live online cellular search and reservation engine, sets the standard in online accommodation, car-rental and airline reservations, by allowing you to search, select and pay for your bookings on a cellphone, irrespective of your network вЂ“ this all in a secure real-time environment that ensures a seamless transaction and removes time, language and access restrictions. MTN Traveller provides an integrated marketing solution that capitalises on extensive brand exposure and provides a vital marketing tool for large multinational hotel groups, as well as guest houses, lodges and B&Bs, all contained in a cellular environment вЂ“ the perfect solution for the African continent and beyond. Visit www.mtntraveller.com on your cellphone today to make a booking. MTN Mobile Sales Force Enabler MTN Mobile Sales Force Enabler is a unique, cost-effective solution for sharing business information. The solution is designed to help businesses involved in any stage of the retail and wholesale sectors by reducing their operating costs, improving customer satisfaction, and providing full information-sharing. It is created specifically to make the operations of your sales, service and merchandising staff more efficient by improving their ability to meet business demands. But the tool is particularly beneficial for in-office managers, as they will be able to access and manage a wide range of important data. You can create call-out plans and cycles, track Compiled by AndrГ© Wiesner, Images: Shutterstock.com MTN Traveller вЂў If you need to use your cellphone to connect to the Internet, send and receive emails, or download content, then MTN Internet bundles are ideal for you. TheyвЂ™re also great if you want to use your cellphone as a modem for your computer and to connect to the Internet. вЂў MTN offers a range of broadband modems to cater to your needs. In addition to broadband-enabled cellphones, the MTN [email protected] modems offer superfast broadband Internet access for laptops and desktop PCs. These devices support HSDPA, HSUPA, 3G, EDGE and GPRS, which means that you will always be connected at the fastest available speed, with no effort from you. MTN 1 Day* MTN 10MB MTN 75MB MTN 300MB MTN 500MB MTN 1GB MTN 2GB Subscription R50 R10 R49 R149 R189 R289 R389 Inclusive Bundle 150MB 10MB 75MB 300MB 500MB 1GB 2GB Out of Bundle Rate/MB вЂ“ R1.00 R0.65 R0.50 R0.38 R0.29 R0.19 MTN Internet bundles Above prices include VAT. *MTN 1 Day Internet Bundle has a fair-use policy of 150MB, after which the speed is limited to 128kbps. 6 Enquire in-store for details. Terms and conditions apply. Visit www.mtn.co.za for full terms and conditions. E&O. products Android OS Making the smart choice Android is an open-source platform that gives users freedom to tweak the software to meet their needs. For example, the Samsung Galaxy S and LG Optimus One are Android phones that come with a custom user interface that runs over the base operating system. Android users can choose from thousands of third-party applications in the Android Market for free, and then download them directly onto their devices (cellphones, Netbooks or tablets). Samsung Galaxy S II The Samsung Galaxy S II boasts the latest Android 2.3 Gingerbread operating system, and its ultra-powerful 1.2GHz dual core processor means you enjoy smooth and fast web browsing, data processing and simultaneous use of multiple applications. Bluetooth 3.0, WiFi and HSPA+ (21MBps) give you uncompromised fast downloads and connectivity. And when youвЂ™re enjoying some well deserved leisure time, capture the moments in amazing quality with the 8MP camera and video recording. The Samsung Galaxy S II also comes equipped with a stunningly bright 4.27-inch AMOLED Plus display. More than ever before, an all-encompassing cellphone makes all the difference between good and great business dealings. Here are some of the best of the smartphones вЂњItвЂ™s the best Android smartphone yet, but more importantly, it might well be the best smartphone, period.вЂќ Engadget, April 2011 Nokia E5 smartphone HTC Desire HD Designed for those who want to be productive in both their professional and personal lives, the Symbian-based Nokia E5 smartphone combines high-quality business features with personal networking and entertainment capabilities. ItвЂ™s perfect for managing busy schedules with a variety of productivity apps available from NokiaвЂ™s Ovi Store. And with direct access to over 90 percent of the worldвЂ™s corporate email through Mail for Exchange and IBM Lotus Notes Traveler, itвЂ™s easy to keep in contact from anywhere. The Nokia E5 also boasts a 5MP camera and free lifetime voice-guided navigation. The new HTC Desire HD has all your bases covered. Enjoy a breathtaking Internet browsing experience, as well as videos, music, games and apps all at their dynamic best. And you can do this all safely, thanks to HTC Sense security. Capture your memories with the 8MP, dual-flash camera with built-in effects. And if you're an avid reader, dip into the HTC Desire HDвЂ™s built-in library of classics. If you want new books, just download them! And you never have to worry about being way from the office as you can access the same content wherever you are, thanks to the new app that syncs with Google Reader. Coming soon Nokia N9 smartphone HTC Desire S Built for people who appreciate a stunning blend of style and the latest smartphone technology, the Nokia N9 introduces an innovative design where the home key is replaced by a simple gesture: a swipe. Whenever youвЂ™re in an application, swiping from the edge of the display takes you home. The three home views of the user interface are designed to give fast access to apps, staying up to date with notifications and social networks, and switching between activities. The 8MP Carl Zeiss autofocus camera, wide-angle lens and HDquality video enable great camera performance, while the DolbyВ® Digital Plus decoding and Dolby Headphone post-processing technology ensure a surround-sound experience with any set of headphones. Nokia Ovi Store вЂ“ expand your world with Nokia Apps NokiaвЂ™s Ovi Store is the place to go for trusted applications compatible with your Nokia phone, such as Microsoft Communicator, QuickOffice, Adobe Reader, Live Currency, Mail for Exchange, Snaptu, WhatsApp and Angry Birds. Enter NokiaвЂ™s Ovi Store via the Nokia Ovi Store app on your phone or visit www.store.ovi.com and start downloading now. NokiaвЂ™s Ovi Store is the easy way to stay in touch and share the things you love вЂ“ at home or on the move. The HTC Desire S is the ideal cellphone for those who want a functional and flexible handset to help them stay on top of their busy lives, without compromising style. The Desire S sports a 1GHz processor and features a sleek aluminium unibody design. Offering a comfortable 3.7-inch touch LCD display with the simplicity and flexibility of the latest HTC Sense experience, the HTC Desire S is your next best friend. Mobile operating systems Mobile operating systems (OS) are preloaded onto devices when you purchase them so your choice will determine the apps you can load and the general functionality of your cellphone or tablet. Examples include Palm OS, BlackBerry, Windows Mobile, Android, and iPhone OS. Most of these are constantly being updated with new software features, so new versions of phones are often accompanied by more sophisticated functionality, as well as the ability to load numerous applications. Please enquire in-store for details on all deals. 8 9 products PRODUCTS Let's talk business BlackBerryВ® Boldв„ў 9780 The BlackBerryВ® Boldв„ў 9780 comes with the BlackBerryВ® 6 operating system for an engaging experience whether youвЂ™re at work or at play. The BlackBerryВ® Boldв„ў 9780 smartphone supports 3G networks around the world, and includes WiFi and a 5MP camera. The BlackBerryВ® Boldв„ў 9780 smartphone also boasts 512MB flash memory and an expandable memory-card slot that supports up to 32GB of additional storage. MTN offers a range of products aimed at streamlining your business. For more information on these or any other MTN SME products, call 083 1 809 BlackBerryВ® Torchв„ў 9800 MTN Fax2Email Introducing the first BlackBerryВ® smartphone designed for both heart and head вЂ“ the BlackBerryВ® Torchв„ў 9800 smartphone. For the things that inspire you, thereвЂ™s BlackBerry'sВ® best-ever web-browsing experience on a full-size touch screen and the new BlackBerryВ® 6 OS for a more visual, fluid, and dynamic experience. And for getting things done, thereвЂ™s all the stuff BlackBerry smartphones are famous for вЂ“ the immediacy of push email, real-time chats with BBMв„ў, and of course, their legendary QWERTY keyboard. When you speak to both the heart and the head, itвЂ™s inevitable вЂ“ you love what you do. BlackBerryВ® Boldв„ў 9900 The BlackBerryВ® Boldв„ў 9900, the thinnest and most powerful BlackBerryВ® smartphone, is the first to include built-in support for NFC (Near Field Communications), a technology enabling many exciting new capabilities, including the ability to pair with NFC-enabled accessories or read SmartPoster tags with a simple tap of the smartphone. BlackBerryВ® 7, the operating system for the new BlackBerryВ® Boldв„ў 9900, introduces a next-generation BlackBerryВ® browser with a significantly faster, more fluid web-browsing experience. > Send an email to [email protected] with all the users in the company who have their own email address. The email must include the following: Company name List of users (name, surname, email address and contact number) AppleвЂ™s mobile operating system, iOS, is the foundation of iPhone. This includes the multi-touch interface, which means you control everything with a tap, drag or swipe of your fingers. Features include FaceTime (where you view the person you are speaking to) and the social gaming network Game Center, and because iOS is based on MACвЂ™s operating system, multitasking doesnвЂ™t slow down the phoneвЂ™s performance, so you can run multiple apps at any one time. > MTN will load and assign fax numbers according to your companyвЂ™s requirements. > Each individual will then receive a welcome notification confirming that their account has been created and they will receive their dedicated number. Images: Shutterstock.com, Gettyimages.com iOS4 Communication with customers forms the cornerstone of any business, whether itвЂ™s announcing new products or following up on admin. Y'ello SMS can provide your business with a simple and costeffective bulk SMS platform that could very well change the way your company does business. How to get it Apple iPhone 4 16GB The Apple iPhone 4 White hit the cellular world by storm early this year, and still seems to be on a roll. Design wise, itвЂ™s not only classy but is also awesome to hold and operate. The iPhone 4 features video calling (also known as FaceTime), sports a 5MP camera with an LED flash, an illumination sensor on the back, autofocus and a front-facing VGA camera that is capable of 720p high-definition capture. The iPhoneвЂ™s 3.5-inch, TFT capacitive touchscreen display (called the вЂ�retina displayвЂ™ due to its high resolution and pixel density) boasts a 960 x 640 resolution (326 pixels per inch), making the clarity on this device almost unparalleled. YвЂ™ello SMS MTN Fax2Email is a premier desktop fax solution designed specifically for the SME, corporate and government markets. Combining the best features of fax technology and the convenience of email into one powerful and easy tool, Fax2Email allows you to improve communications, increase productivity and lower costs. > Once the fax number is received by the customer, it can be included on your stationery, so that your clients and suppliers can easily fax documents to you. Description Dual access point Via the web or your email account Access through multiple devices Use any device that has Internet compatibility Web based Computers/devices require Microsoft Explorer V6 or upward Email compatible Outlook 2007/2010 and other free mail services (Hotmail, Yahoo, MSN, etc) Multiple users Give your staff access to the platform at no additional charge Manage your own SMS campaign Have your own dedicated keyword for a campaign and pull your own reports SMSs never expire SMSs not used are carried over till the next month Costs Subscription includes R100 monthly subscription fee 100 x SMSs per month 10 x email addresses Access to run your own campaigns Option 1: Cost: None (receiving only) For more Information, email [email protected] or call 809 from an MTN number or 083 1 809 from a landline. Terms and conditions apply. E&OE Please enquire in-store for details on all deals. 10 Features 11 Option 2: Bulk SMS bundles Price SMS campaigns Price 500 (minimum) R145 1 000 R280 Set-up fee per campaign R900 2 000 R540 5 000 R1 300 10 000 R2 400 For more information, visit www. mtnbusiness.co.za/yellosms Prices shown include VAT. Terms and conditions apply. E&OE sme start 4 7 steps Establish a clean, compliant enterprise Death and taxes are inevitabilities, and while some say they are the same, a financial advisor or tax consultant can help you determine the legal arrangement that is least painful and most beneficial to you in meeting your responsibilities. The two relevant options are a sole proprietorship or limited-liability company. Both have pros and cons, but, broadly speaking, the former is cheaper and easier, while the latter offers better protection against creditors. The former does not require registration (although the individual taxpayer must be on record at SARS); the latter does. With the Companies Act having come into effect, no new close corporations may be formed; however, shelf CCs can still be purchased. Your enterprise should be compliant not only with SARS but all laws and regulations, including labour protection, software licences and the new Consumer Protection Act. вЂњCompliancy is about integrity and being in the mainstream,вЂќ Mike says. For instance, a business with a turnover of less than R5 million per year qualifies for a level-4 BEE rating, enabling it to engage the bigger players in the marketplace. Contracts with staff, suppliers and clients are other areas requiring expert input. When retaining attorneys, accountants or financial advisors, keep it clean and professional. to starting a business It starts with an idea... but then what? Here, in the first of a series of four articles on SME, we take a look at the fundamentals of starting a business. BY ANDRE WIESNER 1 Take a long look at yourself Self-employment in the SME sector is notoriously challenging. According to Mike Anderson of the National Small Business Chamber (NSBC), 90 percent of businesses fail in the first thousand days. So, particularly at start-up, stick to what you know and areas where you have proven ability and experience. Above all, he says, ask, вЂњAm I the right person going into the right business? Do I have what it takes?вЂќ Your businessвЂ™s key ingredient is you. 2 Own your unique business plan 5 The business plan crystallises aspirations into objectives and spells out, to yourself as much to prospective lenders, how you aim to reach them. ItвЂ™s a road map into the marketplace, explaining why the journey is worthwhile, why you are wellsuited to undertake it, and вЂ“ with help from an accountant вЂ“ forecasting expenditure and income. Crucially, it identifies rival businesses and outlines how your product or service will compete with theirs. Use downloadable ready-made plans as a guide only. ItвЂ™s one thing to possess a plan, another to own it. Personalise it and be conversant with its every facet. More than a paper exercise, forming a business plan is a reality check for your idea and forces you to consider issues youвЂ™ve possibly neglected. Keep the forecasts conservative. In practice your income will invariably be lower and expenses higher than anticipated. Bear in mind, too, that large clients might impose lengthy payment terms: finishing a job doesnвЂ™t always instantly elicit cash from a customer. On the other hand, raising your fees to combat these problems could price you out of the game. вЂњIf your prices are higher than the norm,вЂќ CornГ© says, вЂњyou must be able to justify them.вЂќ 3 Secure access to start-up funding Unless youвЂ™re self-funded or your business needs little capital outlay, youвЂ™ll apply for a loan. This is when the business plan is all-important, as is a healthy credit record. Advising callers on access to finance is a number-one task at the NSBC helpdesk, Mike says, adding that banks tend to be wary if you canвЂ™t or wonвЂ™t invest personal money in the business. 12 Build a castle to suit your style and pocket The nature of your business dictates the kind of premises and equipment you need. But while fixed-line and mobile phones are critical tools in any trade, and computers and laptops by now almost mandatory in every SME, the same is not true of physical premises. Depending on your field, you can discard them altogether and operate instead from a virtual office no matter where you are: coffee shop, airport lounge, or on the go from one client meeting to the next. Home-based businesses are another rising trend. Provided they donвЂ™t break any zoning laws, they not only save you money on rent but carry tax benefits too. A portion of home expenses such as rates, repairs and electricity can be claimed as business expenses. 7 Open the lines of customer communication You can create a professional image with logos, letterheads, business cards, signage and other emblems of your brand, but there is one thing, apart from a phone number, you should never lack: an email address, even if itвЂ™s at a free service like Hotmail or gmail. Better yet to have it linked to a website domain. The site itself need not be up and running; whatвЂ™s important is to have the domain registered (itвЂ™s good if your business name also works well as domain name). You need to be accessible to customers; equally crucial is that they know about you. In promotional work, a rule of thumb is to stoke the fire where it burns: discover where your customers look for information, and place advertising there. Developing a customer-service policy is key to the process, as it generates word-of-mouth referrals. A policy can be detailed or concise, but it must be second nature to you. вЂњItвЂ™s what your business stands for,вЂќ CornГ© says. вЂњItвЂ™s your customer promise.вЂќ And, as Sun Tzu so rightly observed, вЂњOpportunities are multiplied as they are seized.вЂќ 6 Choose staffing support that works for you Image: Gettyimages.com Everything begins with passion. Whether youвЂ™re starting a company from scratch, taking up a franchise or revitalising an existing entity, you must be fired up by your business concept. Without passion вЂ“ a well-informed, clear-headed desire to make that idea work вЂ“ the dream will stay just a dream; with passion, youвЂ™ll not only take your first steps to long-term success, but cultivate your further requirements for going the distance: resilience, competitiveness and tenacity. вЂњYou have to be passionate about an idea,вЂќ says CornГ© Botha, Senior Manager: Small and Medium Enterprises at MTN. вЂњItвЂ™s as if you canвЂ™t stop talking about the idea or the effect it will have on the market and the contribution it will make to society.вЂќ Driving a business, he explains, is about working hard in spite of adversity to attain high personal goals, and start-up is no exception. Indeed, itвЂ™s a critical period, with many questions to consider and checkboxes to tick. If youвЂ™re passionate, says CornГ©, addressing challenges will be anything but tedious. YouвЂ™ll do it naturally and enthusiastically. Should you employ people or not? Once again, your business type (and budget) will give you the answer. вЂњYou donвЂ™t have to employ someone permanently,вЂќ CornГ© says. Remuneration can be commission-based, tied to project incentives or arranged on another basis that is consistent with labour law. вЂњThe main things are to ensure that employees are aligned with your objectives and to remember the golden rule: only employ people when the work justifies it.вЂќ Mike agrees: вЂњYouвЂ™re the core person. As for the peripherals outside your expertise, you should always try to outsource them.вЂќ Contacts: For superb networking opportunities, contact the National Small Business Chamber on 0861 726 722 or visit www.nsbc.org.za. 13 focus on meaning of words like debit and credit. IвЂ™ve come to realise that this is what defines me. How do you like to relax and unwind? I relax by spending quality time with my family, watching my favourite sports on the television and taking my kids to the mall. Vermooten and Partners (an auditing firm in Brooklyn, Pretoria), I did a short stint with the South African Bureau of Standards (SABS) as a financial consultant before applying for the position of accountant at the CFG. The GFC is all about developing and promoting the film industry вЂ“ what is your specific role within the enterprise as Chief Financial Officer? To ensure that our finances are How do you balance your work life and your family life? ItвЂ™s incredibly important to maintain the right balance between work life and family time. I make sure that I donвЂ™t have to take work home, and I force myself to finish everything while IвЂ™m still at the office. What do you love most about Johannesburg? This city presents so many opportunities to so many people from different walks of life. It is truly the powerhouse of the South African economy. And as they say, вЂњItвЂ™s the place of gold!вЂќ in tiptop shape. It has to be fluid and in line with the following core functions: thorough financial control, timeous reporting, proper accounting systems and sound financial management. How long have you been involved with the GFC? I joined the organisation in 2004 as an accountant. Two years later, in 2006, my hard work and dedication paid off and I was promoted to Financial Manager. From there on, I kept giving my very best and I'm proud to say that in 2009, I was promoted to Chief Financial Officer. What are the nuts and bolts of the GFC? WeвЂ™re an agency of the Gauteng Provincial Government and weвЂ™re tasked with the development and promotion of the audiovisual industry in Gauteng. Our core business is to deliver professional film-commission services, as well as to support, facilitate and enhance the contribution of the film industry to economic growth of the province. How would you define success? ItвЂ™s the continuous aspiration to keep reaching a higher notch in life. Made in Gauteng WhatвЂ™s the best feedback youвЂ™ve ever received in your work environment? One of the prerogatives of working in the finance industry is to obtain an audit opinion and to always keep your spend within the allocated budget of any given fiscal year. My team and I have excelled in these goals and we constantly receive congratulatory feedback. ItвЂ™s a great achievement and the invaluable support from my team and management is a crucial part of it. How did you get involved with the Gauteng Film Commission? After completing my articles with Meintjies, 14 An entrepreneur is someone who identifies an opportunity and then capitalises on it by putting in that extra bit of effort вЂ“ and doing it with absolute dedication and perseverance. What special challenges do you think entrepreneurs face in SA today? Cash-flow constraints seem to be some of the biggest hurdles entrepreneurs have to deal with in this day and age. What is your professional motto? You have to work as hard as you possibly can, be passionate about what you do and make work a priority in your life. Images: Gettyimages.com S and locations. Fittingly, its catchy sub-slogan вЂњMade in GautengвЂќ is the perfect catch-all phrase for their operations, and also a reflection on their dedicated staff members. One such member is Elliot Maluleke вЂ“ the Chief Financial Officer of the GFC. A qualified accountant with vast experience in financial management, ElliotвЂ™s attitude to business is not only inspiring, but it also ensures that the GFCвЂ™s finances are in the best possible hands. MTNterprise caught up with the 34-year-old, who is married to вЂњa lovely and understanding wifeвЂќ, Lorraine. They have three children: Sello (11), Nkateko (5) and Amukelani (6 months). is a member of the Association of Film Commissioners International. promotes Gauteng as a film location and production hub of choice. plays a meaningful role in the socio-economic development of Gauteng. coordinates data collection, analysis and dissemination in the film industry. facilitates, enhances and supports production capacity, as well as audience and content development. supports greater access to and participation in the audiovisual industry by previously disadvantaged individuals and communities. provides technical and creative expertise. promotes the social and economic value of film to all GautengвЂ™s citizens. promotes and celebrates an active screen culture across the province. informs, shapes and influences the national and provincial agenda on the audiovisual industry. How would you define the term entrepreneur, and what are the main qualities of a successful entrepreneur? As the Chief Financial Officer of the Gauteng Film Commission, Elliot Maluleke has a front-row seat in one of South AfricaвЂ™s most exciting industries вЂ“ the world of film. BY RIEKIE HUMAN et right in the heart of South AfricaвЂ™s wealthiest province, the Gauteng Film Commission (GFC) has a mammoth task on its hands. Its mandate is to position the province as a world-class destination for film-making and attract local and international investments in the film and television industry. This is no small feat, but the GFC is staffed with some of the most talented and dedicated players in this field. As an agency of the Gauteng Provincial Government and a key representative of the South African film industry, the GFC aims to reflect the vibrancy, diversity and colourfulness of the greater Gauteng region, and itвЂ™s no surprise that it has adopted the aptly-worded slogan вЂњBig Ideas, Perfect LocationsвЂќ to market its wide-ranging production services Did you know that the Gauteng Film Commission... WhatвЂ™s the best piece of business advice anyoneвЂ™s ever given to you? A friend of mine once said that sometimes in life, when you want to make money, you just have to come up with a simple product that doesnвЂ™t even need research. When you were younger, which profession did you dream of pursuing? IвЂ™m living my dream. I always wanted to be an accountant since the first time I became aware of the 15 PRODUCTS In a nutshell Glossary While laptops and PCs are far from extinct, the new wave of tablets on the market are certainly proving to be valuable вЂ�computer companionsвЂ™. TheyвЂ™re light and portable, great for use on the go, and boast user-friendly interfaces and fast start-ups. HereвЂ™s a handy comparison table of the pick of the bunch Tablets Huawei IDEOS S7 Samsung Galaxy TAB (P1000) HTC Flyer Samsung Galaxy Tab 10.1 Dimensions 200 x 109.5 x 12.5mm 190.1 x 120.5 x 12mm 195.4 x 122 x 13.2mm 256.7 x 175.3 x 8.6mm Weight 420g 380g 420.8g 565g Display size 800 x 480 pixels, 7 inches 1 024 x 600 pixels, 7 inches 600 x 1 024 pixels, 7 inches 1280 x 800 pixels Storage (internal) 8GB storage 16 GB storage, 512 MB RAM 32GB storage, 1GB RAM 16/32/64 GB storage 1GB RAM Storage (card slot) MicroSD, up to 32GB MicroSD, up to 32GB MicroSD, up to 32GB 8 GPRS 3 3 3 3 EDGE 3 3 3 3 3G HSDPA, 7.2 Mbps, HSUPA, 5.76 Mbps HSDPA 7.2 Mbps, HSUPA 5.76 Mbps HSDPA 14.4 Mbps, HSUPA 5.76 Mbps HSDPA, 21 Mbps, HSUPA WLAN WiFi 802.11b/g/n WiFi 802.11b/g/n, WiFi hotspot WiFi 802.11 b/g/n, WiFi hotspot WiFi 802.11a/b/g/n Bluetooth 3 v2.2 with A2DP 3 v3.0 with A2DP 3 v3.0 with A2DP 3 v3.0 with A2DP Infrared port 8 8 8 8 USB 3 MicroUSB v2.0 3 v2.0 (proprietary) 3 MicroUSB v2.0 3 v2.0 Camera вЂ“ primary 3.2MP, 1 600 x 1 200 pixels 3MP AF, LED flash 5MP, 2 592 x 1944 pixels, AF 3.15MP, 2 048 x 1 536 pixels Camera вЂ“ features Video Calling Geo-tagging Geo-tagging Geo-tagging Video 8 3 720 x [email protected] 3 720p 3 OS Android OS, v2.2 (Froyo) Android OS, v2.2 (Froyo) Android OS, v2.3.3 Android OS, v3.1 (Honeycomb) Messaging SMS, MMS, email, push email, IM SMS, MMS, email, push email, IM, RSS Email, push email, IM Email, push email, IM, RSS Browser 3 HTML HTML 3 HTML Radio 8 8 8 8 GPS 3 With A-GPS support 3 With A-GPS support 3 With A-GPS support 3 With A-GPS support 16 17 HSDPA (high-speed downlink packet access): Allows for faster download speeds. HSUPA (high-speed uplink packet access): This upgrade to UMTS allows for uplink connections as fast as 5.76Mbps. Mbps (millions of bits per second or megabits per second): A measure of bandwidth (the total information flow over a given time) on a telecommunications medium. Pixel: The basic unit of programmable colour on a computer display or in a computer image. Refers to the resolution/ clarity on the display screen. WLAN (wireless local area network): Links two or more devices using a wireless distribution method and usually provides a connection through an access point to the wider Internet. Gives users the mobility to move around within a local coverage area and still be connected to the network. WiFi: A standard for wirelessly connecting electronic devices. A WiFi device, such as a personal computer, smartphone or tablet, can connect to the Internet via a wireless network access point. GPRS (general packet radio service): A packet-oriented mobile data service on the 2G and 3G cellular communication system's global system for mobile communications. EDGE (also known as Enhanced GPRS or EGPRS): A data system used on top of GSM networks. It provides nearly three times faster speeds than the outdated GPRS system. A2DP (advanced audio distribution profile): A Bluetooth profile that allows for the wireless transmission of stereo audio from an A2DP source (typically a phone or computer) to an A2DP receiver (a set of Bluetooth headphones or stereo system). EDR (enhanced data rate): An optional part of the Bluetooth specification that provides a faster data rate (speed) and possibly improved battery life. HTML (hypertext markup language): The predominant markup language for web pages. HTML elements are the basic building-blocks of webpages. did you know? up close maverick Allon Raiz is not your ordinary businessman. This inspiring entrepreneurвЂ™s biggest success to date is that heвЂ™s helped thousands of new entrepreneurs to reach the top too. BY RIEKIE HUMAN O ne of the first things that strikes you when you talk to Allon Raiz, the founder of Raizcorp, is that heвЂ™s not conventional. For example, heвЂ™s got a novel way of looking at success and failure. вЂњIвЂ™m not successful at success,вЂќ he says. вЂњItвЂ™s a process вЂ“ thereвЂ™s no pinnacle. You continuously get better, while making mistakes all the time. Failure is part of the journey.вЂќ In a nutshell, вЂњSuccess is standing up one more time than you fall down.вЂќ 18 Money canвЂ™t buy you happinessвЂ¦ but it certainly allows you to march to the beat of your own drum. BY KATHY MALHERBE Mark Shuttleworth Patrice Motsepe Warren Buffett T Images: Gettyimages.com The makings of a Marching to the beat of their own (very dear) drumsвЂ¦ For more info on Raizcorp, visit raizcorp.co.za Whatever your perspective is on success, Raizcorp most definitely cuts it, and since 2002, the firm has been empowering entrepreneurs worldwide. It all began at the age of 23 when Allon met the mentor who backed him in his first business. вЂњEven though the company failed, my mentor said, вЂ�I backed you, not the business.вЂ™ He asked me what I had learnt, and how that would benefit my next venture.вЂќ Allon then started the same business for a second time in a new location, and it became a success. After that, Allon sold the business and became a shareholder in a vehicle-security business. As marketing director, Allon worked closely with a small advertising agency, which seemed to be having the same issues Allon had faced. He helped turn the business around. Another advertising agency heard what heвЂ™d done and approached him to do the same thing. Soon he realised he had a passion вЂ“ and a considerable talent вЂ“ for turning struggling businesses around. Since formally registering Raizcorp in 2002, when it only had one employee (himself ), heвЂ™s grown the company into a force to be reckoned with. It now employs some 66 talented individuals, with 26 vacancies for more to join. With in excess of 230 South African businesses under its wing, Raizcorp is what is known as a Business Prosperator and offers clients all they need to grow their business вЂ“ from infrastructure and administrative services to business-management expertise, training, mentoring and ongoing generation of sales leads. ItвЂ™s no wonder then that among its many headline clients, Raizcorp is also about to work with MTN. Their joint project will involve various informative and inspirational talks, pertaining mainly to MTNвЂ™s extensive SME endeavours. вЂњI speak to entrepreneurs around the world вЂ“ and itвЂ™s interesting that the same issues seem to pop up. One of the biggest challenges they are facing is the rate of change, especially on a technological level. ItвЂ™s become far more complex to be an entrepreneur today вЂ“ especially with the advances in social media,вЂќ says Allon. вЂњIn South Africa, one of the challenges is that we find ourselves in an emerging democracy that is still finding its feet on the international stage, and weвЂ™re also grappling with labour issues and privatisation.вЂќ He quickly adds that none of this needs to be seen as doom and gloom: вЂњItвЂ™s all about the lens through which you look at it. If you see something as a problem, it will be a problem. But if you see it as an opportunity, it will be an opportunity.вЂќ And opportunities abound for smart entrepreneurs, he says. вЂњDue to SAвЂ™s unique climate and geography, the country is ripe to become a world leader in green technologies. WeвЂ™ve got abundant sunshine and wind that can be harnessed вЂ“ and weвЂ™ve got the infrastructure and the brains!вЂќ ItвЂ™s with this can-do attitude that Allon has grown his business, and over the years heвЂ™s received some glowing testimonials which attest to the fact that entrepreneurship is one of the keys to a brighter future for SA вЂ“ which pretty much sums up AllonвЂ™s attitude to life and his business. cum laude degrees, is Warren Buffett. It is rumoured that he is worth over $50 billion. As Buffett says, вЂњTo invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information. WhatвЂ™s needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework.вЂќ Buffett remains eccentrically frugal, still living in the modest Nebraska home he bought in the 1950s for $31 500; he replaced his six-year-old Lincoln for a 2006 Cadillac, prefers to eat hamburgers, chooses soft drinks over wine and famously bought his second wifeвЂ™s wedding ring from his own shop and asked for a staff discount. Then thereвЂ™s gold magnate, Patrice Motsepe, chairman of African Rainbow Minerals (ARM). He was listed as the 503rd richest person in the world by the Forbes World Billionaires List. A spectacular rise for someone who started out selling liquor to mine workers in his entrepreneurial dadвЂ™s shop. he acronym UHNWI may initially sound like a rather nasty infectious disease but itвЂ™s a position to be seriously coveted. UHNWIвЂ™s or Ultra High Net Worth Individuals are those gilt-edged people with investable assets above $50 million. ThatвЂ™s about R550 million вЂ“ a fiscally exclusive global club of around 95 000, who barely felt a frisson during the recession. One thing they have in common, though, is a certain amount of eccentricity. Consider a military-grade defence system that can repel missiles; a paparazzi shield that deflects photographers lenses and flashes; a garage (for the water toys) that can turn into a New York-style nightclub; and a system of checking the security clearance of guests by sending it to the Pentagon. These are some of the worldвЂ™s famous billionaires' favourite things... think Roman Abromavich, Rupert Murdoch, Paul Allen, co-founder of Microsoft, and retail giant Sir Philip Green. There are others who are eccentrically frugal and live off a fraction of their wealth and others are just well... eccentric. Richard Branson is a prime example. A dyslexic, myopic school dropout, Branson is now head of 150 or so enterprises that carry the Virgin name. He is worth billions of dollars. Some of his more bizarre feats include making the first successful crossing of the Atlantic in a hot air balloon and appearing in a $10 000 silk bridal gown to launch Virgin Bride. Our very own Mark Shuttleworth is no less remarkable. He is the founder of Canonical and Ubuntu, and became a billionaire after selling Thawte to Verisign for R3.5 billion. Quiet, unassuming and very rich, he confesses to living on only a fraction of the wealth with which he is entrusted. Another legendary billionaire investor who believes opportunity knocks, and not necessarily for those who have Further oddities of the wealthy and eccentric: 19 British millionaire Graham Pendrill abandoned his luxury life to become a Masai warrior in Kenya. Karl Rabeder was poor as a child and always believed money would make him happy. But when he became a millionaire, he realised he was miserable, so he sold everything, donated $5 million to charity and moved into a mountain lodge. Nicholas Berggruen is worth approximately $2 billion, but he doesnвЂ™t own a house. He lives in hotels having sold all of his properties and even his car. Right now, besides money, Nicholas doesnвЂ™t own anything. products Looking ahead Here are some good reasons to keep ahead in the technology race. BY MANDY J WATSON Straight flyer The Polara Ultimate Straight is a вЂњself-correctingвЂќ golf ball that the manufacturers claim will straighten your slices and hooks by up to 75 percent. The secret is in the asymmetrical dimple pattern that is a combination of shallow dimples that вЂњlower lift and establish an optimal spin axisвЂќ, small dimples in key areas that reduce side spin, and deep dimples that reduce drag. Naturally, these balls are illegal equipment for competitions but if youвЂ™re a pro youвЂ™re not going to need them. Think of them, rather, as useful business tools that could give that new client a well-appreciated edge. Smart protection " South Africa is consistently ranked in the top 10 of mobile-Internetusing countries in the world. State of the Mobile web report With more and more business (and personal) communication happening on the go, smartphones are becoming more crucial to getting work done, while at the same time the data they hold is increasingly at risk of attack and infection. Norton Mobile Security is an app for Android 2.x smartphones and tablets that provides protection against viruses and potential security threats on the devices and storage cards that you may insert in their card slots. It also offers tools that enable you to deactivate your device remotely and delete your private information. If you are being harassed you can also use the software to block calls and SMSs from specific numbers. The app is a 1MB download and requires 1.8MB of storage on your device. Weekly updates keep the software current. Safe browsing Browsing, especially while roaming on third-party WiFi connections, can enable the wrong kinds of people to gain access to your data such as your usernames and passwords. Some web sites support secure connections (the вЂњsвЂќ in a web addressвЂ™вЂњhttpsвЂќ), which encrypts the information youвЂ™re sending, but they donвЂ™t necessarily default to it. If you use the Firefox web browser you can download and install a little plugin called HTTPS Everywhere, which will force your browser to use secure connections on a number of popular sites such as Paypal, Facebook, Twitter and Google Search. 20 Visit www.mtnsp.co.za or call 809 from a cellphone, or 083 1809 from a landline.
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