LEARNING GUIDE STUDYING SUCCESSFULLY IN THE MBT 2013 The University of New South Wales Sydney NSW 2052 Australia This work is licensed under the Creative Commons Attribution-Non Commercial-ShareAlike 3.0 Australian License. To view a copy of this license, visit http://creativecommons.org/licenses/bync-sa/3.0/au/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA. Should you wish to issue a “Copyright Takedown Notice” or find parts of this work that are not licensed under Creative Commons, AEShareNet, Gnu or similar open licenses please inform the MBT program: Master of Business & Technology Australian School of Business Tel +61 2 9385 6660 Fax +61 2 9385 6661 Email [email protected] This guide was originally developed by the FCE/ASB Education Development Unit at UNSW in conjunction with the Master of Business and Technology Program. Author Elizabeth Craven Editors Michele Potter, Bill Twyman 2003 revisions Maria Spies 2006 revisions Linda Newcomb, Maria Spies 2008 revisions Ruth Laxton, Michele Potter 2009–12 revisions Andrew Chambers 2013 Andrew Chambers, Armida Pobre TABLE OF CONTENTS 1. HOW TO USE THIS GUIDE ........................................................................................ 1 New to postgraduate study? ............................................................................................. 1 2. 3. SUPPLEMENT: INTRODUCTION TO BUSINESS AND TECHNOLOGY............................ 2 CHALLENGES IN BEGINNING OR RETURNING TO ACADEMIC STUDY ........................ 2 Workload expectations .................................................................................................... 3 Looking for synergies between MBT study and work .................................................... 4 Understanding your learning style ................................................................................... 4 Managing your time......................................................................................................... 6 Organising your environment for study ........................................................................... 9 4. 5. MBT LEARNING MODEL ....................................................................................... 10 LEARNING IN WEB-SUPPORTED DISTANCE MODE .................................................. 11 Self-motivation – the key to distance learning .............................................................. 11 MBT’s online learning management systems (LMS) .................................................... 11 email digests .................................................................................................................. 12 Online discussions – the importance of interaction ....................................................... 12 Strategies for effective online discussions ..................................................................... 12 Undertaking small group tasks online ........................................................................... 17 6. NEGOTIATING THE COURSE MATERIALS ............................................................... 19 Course Overview – summary document........................................................................ 19 Structure of the study guide ........................................................................................... 20 7. STUDY STRATEGIES .............................................................................................. 20 Effective reading – key to successful study................................................................... 21 Study guide unit exercises ............................................................................................. 23 Taking notes .................................................................................................................. 23 8. UNSW LIBRARY – WHY USE IT?........................................................................... 26 Accessing UNSW library resources .............................................................................. 26 ELISE – Enabling Library and Information Skills for Everyone .................................. 27 UNSW library subject guides ........................................................................................ 28 9. THINKING CRITICALLY – ESSENTIAL TO YOUR SUCCESS ..................................... 29 What is critical thinking? ............................................................................................... 29 IPSO – critical reading/thinking strategy ...................................................................... 31 De Bono’s Six Hats of Critical Thinking ...................................................................... 31 Critical thinking at postgraduate level ........................................................................... 32 10. ANALYSING ASSESSMENT TASKS.......................................................................... 35 Start with analysing the question ................................................................................... 35 11. WRITING IN ACADEMIC STYLE ............................................................................. 39 12. STRUCTURING YOUR WRITING.............................................................................. 42 Academic essays ............................................................................................................ 42 Critical reviews .............................................................................................................. 46 Reports as assignments .................................................................................................. 47 13. ACKNOWLEDGING YOUR SOURCES ....................................................................... 54 Different types of referencing........................................................................................ 54 How to cite different sources ......................................................................................... 56 14. DRAFTING AND EDITING YOUR ASSIGNMENTS ...................................................... 66 Getting help with assignment writing ............................................................................ 66 First draft ....................................................................................................................... 66 Structural editing ........................................................................................................... 67 Editing for expression .................................................................................................... 67 Proofreading .................................................................................................................. 68 Computer editing tools .................................................................................................. 68 15. PREPARING FOR AND SITTING EXAMS ................................................................... 70 Types of exams .............................................................................................................. 70 Reviewing course content for exams ............................................................................. 71 Practising handwriting ................................................................................................... 71 Getting organised for open book exams ........................................................................ 72 Anticipating the questions ............................................................................................. 72 Just before the exam ...................................................................................................... 73 During the exam ............................................................................................................ 74 16. ACCESSING FURTHER INFORMATION ON STUDY SKILLS ........................................ 75 Education Development Unit ........................................................................................ 75 UNSW Learning Centre ................................................................................................ 76 17. ANSWERS TO ACTIVITIES ..................................................................................... 77 APPENDIX 1: WEEKLY PLANNER .................................................................................. 81 APPENDIX 2: SEMESTER PLANNER ............................................................................... 83 APPENDIX 3: NOTE-TAKING STRATEGIES ...................................................................... 85 APPENDIX 4: UNSW LIBRARY ..................................................................................... 98 APPENDIX 5: BEGINNING THE ACADEMIC ESSAY ...................................................... 102 APPENDIX 6: ESSAY WRITING CHECKLIST .................................................................. 105 APPENDIX 7: WRITING A CASE ANALYSIS REPORT ...................................................... 107 APPENDIX 7: WHAT IS A REASONED ARGUMENT? .................................................... 111 SUPPLEMENT: An Introduction to Business and Technology 1. HOW TO USE THIS GUIDE This learning guide has been developed with the aim of providing you, as an MBT student, with advice, information and tools to assist you in developing the necessary skills and good study practices to successfully complete your MBT. Dealing with many different sources of information will be one of the challenges you encounter throughout your MBT studies and this guide is one of a number of information sources available to you. You should carefully read the current Participant Information Guide as it is updated every year and contains important information on administrative aspects of the program as well as detailed information on MBT policies, procedures and processes. NEW TO POSTGRADUATE STUDY? For some of you, studying at university will not be new and you may need little guidance about postgraduate learning issues. Others may be returning to study after many years and some of you will not have undertaken any previous academic study. While relevant work experience is the most essential aspect of successful participation in your MBT classes, many students are apprehensive about how they will be able to integrate postgraduate study into their busy lives. One of the primary concerns is what will be expected in the assessment tasks, particularly for assignments. This guide has been written to explain some of these issues and to help allay your fears. It is strongly recommended that you read through this booklet before your first semester of study and return to it frequently throughout your studies as the need arises. You will find it particularly useful when you are completing assessments such as assignments and exams. Throughout this guide you will find suggested activities for you to complete or ideas for you to reflect on – do take the time to complete these activities. In all your MBT courses, you will be asked to complete exercises relating to course content, so it’s wise to start getting into the habit of reading, reflecting – and doing. MBT Learning Guide 1 2. SUPPLEMENT: INTRODUCTION TO BUSINESS AND TECHNOLOGY For an introduction to how and why the MBT Program focuses on business and technology please see the supplement entitled An Introduction to Business and Technology located at the end of this booklet. This document has been prepared by Craig Tapper, Course Coordinator of GBAT9113 Strategic Management of Business and Technology and GBAT9126 Development of New Products and Services. Its aim is to provide a conceptual entry point for new MBT students into the key theories, models and management thinkers in contemporary business, including: • why business and technology are integrated in the MBT • the broad nature of technology (technology is not just IT) • key principles of corporate strategy and brief introduction to the theories and models of Michael Porter • how the rapid rate of technological change impacts on business • the increasing importance of good corporate governance to achieve a sustainable organisation. This overview will provide you with a basic understanding of the key concepts that underpin all MBT learning and assist you in grasping the higher-level material in the courses themselves. 3. CHALLENGES IN BEGINNING OR RETURNING TO ACADEMIC STUDY During your MBT studies, you should expect hard work, challenges to your thinking and some major changes to your lifestyle. Some of these things will not be easy. However, as you complete each course, you can expect to gain a wider and deeper understanding of this challenging environment and to increase your confidence to manage within it.  Remember: the MBT is designed to equip you with the skills and knowledge to be effective in a business environment driven by technology! In your classes, you can expect to meet and network with people from a variety of backgrounds and whose business experiences and knowledge will enrich your own. Because the MBT is an applied Master’s program, the ability to learn from the 2 MBT Learning Guide experience of your classmates from different organisations and diverse industries is a key benefit of the MBT learning model. WORKLOAD EXPECTATIONS For each course, you should expect to spend between 8 and 10 hours per week completing the required reading, working through study guide Unit exercises and participating in discussions in either your online or face-to-face class. When assignments are due or you are preparing for an exam, the number of hours will be higher. You should expect that each assignment will demand on average 10–15 hours to complete; with at least two assignments in each course this totals 20–30 hours. Strategies for managing your workload A return to study will demand significant lifestyle changes for most students. The first task you should undertake involves reflecting on how you usually allocate your time during a typical week. You should then decide: • what things you currently do that are important and cannot be dropped • what can be done less frequently but still needs to be done • what you will need to temporarily give up while you are enrolled in the MBT. You should also discuss these reflections with your family and other important people in your life so they know what to expect. The following activity will guide you through this task. Activity 1 1. Rule a sheet of paper into three columns. 2. Write at the top of one column: Things that are important to keep doing. At the next: Things I can easily give up for a while. And the last one: Things I’m not sure whether I can give up. 3. Note down your current activities in the appropriate columns. 4. Keep your lists and reflect on them before you start your study program. 5. Talk to your family or other important people in your life about your reflections and alert them to the expected workload of the program. MBT Learning Guide 3 LOOKING FOR SYNERGIES BETWEEN MBT STUDY AND WORK Many of your MBT assignments will ask you to apply your learning to your own professional context or workplace. For instance, you may be asked to write a proposal for a change or improvement in your organisation, to evaluate current practice, or benchmark processes against other organisations. This will provide you with a great opportunity to contribute in an authoritative way to your organisation while fulfilling the assessment requirements of your MBT courses. Accordingly, you should always be on the lookout for work contexts for use in your assignments. However, a word of caution! Be mindful of your colleagues’ sense of ownership of practices, systems, processes, before you throw your new proposal on the table. You will need to use your people management and change management skills to obtain engagement with and support for your ideas. If you are successful in initiating an improvement at work, you will enjoy the parallel benefits of contributing not only to your own professional development, but also to the continuous improvement of your organisation. UNDERSTANDING YOUR LEARNING STYLE Some aspects of your study program may be very easy for you, and others much more difficult. Some advice in this guide may seem obvious and simple to apply, while other material may seem difficult, or not even helpful. Learning is a very complex process involving many different modes of �doing’ and �being’. It will be very helpful if you can determine what kind of learner you are – and what your strengths and weaknesses as a learner are – so that you can adjust your approach accordingly. 4 MBT Learning Guide Educational psychologists talk about different learning styles: • some people are more active, others are more reflective • some people rely mostly on what they can experience with their senses, others rely more on intuition • some people like to see things before they understand them, others prefer to hear discussion and various points of view • some people learn things step by step, others like to get the big picture first. Take some time now to reflect on how you learn best. Activity 2 Take the following online quiz to discover your learning style and to develop some study strategies that are right for you. The quiz consists of 44 questions and takes approximately 10 minutes to complete. The website to visit is: www.engr.ncsu.edu/learningstyles/ilsweb.html Detailed descriptions of each learning style and its corresponding strategy are given only after you have completed the quiz. Optional tasks: 1. Visit: www.jcu.edu.au/tldinfo/learningskills/learningst/ and download brain.exe and take this simple test. 2. Take the alternate visual learning styles survey at: www.learning-styles-online.com/inventory/ Being aware of your learning style (as well as the styles of others) can be very useful when it comes to taking part in group work. Facilitators may also use learning styles to assist them in grouping students into teams. MBT Learning Guide 5 MANAGING YOUR TIME Just as it is important to understand your individual learning style, it also helps to understand your daily physiological rhythms. There is no point forcing yourself to stay up late at night if you don’t function well in the evening, or setting your alarm to get up early if you don’t thrive on early morning rising. Some people are neither morning nor night people and prefer to use the weekends for study rather than make changes to their weekday schedules.  Are you an owl or a lark – a night or morning person? Weekly planner You’ll find it extremely helpful if you use a weekly planner where you pencil in the times you will allocate to your MBT study, as well as the times you will allocate to other activities (a sample template is included as Appendix 1). • You will probably have enrolled in the MBT because your work is important to you, so you cannot allow work commitments to suffer. • Your family and other people in your life are also very important, so you need to make sure you are still able to spend some time with them. • And you are especially important – your health and well-being cannot be neglected, so exercise and leisure activities should be added into your weekly planner wherever possible. Establish a pattern of study Like so many other activities, studying is easier if it becomes a habit. You should aim to establish a pattern of completing your MBT work at the same times each week. If you are to work effectively, you will need to allocate blocks of time of no less than two hours, two or three times per week. Reading for postgraduate learning requires deep concentration, so any study blocks of less than two hours may not be very productive. Reviewing the content and participating in your online class could be for shorter amounts of time. When it comes to assignments, you’ll probably find that after four hours of study in any one day it’s not possible to produce your best work. For this reason, it’s a good idea to start working on your assignments as early as possible in the semester. 6 MBT Learning Guide Plan each study session Before starting each block of time that you have set aside for study, plan what you intend to achieve in that time. This may include notes such as: �Skim through the Unit’, �Go back and re-read sections of the Unit in depth’, �Read and summarise two articles’. Having a plan enables you to structure your time more effectively – and lessens the risk of feeling overwhelmed when faced with a large amount of reading.  At the end of each study session, devise a plan for the next session so you know where to start when you come back to your study place. Plan the entire 12–week semester As well as planning each week within each semester, you will need to think about planning over the whole semester (see semester planner in Appendix 2). The beginning of each semester is a time to get organised. In the first few weeks, the focus will be on reading and adjusting to the interactive nature of MBT classes. If you are studying by distance, you will need to become involved in your online class and become familiar with the various sections of the Learning Management System (LMS) that provides your online learning environment. You will be provided with full details of how to use the LMS in the materials provided for the course. It will soon be time to start reading, researching and then writing your first assignment. Please keep in mind that it is generally not possible to be granted an extension for lodging an assignment (except in the most extreme situations, of which �very busy at work’ is definitely not one!). The MBT policy is that 10% of the assignment weighting will be deducted for each day late, so obviously the earlier you make a start, the better! As each semester consists of 12 teaching weeks only, after submitting your first assignment you should start preparing for the next one – while still participating in your weekly classes, of course. Finally, you will need to prepare well for your exam. Start with the important dates Each semester you should check the assignment lodgement dates and the examination date for the course in which you propose to enrol. This information can be found in MBT Learning Guide 7 the respective course overview for the upcoming semester, available for download from the MBT student website. Add all these dates to your semester planner, and then work out when you should undertake each stage of preparation for each assignment.  Examination dates are fixed and cannot be varied: before you enrol in a course, check that you will be able to sit the examination on the specified date. Activity 3 Before you begin your course each semester, you should add as much information as possible to your weekly and semester planners 1. Make a copy or use the sample weekly and semester planners in Appendices 1 and 2 respectively and mark up anticipated study commitments as well as family, work and other activities. 2. You might like to highlight the different types of activities with different colours so that you can see at a glance how you plan to balance your life during each MBT semester. What if you fall behind? No matter how well you plan, it is always possible that some unforeseen events in your work or personal life will occur and, as a result, you may fall behind in your studies. If this should happen to you, the first thing you should do is to let your Class Facilitator know. He or she can usually suggest an appropriate way of catching up and offer advice and encouragement to help you get through a rough patch. In general, when you are ready to get back on track again, the best approach is to apply yourself to the current Unit of the course – this will enable you to resume participating in class discussions straight away. Then, with advice from your Class Facilitator, work out a plan for catching up on the work you have missed.  8 Don’t let a temporary setback stop you achieving your long-term goal. MBT Learning Guide ORGANISING YOUR ENVIRONMENT FOR STUDY Just as you need to organise your time, you also need to organise your personal space to study most effectively. This includes your computer and work area as well as the broader study environment. • For those who have stable work locations, always try to use the same place to study so that your body and mind associate that location with your MBT work. • You will need a desk and some bookshelf space for your MBT study guide, textbooks and notes. It may help if you use different coloured folders to store your notes, any reference lists or copies of readings and assignment materials, perhaps sorted by course or semester of study. It is helpful to keep things in the same place so that you can easily locate them when you need them. • Regardless of whether your designated study place is at home, work or another location, it is ideal if you can have a space that can be closed off from other activities that may be going on around you. This may be a spare room or a study in your home, your office, or a meeting room at your workplace. • It is important that your study location is quiet, well ventilated and well lit. It would be worthwhile investing in a reading lamp and a chair with good lumbar support. Most of all, your study place needs to be free of distractions. • If there is no suitable study area at home or in your workplace, you might consider dedicating regular time at your local public or university library to work on your MBT studies. Although this requires extra organisation in getting the relevant study materials and texts together for each study session, the benefits of productive blocks of time will pay off in the long run. When you travel Some of you may have to travel for work from time to time, and so will be studying in different physical spaces at different times. This requires extra planning and organisation: you will need to determine what you will be reading or needing to work on during this time, and pack all the relevant materials.  Remember: MBT courses come on CD-ROM so there’s no need to carry bulky folders. MBT Learning Guide 9 Get into the mood Some people find it useful to have a regular routine associated with each study session. This could be taking a shower, putting on some quiet background music, doing a few stretches or making a coffee. You will develop your own preferences, but it’s helpful to recognise that these activities can be useful if they prepare you to settle down to study.  Remember: You will need to take regular short breaks to refresh your eyes – and your brain! 4. MBT LEARNING MODEL As the MBT is designed for working professional people seeking to develop their knowledge and skills in the management of business and technology, reflection is the central point of reference in our model. While studying in the MBT, you are encouraged to adopt a reflective practice approach to evaluate and improve your knowledge and skills in the workplace. Via the activities of reading, self-assessment, interaction with colleagues, fellow participants and facilitators, application to the workplace and formal assessment, you undertake a learning process designed to develop MBT graduate attributes and achieve individual course learning outcomes. 10 MBT Learning Guide 5. LEARNING IN WEB-SUPPORTED DISTANCE MODE A number of you will take some MBT courses in face-to-face mode, where your time management issues will be partly imposed. You will need to come to the Kensington campus at a prescribed time each week, and will need to have done the necessary reading before each class in order to participate effectively. Your classmates will assist in energising you and help in motivating you to stay on track with your studies. SELF-MOTIVATION – THE KEY TO DISTANCE LEARNING The majority of MBT participants (approximately ¾) study in distance mode in an online class environment. Here, self-motivation is crucial. It will be up to you to stay motivated and keep up to date with your reading and class preparation. However, the interactive nature of the MBT online classes and the diversity of your classmates will engage you and encourage you to participate regularly. Advantages to learning in distance mode in an interactive online class environment include: • You are able to study at a time that is most suitable to you – perhaps not at the end of a busy work day. • You can take your course materials with you on CD-ROM when you travel and attend your online class as usual, regardless of where you log in. • By necessity, you are required to find your own motivation to study – which in fact can often mean engaging more deeply with the course content. • In the online class, you have the opportunity to really work through some of the issues and make your point of view or experience heard by the whole class – something that can sometimes be more difficult in a face-to-face situation. MBT’S ONLINE LEARNING MANAGEMENT SYSTEMS (LMS) One of the first things you will need to do – regardless of which study mode you will be undertaking – is to make sure you can log into the LMS used for your class. All MBT classes have an online class containing a Noticeboard, informal Coffee Shop for general discussions and Gallery or Profile page. Distance mode classes also have a formal Seminar Room – face-to-face classes do not have this component.  Remember: ALL MBT classes have an online class – not just distance mode! MBT Learning Guide 11 Instructions on how to log into your online class are provided in the appropriate LMS User Manual, available for download from the guides section of the MBT student website: www.student.mbt.unsw.edu.au/Forms_Guides.html. If you would like a printed copy, please request this from the MBT office. EMAIL DIGESTS In the LMS you can subscribe to each weekly discussion to be kept up to date on new postings made. Details on how to do this are contained in the appropriate Participant Manual. ONLINE DISCUSSIONS – THE IMPORTANCE OF INTERACTION We reiterate that interaction with your Class Facilitator and fellow participants is the key to effective learning in the MBT. Whether you study face to face or online, you are required to participate actively in class activities. You will also be marked for this participation with the level of marks directly affecting grade levels. For distance students, interaction includes regularly reviewing new postings in the online Noticeboard or Seminar Room, participating in the various class activities (quizzes, debates, discussions, small group work) as well as responding to specific questions posed by the Class Facilitator. STRATEGIES FOR EFFECTIVE ONLINE DISCUSSIONS The following section has been adapted from Online Discussions: Tips for Students at the University of Waterloo, Canada: http://cte.uwaterloo.ca/teaching_resources/tips/online_discussions_tips_for_students.html and Online Discussions: Tips for Students at Carleton University, Canada: http://www2.carleton.ca/edc/ccms/wp-content/ccms-files/TT-Online-Discussions-Tipsfor-Students.pdf To gain the most from learning online, you need to translate your discussion skills into the interactive online environment. The following tips highlight key features of effective online discussion strategies. 12 MBT Learning Guide Making a contribution in the seminar room Be strategic Online discussion can generate a number of different messages, so you need to consider efficient ways of making your contributions. For example, after you’ve completed the required reading or task, you need to determine your position and how to support it, read the other postings in the class, see how they support or contradict your idea, and then write your own perspective and upload it. You can also turn your thoughts into questions, or play devil’s advocate. Remember however, that opinions are not arguments – be sure to support what you say with reference to the course content or outside sources, such as readings or examples from your workplace experience. If you’re the first to contribute, strive to encourage discussion Get others thinking (and writing): make bold statements or include open-ended questions in your message. And remember, those who post early in the discussion are most often responded to and cited by others – check back and see if and how others have responded to your ideas. Make your contribution short and purposeful In general, you should limit each contribution to approximately 25 or 30 lines of text – you will find that long posts are difficult to read online. Another suggestion is to make only one main point in each posting, supported by evidence and/or an example.  Remember: online discussions are first and foremost dialogues – not writing assignments! Your stance need not be forever It may be intimidating to take a stand on a particular issue, especially when you put it in writing, which is associated with permanence. However, you are allowed to change your mind! If this happens to occur during discussion of a topic, simply indicate that after taking on board new information learned as the discussion has developed, you have changed your stance. MBT Learning Guide 13  Remember: learning is all about change! Responding to contributions from others Make the context clear When responding online, consider including a quotation from the original message that is relevant to your response. If the posting you are referring to has a number of paragraphs, you may want to copy and paste, and place specific comments underneath the relevant paragraph to clearly indicate the context for your ideas. Add value to the conversation As you would readily acknowledge, just saying �I agree’ does not move a discussion forward. Ask yourself why you might agree with a proposition – or not – and explain your rationale so that others have something else to respond to. Ask probing questions When trying to extend a discussion, consider the following questions. • What reasons do you have for saying that? • Why do you agree (or disagree) on that point? • How are you defining the term that you just used? • What do you mean by that expression? • Could you clarify that remark? • What follows from what you just said? • What alternatives are there to such a formulation? Be prepared to disagree with your classmates In order to reveal different perspectives or to help others clarify their thinking, you sometimes may need to contradict a classmate. Remember to disagree respectfully, and support your point with evidence, but do not be reluctant to offer a different interpretation. Your contribution should help to make the discussion more productive for all involved. 14 MBT Learning Guide Work to create group cohesion Again, interaction is the basis for learning in the MBT. When a class functions well as a group, the benefits that this type of learning can offer become very apparent. So, you are encouraged to do the following wherever possible: • give positive feedback to one another • make use of light humour • avoid comments that could be taken as insulting • use first names • respond promptly to each other • offer assistance where appropriate Lack of body language Be aware of the lack of non-verbal or vocal cues in the online environment. Where appropriate, you’ll need to include statements that express your emotions (I’m confused about this proposal; I feel strongly about this issue). Otherwise, it’s unlikely that others will be able to pick up on this. If you feel quite emotional about something, wait before responding It’s easy to write a forceful comment as an immediate response to something that you feel strongly about – and then wish you could retract it! In these situations, it is wise to give yourself a cooling-off period, and be able to respond in a calm and professional manner. Developing a positive perspective Be open to new ideas The word �discussion’ implies considering what others have to say and re-shaping your own thoughts and perspective, and then responding. Different perspectives provide greater opportunities for learning, and can further your understanding of the issue or concept. Feel free to change your mind. Take a stand at first, but realise that your ideas aren’t permanent. Let the new information from the discussion modify your stand and say so when it does. MBT Learning Guide 15 Feel free to disagree. Disagree with points, not people. Support your contradicting point with evidence. Debate makes for a very productive and meaningful discussion. Enjoy yourself! The online environment comes with many benefits, including learning from your peers as well as your facilitator. Use the time productively to hone your management skills and refine your ideas about the course concepts and content. Participation Feedback In week 4 of each semester facilitators provide students with feedback of how each student’s participation is going and will in turn offer tips on how to improve in-class participation for face to face or online classes. The following rubric is used: Week 4 Participation Feedback Rubric: Minimal Participation in attendance but little more; minimal demonstrated awareness of the flow of discussion. For example: offering a short opinion with little regard for what had already been contributed. Satisfactory Good level of participation and some contribution of facts or opinion but minimal analysis of the facts or justification and support for the views expressed. Good Significant participation in content and frequency; expresses views; offers related analysis; supports, argues for but is open to modifying positions; facilitates some clarification of others’ thoughts. Substantial participation in content and frequency; offers relevant ideas; Superior has clear and thoughtful views; offers analysis and interpretation; encourages others’ understanding; initiates original comments and direction; moves discussion to conclusion or synthesis. When reflecting on the facilitators feedback ensure you evaluate yourself against the following 4 additional criteria: 1. When a peer offers their view on aspects of cases or arguments discussed in class, I expand the class discussion by elaborating on the given perspective. 16 MBT Learning Guide 2. I offer ways to recombine the views expressed to form new perspectives or new ideas, different from those offered by the original views. 3. I help the class to break down presented arguments and material into constituent parts so that their structure may be understood and important issues may be analysed. 4. I steer class discussion toward the use of data, principles, and theory learned to answer a question or shed light on an issue in a new context. If you can put a tick next to these 4 criteria then you are demonstrating that you are working at the highest cognitive levels within the forums and are offering more input than basic understanding of the course materials. Source: Adapted from Athanassiou, N. McNett, J & Harvey, C (2003) 'Critical Thinking in the Management Classroom: Blooms Taxonomy as a Learning Tool' Journal of Management Education Vol 27 No 5 October pp.533 – 555 (p.552) UNDERTAKING SMALL GROUP TASKS ONLINE In addition to participating in discussions or quizzes, you may be required to undertake class activities in small groups.It is important that you regularly check both the Noticeboard and Seminar Room for new tasks that may be assigned.  Remember: You receive a daily email digest alerting you to new activity in your online class. Your Class Facilitator will provide clear guidance for any group interaction, including clarification of the particular task and a timeline for completion. The facility for private activity groups within the LMS can be used for this purpose. Alternatively you may use systems such as Google Docs and Skype to share work and communicate in your group. Someone from the group will normally be asked to report back to the whole class in the Seminar Room. The challenges of group work One of the important learning outcomes of a group activity is for each participant to have confronted and effectively dealt with the inevitable challenges of teamwork. MBT Learning Guide 17 How you deal with the process itself will be of as much interest to your Class Facilitator as your final team submission. As you would appreciate, the overall result for all team members depends on each person fulfilling their responsibilities, working to timelines and meeting deadlines. Strategies for small group work The following team strategies and procedures are taken from The Virtual Team, by Tony Munos, one of the course authors and Class Facilitators of the MBT’s Project Management course. While developed with virtual teams in mind, these strategies are relevant to all group work situations. • Establish interdependency among team members. • Agree not only on what, when, and how information will be shared, but also on how team members will respond to it. • Establish clear norms and protocols for understanding assumptions and discussing conflicts. • Make explicit the need for virtual team members to actively build the team and create relationships. • Recognise and honour diversity. In addition to the above, the following strategies developed by the University of Guelph address a number of common group work issues. • How can we develop good group dynamics quickly? • How can we deal with group conflict? • What do we do if one group member is not contributing? • What do we do if a group member is domineering? www.lib.uoguelph.ca/assistance/learning_services/handouts/group_work.cfm 18 MBT Learning Guide 6. NEGOTIATING THE COURSE MATERIALS When you first receive your study guide, you may feel a bit overwhelmed by the amount of reading it contains. Rest assured you do not have to read everything at once! One of the keys to success is taking one step at a time, and in the case of your MBT work, this means using each resource as it is intended. Before the semester starts, you are advised to read through: • this Learning Guide • current Participant Information Guide • Course Overview for each course you are undertaking • LMS Participant Manual. During the semester, aim to complete one Unit from your study guide each week, or as directed by your Class Facilitator (note that Summer Term is compressed into six teaching weeks, with two Units covered per week). COURSE OVERVIEW – SUMMARY DOCUMENT You may have already looked through several course overviews while deciding which course to enrol in. Once you have enrolled in a particular course, you should actively read its course overview with the following in mind. • Review the course aims, Unit summaries and expected learning outcomes. • Check the list of components of the study package to ensure that you have everything you need. • Confirm whether you will need to purchase a prescribed textbook. • Acquire a detailed understanding of the assessment tasks, including:      the criteria on which you will be assessed how you will be expected to self-assess via Unit exercises assignment details and lodgement dates date, type and duration of the examination. The course overview is a very useful document: make sure you read it carefully! MBT Learning Guide 19 STRUCTURE OF THE STUDY GUIDE The study guide is designed to assist you in planning and pacing your study workload. It is divided into 12 Units, each one corresponding to a week of the academic semester (note again that in Summer Term, two Units are covered each week). Each Unit contains an introduction to the topics to be covered in each section of that Unit, and lists the learning outcomes. Self-paced exercises are included at appropriate points throughout the Unit to help you process what you are reading and apply the learning to your own experience, or perhaps to a scenario outlined in a Unit reading. When working through the study guide of a course that has a prescribed textbook, you will be asked to read or refer to certain sections of the text throughout the Unit. Each course also includes supplementary readings at the end of most Units, which are aimed at broadening the approach to the topic. You will be directed to read these at appropriate points, and they will often have an associated Unit exercise. 7. STUDY STRATEGIES It is important to establish a specific goal for each block of study, and to use your time effectively. Most of your weekly study time will consist of reading the current Unit and associated readings and/or textbook sections, perusing recommended websites, completing the assigned activities (online, in class or self-directed), note-taking and summarising readings, and preparing for or writing assignments. In this section, we shall summarise some strategies for effective study, including: • effective reading • SQ3R Approach • study guide Unit exercises • taking notes • summarising. 20 MBT Learning Guide EFFECTIVE READING – KEY TO SUCCESSFUL STUDY Each Unit in your study guide will contain a significant amount of reading material, which may at first appear daunting given the limited time you may have. While working through each Unit, you’ll need to discern the purpose of the different resources you are asked to read. Some items may be able to be skimmed so you can grasp the general idea, while newspaper and magazine articles, for example, might be included for stimulus and to alert you to the currency of the issues to be discussed in class. Other journal articles will be more academic in nature and will require more concentrated reading. Aim to be an active reader The main point to emphasise is that reading is a very active process. You will read most effectively if you first review what you already know about a topic, and consider what you are about to read. If you first skim an article or textbook extract to identify the main issues, you will be able to start predicting the content. This strategy will help you engage with the content more deeply when you read it in detail.  Remember: If you are active in your reading you will gain more from it! Being active in your reading includes: • taking notes as you read • questioning and commenting on what you are reading • writing a summary, or explaining the reading to another person. The SQ3R approach This approach is one that many students find helpful; it contains five steps: • Survey/Scan • Question • Read • Recall (take notes) • Review Following is a summary of the activities at each stage of the SQ3R approach. MBT Learning Guide 21 Survey/Scan • title, headings and subheadings • non-verbal information (graphs, illustrations etc.) • abstract (summary at the beginning, where provided) • introduction • conclusion • reference list (to see what company the author keeps) Question • turn the title and subheadings into questions • ask yourself:  What else do I know about this topic?  What is unclear to me at this stage?  What more do I want to know about this topic? Read • look for answers to your questions • note all the underlined, italicised and bold words or phrases • reduce your speed for difficult questions • NB: speed-reading is not the key to effective reading; sometimes you need to read slowly in order to digest what you are reading – selective reading is the key • stop and re-read parts that are not clear • read one short article or one section of a longer article at a time, and then …. Recall (take notes) • summarise in your own words what you have read • take notes in your own words • effective learning is a combination of seeing, saying, hearing and writing Review • look through your notes • ask yourself questions based on your notes • try to answer your own questions • decide what you think about the writer’s position 22 MBT Learning Guide STUDY GUIDE UNIT EXERCISES Each study guide has set exercises throughout the Units to help you process what you are reading and, most importantly, they often ask you to apply the learning to your own work situation and experience. These exercises help you undertake the last two steps of the SQ3R approach to reading – recall and review – and help prepare you to respond appropriately to your assignment and exam questions. While you don’t need to formally submit your answers to Unit exercises, they can sometimes form the basis of class discussion. Further, just thinking about your answers is usually not very productive – by articulating your thoughts you can really assess your understanding. Many people acknowledge they really know what they think only when they write down their thoughts or discuss them with others. TAKING NOTES Because you are provided with a printed study guide and copies of all essential reading, you might wonder whether note-taking is still necessary. The answer is yes, it is definitely necessary, but for reasons other than just recording information. Why take notes? The most important reason is to allow you to engage with what you are reading. Effective note-taking facilitates your comprehension and memorisation, which can assist you when you want to incorporate material you’ve read into an assignment – often without needing to go back to the original text. Different note-taking strategies The way you take notes will depend on why you are taking notes, and which strategy you feel most comfortable using. Note-taking is an individual activity, and the number and type of notes you make will depend on how much you already know about a topic. The less you know, the more notes you will need to take – but always take care not to just reproduce what you are reading. Each person will develop their own preferred way of abbreviating information, and decide on the note-taking strategy that suits them best. MBT Learning Guide 23 Common note-taking strategies include: • linear notes • mind maps • notes with commentary. Examples of these different strategies are provided in Appendix 3. Activity 4 Practise some different note-taking strategies now:  1. Consider the various common types of note-taking strategies illustrated in Appendix 3. Write some notes on the section of this learning guide that you have just read – i.e. the section on �Different note-taking strategies’. 2. First, create a mind map. 3. Then, take notes in linear form. 4. Reflect on which method you found easier. Ensure that you will understand your abbreviations when you look back at your notes! Summarising – different purposes Summarising is a useful strategy when taking notes while reading, but you might also write a summary as part of an assignment, or you might want to summarise certain sections of a number of different articles to incorporate into an assignment that calls for an essay format. The specific purpose of summarising will determine and guide the type of summary you write. Here are some steps to keep in mind when summarising. 1. Make sure that you accurately record the full reference details of the source text (see �Acknowledging your sources’ in this guide). 2. To begin, read through the entire text quickly so you can obtain an overall impression of the content and locate the sections that are relevant to your purpose. 24 MBT Learning Guide 3. Go back and read the relevant sections more carefully. 4. Identify the main idea in each section, write it down in note form, and then try to express it in your own words in one sentence. 5. Take a note of any words and expressions that clearly indicate the author’s attitude. 6. Make a list of technical terms that you will need to use, or special phrases that the author uses that you will need to put in quotation marks if you cite them (don’t forget to record the page number of all these, which is required for direct quotes). 7. Put the text aside and write the first draft of your summary. 8. Compare your summary with the key parts of the text to check that you: 9. • haven’t changed the meaning • have paraphrased (expressed the meaning in different words), not just copied the original wording. Put the text and your first draft aside and write a second draft. MBT Learning Guide 25 8. UNSW LIBRARY – WHY USE IT? Postgraduate study, in general, requires students to read widely on a topic and to draw on multiple sources, particularly when writing assignments. Some of this work has already been done for MBT participants through the preparation of the study guides, which contain a wide variety of readings, appendices and references. However, when researching for an assignment, you are expected to look outside the course notes, readings and any textbook, and seek information, research and examples from other sources. The UNSW library is an excellent starting point for these resources, where you can access information such as: • current research and academic papers relevant to your topic • industry reports, data and trends • statistical information on your topic area • relevant government policy. Many MBT participants have commented that they discovered the full extent of the resources available via the library some time after beginning their studies, and they wished they’d investigated them much earlier.  Don’t wait – get to know what is available via the UNSW library now! ACCESSING UNSW LIBRARY RESOURCES As an MBT participant, you have access to all physical and online collections of the UNSW library at the Kensington campus. You can request to borrow hard copy library items via a number of methods, including internet, email, phone, fax, �snail mail’ or in person. Contact information and details of services available to MBT participants are located in Appendix 4 of this guide. 26 MBT Learning Guide ELISE – ENABLING LIBRARY AND INFORMATION SKILLS FOR EVERYONE To perform your best at UNSW, learning how to find, use and evaluate the mass of information out there is important. You’ll also need to know how to use information ethically. Plagiarism or not adequately acknowledging where your information or ideas come from is a serious offence. ELISE online tutorials teach you how to access and use library resources to locate research information relevant to your studies. The basic tutorial (ELISE) is primarily aimed at undergraduates and those who have not studied in higher education previously. The more advanced tutorial (ELISE Plus) is aimed at all students including postgraduates who hold an undergraduate qualification or have completed the basic tutorial. The ELISE tutorials are available from the main library homepage under the title “Support”. Additional help is available in finding a range of resources such as journal articles, course items, books/e-books and using the university databases under the heading “How do I find”. UNSW Library: www.library.unsw.edu.au/ Access the tutorials at any time to brush up on the library and information literacy skills you will need throughout your MBT studies.  Current information about ELISE can be found on the MBT student website and in course overviews. MBT Learning Guide 27 Activity 5 1. Access the library web site: www.library.unsw.edu.au/ 2. The ELISE tutorials are available from the main library homepage under the title “Support”. 3. Take either the basic or advanced tutorial and work through its activities systematically. UNSW LIBRARY SUBJECT GUIDES The library has developed a range of subject guides that cover most of the disciplines you are likely to study during your time with the MBT Program. These can be accessed at: http://subjectguides.library.unsw.edu.au Due to the multidisciplinary nature of the program relevant guides include: Business Law Engineering Technology Science Environment Activity 6 Open the library’s subject guide: http://subjectguides.library.unsw.edu.au 28 1. Take note of the general resources available under each of the suggested discipline areas. 2. In the section �Need Help?’ work through at least two of the ELISE tutorials. MBT Learning Guide 9. THINKING CRITICALLY – ESSENTIAL TO YOUR SUCCESS In your MBT coursework you will need to show evidence of critical thinking, particularly in assignments and exams. WHAT IS CRITICAL THINKING? Use of the word �critical’ in an academic sense has a specific meaning – it doesn’t mean �finding fault’. In academic work, the meaning is far broader than simply looking for negative points: it generally means involving or exercising careful or skilful judgement. When you are thinking critically, you are thinking actively – asking questions about what you observe or read, challenging assertions, categorising, finding relationships and evaluating information. Although you may sometimes find fault when exercising skilful judgement, you may also find much to praise.  Critical thinking means not passively accepting everything that you read or hear! All the following activities are aspects of critical thinking that you will need to use in your MBT work: • asking questions • categorising • analysing • synthesising • establishing cause and effect • making links between ideas • evaluating • predicting • relating theory to practice • making a claim and supporting it • using appropriate evidence • interpreting according to a framework MBT Learning Guide 29 As all MBT courses have a focus on the practical application of concepts to the workplace, you will be required to demonstrate your ability to relate theory to practice. This will involve many of the basic critical thinking skills, which include: • interpreting according to a framework • analysing complex situations into component parts • making comparisons and contrasts • identifying problems and solutions. Remember too, that you are no doubt already thinking critically every day. When you make decisions at work, this requires you to assess situations using certain types of information, to evaluate that information, predict outcomes and draw conclusions. Having engaged in this critical process, it is much easier to write a report, present a recommendation or to justify your business decisions. There are a number of books available that cover skills in critical thinking. One of the cheapest available electronically is: The Little Blue Reasoning Book: www.amazon.com/Little-Blue-Reasoning-Book-Principles/dp/1897393601 You will find the skills taught in this book useful in your work, study and personal life. Activity 7 30 1. Think about a decision your company/department made recently; e.g. investing in a new IT product/system, deciding on a new supplier/contractor, opening an out-of-state/offshore office, advertising through TV rather than print media, etc. 2. Was this decision made on the spur of the moment or was a critical thinking process undertaken? 3. Which of the aspects of critical thinking listed above do you think were used before this decision was made? MBT Learning Guide IPSO – CRITICAL READING/THINKING STRATEGY As noted earlier, when you are reading for postgraduate study, you need to adopt an active approach and to question the text. IPSO is a very useful approach = Issue/Position/Support/Outcome Issue What is the problem or question being addressed? Position What is (are) the major position(s) put forward in this argument? Support What evidence, reasoning or other persuasive means back up the position? Outcome What is likely to happen if the argument is accepted? (UNSW Learning Centre) www.lc.unsw.edu.au/ DE BONO’S SIX HATS OF CRITICAL THINKING Another useful critical thinking strategy is Edward De Bono’s Six Hats. The six hats method of parallel thinking is one well-know strategy of De Bono’s that allows you to step outside your usual thinking by donning a coloured hat. Each hat allows you to question a problem or issue. This is a great strategy to use when thinking critically as you challenge your own views – it is also great in groups to help you brainstorm ideas and produces more effective and efficient results than a disorganised discussion. The outline of six hats is below. MBT Learning Guide 31 Six Hats at a Glance Re d Hat: Feelings Ye llow Hat: Strengths Black Hat: Weaknesses Gre e n Hat: New Ideas What are my feelings about this? What are the good points? What is wrong with this? What is possible? White Hat: Information What are the facts? Blue Hat: Thinking about Thinking What thinking is needed? CRITICAL THINKING AT POSTGRADUATE LEVEL As a postgraduate student, you will be expected to present a critical argument when writing your assignments. That is, you will be asked to assess a situation or answer a question and, using information contained in the course and through your own research, draw some conclusions and make recommendations. The persuasiveness of your ideas/recommendations will depend on the coherence of your argument and on the strength of your evidence. You will be expected to go beyond the level of understanding the concepts and ideas presented in the course materials, and you will be expected to go beyond the application of theory/frameworks to practice. The following diagram provides a useful way of thinking about different levels of cognitive development. Postgraduate students should be aiming to work at the highest levels of analysis, synthesis and evaluation. 32 MBT Learning Guide Bloom’s Taxonomy of Educational Objectives: Cognitive Domain Evaluation Highest level of cognitive development Shows ability to judge the value of material for a given purpose based on definite criteria and rationale; includes decision making and selection; is the highest level in the cognitive domain. It contains elements of all the other categories; eg, synthesis is critical to evaluation. Evidence: assessments, critiques and evaluations. Synthesis Recombines the parts created during analysis to form a new entity, different from the original one. Evidence: creative behaviors such as development of a research proposal or a scheme for classifying information, and the creation of new patterns or structures. Analysis Breaks down material into its constituent parts so that its organizational structure may be understood. Evidence: breaking down, categorizing, classifying, differentiating,; requires understanding of the material, its content and its structure. Application Uses data, principles, theory learned to answer a question in a new environment; shows one can apply what was learned and understood. Evidence:conceptual activities such as application, classification, development, modification, organization and prediction. Comprehension Is an awareness of what the material means; allows one to demonstrate understanding of a work based on one’s knowledge of it. Evidence: activities that indicate comprehension might include comparison and contrast, paraphrasing, extension and summary. Knowledge Is the recall of previously learned material; of specific facts or of complete theories; all that is required is the bringing to mind of the appropriate information; the lowest level of learning outcomes in the cognitive domain. Evidence: definitions, outlines, recall exercises and requests to reproduce knowledge acquisition.. Athanassiou N, McNett J and Harvey C, 2003, �Critical thinking in the management classroom: Bloom’s taxonomy as a learning tool’, Journal of Management Education, vol. 27, no. 5, p. 536. MBT Learning Guide 33 Referring to Bloom’s taxonomy is a useful way to ensure you are thinking about your studies at the appropriate level. Later in this guide, we will see how it can also be used to ensure you are answering your assignment questions at the required cognitive level. It should be noted that course coordinators and class facilitators use Bloom’s taxonomy when setting assignments, exams and activities. You can also consider the taxonomy as you interact with your class. To get the most out of your classes, you need to contribute at the higher levels of application, analysis and synthesis, as well as contributing knowledge and comprehension. You can assess the value of your contributions using the following table: 1. When a colleague offers her or his view on aspects of cases discussed in class, I expand the class discussion by elaborating on his or her perspective. 2. When the instructor offers a view on aspects of a case discussed in class, I expand the class discussion by elaborating on this view. Evaluation 3. My assessments and critiques of colleagues’ and the instructor’s views on cases and on current events indicate evaluation. 4. I successfully offer ways to recombine the views created during class discussion of cases and of current events to form new perspectives or new ideas, different from those offered by the original views. Synthesis 5. I help the class to break down case or current events material into its constituent parts so that its structure may be understood and its important issues may be emphasised. Analysis 6. I steer class discussion toward the use of data, principles, and theory learned to answer a question or shed light on an issue in a new context. Application 7. I share my understanding of what the class material means. 8. I offer my collection of previously learned material to my colleagues in class to enhance class discussion. This may involve recall of specific facts or of complete theories. Comprehension Knowledge Adapted from Athanassiou N, McNett J and Harvey C, 2003, �Critical thinking in the management classroom: Bloom’s taxonomy as a learning tool’, Journal of Management Education, vol. 27, no. 5, pp. 533–555  The person marking your assignments will also be engaging in a process of critical reading! 34 MBT Learning Guide 10. ANALYSING ASSESSMENT TASKS You will encounter many different types of assignments in the different MBT courses you undertake. When you receive your study guide each semester, you should carefully read the Assessment Details section and make sure you understand what you are required to do for each assignment.  You won’t get good marks for work that does not respond appropriately to the question! You will need to consider the format in which you are required to prepare your answer. You might be expected to write a report or an essay, use a case study, or apply some of the course concepts to your own workplace. If you are required to write a report, you will need to determine what kind of report is required; some different formats are outlined in the next section. START WITH ANALYSING THE QUESTION You will need to carefully consider the following. 1. What is the topic you are required to write about? 2. What aspect of the topic should you concentrate on? 3. How you are meant to deal with it? The assignment question will normally be written in such a way as to give you a clear indication of these three different aspects of the task. Different words in the question will alert you to each aspect. Assignment questions will have: • content words (the topic) • limiting words (narrowing the topic to a specific aspect) • task or direction words (what you are actually asked to do with the topic). MBT Learning Guide 35 The following table lists some of the task or direction words that are commonly used in assignment questions. All the words require some level of analysis. Analyse Examine the different elements relevant to the topic and determine their relationship to each other. Compare Find similarities or differences between ideas, events or interpretations. Contrast This is similar to �compare’, but requires more focus on the differences. Criticise Discuss both strong and weak points in order to arrive at a reasoned evaluation. Define Provide a clear, concise and authoritative statement of the meaning of a term. Discuss Analyse the main features of the topic and present a reasoned point of view in relation to it. Evaluate Consider a range of arguments and reach a judgment about the strengths and weaknesses of each. Other task/direction words that do not necessarily involve a high level of analysis may also be used, but they are usually asked in combination with one or other of the direction words. Describe Outline the main features of a phenomenon. Illustrate Give examples. Summarise Outline the main points of theory or event. For a more comprehensive list of task words refer to the UNSW Learning Centre at: www.lc.unsw.edu.au/onlib/taskanal.html#equest2 36 MBT Learning Guide Example The following is an analysis of a typical assignment question. Question: Choose any country. Assume that you are asked to contribute to advice for a business enterprise that is considering international expansion. You are required to write a report on the macroeconomic conditions and prospects of the country of your choice. Your answer should include: 1. A general discussion of the main goals of macroeconomic policy, why these goals are important, and the extent to which the goals of macroeconomic policy can be simultaneously achieved. 2. A specific discussion of the main macroeconomic indicators in the country of your choice. 3. An assessment of the extent to which the macroeconomic goals are being achieved in the country of your choice. The question states that the format for the answer must be a report. Here is an analysis of the above question: Content words Limiting words Task words Comment Overall purpose Macroeconomic conditions One country Provide advice for business enterprise Application of theory (a) General goals of macroeconomic policy Importance Extent to which can be achieved simultaneously Discuss (explain, analyse, indicate relationship, comment) Theory (secondary sources) (b) Main macroeconomic indicators Country of choice (as above) Discuss (describe, explain, indicate relationship, comment) Primary research (c) Extent to which goals achieved Country of choice (as above) Assess (evaluate) level of achievement Making connections between research and theory MBT Learning Guide 37 Activity 8 Here is a practice question. Please identify the topic, limiting words and task words and write them in the respective columns below. For your organisation, write a report identifying the issues arising from an e-business application. Compare and contrast the e-business functionality in your organisation with that offered by similar organisations. • Using a model such as Porter or Weill and Vitale, provide a detailed analysis as to how the current e-business strategy adds value to your organisation. • Using a model such as Porter or Weill & Vitale, examine two new or additional e-business opportunities for your organisation. NB: these opportunities must not be currently implemented by your organisation. Please consider each opportunity in depth and justify the opportunity, remembering to take account of the benefits as well as the associated costs and risks to the organisation. Your answer should make use of relevant theory where appropriate. (Answers in the �Answers to activities’ section) Format required Topic 38 Limiting Words Task Words MBT Learning Guide 11. WRITING IN ACADEMIC STYLE If most of the writing you normally do at work is transactional (e.g. field notes, briefing notes, business correspondence and work-related reports), then you may be unfamiliar with the academic style in which you will be required to write most of your assignments. Unlike most writing in the workplace, academic writing involves showing evidence of an engagement with theory and the ideas of experts in the respective discipline or field, together with – importantly – evidence of your own critical reflection. As the purpose of academic writing is different from that of the workplace, some aspects of its form are different as well. Some distinct features are that it: • is concise – uses as few words as possible to express as much meaning as possible • is clearly structured, indicating that the writer has thought through what to write before commencing writing • has fewer verbs per sentence than informal or spoken English • has more nouns per sentence than informal or spoken English and many of these nouns are abstract in meaning • often has a complex noun phrase as the subject of a sentence, e.g. The recent dramatic increase in commercial failures of SMEs in industries formerly known for their blue chip companies has led to … (it may take several sentences to explain to someone what the phrase actually means) • makes limited use of grammatical conjunctions (and, but) to link ideas • frequently uses subordination to link ideas together (while, however, in particular) • is usually in the grammatical third person (he, she, it, they); first person (I, we) rarely used, and second person (you) is never used • does not use contractions (does not instead of doesn’t) • avoids colloquial and slang vocabulary (dollars instead of bucks) • avoids words with emotional or attitudinal connotations (disastrous, exciting, tremendous) • uses one-word verbs in preference to phrasal verbs (destroy vs. get rid of) • makes greater use of the passive voice in order to make it possible to begin sentences with actions, things or ideas (They avoided risks by …’ might be expressed as �Risks were avoided by …’) MBT Learning Guide 39 • avoids expressions that exaggerate the truth (everyone knows/it is obvious) • uses tentative language or �hedges’ to avoid making unsupported generalisations (A possible cause of the company collapse may have been vs. The company collapsed because) • Academic writing example: A number of different tools can be applied to help identify the potential for error, but in addition, a good understanding of human motivation and cognitive limitations is needed. • Informal example: You can help to identify a likely error by using different tools but you should also have a good understanding of what motivates humans and how their cognitive ability might limit them. You will become more familiar with academic style as you read some of the academic articles included in your course materials. However, remember that not all readings in MBT courses are written in academic style. As the MBT is an applied masters, you will often be required to read business journals or newspaper and magazine articles that are written in a more informal, colloquial style. You will note too that while this learning guide has been written to help you with academic study, it isn’t written in academic style. Note in the last sentence, for example, the use of �you’ and the contraction �isn’t’. The informal style typical of manuals such as this is designed to more easily guide readers through the content. 40 MBT Learning Guide Activity 9 Below are some short extracts from typical MBT course readings. 1. Which ones would you say are written in academic style, and which are written in a more informal, colloquial style? 2. Can you guess the type of text the extracts come from? (newspapers, magazines, academic articles, etc) Extract 1 Global health-care group CSL has delivered another record half-year profit, adding to the spectacular rewards to investors who lined up to take what has proved to be the most profitable government sell-off. Extract 2 So at this early point we need to understand the different levels of strategy development. Whilst the processes for developing strategy will be the same no matter what level of the organisation you are planning strategy for, the focus and the outcomes will be different. Extract 3 Let’s admit it. Corporations around the world are reaching the limits of incrementalism. Squeezing another penny out of costs, getting a product to market a few weeks earlier, responding to customers’ inquiries a little bit faster, ratcheting quality up one more notch, capturing another point of market share – those are the obsessions of marketing today. But pursuing incremental improvements while rivals reinvent the industry is like fiddling while Rome burns. Extract 4 During the course of a product development project, the major design-build-test cycles involve the creation of prototypes or the testing of the production process in a pilot plant. Carrying out prototype or pilot production cycles well can have a decisive impact on the overall development effort. (Answers in the �Answers to activities’ section) MBT Learning Guide 41 12. STRUCTURING YOUR WRITING Once you are confident that you have clearly analysed an assignment question, you will need to start planning your answer. The instructions will normally state the specific form your answer should take – usually an essay or a report. If the required format is not stated, check with your Class Facilitator about what will be acceptable. Following is some information about the most common assignment formats that you will use in your MBT work, and what is usually required for each. For more detail, you can download brochures on these different assignment types from the Learning and Teaching Portfolio unit. www.asb.unsw.edu.au/Learningandteaching/Pages/default.aspx or the UNSW Learning Centre: www.lc.unsw.edu.au/ ACADEMIC ESSAYS Essays allow your facilitator to assess your ability to: • understand the purpose of questions important in your field of study • carry out research • think critically about what you read • distinguish between sources relevant and irrelevant to answering a question • distinguish between reliable and unreliable sources • organise your ideas into a sound argument • use evidence from your sources as support for your argument • express your argument in coherent and cohesive text, and • acknowledge the sources you have used appropriately in your text. Your Class Facilitator will be interested to see how well you construct a convincing argument based on sound reasoning and appropriate use of evidence. • The development of your argument should be made clear by the way you organise your writing into paragraphs – each one should deal with a different aspect or new stage of your argument. • The connection between these stages should be clearly marked by transition sentences – they should summarise what came before in order to introduce the next stage of the argument. The challenge for you as a writer is to make this transition as smooth and seamless as possible. 42 MBT Learning Guide • In an essay, the writer’s argument flows through the whole paper – the reader must complete the essay to understand the argument or point of view. An essay is the presentation of a critical argument (see Section 8). There are four stages in the presentation of a critical argument: 1. clear outline of issues or problems 2. presentation of relevant evidence 3. evaluation of evidence: positive, negative and mixed 4. linking evaluation to one’s overall argument clearly and repeatedly. Appendix 7 offers a definition of “reasoned arguments” and offers further details of how to use them within written work. Structure of an essay An essay must have an introduction, a body and a conclusion. Introduction In the introduction, you should orient your reader to the question (IPSO Issue), explain the significance of the question or provide a context. You should then outline your overall response to the question, and indicate your main theme or argument so that the reader is able to anticipate what will follow (IPSO Position). In addition, you should give some indication of the order in which you will present your ideas, any limitations to the scope of your essay, and define any terms, if necessary. Note that the first attempt at an introduction is usually only a draft – it is only after you have completed the body and conclusion of an essay that you can confirm the introduction indicates what you have actually written!  An essay’s introduction is best written when the body and conclusion are complete! Body of the essay The body of an essay contains the development of ideas that you outlined in the introduction. The body should comprise about three-quarters of the overall length of MBT Learning Guide 43 your essay, and consist of a number of paragraphs, each dealing with one aspect or stage of your answer. Always group related ideas together in paragraphs, and use linking words or phrases within the paragraph as well as between paragraphs. The first sentence of each paragraph should indicate the main topic of that paragraph. Paragraphs are composed of a number of sentences, the ideas you are discussing will be complex and need to be substantiated by facts, evidence and researched opinion. The supporting sentences in the paragraph should elaborate on the topic highlighted in the opening sentence (IPSO Support). At the end of each paragraph, you may clarify your argument and provide a link to the next paragraph or set of related ideas. Linking words or phrases indicate the flow of the argument or ideas you are developing. Make sure that what you write is consistent with the points you have made in your introduction – and they are in the order you indicate they will be discussed. If your essay is clearly organised and flows logically, the reader can concentrate on your argument and will not be distracted or confused by information that is repetitious or doesn’t seem to fit the stated intention. When writing the body of an essay, you will often use facts, ideas and opinions based on your research. You may use direct quotes when the actual words of the source are highly relevant to your argument. However, you are more likely to paraphrase the ideas of others to substantiate your argument.  Remember, you must always correctly cite your sources in academic essays and reports! The reader must be able to readily understand your use of and interpretation of cited information, and should not have to interpret what you are trying to present or question the relevance of information to your argument. Conclusion In the conclusion, you need to briefly summarise the main points or themes discussed in the body of the essay, and the implications of these ideas. This should be consistent with what the introduction states the essay will argue or present. New ideas must not 44 MBT Learning Guide be introduced in the conclusion. However, when discussing implications of your arguments, it would be acceptable to suggest, for example, that certain areas may need to be further explored or anticipated (IPSO Outcome). A good resource for further information on essays is Beginning the Academic Essay, by Patricia Kain, written for The Writing Center at Harvard University (Appendix 5). Steps in writing an assignment essay You can’t write an essay well if you try to do it all at once. You should begin early, as essay writing is a cyclical process. The steps are listed here one after the other, but in reality you will find that you usually need to go back a few steps and repeat them. • Make sure you understand the question you are asked to answer. • Do some preliminary reading. • Take notes from your reading and systematically record the bibliographical details of your sources. • Identify the main themes relevant to the question asked. • Decide on your position in relation to the question asked. • Develop a rough outline for your answer. • Select more sources to read making sure that they are relevant to your proposed answer. • Order your notes from your sources according to the rough outline. • Review your notes and refine your outline to take account of your greater understanding of the issues involved. • Write a first draft of an answer to help you clarify your response. • Read your draft and note areas that need changing to make your response more powerful and more consistent. • Write a second draft this time with the reader of the essay in mind. • Edit for grammar and spelling. • Write a final draft in accordance with the guidelines in the task. The following university websites have useful information about writing essays: • University of NSW, ASB, Educational Development Unit: www.asb.unsw.edu.au/learningandteaching/Documents/writinganessay.pdf • Curtin University http://learningsupport.curtin.edu.au/skills/writing_skills.cfm MBT Learning Guide 45 Unlike a report, which is typically divided into sections, essays usually do not have headings and subheadings. If you are unsure, check with your Class Facilitator and note carefully any allowed variation to the standard essay structure. If you are asked to use headings and subheadings, use them sparingly and do not number them. You should not rely on headings to make sense of your essay: ensure final sentences link each subsection with the next. Refer to Appendix 5 Beginning the Academic Essay for some helpful tips and Appendix 6 for a useful checklist to consult when developing your essays. Activity 10 The following online tutorial takes you through each stage of the essay writing process and has links to some useful academic writing resources. Undertake this �essay writing’ tutorial, developed by the learning support unit at Monash University: www.monash.edu.au/lls/llonline/writing/general/essay/index.xml CRITICAL REVIEWS A critical review is a type of essay in which you summarise and give your evaluation of an article or a number of articles you have read. As in other types of essay, a critical review has an introduction, a body and a conclusion. The introduction should provide a context for the article, give the title of the article and name of the author (and background of the author if appropriate), identify the main purpose of the article and give an indication of your overall impression. The body of your review should summarise the article(s) and give your evaluation. It is particularly important that you make frequent references to the authors of the articles in order to distinguish their ideas from your own ideas. In the conclusion you should summarise your discussion and make a final judgement on the value of the article. 46 MBT Learning Guide REPORTS AS ASSIGNMENTS Reports are different from essays in that their primary purpose is to present information rather than to make an argument. In contrast to an essay, it should be possible in a report to read just some sections to find the information being sought. The structure of the report should be clearly indicated by the use of headings and subheadings. It should be possible for a reader to scan the table of contents and find information easily. Each section and sub-section may be numbered. The paragraphs in a report are usually shorter and more concise than those in an essay, and may make use of bullet points. Also, information can be presented in the form of tables, graphs and illustrations. Report writing is an essential skill for professionals in their business life, and you may already have a lot of experience in this area. However, you will find that there are some differences in writing reports for your MBT assignments compared to what you’re used to in the workplace. You may be asked to apply specific theoretical frameworks, to include literature reviews or to give greater evidence of research than is the case with reports you may write at work.  In academic reports, you must reference all source material in the same way as for an essay. Writing a report The following university websites have useful information on writing academic reports: • University of Canberra www.canberra.edu.au/studyskills/writing/reports • Curtin University http://learningsupport.curtin.edu.au/skills/writing_skills.cfm MBT Learning Guide 47 What is the typical structure of a report? Reports have a clear structure signalled by subheadings. The following table shows the purpose and usual content of each section. Section Contents Notes Title page Title of the report, and date Student’s name and ID Course name Class Facilitator’s name A title page is almost always required but the details of what you write might vary. Table of contents Lists the main sections of the report, second- and third-level headings, and page numbers If you have used styles for your headings in your Word document you can automatically insert a table of contents. Executive summary Short summary of the report. Summarises the report's purpose, findings, conclusions and recommendations. Similar to an abstract or synopsis and should not be more than a page. Again, this will not be necessary with short reports. Check the assignment requirements. If you need to write an executive summary, do so after you have finished your report. Make sure it is on a separate page. Introduction Usually includes:  brief background information  purpose  scope  outline  definition of terms Provides an overview of the report. Some of what is in the introduction will also be in the executive summary. They are read separately for separate purposes. It is important to make the purpose of the report very clear in the introduction. Body This is the main part of your report. The sections will vary according to the type of report.  background information  theoretical framework  review of literature You will not necessarily have all these subsections in the body of your MBT reports. The assignment question will often indicate which sections you should have. Use a subheading and/or numbers for each section. In your MBT assignment reports, the theoretical framework is very important. Present this framework, then your research findings, then a discussion of your findings in light of the theoretical framework. Findings are facts, but your discussions are opinions: this difference should be made clear.  methodology  findings  discussion of findings Conclusion Provides a summary and evaluation of the report’s findings with the key recommendations; may also identify the report’s limitations. You will always need to write a conclusion. As with discussion of your findings, the language you use in your conclusion will be appropriately qualified. Recommendations The recommendations are a summary in point or numbered form of solutions or courses of action that follow logically from your interpretation of your findings. You will not always be required to list recommendations in a separate section. Recommendations are usually �should’ statements. They are specific, indicating who should do what, where, when, how, and (sometimes) at what cost. Appendix For charts, tables and other information that is too detailed for the body of your report. If tables or charts are important you may need to include them in the body of the report. References List all the books, articles, web sites, interviews, etc, that you have referred to in your report. Many reports in the workplace do not have references, but all reports you write for MBT assignments require you to refer to the literature. You are required to use the Harvard referencing system. 48 MBT Learning Guide Not all the above sections may be required in every MBT assignment report you write. The notes column indicates which sections are always included and those that may be included, depending on the requirements of the assignment. What are appropriate headings and subheadings? Each section and subsection of your report should have a clear heading. This allows the reader to find information quickly and clearly see how each part of the report relates to other sections. The headings and subheadings you choose are very important and should be clear and consistent in style. They will appear in the table of contents and are the reader’s first impression of what you are planning to say. The styles tool in word processing software allows you to choose different font styles and sizes for heading levels. There is nothing more confusing for readers than a report in which the headings and subheadings look exactly the same. Note the different heading levels and their purpose in this guide. In some reports that might include some research, you may have some variation to the section headings noted in the table above, including the following. • Literature review • Methodology • Findings • Discussion You will have to determine appropriate headings for sections and subsections. Following are some pointers for the wording of headings and subheadings: • Headings should be as concise as possible. • Do not include the article �The’ or �A/an’ in headings. • Use nouns or noun phrases for your headings, e.g. �Competitive advantages of Company X’; �Macroeconomic indicators in China’. • Make your subheadings as parallel or consistent as possible; e.g. �Decrease in costs’ would be parallel with �Increase in passenger numbers’ but not with �Increasing passenger numbers’. • Do not use questions as headings (such as used in this section on reports). Questions are appropriate for informal documents such as this, in which the writer addresses the reader directly. You are expected to be more formal in reports you write for your MBT assignments. MBT Learning Guide 49 What makes a good report? A good report: • makes the purpose of the report very clear in the introduction • does not assume in the introduction a prior reading of the executive summary • presents information that is both sufficient and accurate • explains clearly the methodology or theoretical framework used to analyse the information • uses the theoretical framework well in order to illuminate the findings • uses qualifying expressions in discussion of the findings • has headings and subheadings that are clear and parallel in format • uses a format that is appropriate to the report type • summarises all sections of the report in the executive summary • states recommended actions in clear and concise statements and justifies these in relation to the findings of the report • uses language appropriate to the assumed relationship between the writer and the reader. Case analysis reports One type of report that you may be required to write in MBT assignments is a case analysis report. These are often set for MBT courses because they enable you to appreciate the complexities of real-world situations and to see how the theories, models and research you are studying can be used in practice. What is your role as a case analyst? In analysing a case, your task is to do the following. 1. Identify the problem(s) in the situation presented in the scenario. 2. Analyse the key issues within the context of the theory presented in your case. 3. Develop and compare alternative solutions to the problems. 4. Consider the advantages and disadvantages of various possible solutions. 5. Select the best solution and make recommendations for action. 6. Write up your case analysis in appropriate case analysis report format. 50 MBT Learning Guide How are ideas presented in a case analysis report? There may be some differences in the expectations of what you should do in case analyses from course to course, but in general, you should move from gaining an overview of the case towards establishing the key problems, determining the causes, developing possible solutions, evaluating the solutions and, finally, formulating recommendations. Appendix 7, Writing A Case Analysis, covers questions such as: 1. What are the stages in preparing a case analysis? 2. What are the steps in identifying the core problems? 3. What are the steps in analysing the issue? Activity 11 1. Choose three recent reports written in relation to your workplace or industry. 2. Look at the structure of these reports. 3. Do they follow the same or a similar structure as outlined above? 4. Are they easy to read quickly to find out just the information you need? 5. What do you notice about the type of subheadings used? 6. Do they use a numbering system for the sections? 7. Which of the reports you have looked at do you find most satisfactory? 8. Why? The UNSW Learning Centre has a useful interactive website dealing with case studies in the engineering discipline: www.lc.unsw.edu.au/case_study/index.htm You may find this information useful for some MBT case analyses. MBT Learning Guide 51 Reflective writing At some point during your studies, you may be assigned a reflective writing task. It could be in the form of a weekly journal or log, or an assignment with a reflective component such as a journal, peer review, log book or reflective essay. Generally, a reflective writing assignment requires you to consider the connection between three different aspects of the topic you are studying. 1. The topic. 2. How it connects to other aspects or concepts in this course. 3. How it makes sense (or not!) to you. Reflective writing is: • a response – your experiences, opinions or events - not other authors • where thinking about your learning takes place – self-knowledge • your response to thoughts, feelings, other forms of awareness and new information • a way to achieve clarity and better understanding about your course materials. Reflective writing is not: • a conveyance of information, instruction or argument • pure description, though there may be descriptive elements • a straightforward decision or judgement e.g. about whether something is right or wrong, good or bad • simple problem solving • a �normal’ university essay. How do I write reflectively? Reflective writing is always subjective. Reflection is an activity that includes both description (what, when) as well as analysis (how, why, what if). • Language used in a reflective task may require an academic style, or may be more informal. This enables you to use two different modes of writing: descriptive (outlining what something is) and explanatory (explaining why or how it is like that). • Use full sentences and complete paragraphs. • You can usually use personal pronouns like �I’, �my’ and �we’. 52 MBT Learning Guide • Keep colloquial language to a minimum. What can be discussed in reflective writing? • Your perceptions of the course and about what you are learning • Experiences, comparisons, connections, ideas and observations you have had, and how they relate to the course • Questions you have and conclusions you draw • What you found confusing, inspiring, difficult, interesting and why • Problem solving - how you reached a conclusion, found an answer or reached a point of understanding • Alternative interpretations or different perspectives on what you have read or done in your course • How new ideas challenge what you already know. The UNSW Learning Centre offers a guide to writing reflectively: www.lc.unsw.edu.au/onlib/pdf/reflective.pdf MBT Learning Guide 53 13. ACKNOWLEDGING YOUR SOURCES It is imperative in academic writing that you acknowledge the sources of your information, ideas and evidence in order to avoid plagiarism. No matter who or what the source is, it needs to be referenced – and referenced correctly. Sources include books, journal or magazine articles, newspapers, government or institutional reports, theses, websites, electronic journals or conference presentations, personal interviews, course study guide, words of your Class Facilitator and/or classmates. There are a number of academic reasons for acknowledging sources, including: • showing respect for the intellectual property of others • showing evidence of wide reading • providing the means by which people reading what you have written can refer to your sources to read further if desired DIFFERENT TYPES OF REFERENCING There are some different methods of acknowledging or referencing your sources, but they can be divided into two main types: • footnote or endnote referencing method • in-text citation method – the author-date style The type of referencing used most commonly in Australian universities is Harvard referencing – this is the style you are required to use in your MBT work and is used in MBT study guides. There are a number of variations of the author-date style, and a number of small variations within the Harvard style, which you will notice when you read academic papers. In the Harvard method, you are required to reference your sources at the end of your assignment or report – reference list – and at the point in your assignment when the work is referred to or quoted from – in-text citation. 54 MBT Learning Guide Reference list At the end of your essay or report, you must include a list of references – which is a list of all the sources you have used throughout your assignment. The reference list must be sorted alphabetically by the author’s surname. A reference to a book has different components to a journal article, website, or other sources. If there is no author noted for a particular work, e.g. a company report, you should list the item alphabetically using the organisation’s name that produced the report. In the case of a web-based reference with no author, you should use the name of the owner or sponsor of the website. When there is no author, organisation name or website sponsor available, you should use the title of the report or article for your alphabetical listing. Examples are provided below.  MBT study guides use Harvard referencing and contain reference lists at the end of Units. In-text citation When you include any information from another source in your written work, you must signify this by including an in-text citation at the appropriate point in the paragraph. The citation information must be in parentheses and include the author’s name, the year of publication, and the page number(s) if including a direct quote, e.g.: There are four possible sources of pay dissatisfaction that have been commonly identified (Long 2002, pp. 72–80) … If the author is part of the grammar of the sentence, then the parentheses are placed around the year and page number(s) only. There are good reasons for management to avoid employee dissatisfaction with base pay. Long (2002, pp. 72–80) identifies four possible sources of pay dissatisfaction … Direct quotes Where you wish to include the cited author’s actual words, this is called a �direct quote’ and must be signified as such by quotation marks at the beginning and end of the actual words, and the page number(s) must be included. For example: Research has found that a wide variety of factors “were identified as contributing to job satisfaction or dissatisfaction” (Wright 1991, p. 56). MBT Learning Guide 55 Direct quotes longer than three lines Where you are inserting a direct quote into your text that runs for more than three lines, it needs to be introduced with a colon, and then separated into a new paragraph as an extract – note that extracts do not include parentheses at the beginning or end. An example follows. Researchers have identified many possible sources of pay dissatisfaction: Fourteen factors were identified as contributing to job satisfaction or dissatisfaction. The factors identified were: achievement, recognition, interpersonal relations, responsibility, advancement, salary, job security, personal life, status, working conditions, policy and administration, supervision, and the work itself. Herzberg believed these factors to be universal in the workplace. (Wright 1991, p. 56) The corresponding entry in the reference list would be: Wright M D, 1991, �Retaining teachers in technology education: Probable causes, possible solutions’, Journal of Technology Education, vol. 3, no. 1, Fall, pp. 55–69, HOW TO CITE DIFFERENT SOURCES The following section provides a range of simple examples of how to cite a source intext, and how to correctly include it in a reference list. This is not a comprehensive list as there are many variants and a plethora of resources now available via databases and the internet. The provided examples cover the most common types of resources you will routinely use. Please see the end of this section for details of other resources providing details of how to cite more types of resources. Referencing books When referencing a book, provide the surname and initial(s) of the author/s, year of publication, book title, publisher, and finally, place of publication (where available). Author, year Book title in italics Long R, 2002, Strategic Compensation in Canada, 2nd edn, Thomson Learning, Scarborough. Publisher Place of Publication 56 MBT Learning Guide Use a comma to separate each section of the reference. Note that if a publisher’s name makes the place of publication obvious (e.g., Melbourne University Press) there is no need to include the place in the reference. If no place of publication appears on the title page or reverse, the expression �n.p.’ (no place) can be used. Referencing a chapter from a book or an edited collection When you reference a chapter from a book or an edited collection, the chapter or article title should be in single quotes and in sentence case (first letter of first word is in upper case only; first letter of second part of a two-part title is also in upper case). The title of the book is italicised and in title case. In title case, the first letter of all words is in upper case, except for articles and prepositions. However, upper case must be used for articles where they are the first word of the book title, or the first word after a colon that is included in a two-part title. Here are some examples: Martin J and Siel C, 1983, �Organizational culture and counterculture: An uneasy symbiosis’, Organizational Dynamics, vol. 12, no. 2, Autumn, pp. 52–64. Ogbonna E, 1992, �Organisational culture and human resource management: Dilemmas and contradictions’, in Blyton P and Turnbull P eds, Reassessing Human Resource Management, Sage, London. White R, 1997, �Inventing new business in Australia’, in Whitlock G and Carter D eds, 1998, Images of Australia: An Introductory Reader in Australian Studies, University of Queensland Press, St Lucia, ch. 8. Referencing journal articles As for book chapters, when referencing an article from a journal, the title must be in single quotes and sentence case. Use title case for the journal title and italicise it, add volume and issue number, and the page number/s of the article. Here’s an example: Title of article in single quotes, sentence case Crawford D and Henry E, 2000, �Budgeting and performance evaluation at the Berkshire Toy Company’, Issues in Accounting Education, vol. 15, no. 2, pp. 283–309. Title of journal in italics, title case MBT Learning Guide 57 Note that for journals, the publisher and place of publication are never included. Referencing MBT class discussions Not all of your information sources or ideas will always come from published sources. As the MBT draws on the workplace experience of its participants, there may be times when you want to refer to what you have learned from other participants in your online or face-to-face class. If this is the case, you will first need to check if the person whose ideas and information you wish to use is happy for you to do so. If they are, here is an example of how you should acknowledge them: Citizen A, 2008, MBT IT in Business, Class 204, Class discussion, 29 May. Footnotes If a situation arises when you are not using a specific idea of a classmate, but want to acknowledge that you arrived at your own understanding as a result of questions asked of you in your MBT class, or you want to acknowledge some other aspect of your MBT class work, it is possible to use a footnote for this type of thing. To insert a footnote, you should enter a superscript number at the end of the relevant sentence. In the footnote area at the bottom of the page you can write something like “Thanks to Sally Student whose questions motivated me to think about the importance of this issue and come to this conclusion” (or whatever is appropriate). Footnotes can be used for ancillary notes and for any other additional information you might want to add that does not easily fit within the main text. Referencing MBT course materials Study guide When you list the full reference for a course study guide, it is not necessary to cite the author/s of the course. You should include the course name and course code, a 58 MBT Learning Guide description of the item, the name of the teaching institution, location and study period (do not use italics or quotation marks). The study guide should also be added in alphabetical order to your list of references. Here’s an example of how to list an MBT study guide: Business Economics, GBAT9122, 2008, Master of Business and Technology Study Guide, The University of New South Wales, Semester 1 2008. The in-text citation would be: (GBAT9122, 2008, Unit xx, p. xx) Study guide readings Readings in MBT study guides are provided with full reference details on the reading cover. You may include these details in your reference list in the same way you would if you had researched the information yourself. Referencing a citation from a study guide You may be reading a primary source (e.g., your study guide) in which the author cites material from another publication (secondary source), and you may wish to use some ideas, words or information from the secondary source in your writing. An example of the in-text citation in this case is: Fone and Young (2000 in GBAT 9122, 2008, Unit xx, p. xx) explain that … In the reference list, you need details of the primary source only (the study guide). Referencing websites or online sources Web source with author: Beckleheimer J, 1999, How Do You Cite URLs in a Bibliography?, www.nrlssc.navy.mil/meta/bibliography.html Web source with no author Educating America for the 21st century: Developing a strategic plan for educational leadership for Columbia University, 1993–2000, 1996, www.ilt.columbia.edu/CONF/EdPlan.html In-text citation for a website: The American Psychological Association’s website (2004), … For the reference list: American Psychological Association, 2004, www.apa.org/ MBT Learning Guide 59  To cite a document from a website, follow the author-date format. Other types of sources to reference There are many other types of publications that you may need to reference in your MBT work, including: • books with one, two, three or more authors • books with no authors • newspapers and magazines • minor citation from a secondary source • significant citation from a secondary source • unpublished material • unpublished conference, meeting, seminar papers, or unpublished reports • Australian Bureau of Statistics Bulletin • emails and discussion lists • publications written by an organisation, including brochures and pamphlets • all manner of online resources. Further details on referencing styles A comprehensive Harvard referencing guide is available from the EDU at: wwwdocs.fce.unsw.edu.au/fce/EDU/harvard_ref_guide.pdf The UNSW Learning Centre also offers a guide to Harvard referencing which contains links to further resources: www.lc.unsw.edu.au/onlib/ref.html You may notice a slight variation in the styles of Harvard referencing (both in-text and reference lists) between your course study guide, textbooks and other research material you read. Don’t worry too much about this, as slight variations to punctuation etc. are acceptable. The important thing for you to focus on is to be consistent in the way you reference your sources for your work. 60 MBT Learning Guide Activity 12 Choose one of your MBT courses and open to any page of the study guide. Peruse the text until you find an in-text citation as shown above. Consider the following questions: 1. Is the reference at the end of the sentence (as in the first example above) or embedded in the sentence (as in the second example above)? 2. In the example you find, what is the idea that the author of the course materials is acknowledging? 3. Go to the end of the Unit in which you found the in-text citation and you will find the list of references used in that. Locate the reference for the in-text citation that you found in the Unit. 4. What type of publication is the reference you located? A book, a journal article, a book chapter, an internet site, etc? MBT Learning Guide 61 Avoiding plagiarism If you present the work of others as your own – that is, if you fail to make it clear that you are either directly quoting or paraphrasing from another source – then you are plagiarising. When you provide in-text citations for information or an idea that you take from another source, you must indicate whether you are directly quoting someone else’s words, or paraphrasing the material – see direct quotes section above. Consider the following examples to see how to avoid this serious error. The original source (Dabscheck 1996, p. 12) is 1: Interactions take place in what will be described as orbits of interaction. A myriad of different orbits can be distinguished; their membership, composition and type is only limited by the imagination and ingenuity of interactors to find each other. A plagiarised use of this material might look like this: In this essay I will argue that interactions take place in what will be described as orbits of interaction. A myriad of different orbits can be distinguished; their membership, composition and type is only limited by the imagination and ingenuity of interactors to find each other. (Dabscheck 1996, p.12) You will see that the second paragraph contains a direct quote from the source, but no quotation marks have been used. Adding the in-text citation does not avoid plagiarism in this instance – the absence of quotation marks suggests to the reader that these are the student’s own words, but in fact they are not. 1 62 This section has been adapted from the Essay and Assignment Guide compiled by the UNSW School of Organisation and Management: wwwdocs.fce.unsw.edu.au/orgmanagement/EssayGuide.pdf MBT Learning Guide Here’s another example that would be regarded as plagiarism: Industrial relations can be explained using the model of an orbit made up of a myriad or interactors. This is plagiarism because it doesn’t acknowledge that Dabscheck developed orbit theory. The following example is also unacceptable. Interactions happen in orbits of interaction. A lot of different orbits can be identified; their membership, composition and type is only restrained by the dream and artifice of interactors to come across one another (Dabscheck 1996, p.12). Changing the original words around, or using a thesaurus to change the appearance of a sentence, is still not your own work; and citing the source does not get you off the hook – you must acknowledge other people’s thoughts and ideas regardless of how you word them. Now, here’s an acceptable way to discuss Dabscheck’s material. Dabscheck (1996, p.12) has developed a model of industrial relations where he describes various �interactions’ occurring within �orbits of interaction’. In this model, he argues that an infinite number of �orbits’ exist within the system and can be identified by the nature of the variety of �interactors’ that constitute each �orbit’. More details about plagiarism including an outline of specific categories of unacceptable plagiarism are given in the UNSW guide �Plagiarism: Essential information for avoiding plagiarism’ available at https://my.unsw.edu.au/student/academiclife/Plagiarism.pdf Additionally students may like to refer to the UNSW Learning Centre who administer an official web site detailing all matters relating to plagiarism: www.lc.unsw.edu.au/plagiarism/index.html Checking for plagiarism ahead of submitting assignments Assignment submission in the LMS for the majority of written assignments is performed via Turnitin, the similarity detection software used by UNSW students and MBT Learning Guide 63 teaching staff to prevent plagiarism by ensuring referencing is correct and that work has not been inadvertently copied from elsewhere. You are able to submit a draft version of your assignment prior to the due date. This enables you to view the Turnitin similarity report on your work and decide whether it complies with the guidelines regarding referencing and plagiarism, before you submit your final version for marking. Please see your course assessment documents for further details of requirements and the appropriate LMS Participant Manual for detailed steps. Activity 13 Here is some information about a book, an article and a website that you might have referred to for an assignment. Make a reference list for these three sources. Remember to put them in alphabetical order. 1. You quoted from a textbook called Business and the Law, the second edition that was published during 2002. The authors are A. Terry and D. Giugni and the Sydney-based publisher is Harcourt Brace. 2. On 5 March 2002 you accessed the website of the Australian Bureau of Statistics and obtained some statistics from their 2001 report number 5676.0 entitled “Business Indicators: Australia”. 3. You read an interesting article called �An approach to organising a management accounting curriculum’ on pages 22–25 of an American industry journal Issues in Accounting Education published in 2000. The volume number was 15, and it was issue no. 2 for that year. The author was Ms PC Brewer. _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ 64 MBT Learning Guide _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ (Answers in the �Answers to activities’ section) MBT Learning Guide 65 14. DRAFTING AND EDITING YOUR ASSIGNMENTS Once you have analysed the assignment question, carried out all the required research and identified the appropriate format required, you are ready to begin writing. This is a multi-step process. You will need to write at least one draft – preferably more than one – and when you have what you think is your final version, you will need to edit and proofread it before it is ready to submit. Obviously, this cannot all be done in one day! GETTING HELP WITH ASSIGNMENT WRITING If you follow this guide and still have issues or concerns with your assignment contact the Australian School of Business Learning and Teaching groupwho offer online resources and face to face consultations regarding a wide range of academic skills such as writing conventions (structure, argument, referencing, cohesion and even presentation structure). They can also help with a specific assignment that you are working on. Contact them via email [email protected] or call (02) 9385 5584, and please remember to mention that you are an MBT student. Please see the web page: http://www.asb.unsw.edu.au/learningandteaching/studentservices FIRST DRAFT Before you begin writing, you will need to develop an outline of how you intend to structure your assignment – and what information and arguments you will include in which sections. As you write, your thinking about the issues is likely to become clearer, and you may want to make substantial changes to your first draft. Perhaps you will discover that you need to do more research on certain points, or that some of what you wanted to include is actually irrelevant. You may decide that you need to rearrange the sequence of some sections so that the flow of your writing is more logical. 66 MBT Learning Guide After you have written your first draft, you will need to carefully check that you have actually answered the assignment question – not addressed some other aspect of the topic that was of more interest to you. The following checklist will help you confirm that you have answered the question at the appropriate level (refer to Bloom’s Taxonomy of Educational Objectives p. 31) Is your written work at the appropriate cognitive level? 2 1. Did you summarise the concepts we have covered in class or in the text? If yes, what may this indicate about the cognitive level of your work? (Knowledge) 2. Did you demonstrate that you understood what this material was about by comparing it or contrasting it with other material, current events, etc? (Comprehension) 3. Did you connect the ideas from this material to other readings, class discussions, and your work or other experiences? (Application) 4. Did you examine the reading or case so that you identified the author’s theories, assumptions, fallacies, or ways of organising his or her ideas? (Analysis) 5. Did you explore the material and use this exploration to build a new understanding of the material or to formulate new ideas or solutions? (Synthesis) 6. Did your work clearly demonstrate a critique using course concepts, data, and theories rather than personal opinion as a criterion for evaluation? (Evaluation) STRUCTURAL EDITING Once you are satisfied that you have answered the question to the best of your ability, you will then need to edit for structure. This involves: • checking that you have a clear introduction to the whole assignment • if the assignment is in essay format, checking the topic sentences of paragraphs; if a report, check that headings and subheadings will enable the reader to gain a clear understanding of the development of the argument/information • ensuring that the connections between each section are readily apparent EDITING FOR EXPRESSION Next, you will need to edit your writing for expression. One way to do this is to read your assignment out loud or, better still, get someone else to read it to you. If your writing is difficult for someone to read aloud, it may be that there are problems with 2 Athanassiou N, McNett J and Harvey C, 2003, 'Critical thinking in the management classroom: Bloom’s taxonomy as a learning tool', Journal of Management Education, vol. 27, no. 5, p. 553. MBT Learning Guide 67 sentence structure: they may be incomplete or too long. When in doubt, it is always advisable to shorten your sentences. Check, too, for common grammatical mistakes such as lack of subject verb-agreement or inconsistency in the use of verb tenses. PROOFREADING Finally, you should proofread your writing for spelling and typographical mistakes. If possible, ask someone else to do this for you, as you will have become so familiar with your material that your mind may automatically �fill in’ missing words or you will not see spelling mistakes. In the absence of another person to proofread your work, you should try and complete your assignment a day or two before the due date, put it to one side and not look at it again for at least 24 hours. You will be surprised how differently you read your own work after having a short break and coming back to it �fresh’.  Try covering all but the line you are reading and read each line very slowly, word by word. COMPUTER EDITING TOOLS Most of you will be writing your assignments using a program such as Microsoft Word. It is useful to have both the spelling and the grammar check selected. Make sure you choose English (Australia) or English (UK) as the default language, not English (US). If you are using a networked computer this may not be possible, in which case you will need to ignore some of the spelling corrections suggested as some common words are spelt differently in the United States. Note that no editing tools are completely reliable – but do make use of them and consider things they pick up. Remember too, that you can misspell a word but the spellchecker will not pick this up as the incorrect word does exist, although the meaning is other than the one you intended. The MS Word grammar check is even less reliable than the spellchecker. It accepts sentences that are incorrect and sometimes tells you that you have made a mistake when you haven’t. Nevertheless, it may prove helpful when reviewing what you’ve written. 68 MBT Learning Guide Activity 14 Here is a typical student assignment reviewing a newspaper article. There are 10 mistakes. Some are grammar mistakes, some are spelling mistakes and some are �typos’ (typographical errors). Can you spot them? This article is about how practitioners of knowledge management have been trying to develop ways of capturing knowledge and, in particular, tacit knowledge. However, as Long notes, that practitioners experience great difficulties of capturing the wisdom of knowledge workers in data form. The article is interesting because it address the challenges faced by a company in capturing tacit knowledge. I think the transition to knowledge management is necessary and therefore practitioners and management need to overcome the resistance to change. The tacit knowledge is the know-how that individuals acquire through years of experience. Most organisations still treat this knowledge as a product, something that can be acquired from a book. Long claims, however, that the best way to acquire tacit knowledge is through sharing. It is acquire through the process of socialisation – human interaction. However, from my experience I can see that their is a lack of �real’ support for the idea of �sharing tacit knowledge’, as not all professionals want to share this knowledge with colleagues. Long argues that this is because knowledge represents a kind of power that people have. Therefore, knowledge is an important element that makes professionals distinguishable from each other. I agree that this is the main reason for resistance to change. In my opinion, encouraging more employees to to involve themselves in the design and implementation processes of knowledge management is vital in the promotion of it’s acceptance and effectiveness. Indeed, I feel that there is already a momentum towards change, so more effort and communication is required by practitioner of change management to help management and professionals overcome resistance to change. I hope that it does not require a long time to see the results of this effort and that the sharing of tacit knowledge will become commonplace. (Answers in the �Answers to activities’ section) MBT Learning Guide 69 15. PREPARING FOR AND SITTING EXAMS Assessment for all MBT courses includes a final examination. The percentage that an exam contributes to your overall course result varies among courses, but ranges from 25% to 50%. Whatever the actual percentage, the amount is substantial, so it is worthwhile spending sufficient time to prepare well. TYPES OF EXAMS If you are a distance student, you may either sit the exam on campus at Kensington or you must arrange for a suitable examination supervisor, normally at your workplace. (Detailed information regarding the distance examination procedure is contained in the MBT Participation Information Guide.) Exams may be either supervised or unsupervised – most MBT exams are supervised. Supervised exams can be either open or closed book and are two to three hours in length. Most MBT exams are open book and run for two hours. For open book exams, you may take into the examination room your study guide, prescribed textbook (if any), reference books, personal notes, calculator (if applicable) and other relevant material, unless specifically noted otherwise. No laptop computers or other handheld electronic devices are permitted. If an exam is closed book, you may take only pens, pencils and erasers into the examination room (if a calculator is allowed, this will be specified in the Assessment Details section of the study guide). In the case of an unsupervised exam (sometimes referred to as a �take-home exam’), you will receive the examination paper via email from the MBT office on a date specified in the Assessment Details section of the study guide. The completed exam will need to be emailed back approximately one week later. Note that answers to unsupervised exam questions are treated like an assignment, with full referencing required. 70 MBT Learning Guide REVIEWING COURSE CONTENT FOR EXAMS Your success in any exam will largely depend on how effectively you have reviewed your course material. It will certainly help if you have been systematically reviewing each Unit and taking notes during each week of the course. In the weeks leading up to the exam, you will benefit by planning your revision in a more detailed way. It’s a good idea to note on your weekly planner the specific area of the course that you are going to review, the time you allocate for each particular day, and keep a detailed checklist of what you’ve covered and what you still have left to do. Suggested steps for preparing for examinations • Make revision notes, relating details to the key concepts in the course. • Scrutinise the sample exam paper included in the study guide. • Practise answering the questions in the sample exam and time yourself while completing them. • Make sure your practice answers are handwritten – you will need to be able to write for about two hours non-stop in your examination. • If your course is based on problem solving, practise as many variations of the basic problems as possible. • Practise recall of information by setting yourself problems to solve or questions to answer. • Write plans for answers to possible essay questions. • Verbally explain a particular topic to someone. • Devise aids to help you remember, such as mnemonics and visual aids (e.g. flow charts, diagrams, graphs) • Record important facts, key terms, or formulae on index cards – and refer to them often. PRACTISING HANDWRITING These days we all use computers, and you will certainly be writing your MBT assignments using a word processor. In exams, however, you will be required to write your answers by hand. As your handwriting is probably no longer as fluent or legible as when you were at school, prepare for this physical activity as you would for any other physical exercise. Give your hand a �work-out’ – practise writing non-stop for a couple of hours in the days leading up to the exam. Aim for speed along with style (or MBT Learning Guide 71 at least neatness). It would be a pity to do less well in an exam than you are capable of because your hand becomes tired. GETTING ORGANISED FOR OPEN BOOK EXAMS Some people mistakenly believe that open book exams must be easier than closed book exams. While you may not have to commit information to memory, as for a closed book exam, you will need to be able to quickly locate relevant information in your study guide or textbook, and use that information in an appropriate way. A common mistake made by many students in open book exams is to take too many materials into the exam room. The important thing to remember is not to go for quantity of materials but for quality in organisation. Points to help you in preparation for open book exams • Use post-it notes to mark important sections of your study guide or textbook. • Write summaries on post-it notes or in margins. • Use different colour markers to indicate different types of information. • Prepare one page with key facts and definitions or formulae. • Use index cards to list key topics and relevant page numbers in each book you will be taking into the exam room.  Three key words to guide your use of information in open book exams: FIND  INTERPRET  APPLY ANTICIPATING THE QUESTIONS Keep in mind that the purpose of an exam is to assess your grasp of concepts and how these concepts can be applied to the workplace. Take special note of topics that have been emphasised and/or repeated, as these are more likely to be examined, and any questions that your Class Facilitator has been posing in your online discussions or in the classroom – these are questions that you should be prepared to answer in an exam. 72 MBT Learning Guide JUST BEFORE THE EXAM The night before an exam, the temptation is to use every minute to study, but you will be much better off if you get a good night’s sleep.  Lack of sleep can result in fuzzy thinking! Pre-exam tips • Get a good night’s sleep so that you are alert on the day. • Make sure you have all exam materials well organised the night before (including several pens in case one runs out of ink). • Take a watch or small clock with you to monitor the time allocated to each answer. • Prepare to arrive at the exam room in plenty of time. • Practise any relaxation techniques you know. Slow, deep breathing is always helpful. • Eat some easily digestible food so that you don’t get hungry during the exam. • Don’t engage in �panic talk’ with other participants before the exam. MBT Learning Guide 73 DURING THE EXAM It’s important to manage your time well during an exam. Keep the following in mind: • Skim read the entire exam paper to get an overall sense of what is required (all exams have an allocated reading time of 10 minutes, during which no writing is permitted). • Note if there are any choices: don’t get caught attempting to answer all questions where you have been asked to choose just one or more from a set of questions. • Note the marks allocated to questions and roughly estimate the time you’ll spend on each question according to the marks it is worth. • Make sure you read each question carefully. • Identify the questions that will be easier for you to answer. Do these first. • For exam questions requiring essay-type answers:     pay careful attention to the instruction words that tell you what aspect of the topic you should be considering and for what purpose you should be considering it – be careful not to just write all that you may know take some time to plan the basic structure before you start writing begin with a short, sharp introduction that directly answers the question: you won’t have time for the longer introductions that you write for assignments if you are given a choice of topics, make sure you write the number of the question you have chosen at the top of your answer • Keep an eye on the time. Don’t write too much for any one question. It’s better to write something for all the questions you need to answer than to answer one brilliantly and not attempt the others. • Don’t leave the exam room early. If you have finished before the time is up, use the time to review your answers. The MBT usually offers an examination workshop at least once a year. Exam workshops will be advertised on the MBT Student website and via an email to all enrolled students. The resources from the most recent workshop are available at: www.student.mbt.unsw.edu.au/ExamWorkshopResource.html 74 MBT Learning Guide 16. ACCESSING FURTHER INFORMATION ON STUDY SKILLS This guide has been developed to help guide you along the MBT study path. During your time in the program, Course Coordinators and Class Facilitators may also provide you with more specific advice relevant to a particular course in which you are enrolled. Further advice can also be obtained from the following UNSW sources. EDUCATION DEVELOPMENT UNIT The Education Development Unit (EDU) provides a number of services for students in the Australian School of Business at UNSW, including: • printed and web-based resources • printed study skills materials • academic skills workshops • math/stats workshops for postgraduates • group and individual consultations for academic issues You can find further details at: www.asb.unsw.edu.au/Learningandteaching/Pages/default.aspx  The ASB Learning and Teaching group provides one-on-one and small group face to face consultations for MBT students. If you are working on a group assignment and are having issues they may be a useful source of support. ASB Learning and Teaching contact details for MBT students Telephone: +61 2 9385 5584 Email general inquiries: [email protected] To book individual consultations: [email protected] Location: Ground Floor West Lobby Australian School of Business University of NSW Kensington MBT Learning Guide 75 UNSW LEARNING CENTRE The UNSW Learning Centre offers learning and communication assistance to all enrolled students. Assistance for academic work is provided through: • workshops • individual consultations • student self-access materials o Organising to study o Assignment Writing o Exam Skills o Reading and note-taking o Referencing and Plagiarism On the Learning Centre website you will find a large range of study skills resources, and information about programs and services: www.lc.unsw.edu.au UNSW Learning Centre contact details Telephone: +61 2 9385 2060 Email: [email protected] In person: Lower Ground Floor, North Wing Chancellery Building (Map reference C22) 76 MBT Learning Guide 17. ANSWERS TO ACTIVITIES Answers to Activity 8 Extract 1 This extract is from a newspaper report. The language is typically that of a newspaper report. The use of the present perfect tense in the verb �has delivered’ suggests that the writer expects the reader to be reading the report in the same time period as the writer wrote the report. This is a normal expectation in newspaper writing. In academic writing we expect the writing to have currency over a longer period of time. This means it is necessary to use time phrases to indicate the period to which we are referring, e.g., �In 2002’. The use of the term �spectacular rewards’ has some emotional overtones that should be avoided in academic writing. Also, the expression �lined up’ is a metaphorical expression. The investors didn’t literally �line up’. In academic writing metaphorical language is used sparingly. Extract 2 This extract is from the Course Notes for an MBT course. The Course Coordinator writes as if they are in the classroom addressing you, the students. They use the pronouns �we’ and �you’ to give you the sense that you are all there together in a classroom. A teacher or textbook writer typically uses �we’ and �you’ when explaining academic topics to students. This is a friendly way of addressing students and serves to make the students feel included in a learning enterprise together with the teacher. It is not, however, appropriate for a student to write �we’ or �you’ when writing an assignment for a teacher. Extract 3 This extract is from an article in an issue of Harvard Business Review. Although articles in the Harvard Business Review are sometimes written in academic style, this one is not. It is written in a style people might use when they want to sound as if they are speaking to an audience. It is sometimes described as a rhetorical style – the style public speakers might use when they are trying to persuade an audience to think the same way as they do. This is evident from the use of ’Let’s admit it … ’. The third sentence has five phrases all beginning with the same kind of word. This builds up a kind of rhythm that captures an audience’s attention when spoken. Extract 4 This extract is also from an article in a Harvard Business Review, but the style here is closer to the academic style in which you will be expected to write. The language is impersonal – there is no use of �we’ or �you’. Also, the language used has no emotional overtones. Notice the subject of the last sentence �Carrying out prototype or pilot production cycles well’. Using long noun phrases as subjects like this is typical of academic writing. This allows the writer to condense a lot of information into a few words. It indicates the writer has done a lot of thinking before writing. MBT Learning Guide 77 Answers to Activity 9 Format required: REPORT Topic Issues arising from an e-business application Limiting Words Task Words Your organisation Compare and contrast the functionality Provide a detailed analysis on value add New e-business opportunities Two e-business opportunities not currently implemented Examine two new e-business opportunities Justify the opportunities Take account of costs and benefits Make use of relevant theory Answers to Activity 14 1. Australian Bureau of Statistics, 2001, 5676.0 Business Indicators: Australia, ABS, Canberra, www.abs.gov.au/ausstats/abs%40.nsf/ausstatshome?OpenView, 2. Brewer P C, 2000, �An approach to organizing a management accounting curriculum’, Issues in Accounting Education, vol. 15, no. 2, pp. 22–25. 3. Terry A and Giugni D, 2002, Business and the Law, 2nd edn, Harcourt Brace, Sydney. 78 MBT Learning Guide Answers to Activity 14 The grammar, spelling and typographical mistakes are shown below, bolded and underlined. An explanation of each mistake is then provided (see overleaf). If you had difficulty finding the mistakes, you may like to follow the recommended links provided at the end of this section to access further advice on grammar. This article is about how practitioners of knowledge management have been trying to develop ways of capturing knowledge and, in particular, tacit knowledge. However, as Long notes, that (1) practitioners experience great difficulties of (2) capturing the wisdom of knowledge workers in data form. The article is interesting because it address (3) the challenges faced by a company in capturing tacit knowledge. I think the transition to knowledge management is necessary and therefore practitioners and management need to overcome the resistance to change. The (4) tacit knowledge is the know-how that individuals acquire through years of experience. Most organisations still treat this knowledge as a product, something that can be acquired from a book. Long claims, however, that the best way to acquire tacit knowledge is through sharing. It is acquire (5) through the process of socialisation – human interaction. However, from my experience I can see that their (6) is a lack of �real’ support for the idea of �sharing tacit knowledge’, as not all professionals want to share this knowledge with colleagues. Long argues that this is because knowledge represents a kind of power that people have. Therefore (7), knowledge is an important element that makes professionals distinguishable from each other. I agree that this is the main reason for resistance to change. In my opinion, encouraging more employees to to (8) involve themselves in the design and implementation processes of knowledge management is vital in the promotion of it’s (9) acceptance and effectiveness. Indeed, I feel that there is already a momentum towards change, so more effort and communication is required by practitioner (10) of change management to help management and professionals overcome resistance to change. I hope that it will not require a long time to see the results of this effort and that the sharing of tacit knowledge will become commonplace. MBT Learning Guide 79 Explanations 1. �That’ should be omitted. The original sentence had two subordinate clauses and no principle clause. 2. The correct preposition to use here is �in’. If English is a second language for you, correct use of prepositions may be one of the last areas of English grammar you master. A good Advanced Learners’ Dictionary could help. 3. This should be �it addresses’. This is what is known as subject-verb agreement. 4. �The’ should be deleted. In this sentence �tacit knowledge’ as a general concept is being defined. The use of �the’ makes it specific and is, therefore, incorrect. 5. This should be �it is acquired’. If you are a native speaker of English a mistake like this would be a typographical error. If you are a non-native speaker of English it’s possible you don’t realise that the auxiliary verb �is’ must always be followed by a verb participle, not the finite verb. 6. The spelling should be �there’. This is a common mistake, even for native speakers of English who are writing according to sound and not to meaning. A good computer spell check will probably correct this mistake for you. 7. The use of �therefore’ is unnecessary, as this sentence is an elaboration of the preceding sentence. It is a common mistake with students inexperienced in academic writing to overuse words such as �therefore’, �however’, �furthermore’ etc. These words have their uses, but should be used sparingly. 8. Omit the second �to’. This is a typographical error. A good spell check should pick this up. 9. This should be �its’. When we write �it’s’ we are writing a contraction of �it is’. The word �its’ indicates possession. We are talking about something that belongs to �it’. The incorrect use of apostrophes is quite common. In fact native speakers of English make this mistake more often than non-native speakers of English. 10. This should be �practitioners’. If you are a native speaker of English a mistake like this would probably be a typographical error. Some non-native speakers of English write the singular form or a noun when the plural is required because the distinction does not exist in the same way in their native language. Further information on grammar • If you had difficulty with this activity you may like to download the handout on Editing your Writing for Grammar Mistakes from the EDU website: http://www.asb.unsw.edu.au/learningandteaching/Documents/Editingyourwritin gforgrammarmistakes.pdf • You can access a guide to punctuation on the UNSW Learning Centre website: www.lc.unsw.edu.au/olib.html • A good site that provides information on proofreading your own writing is: http://owl.english.purdue.edu/owl/resource/561/01/ 80 MBT Learning Guide APPENDIX 1: WEEKLY PLANNER W/c / / Monday Tuesday Wednesday Thursday Friday Saturday Sunday 5–6 am 6–7 am 7–8 am 8–9 am 9–10 am 10–11 am 11–12 noon 12–1 pm 1–2 pm 2–3 pm 3–4 pm 4–5 pm 5–6 pm 6–7 pm 7–8 pm 8–9 pm 9–10 pm MBT Learning Guide 81 82 MBT Learning Guide APPENDIX 2: SEMESTER PLANNER Week Beginning Week Unit Orientation Overview Week 1 Unit 1 Week 2 Unit 2 Week 3 Unit 3 Week 4 Unit 4 Week 5 Unit 5 Week 6 Unit 6 Week 7 Unit 7 Week 8 Unit 8 Week 9 Unit 9 Week 10 Unit 10 Week 11 Unit 11 Week 12 Unit 12 Assignments Due Commitments Exam Week MBT Learning Guide 83 84 MBT Learning Guide APPENDIX 3: NOTE-TAKING STRATEGIES On the following pages is a typical reading from an MBT course: it is a section from a text on strategy. We then provide examples of ways of note-taking for this particular reading, using: • linear notes • mind maps • notes with commentary Remember to always include full reference details at beginning of any notetaking strategy: you need to keep track of where you found the information for future inclusion in submitted work. MBT Learning Guide 85 Fusfeld Alan R, �How to Put Technology into Corporate Planning’, in Burgelman R A, Maidique M A and Wheelright S C, 2001, Strategic Management of Technology and Innovation, 3rd edn, McGraw-Hill/Irwin, Boston, Reading 11–1, pp. 62–66. Commonwealth of Australia Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by and on behalf of the University of New South Wales pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under this Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice. 86 MBT Learning Guide MBT Learning Guide 87 88 MBT Learning Guide MBT Learning Guide 89 90 MBT Learning Guide Note-taking Example 1 – making linear notes READING: Fusfeld Alan R 2001,’ How to Put Technology into Corporate Planning’, in Burgelman R A, Maidique M A and Wheelright S C, Strategic Management of Technology and Innovation, 3rd edn, McGraw-Hill/Irwin, Boston, Reading 11–1, pp. 62–66. Technol. can play import. role in corp. success e.g. Intel, 3M, Polaroid etc. BUT most execs. limited management exper. w. technol. (lack intuitive feel for strategically directing & positioning R&D compared w. marketing, sales etc.) Causes: • usually not trained in technol. fields • knowledge is new • lack of adequate frameworks • technol. change proceeds slowly but 90% US R&D activities designed to be implemented in 3 yrs. • most R&D towards existing needs • most US corps organised round production process. • Technol. innovation seen as risky Only 3 areas where techol. change routinely considered in strategic corp. planning • acquisitions • licensing area • venture activities Technol issues can affect: • management • materials procurement • manufacturing • marketing • financial results • future growth through new products Analysis of corp strategy needs to ask questions re current ways of addressing technol issues in a corp. Adequate unit of analysis vital. Must be on level of generic technologies. (Carburettor is application of a technology. Vaporising a liquid and mixing w. gas is a generic technology.) Basic Parameters for Explicit Analysis • Functional performance • Acquisition cost • Ease-of-use characteristics • Operation Cost • Reliability • Serviceability • Compatibility MBT Learning Guide 91 �Elasticities’ (term borrowed from Economics – �price elasticity’ Can analyse demand for product when, for example, its • performance improved • ease of use increased • service requirements lowered 2 types of elasticity important for planning: • absolute (responsiveness of total market demand to improvements) • relative (shifts in market share as competitors introduce new better performing products) NB Significant diffs. among customers’ preference sets and technol. market elasticities eg, GPs & hospitals have diff requirements from machines. Next step to apply analyses to compare a company’s technology with needs of market segments to produce competitive technological profile. This can be represented graphically in charts. Need to consider generic technol strengths of enterprise. Depending on analysis may need to • add new generic technol through a merger • offer technology through merger to acquire other strengths 92 MBT Learning Guide Note-taking Example 2 – mind maps READING: Fusfeld Alan R, 2001,’ How to Put Technology into Corporate Planning’, in Burgelman R A, Maidique M A and Wheelright S C, Strategic Management of Technology and Innovation, 3rd edn, McGraw-Hill/Irwin, Boston, Reading 11–1, pp. 62–66. Profile by market segments compet technol prof. �Elasticity’ (absol. & rel.) import. in technol. planning Profile Co. technols eval of tech rel. mark needs etc Technology in Corporate Planning 7 basic parameters for explicit analysis* Some egs of successes • Intel • 3M • Polaroid Gen. bus. management no feel for R&D in technol. Analysis of corp strat must include ?s re technol. Analysis must be on level of generic technologies MBT Learning Guide 93 READING: Fusfeld Alan R 2001,’ How to Put Technology into Corporate Planning’, in Burgelman R A, Maidique M A and Wheelright S C, Strategic Management of Technology and Innovation, 3rd edn, McGraw-Hill/Irwin, Boston, Reading 11–1, pp. 62–66. Functional performance e.g. fridge to remove heat Acquisition cost e.g. with fridge cost per cubic foot Compatibility how fits with other devices in larger system Serviceability how long it takes and how expensive Seven dimensions of product acceptability Reliability how often needs service, expected useful lifetime Ease-of-use characteristics e.g. magnetic door latches Operation cost e.g. no. of kilowatt-hrs used per unit of service The two mind maps above have been produced using the diagram option in Microsoft Word. However, if you draw mind maps freehand you will be able to establish more complex relationships between the different concepts in the texts you are reading. 94 MBT Learning Guide There are a lot of software applications available for mindmapping both on tablet computers as well as desktops. For a brief overview of mind maps and studying see: www.squidoo.com/Improve-Your-Study-Skills-with-Tony-Buzan-s-Mind-MappingTips-in-Note-Taking MBT Learning Guide 95 Note-taking Example 3 – Notes with commentary READING: Fusfeld Alan R, 2001,’ How to Put Technology into Corporate Planning’, in Burgelman R A, Maidique M A and Wheelright S C, Strategic Management of Technology and Innovation, 3rd edn, McGraw-Hill/Irwin, Boston, Reading 11–1, pp. 62–66. Content Page # Technol. can play import. role in corp. success eg, Intel, 3M, Polaroid etc. BUT most execs. limited management exper. w. technol. (lack intuitive feel for strategically directing & positioning R&D compared w. marketing, sales etc.) Causes: • Usually not trained in technol. fields • Knowledge is new • Lack of adequate frameworks • Technol. change proceeds slowly but 90% US R&D activities designed to be implemented in 3 yrs. • most R&D towards existing needs • most US corps organised round production process. Technol. innovation seen as risky Only 3 areas where techol. change routinely considered in strategic corp. planning • acquisitions • licensing area • venture activities 62–63 Notes Fusfeld argues most executives have limited management experience with technology, but this is not the case in the engineering company I work for. There are nevertheless problems – 3rd, 6th of F’s point most relevant in my company. 64 Technol issues can affect • management • materials procurement • manufacturing • marketing • financial results • future growth through new products Analysis of corp strategy needs to ask questions re current ways of addressing technol issues in a corp. Adequate unit of analysis vital. Must be on level of generic technologies. 64–65 F provides a useful set of questions – seems to include all. (Carburettor is application of a technology. Vaporising a liquid and mixing w. gas is a generic technology.) Basic Parameters for Explicit Analysis • Functional performance • Acquisition cost • Ease-of-use characteristics • Operation Cost • Reliability • Serviceability • Compatibility 96 65 Will compare and contrast this with another set of parameters I read in a journal article last week – will check author later. MBT Learning Guide Content Page # �Elasticities’ (term borrowed from Economics – �price elasticity’ 65 Can analyse demand for product when, eg, its • performance improved • ease of use increased • service requirements lowered 2 types of elasticity important for planning • absolute (responsiveness of total market demand to improvements) • relative (shifts in market share as competitors introduce new better performing products) 65 Notes Will try to come up with some of my own egs of this – digital camera? Will work on this for my organisation. NB: Significant diffs. among customers’ preference sets and technol. market elasticities eg, GPs & hospitals have diff requirements from machines. Next step to apply analyses to compare a company’s technology with needs of market segments to produce competitive technological profile. 66 This can be represented graphically in charts. Need to consider generic technol strengths of enterprise. Depending on analysis may need to • add new generic technol through a merger • offer technology through merger to acquire other strengths Mergers may not be only response. Summary: Useful article. Will use criteria of applicability in my context as key criteria for evaluation of article. Will use framework from other article to look for possible weaknesses in this one. MBT Learning Guide 97 APPENDIX 4: UNSW LIBRARY All MBT participants are eligible to use all UNSW library services available to external students. These include the supply of texts and journal articles, reference services, interlibrary loans, reciprocal borrowing rights and access to databases. Full details available at: www.library.unsw.edu.au/borrowing/offcampus.html Services for Off-campus Users External students may find it convenient to try the following options to access resources: Local academic library access: Users may join the University Libraries Australia (ULA) Reciprocal Borrowing Scheme, to borrow books from more geographically convenient local academic libraries where access is possible. Electronic resources access (via the Internet): Sirius – gateway to electronic journals, databases and resources Catalogue (LRD) – catalogue search for links to electronic journals and databases How Do I Find – Guides to finding various resources Registration and Request Procedure How to register: Complete the Off-campus Users Registration Form . Borrowing requests can be processed only once you have been registered and received email confirmation/instructions. How to make a request: Once registered, request Library items through the Catalogue by selecting the ILL Request tab. Library contact details Contact information: www.library.unsw.edu.au/contact/index.html Online Enquiry:http://libraryinfounsw.altarama.com/reft100.aspx?key=refshort&ref=120/ Outreach Librarian (Australian School of Business) Mail: +612 9385 3651 or [email protected] Returning books by Post Book Return UNSW Library Sydney NSW 2052 Australia 98 MBT Learning Guide In person: Help Zone – Level 2 Library Tower UNSW, Kensington, 2052 Opening hours (Help Zone) Monday – Thursday: 9am–8pm Saturday and Sunday: Midday–4pm Library Opening hours: Monday – Thursday: 7am–10pm Saturday and Sunday: 10am–6pm Library catalogue (LRD) The LRD (Library Resources Database, the catalogue) is the gateway to the complete collection of library holdings. It includes books, journals and electronic resources. It gives the details of every item held or able to be accessed via the library, and information about its availability. Sirius Sirius is the gateway and search facility for the library’s electronic resources. It provides access to databases, e-journals, e-books, etc. Databases The library makes available a large number of electronic databases that can be searched and provide access to literature in a wide variety of subject fields. The materials able to be accessed include journal articles, conference papers, technical reports, theses and other documents, many of which are available in full text. Electronic journals The library provides access to an increasing number of full-text e-journals. These may be accessed through the LRD catalogue (journal title search) or through the electronic journals page in Sirius. Library card Your student card acts as your library card. It will need to be presented at the library every time you want to borrow items in person. The barcode number on the card must be quoted for every request made by phone, email, etc. MBT Learning Guide 99 Offsite requests for items held at the library Requests can be made for any material that the UNSW Library has made available for loan. Requests can be made via the Internet or by phone, fax, mail or email. Returns The library pays the outward mailing charges for items you request, but you must pay for return of the item. A padded postage bag should be used, and returns addressed to: UNSW Library The University of New South Wales Sydney NSW 2052 Loan periods • Four-week loan period: This is the normal loan period. Note however that these items may be recalled if reserved by other users. In all cases, you will incur a fine if the item is not returned by the due date. • Three-day loan period: These items are in high demand and are available only to users who can borrow and return in person. Fines apply after the third day.  Final course results may be withheld if library fines are outstanding. Reserving an item out on loan If the item you require has been borrowed by another user, it appears in the online catalogue with the status �on loan’ with the date due back. You can reserve the item electronically through the catalogue or by contacting the library directly. Renewals An electronic renewal may be requested for items you have out on loan. A renewal will be blocked if the item is already reserved by another borrower or if you have overdue items or outstanding fines. Photocopies As an external student, you can request photocopies of library materials that are not available for loan or able to be accessed electronically. Photocopy request forms are available via the library’s website. There is a nominal charge for this service. 100 MBT Learning Guide Interlibrary loans This service is available to postgraduate students, and applies to items not held in the UNSW library but able to be borrowed from other libraries either in Australia or overseas. Note that such requests may take four to six weeks for delivery. Requests can be made via the interlibrary loans page at: http://info.library.unsw.edu.au/ill/services/post/illservices.html (a once-only student registration is required for this service). Using other academic libraries Borrowing in person from other Australian academic libraries University Library Australia (ULA) is a national borrowing scheme that allows staff and students of the Australian Vice Chancellors’ committee member universities to borrow from any other member university in Australia. Registration and details are available at: http://info.library.unsw.edu.au/usd/using/reciprocalunsw.html MBT Learning Guide 101 APPENDIX 5: BEGINNING THE ACADEMIC ESSAY 3 The writer of the academic essay aims to persuade readers of an idea based on evidence. The beginning of the essay is a crucial first step in this process. In order to engage readers and establish your authority, the beginning of your essay has to accomplish certain things. Your beginning should introduce the essay, focus it, and orient readers. Introduce the Essay. The beginning lets your readers know what the essay is about, the topic. The essay's topic does not exist in a vacuum, however; part of letting readers know what your essay is about means establishing the essay's context, the frame within which you will approach your topic. For instance, in an essay about the First Amendment guarantee of freedom of speech, the context may be a particular legal theory about the speech right; it may be historical information concerning the writing of the amendment; it may be a contemporary dispute over flag burning; or it may be a question raised by the text itself. The point here is that, in establishing the essay's context, you are also limiting your topic. That is, you are framing an approach to your topic that necessarily eliminates other approaches. Thus, when you determine your context, you simultaneously narrow your topic and take a big step toward focusing your essay. Here's an example. When Kate Chopin's novel The Awakening was published in 1899, critics condemned the book as immoral. One typical critic, writing in the Providence Journal, feared that the novel might "fall into the hands of youth, leading them to dwell on things that only matured persons can understand, and promoting unholy imaginations and unclean desires" (150). A reviewer in the St. Louis Post- Dispatch wrote that "there is much that is very improper in it, not to say positively unseemly." The paragraph goes on. But as you can see, Chopin's novel (the topic) is introduced in the context of the critical and moral controversy its publication engendered. Focus the Essay. Beyond introducing your topic, your beginning must also let readers know what the central issue is. What question or problem will you be thinking about? You can pose a question that will lead to your idea (in which case, your idea will be the answer to your question), or you can make a thesis statement. Or you can do both: you can ask a question and immediately suggest the answer that your essay will argue. Here's an example from an essay about Memorial Hall. Further analysis of Memorial Hall, and of the archival sources that describe the process of building it, suggests that the past may not be the central subject of the hall but only a medium. What message, then, does the building convey, and why are the fallen soldiers of such importance to the alumni who built it? Part of the answer, it seems, is that Memorial Hall is an educational tool, an attempt by the Harvard community of the 1870s to influence the future by shaping our memory of their times. The commemoration of those students and graduates who died for the Union during the Civil War is one aspect of this alumni message to the future, but it may not be the central idea. 3 Copyright 1999, Patricia Kain, for the Writing Center at Harvard University 102 MBT Learning Guide The fullness of your idea will not emerge until your conclusion, but your beginning must clearly indicate the direction your idea will take, must set your essay on that road. And whether you focus your essay by posing a question, stating a thesis, or combining these approaches, by the end of your beginning, readers should know what you're writing about, and why—and why they might want to read on. Orient Readers. Orienting readers, locating them in your discussion, means providing information and explanations wherever necessary for your readers' understanding. Orienting is important throughout your essay, but it is crucial in the beginning. Readers who don't have the information they need to follow your discussion will get lost and quit reading. (Your teachers, of course, will trudge on.) Supplying the necessary information to orient your readers may be as simple as answering the journalist's questions of who, what, where, when, how, and why. It may mean providing a brief overview of events or a summary of the text you'll be analysing. If the source text is brief, such as the First Amendment, you might just quote it. If the text is well known, your summary, for most audiences, won't need to be more than an identifying phrase or two: In Romeo and Juliet, Shakespeare's tragedy of `star-crossed lovers' destroyed by the blood feud between their two families, the minor characters… Often, however, you will want to summarise your source more fully so that readers can follow your analysis of it. Questions of Length and Order. How long should the beginning be? The length should be proportionate to the length and complexity of the whole essay. For instance, if you're writing a five-page essay analysing a single text, your beginning should be brief, no more than one or two paragraphs. On the other hand, it may take a couple of pages to set up a ten-page essay. Does the business of the beginning have to be addressed in a particular order? No, but the order should be logical. Usually, for instance, the question or statement that focuses the essay comes at the end of the beginning, where it serves as the jumpingoff point for the middle, or main body, of the essay. Topic and context are often intertwined, but the context may be established before the particular topic is introduced. In other words, the order in which you accomplish the business of the beginning is flexible and should be determined by your purpose. Opening Strategies. There is still the further question of how to start. What makes a good opening? You can start with specific facts and information, a keynote quotation, a question, an anecdote, or an image. But whatever sort of opening you choose, it should be directly related to your focus. A snappy quotation that doesn't help establish the context for your essay or that later plays no part in your thinking will only mislead readers and blur your focus. Be as direct and specific as you can be. MBT Learning Guide 103 This means you should avoid two types of openings: 1. The history-of-the-world (or long-distance) opening, which aims to establish a context for the essay by getting a long running start: "Ever since the dawn of civilised life, societies have struggled to reconcile the need for change with the need for order." What are we talking about here, political revolution or a new brand of soft drink? Get to it. 2. The funnel opening (a variation on the same theme), which starts with something broad and general and "funnels" its way down to a specific topic. If your essay is an argument about state-mandated prayer in public schools, don't start by generalising about religion; start with the specific topic at hand. Remember: After working your way through the whole draft, testing your thinking against the evidence, perhaps changing direction or modifying the idea you started with, go back to your beginning and make sure it still provides a clear focus for the essay. Then, clarify and sharpen your focus as needed. Clear, direct beginnings rarely present themselves ready-made; they must be written, and rewritten, into the sort of sharp-eyed clarity that engages readers and establishes your authority. 104 MBT Learning Guide APPENDIX 6: ESSAY WRITING CHECKLIST Use the following checklist to review your essay: Doing the research  Have I done sufficient research to be confident that I am aware of the basic facts and the range of perspectives offered on the topic?  Have I used a range of resources? (e.g. online information, journal articles, newspaper articles) Applying analysis and developing an argument  Have I applied the core concepts I have learnt in this course?  Have I identified the key issues?  Have I used my sources to support my argument?  Is my position clear in my response to the question?  Have I qualified my position by careful consideration of possible counter-arguments?  Will I leave the reader with the impression that I have been actively trying to make sense of the question and thought hard and deeply about the complexities involved? Structuring the introduction  Does my introduction have a statement introducing the topic?  Does my introduction identify the key issue?  Does my introduction indicate my position in relation to the key issue?  Have I given a brief indication of how I will answer the question?  Have I indicated any limitations on the scope of my essay?  Have I defined any terms that need defining? Structuring the body  Have I presented my paragraphs in a logical sequence? (i.e. following the order outlined in the introduction)  Does each paragraph develop one aspect of my essay?  Does each paragraph begin with a topic sentence that both introduces the main point of the paragraph and connects it to the essay as a whole?  Have I provided evidence in each paragraph to elaborate/support the main point of my paragraph? MBT Learning Guide 105 Structuring the conclusion  Have I provided a final answer to the question?  Have I restated my position in a new way (perhaps modified) from the way I stated in the introduction?  Have I very briefly summarised my main points?  Have I made a final comment, for example, suggesting areas for further exploration, predicting future developments?  Have I observed the requirement not to introduce new information in the conclusion? Using the right language  Have I checked my spelling? (Not only by using the computer spell check, but also by proof reading)  Have I checked the grammar for common mistakes e.g. subject-verb agreement, number agreement, complete sentences?  Have I written in an appropriate academic style (i.e. formal, objective, and not conversational or journalistic)? Referencing correctly  Have I acknowledged the arguments, ideas and evidence of others with in-text references? (necessary whether quoting, paraphrasing or summarising)  Have I used the correct format for in-text references?  Have I used quotation marks when I am quoting?  Have I paraphrased and summarised well enough when not quoting so that I cannot be accused of plagiarism?  Have I included a list of references organised alphabetically according to author on a separate page? Presenting the essay in the required format  Have I typed the essay?  Have I used 1.5 or double spacing?  Have I numbered the pages?  Have I used the cover sheet included in the course outline?  Have I checked that my essay is the required length? Acknowledgement: This checklist was developed by Carolyn Cousins and Liz Craven of the EDU. 106 MBT Learning Guide APPENDIX 7: WRITING A CASE ANALYSIS REPORT What is a �case’? A case is a scenario that gives you the opportunity to identify problems and recommend a course of action in a business situation. The case may be real or fictional, but will usually represent a complex situation with no ready solutions. What is your role as an analyst? In analysing a case your task is to:       identify the problem(s) in the situation presented in the scenario analyse the key issues within the context of the theory presented in your course develop and compare alternative solutions to the problems consider the advantages and disadvantages of various possible solutions select the best solution and make recommendations for action write up your case analysis in appropriate case analysis report format. Why are you asked to write case analyses? You are asked to write case analyses in some of your courses to enable you to demonstrate that you can apply conceptual frameworks from your course to real situations and integrate topics in your analysis. Case analyses also enable you to improve your critical thinking and analytical abilities, your ability to evaluate sources of information and your written communication skills. Case analyses are often used in employment interviews to assess:    how you think how you structure problems your ability to conceptualise, draw clarity from ambiguity, form views, make recommendations What are the stages in preparing a case analysis? There are a number of stages in preparing a case analysis:       understanding the case identifying the core problem in the case analysing the issues in the context of a theoretical framework exploring alternative solutions with reference to a theoretical framework choosing the best solution making recommendations for action. MBT Learning Guide 107 What do you need to do to understand the situation? Your first task is to understand the scenario you are given. When you read the scenario you should identify the facts of the case. The following questions can guide you in doing this.             What is the mission of the organisation? Who are the "stakeholders" within the organisation? Who are the "stakeholders" or target groups outside the organisation? What is the formal decision making process in the organisation? What are the informal decision making processes in the organisation? What is the process of production or service delivery? Who are the competitors? What external factors impact on the organisation? What is the major problem? What are subsequent problems and implications? What is the role of management in relation to the problem? What is the role of production/service providers in relation to the problem? As you are reading you will also need to fill in gaps based on your knowledge of theory and of the world and ignore irrelevant details. What are the steps in identifying the core problems? As you identify the facts of the case you will begin to think about the problems and to decide which problems are core problems. In doing this you will need to    distinguish between symptoms of the major problems and the major problems themselves distinguish between immediate and longer term problems find evidence to support your decision about what you believe to be the core problems. What are the steps in analysing the issues? As you identify the core problem(s) you will begin to analyse the issues underlying these problems. The following steps assist with this.         108 Identify any bias in the way the case is described. Classify the factors that influence the problem as internal or external to the organisation. Reflect on theoretical principles from your course that might explain aspects of the case. Apply analytical models from your course to further illuminate the situation. Identify the decisions that need to be made. Identify strategic issues. Identify risk factors. Identify historical precedents. MBT Learning Guide What are the steps in exploring alternative solutions? As you are analysing the issues you will begin to think about alternative solutions. You should:     consider individual and organisational levels consider the long and the short term define the alternative possible solutions compare the alternative solutions in regard to *theoretical grounding, *strengths and weaknesses, *risk factors. How do you choose the best solution? As you explore the alternative solutions you will begin to decide on the best solution for the organisation in solving its problems. It is important at this stage to provide a justification for the solution you choose. What are the steps in making a recommendation? When you have decided on the best solution you will be able to make a recommendation or recommendations. At this stage you should do the following:    Express your recommendation(s) precisely. Ensure that your recommendations are complementary. Ensure that it is feasible to implement the recommendations. How do you present your case analysis? A case analysis is presented as a report. Refer to the EDU handout on reports for guidance on how to format a report. The following is a suggested structure for a case analysis report: INTRODUCTION: Describe the situation and identify the main problem. BODY: Analyse the problem and the issues underlying the problem. Present and analyse alternative solutions to the problem. CONCLUSION: Identify the best solution. RECOMMENDATIONS: Identify the courses of action needed to implement the best solution. MBT Learning Guide 109 What makes a good case analysis? A good case analysis:         clearly identifies the core problem(s) provides a justification for the choice of core problem(s) analyses the issues underlying the problem in terms of the relevant theory uses appropriate terminology justifies the alternative solutions in terms of appropriate theory justifies the choice of the best solution presents feasible and complementary recommendations for implementing the best solution is presented in appropriate report format. Is there a best answer for a case analysis? It is important to remember that there is no one correct answer to any case analysis. As in real life, there is more than one way to interpret a case and solve problems, so there is no single answer. The approaches, interpretations and recommendations of different students will probably vary considerably. This provides a useful opportunity to compare and discuss different analyses and alternative solutions, which is a common practice in real life before finally recommending one solution. Are all case analyses similar? The general principles explained in this handout are relevant for all case analyses. However, there are some differences in requirements from one course or one case analysis or one lecturer to the next. Sometimes, for example, it will not be necessary to make recommendations. These notes provide a general understanding BUT you should always give priority to your lecturer's requirements! Do I answer 'critical incident' questions in the same way as case analyses? Sometimes, especially in an exam, you may be presented with a case study in the form of a 'critical incident' and asked a series of questions about it. In this case you do not have to write a case analysis according to the format described in this handout. You simply answer directly the questions you are asked. 110 MBT Learning Guide APPENDIX 7: WHAT IS A REASONED ARGUMENT? By Craig Tapper Often in writing responses to assignments and examination questions, writing business reports or raising issues with people in the wider world you know what the issues are, know what you want to say, but don’t quite know how to structure it. For this reason here’s a few tips on how to structure a reasoned argument. A reasoned argument is not only what examiners and assessors look for, but quite often what business colleagues, authorities and other people with whom you communicate look for or respond well to in written material in your life outside studying. Importantly a reasoned argument isn’t just an opinion! There is nothing wrong with opinions, but they are just that – opinions. And everybody has got one. In the situation where you are asked to respond to an exam or assignment question, or propose your views in a business or other setting, an opinion may be valuable, but it is never as powerful or persuasive as a well constructed argument. So what are the components of a reasoned argument? Firstly you need to define the issues or problems as you see them. What do you understand are the key issues of the matter? What do you see as the problems being faced, or what is the current position? Getting a common understanding of exactly what is being discussed is vital. Often people won’t accept your position because their perception of �what the real issue is’ and your perception are different. So you need to start by saying what you think the issue is all about. That will mean that the reader can then understand the remainder of your reasoning, even if they don’t agree with it. Secondly you need to set out, and weight your assumptions. Only in a perfect world will you ever have all the information you would want in order to make a decision, or answer an assignment question. In the real business or academic world there will always be gaps in the information available. So what is needed is a clearly expressed set of assumptions. In developing your argument you will undoubtedly make certain assumptions, like “I assume in developing my response that there will be no significant change in the actions of the competitors through the period”. Or “this response assumes that interest rates remain constant (+/- 1%) over at least the short term, and that there is no significant shifts in exchange rates”. You have to explain the assumptions you have made in developing your answer. And you have to indicate how critical the assumption to your response. For example “this is critical, as any change greater than 2% in market share would make these strategies irrelevant”. Because you are likely to make a number of assumptions that underpin the response, you need to rank or weight them in some fashion so that the critical assumptions stand out from those less important to your argument. Then you need to summarise the relevant facts. Briefly and succinctly set out the key facts that you see that specifically impact on the current situation – the numbers or issues that you have found that highlight that there’s a problem or issue, and help you MBT Learning Guide 111 understand what the problem or issue is. The key words here are summarise and relevant. Simply restating or paraphrasing all the information known about an issue does not help. You need to decide what is pertinent to your reading of the situation, and then present the information in a way that is both clear and concise. Tables, lists, graphs and charts are often really valuable in making the facts clear and allowing the reader to digest them quickly. Then you need to analyse the facts. Using an appropriate framework (either a technique learned from the course you are studying, or one that you know is used in such situations) delve into the facts and look for two key things: • Cause and effect: how has this come about, and what is it doing to the players involved in the issue? • Implications: what might happen if these things continue as they are currently? The tools you use for analysis will vary depending on the issue. For example in a financial situation you might use some of the key ratios that are used to analyse financial health (debt: equity, liquidity, debtor days, cash flows, borrowings, etc). If the issue is about marketing you might examine the 4P’s, do environmental analysis (like SWOT, PEST, CCC, Porter’s Five Forces, etc) or a portfolio analysis (like the GE or BCG matrices). For strategy you might examine it against McDonald’s steps to set strategy, Ansoff’s matrix or the five tests of a good strategy. For corporate governance your understanding of a board’s role and responsibilities, and so on. Select one or two key analysis tools and use them to describe what is wrong, or what the significant trends and issues might be. Draw conclusions. There is no point doing any form of analysis without drawing conclusions about what the issue means for the organisation or how it impacts on the problem. This is where you get to express your opinions. But you have to make sure that you link your conclusions to the facts and analyses that you have done. “Because of this, that and the other fact I have concluded that the organisation is in danger of losing its position as market leader!” Finally make recommendations about how the problems can or should be addressed (even if you’re not asked to do so specifically). Simply defining the problem isn’t as valuable as defining the problem and offering some solutions. But in offering solutions make sure that you do two things:  If possible offer a number of alternative solutions rather than suggesting that there is only one way a problem can be resolved or an opportunity exploited.  Evaluate and justify your solutions – try and provide a balanced view (advantages AND disadvantages or risks) with your options. Then commit to why your preferred solution is best. 112 MBT Learning Guide Using this format you will find that not only do you gather and structure your thoughts much more easily, but that writing flows much better. And the best news of all – reasoned arguments are infinitely more persuasive than opinions. MBT Learning Guide 113
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