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home style food craft garden beauty heaLth world
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good.net.nz
Carbon neutral
Made in
New Zealand
style
food craft garden health beauty
issue 27
NZ$7.90
Au$8.90
SUPREME MAGAZINE
OF THE YEAR
the magaZIne
awards 2012
Simply
Scrumptious
edible gifts to make
RAW MILK
tHE HEALtHIER
CHOICE?
25 SIMPLE
SOLUtIONS
for ugly lounges
Natural fixes
for your
heAdAches
CROQUEt
a beginner's
guide
Expert
parenting
tips:
FOR HAPPIER
HOLIDAYS
gOOD.NEt.Nz
Carbon neutral
NOV/DEC 2012
Made in new Zealand
for a
101 ideas
stress-free
Christmas
and beyond
Best local
Living simply
and living well
FROCKS
WINE &
gORgEOUS
gIFtS
and where
to find them!
The Good world is luscious, warm, nurturing and authentic
– it inspires women to create a wholesome, healthy
life for themselves, their children and future generations.
Good targets intelligent, motivated women aged between
25-55, who seek to live simply but also to live well. Good
readers are well educated (62% have tertiary qualifications)
with high incomes (20% above national average).
They’re not necessarily �greenies’, but are interested in
issues of personal development, social justice, health and
wellbeing. Just over half of Good readers have children,
a known motivator of healthy and eco-friendly living.
Good readers seek information to help them make smarter
consumer and lifestyle choices, and they consider Good a
trusted information source and inspirational lifestyle guide.
Typical reading time is 54 minutes (10 minutes longer than
the average) and Good’s primary readers spend a whopping
110 minutes reading Good (30 minutes above average),
while 85% talk to others about what they read in magazines.
Good engages readers through a multimedia channel
incorporating Good’s website, e-newsletter and Facebook
page, trade fairs, radio slots and a popular events series.
Winner – Supreme Magazine of the Year
The Magazine Awards 2012
The stats
Circulation 12,675*
Readership 64,000*
Subscribers 7,600+
Frequency Bi-monthly
Cover price $9.90
Judges’ comments: “Heeringa is offering something new and
topical. She does so using a completely appropriate format.
She is philosophically consistent and has a clear feel for her
readers and their interests. This editor is on target, very
focused and the magazine does what it says on the label.
Overall, a good read in a nicely designed magazine.”
Canon Media Awards 2011, 2012
Best Magazine Design
E-newsletter 8,549
Website unique users per month 27,398
Website page views 148,512
(New visits 26.81%**)
Facebook 8,694+ likes
Facebook weekly total reach 31,489
The Magazine Awards 2012 – Lifestyle category
*Nielsen Media Topline Q1 2013 - Q4 2013
The Magazine Awards 2013
**Clicky Web Analytics 1 Feb - 31 May
Magazine of the Year
Best Cover
Sarah Heeringa, Editor of the Year
Rebekah White, Journalist of the Year
Sally Fullam, Designer of the Year
Sarah Heeringa, Editor of the Year (circ. under 25,000)
1
MEEt thE
faMiLiES
two cats and three
Anna company.
their two-year-old daughter
tile house
is a 1960s brick and
Home sweet home
have added underfloor
to which ian and Sarah
they’ve also got a dVS
and ceiling insulation.
Selfkeep the place aired.
ventilation system to
they
ian and Sarah reckon
confessed greenies,
compared to most.
don’t use a lot of power
says
are ways we could save,”
“But i’m sure there
consumption
Sarah. “i know our power
a baby and me
soared with having
being at home.”
our power!
Taking conTrol of
your household save?
n, how much power could
Energy to help
Given the right informatio
tool just launched by Mercury This issue
GEM is a nifty new online
compare their power usage.
challenge
households measure and
who’ve taken on the GEM
we meet three Good families
come as a
Do your power bills ever
as to what’s
surprise? Are you puzzled
If you are a
gobbling all your power?
you now
Mercury Energy customer,
the power
have the chance to get
– and to take
back in your own hands
you use
the guesswork out of how
to do to get
electricity. All you need
and register at
started is jump online
www.mercury.co.nz
what GEM can do*
track usage
your energy
With GEM, you can track
If you have
usage by bill and by month.
even see how
a smart meter, you can
day and each
much you’ve spent by
half hour.
Predict your next bill
your upcoming
GEM can predict what
heading
bill might be and if you’re
higher than
towards a bill that’s much
GEM will send
the same time last year,
you know.
you a helpful email to let
compare you to others
you are?
Wondering how efficient
to a group
GEM compares your usage
Mercury
of approximately 100 other
and similar in
homes that are nearby
to compare
size. This enables you
your usage to similar homes.
donna and
aiden Swain
has
Simpl
household
y Good
the Swains’
Food
seven members – donna,
aged
Aiden, their four children
years
between two and 19
mercury.
old, and a cat, called
and
Home is a modern brick
tile townhouse. it’s insulated
and
sunny,
but not hugely
a lack of passive ventilation
fan on
means they need the
they
in summer. donna says
use lots of power compared
wonders
to their friends and
if it’s due to their teenagers’
long showers, telly-watching
keen
donna and Aiden are
and playstation use.
savings!
and make some real
to change family habits
cornes
Evelyn and russelldouglas,
four-month-old
Evelyn, russell, two-year-old
live in a classic
dogs ruby and Keidis
rocky and their two
zero insulation,”
“Until last year, it had
1950s ex-state house.
the ceilings
are pink Batts above
says Evelyn. “now there
Evelyn, the
some of the floor areas.”
and silver paper under
in winter, a
home during the day.
kids and the dogs stay
in the
plus two column heaters
heat pump in the lounge
warm. though
help keep the family
children’s bedrooms
the front
when
even
Evelyn says
draughts are an issue,
flow”!
“lots of indoor outdoor
door is closed there’s
can
catch any savings they
to
keen
are
the Cornes
more efficient.
– plus make their home
plan
Build your own savings your
about
GEM provides information
on how to save
usage, but also advice
Simply set a savings
Antipasti,
energy and money.
spreads
and oils by
Delmaine Fine
savings
energy
Foods,
and then choose
www.delmaine.co.nz
goalWine
by Quartz that’ll
help
www.quartzre
tips to build a planReef,
ef.co.nz
you meet your target.
Good readers are
more likely to put
quality ahead of cost
Jump online at
www.good.net.nz or
www.mercury.co.nz to see
our Good families in action!
next issue (#31) we’ll check
back to see how they’re doing.
not a Mercury customer
10%
but want to know more
about GEM? Go to
www.mercury.co.nz
Celebrate a special
milestone over this
deceptively simple
dinner for six – with
dramatic baked fish
and a fabulously
indulgent chocola
te tart
meters.
or all types of electricity
2013.
are available to all customers billing cycle. Email alerts start in June
*not all gEm features
into each
your bill seven days
gEm starts predicting
Classic Antipasto
AdV2013
home
Getting to know
Good readers
good promotion
GEM:
Good EnErGy Monitor
Lightbodyian and
ian and Sarah
chooks keep Sarah,
Platter
An antipasto (or
�before the meal’)
platter is a tasty
marinated and
array of
roasted vegetables,
salty olives, pickles,
and other morsels
cheeses
to whet the appetite.
a mix of colours
Keep it simple
and textures. Add
but with
slices of fresh artisan
and dried or fresh
bread
fruits and vegetables
We used Marinated
to suit the season.
Artichokes & Feta,
& Eggplant, Jumbo
Chargrilled Capsicum
Kalamata Olives,
Queen Green Olives
& Ricotta, Sundried
Feta
Tomatoes in Oil
and Caperberrie
Delmaine Fine
s, all from
Foods.
Tasting notes
Good tip:
PiпїЅ of the пїЅop
smart shopping
A fabulous selection of
new, natural, local
and eco-friendly goodies
to buy
la’BoNic
Whether from sun exposure
or other
damaging factors, pigmentation
spots
can be hard to conceal.
La’Bonic
Organic Hydra-Brighten
ing Moisturiser
will help to lighten
your complexion.
As well as improving
uneven skin tone with
jasmine, chamomile
and marshmallow
extracts, this
formulation is
intensely hydrating
for dry skin.
www.labonic.com
Royal NectaR
RejuveNatiNg
SeRum
Advanced actives
and vitamins reduce
fine lines, soothe dry
and damaged skin,
regulate moisture
and restore your
natural radiance.
In an age of
throwaway,
Thrive stands behind
the philosophy
of slow fashion,
designing enduring
NZ made clothes for
many figure shapes
don’t just survive
FReeDom FaRmS
New free-range eggs
from Freedom
Farms are now available
at specialty
stores and supermarkets
nationwide,
handily labelled from
size M through
to XL (forget those
other confusing
numbers). For stockist
details,
contact [email protected]
ms.co.nz
THRIVE
No ordinary even
Photography Jane
Ussher
good.net.nz 80
good selection
iNFoRmal tea
Learn more about Informal
Tea
and buy their delicious
handcrafted organic teas
online at
www.informaltea.co.nz
or pop
in and see Rose and
Sarah at
The Bread and Butter
Letter,
225 Karangahape Road,
Auckland.
Nlg HealiNg
Styling Rebekah
ing
White
Quartz Reef Methode
Traditionnelle is
crafted
using traditional
methods, including
riddling and
disgorging by hand.
It’s a fresh, crisp
drop that
brings to mind royal
gala
and brioche. A perfect apples with hints of lime
flavours of antipasti. complement to the tart, rich
Keep a bottle at the
toast the evening’s
ready to
final moments!
good.net.nz 81
A good
gathering
Mike
with a welcome from
The evening began
Heeringa.
by Good editor, Sarah
of Kokako, followed
to make
demonstrated how
Craft expert Susan Elijas
in Good
paper wreath featured
the quilted bauble and
by delicious
got cracking, fuelled
#27 – then everyone
Blessing
and elderflower Bees
Kokako nibbles, strawberry
Maria.
from Yealands and Villa
cordials as well as wine
of colour
shape in a whole host
Baubles quickly took
paper –
snipped from recycled
schemes as leaves were
snaps
more
See
Good.
sheets from
including old proof
com/goodmag
from the night at www.facebook.
aRtemiS
The better you feel
the better you’ll
enjoy the time you
have on this planet.
Artemis produces
a range of natural
healthcare products
for common
complaints.
Made in Dunedin
from organic and
wild herbs, Artemis
offers safe and
effective products
for the whole family.
www.artemis.co.nz
A few of the 100 happy
Good readers baubling
the night away!
Be the first to know
about the next Good
Gathering - sign up to
our e-newsletter at
www.good.net.nz
www.thrive clothing.c o.nz
www.thri veclothi ng.co.nz
Mug of love
of Good readers talk
to others about what
they read in magazines
Good rate card
64%
of Good readers
have actually
bought something as a result
of seeing it in a magazine
SizeCasual
$8,530
$4,490
$2,470
$1,800
Booking deadlines
20%
33%
85%
made of
Drinking Chocolate,
Kokako’s decadent
no
cocoa and sugar with
pure Fairtrade, organic
had a gorgeous makeover.
preservatives, has just
Rebecca ter Borg created
Auckland illustrator
the
the new box – we love
two original works for
the side. “I started by
cheeky kids hiding around
of hot
might enjoy a mug
thinking where you
Rebecca.
says
chocolate,”
shows
“One side of the box
a mum taking a moment
for herself, while on
peek
another side the kids
.nz
out.” www.kokako.co
Double page
Full page
1/2 page
1/3 page
Good female readers have
personal and household
income
higher than average
of Good household
shoppers are more likely to pay
more for a better taste
by all at our
A fabulous time was had
6
first-ever reader night, December
Murphy
Royal NectaR cReam
cleaNSeR
Many daily cleansers
are harsh and
drying. Not this! It gently
cleanses,
leaving skin soft and
oil-free, with a
youthful glow. www.nelsonhon
ey.co.nz
Try NLG Healing Balms
for all skin
conditions or NLG Healing
Colloidal
Silver at a fantastic
price. 100 percent
natural and New Zealand
made, all
products are made with
natural, loving
goodness. www.nlghealing
.co.nz
Food Sarah Heeringa
Baked whole fish
is the simplest
and tastiest method
of cooking
fish, as well as the
most
sustainable. Save
the head
bones to make a delicious and
stock.
Not sure which fish
is okay
to buy? Making sustainable
seafood choices can
be tricky,
given the impact
of fishing on
our oceans. Check
out
Bird’s Best Fish Guide Forest &
(wallet card
or downloadable
app)
forestandbird.org.nz. at www.
Greenpeace New
Zealand’s Red
List names species
commonly
sold in New Zealand
that should
be avoided at all
costs due to their
high risk of being
sourced
unsustainable fisheries. from
at www.good.net.nz/pricRead more
eoffish
Source: Nielsen Media Services CMI
– Q2 2012 to Q1 2013
Issue
Booking deadline Material deadlineOn sale
#36, May/Jun 2014
#37, Jul/Aug 2014
#38, Sep/Oct 2014
#39, Nov/Dec 2014
#40, Sep/Oct 2014
7 March
9 May
18 July
12 September
4 November 17 March
14 April
19 May 16 June
28 July 25 August
22 September 20 October
14 November22 December
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ContaпїЅ details
Sarah Adams
Advertising Sales Manager
tel: 09 361 2830 mob: 027 532 7125
email: [email protected]
Sarah Heeringa
Editor
tel: 09 361 2833
email: [email protected]
www: good.net.nz
facebook: www.facebook.com/goodmag
• All online ads include rotation into e-newsletter
• Ads are automatically resized for Good’s mobile site and e-newsletter
twitter: www.twitter.com/goodmag
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