Today’s inspirational leaders: what do they have in common? Christophe Ginisty Senior Director & Head of Digital at FTI Consulting EU 2013 IPRA President and Current Board Member Congress Program Director @cginisty What is a leader? @cginisty “A manager is doing things right and a leader is doing the right things” Peter Drucker @cginisty Which image best captures leadership? @cginisty Which image best captures leadership? 23,4% 21,2% 16,9% @cginisty Which image best captures leadership? @cginisty Doing the right things… @cginisty Doing the right things… Capture Inspire Empower @cginisty Doing the right things… Capture Listen, understand the ecosystem, the community, the era… Inspire Empower @cginisty Doing the right things… Capture Listen, understand the ecosystem, the community, the era… Inspire Become a role model, share a vision, behave… Empower @cginisty Doing the right things… Capture Listen, understand the ecosystem, the community, the era… Inspire Become a role model, share a vision, behave… Empower Care about the audience and amplify the social role @cginisty Capture Inspire Empower Is it what communication practitioners have done for years? @cginisty Well… @cginisty Proactive top down communication is often the contrary to leadership building @cginisty It has always been true. But is has been significantly amplified by the social media revolution. @cginisty Digital revolution is good news: it as forced us to stop shouting and think about leadership building @cginisty People trust their pairs more than official leaders Trust in information created on social networking sites: @cginisty Leadership is a buzz word @cginisty At the social media age, The leadership quest is an audience’s natural need taking the form of the instinctive and ongoing discovery of organizations, brands, personalities that inspire. (and it is most of the time out of our control) The leadership opportunity @cginisty At the social media age BEHAVE COMMUNICATE CREATE MEASURE INTERACT INFLUENCE @cginisty Jaha Dukureh BEHAVE COMMUNICATE CREATE INTERACT INFLUENCE @cginisty Malala Yousafzai BEHAVE COMMUNICATE CREATE INTERACT INFLUENCE @cginisty Muhammad Yunus BEHAVE COMMUNICATE CREATE INTERACT INFLUENCE @cginisty Edward Snowden BEHAVE COMMUNICATE CREATE INTERACT INFLUENCE @cginisty RedBull BEHAVE COMMUNICATE CREATE INTERACT INFLUENCE @cginisty Leaders are not super heros. Leadership is in our DNA @cginisty Real leaders… • A true Role model • Valuing honesty as a policy • Focus on others’ needs • Managing a balance between challenge and support • Committed to developing a next generation @cginisty • A true Role model • Valuing honesty as a policy • Focus on others’ needs • Managing a balance between challenge and support • Committed to developing a next generation @cginisty Thank you!
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