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Audio Conferencing Services Market Revenue, Opportunity, Segment and Key Trends 2014 - 2020: FMI Estimate

An audio conferencing is an environment where multiple people are allowed to engage in the same call, regardless of the location. It is a powerful tool and replicates the scenario of a meeting room where everyone can hear what is been said and new p
Services Market
Share, ASEAN Trends,
Analysis, Research, Report,
Segmentation and Forecast,
2014 – 2020
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Report Description
An audio conferencing is an environment where multiple people are allowed to engage in the
same call, regardless of the location. It is a powerful tool and replicates the scenario of a
meeting room where everyone can hear what is been said and new people can be added to the
ongoing discussion. Conference can be divided into three types i.e. audio, web and video
conferencing, out of which audio conferencing is the most commonly used. While establishing
an audio conferencing, each participants require the knowledge of conferencing phone number,
meeting number and the time in order to join the audio conference. The meeting owner or host
has certain additional call control features like muting participants. Furthermore features like
security which delivers highly confidential audio services by providing additional level of security
and management and diagnostic tool give the user a list of participants on the call and other
trouble shooting services.
Some of the drawbacks of audio conferencing are limitations to the number of participants and
lack of visuals. Overlooking these issues, audio conferencing has a lot to offer when compared
with other means of conferences. Some of its benefits such as lower cost, security, mobility,
accessibility with overseas participant, reliability and simplicity, which are responsible for an
increased uptake of audio conferencing. Audio conferencing market is evolving rapidly as
customers are shifting from traditional audio conferencing providers to integrated audio and
web conferencing solutions.
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Audio conferencing can be segmented based on technology types and countries. The technology
types segment can be further sub-segmented based on phone enabled conferencing and web
based voice over internet protocol or VoIP technology. Audio conferencing segment can be sub
segmented based on countries which include Brunei Darussalam, Cambodia, Indonesia, Lao
PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
Some of the factors that are influencing the growth of audio conferencing market in ASEAN
areas include the need for lower cost bridging, when compared to video conferencing, ease of
setup and feature rich automated conferencing service.
With the increased adoption of audio conferencing cloud computing and enterprise mobility
have emerged as major trends in this market. Cloud based platforms are being increasingly
implemented to host audio conferencing services and with mobility, users can now install a
wireless application on their devices which promote “bring your own devices” (BYOD) to involve
themselves in the audio conference
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Some of the key players in this market are AT&T Inc., PGi, Microsoft Corporation, Cisco Systems,
IBM, Mitel Networks, Adobe systems, Avaya Inc., Siemens Enterprise Communications and
British Telecom Group plc.
Major participants in ASEAN audio conferencing market follow the strategy of expanding existing
product and services portfolio in order to retain existing customers by offering enhanced
services and to attract new customers. For example. In 2014, Mitel offered new advanced
conferencing and collaborative services on its MiVoice 5000 and MiVoice MX-ONE unified
communications platform for medium and large businesses. Another way to gain a sustainable
advantage against competition vendors in this market are focusing on partnerships and
collaborations. For example. In 2014, AT&T and Cisco collaborated to enhance their cloud based
solution that integrate audio, video and content sharing using almost any connected devices
including smartphones, tablets, and desktop computers.
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